# data[].attributes.body
This aspect of the assessment was in particular was difficult to complete. However, I tried to fill it out using the prompts provided.

# data[].attributes.body
I have chosen Sitka Small as the font for the promotional video and website. I like the clean, overall impact of the typeface as well as the high readability factor.

# data[].attributes.body
2019, 5 Ways to Reduce Single-use Plastic, video, YouTube, June 6 2019, 31/03/2022, <https://www.youtube.com/watch?v=RsgyEQBQR8M>.

Bryce, E, What really happens to the plastic you throw away - Emma Bryce, video, YouTube, April 22 2015, 31/03/2022, <https://www.youtube.com/watch?v=_6xlNyWPpB8>.

Carrick, L, Single Use Coffee Cups, video, YouTube, February 4 2019, 01/04/2022, <https://www.youtube.com/watch?v=YYzmjazltyI>.

Parry, S, McCarthy, SR & Clark, J 2022, Young people's engagement with climate change issues through digital media – a content analysis, Child and Adolescent Mental Health, vol. 27, no. 1, pp. 30–38.

Smith, KM, Lamm, A, Kanchewa, FM, Borron, A & Holt, J 2021, Arguing for Argument's Sake? Exploring Public Conversations around Climate Change on Twitter, Journal of Applied Communications, vol. 105, no. 4, p. 3.

Triantafillopoulos, N & Koukoulas, AA 2020, The Future of Single-use Paper Coffee Cups: Current Progress and Outlook, Bioresources, vol. 15, no. 3, pp. 7260–7287.

# data[].attributes.body
This video briefly explains how single-use coffee cups end up in landfill, as opposed to a recycling plant (Carrick 2019).

# data[].attributes.body
This video is a great example as it shows the viewer the life cycle of a typical single-use plastic bottle (Bryce 2015).

# data[].attributes.attachment_link.title
What really happens to the plastic you throw away - Emma Bryce

# data[].attributes.headline
First example of a similar promotional video

# data[].attributes.subject
First example of a similar promotional video

# data[].attributes.body
Although this video lists pro-active choices, the message is similar. Through conscience choices we can make a difference (Swiss Learning Exchange 2019).

# data[].attributes.body
1.Arguing for Argument’s Sake? Exploring Public Conversations around Climate Change on Twitter

During the promotional video, the message needs to be clear to the audience that even small changes have a net positive effect on the environment.  Berglez & Al-Saqaf (2021) argue that public discourse centered on climate change needs to be open and inclusive. This communication approach will avoid what Berglez & Al-Saqaf (2021) call the typical "us vs them" approach. This method of discourse effectively splits the conversation into two sides; those who believe and those who are skeptical or non-believers.
Furthermore, Berglez & Al-Saqaf (2021) found that in social media contexts, and especially Twitter, users tend to engage with other users who hold conflicting opinions and beliefs.

This article is useful for my message as I initially wanted the video to be direct and have a strong impact. However, this article indicates that climate change hesitant/deniers will not respond to the message if they are not included in the conversation.

As the target audience for the promotional video is young adults aged 25-30, the message must be communicated in a way that encourages participation. Parry, McCarthy and Clark (2022) caution that modern climate change discourse places many young adults with a sense of climate change anxiety. This reported concern originates from a sense of despair, perceived hopelessness and a lack of clear direction.
Additionally, Parry, McCarthy and Clark (2022) found that young adults recognised social media’s ability to reach a wide audience, though some expressed unease about the rise of mis-information and dis-information.

Surveyed young adults recommended that climate change discourse adapt to the modern audience by:

a)      Increase access to climate change education
b)      Appeal to message recipients’ abilities and motivation to positively impact climate change

c)      Include young adults in climate change conversation, decision making and education. Many respondents stated that involvement strongly encouraged motivation

d)      Promote constructive stories and skills associated with positive climate change

This article tells me that my promotional video needs to appeal with intelligence and empathy. The target audience is more inclined to respond to the message if there is an avenue for two-way communication.

A coffee consumption survey conducted in 2020 found that single use, take-away coffees have increased in popularity recently to an estimated 118 billion units per year. With an estimated compound growth rate of 1.8% per year, Triantafillopoulos and Koukoulas (2020), believe that by 2025, single use coffee cups will reach 294 billion sold units. Typically, disposable cups are constructed from expanded polystyrene (EPS). EPS is notoriously damaging to the natural environment for several reasons: it is non-recyclable, wildlife eat it after confusing it for food and it is highly buoyant, which means during travel if a piece ends up on water, it remains there forever (Triantafillopoulos and Koukoulas 2020).
In Australia alone, over 2.7 million EPS cups are used every year, which adds over 50 million tonnes of waste to landfill every year  (Triantafillopoulos and Koukoulas 2020) .

The quantitative data presented in this journal article proves to me that the promotional message must be told in a succinct manner that proves the environmental impact we have, often without our knowledge.

# data[].attributes.body
To get the viewers’ attention, the video begins with footage of the recent Black Summer Bushfires as well as the southern Queensland/northern NSW floods. The video then transitions to Australian news media linking damaging Australian weather to climate change. Following on from that, footage from landfill and garbage treatment plants. Following that, scenes at a busy food court or similar where single-use plastics and containers are popular. Following that, a scene of a person using a re-usable container/coffee cup. End with voice-over calling people to switch to green alternatives.

# data[].attributes.body
1. benefits of cooking at home

2. gaining self-confidence

3. benefits of working out/exercising

4. small changes to increase mobility and/or decrease stagnation

5. exercising for weight loss

6. benefits of gardening

7. mental health among men

8. effects of smoking

9. vape usage

10. starting university later in life

11. UniSA college as a transition course

12. how to get the most out of study

13. drinking culture in Adelaide

14. wider drinking culture in Australia

15. society and drugs, both legal and illegal

16. the effect of constant stimulation on the brain

17. how does listening to loud music/sounds affect hearing

18. racism in modern Australia

19. Russian expats in Australia

20. racism in modern Australian sport

21. South Australian politics - new premier promises

22. how do people feel about council politics

23. how does the public feel about state politics

24. what does the public feel about the PM and federal politics

25. why should voters care about each level of government

26. do local councils matter in modern Australia

27. should Australia still have a monarch

28. should Australia become a republic

29. Australia and it's dependence on coffee

30. casual drug usage amongst 20-somethings

31. small changes to affect climate change

32. medium changes to affect climate change

33. large changes to affect climate change

34. the affect of climate change on Australia

35. small business in SA

36. why you should support small business

37. showcase ASIO's concern about the rise of Australian alt-right

38. how to think critically about news media

39. explore the difference between left and right wing media in Australia

40. analyse the relationship of ABC and NewsCorp

41. explain and warn against misinformation

42. explain and warn against disinformation

43. privacy in the post-smartphone world

44. how to protect yourself and your privacy online

45. why online privacy is taken for granted

46. importance of a stable work/life balance

47. how to save better as a student

48. how studying helps with career prospects

49. university unions and their importance

50. why should or should not students be a member of university unions

51. do university student rep's make any difference

52. the effects of casual drug use outside of physical effects e.g. cost and social perceptions

53. how AUSTUDY helps university students

54. should the federal government increase tertiary student support

55. why buying second hand clothes is better for both your wallet and the environment

56. value of op shops in socioeconomic terms

57. helping friends who suffer from mental health issues

58. promoting UniSA to high school students

59. promoting a merger proposal between UniSA and Flinders Uni

60. bridging the gap between supporters of sport rivalry teams

61. promoting cycling to uni students

62.  promoting social sport to men and women age 30

63. persuading people to turn off their phones for extended periods of time

64. to promote the adoption of bees wax re-usable wraps (to replace cling wrap plastics)

65. to persuade coffee drinkers to use keep cups

66. to remind eligible people to get their covid vaccine booster shot

67. to convince people age 30+ to exercise at least once per week

68. promote blood donation - lifeblood

69. convince blood donors to sign up for stem cell donation

70. convince people to utilise re-usable face masks

71. show the cost benefits of making/bringing your own lunch to work and/or uni

72. promote holidaying in South Australia this year

73. promote UniSA extra-curricular programs e.g. radio club etc

74. promote post-graduate study to first year under-graduates

75. persuade consumers to avoid luxury sunglasses

76. persuade potential car buyers to buy second hand vehicles

77. convince consumers to avoid buying groceries from chain supermarkets

78. increase awareness of sports other than AFL in SA

79. convince consumers to avoid buying branded clothes e.g. nike t-shirts

80. persuade people to use stairs as opposed to elevators

# data[].attributes.body
What is the message you wish to promote in your video?

The message I wish to promote is climate change is a force that is already taking effect. However, with little changes in your daily life it possible to reduce your waste and therefore, overall impact on climate change. Changes include, but are not limited to: using human movement to get from point A to point B (walking or riding a bike), buying products that only use recyclable materials and using a keep cup for coffee.

How is your video ‘creative’ and different to those that already exist? (are you taking a new approach? Focusing on a new perspective? Targeting a new audience?)

This video will be different as it will target university students who are aware of climate change, but feel they are overall helpless.  It does appear and feel to many people that the challenge is far greater than one person can handle. However, if we as a community make minor changes, the changes can and will be felt throughout the greater population.

# data[].attributes.headline
Message summary statement - Small changes to help combat climate change

# data[].attributes.subject
Message summary statement - Small changes to help combat climate change

# data[].attributes.body
The promotional message can be summarised as follows. Even though climate change is a force that affects every single person on Earth, it is possible to make small changes that has a net positive effect for our home planet. For example, if you buy takeaway coffee five days a week, a reusable coffee cup can save the planet 260 single use cups. The promotional video and subsequent website will focus on minor changes we can make as global citizens.

# data[].attributes.body
This promotional video's target audience are men and women,  aged between 25 and 30 years old who have completed tertiary education.

I believe that an older target audience will be more receptive to climate change messaging and discourse. Through preparatory research, that this age group reacts to climate change at a higher rate than 25 and younger.

Furthermore, the premise for the promotional video centers around the notion of every action, no matter the size, affects the climate. I have found that deliberately making climate conscience changes is often more expensive than climate damaging alternatives. A target audience of 25-30 year old men and women are likelier to have an income that can support positive climate change alternatives.