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The video commercial targets young adults so the tone of voice must be dark and relatively blue. I would like to deliver a strong message about the consequences of smoking.

In my video, the female character is traumatised after the death of her dad. She was still shocked and doesn't want her lover to have the same issue.

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1) Gigante, MD 2018, Design Matters: What Marketers Need to Know About Colour and Typography [Infographic], mdgadvertising, 22 May, viewed 23 March 2022, https://www.mdgadvertising.com/marketing-insights/infographics/design-matters-what-marketers-need-to-know-about-color-and-typography-infographic/

From this source, I gain some more ideas for using colour and typography in marketing. It helps me choose the colour that is relevant to the concept and how the effects of colour and typography appeal to the audience's emotions.

2) Goodby, J & Silverstein, R 2020, 'How to make an effective commercial', MasterClass, 8 November, viewed 23 March 2022, https://www.masterclass.com/articles/how-to-make-an-effective-commercial#how-to-make-a-commercial-in-4-steps

I used this article to learn more tips on how to make an effective commercial and the effective way to convey the right message to the target audience.

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This colour scheme relates to the concept of anti-smoking, there are dark colours could be used as a sad consequence of smoking and the vibrant colour could be used as a success in quitting smoking and starting a new journal life without nicotine.

Font style
Main text (Arial)
Heading (Franklin Gothic Heavy)
The font style of Arial will be used as the main text because it is simple and easy to read. Additionally, the font style of Franklin Gothic Heavy will be used as a heading because the heading should be bold and clear to help the audience understand the messages in the material.

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Another commercial from The Real Cost of Vaping, is a real story and real consequence of vaping. After watching this ad, I came up with the idea of making my video similar to its concepts. Because I was thinking about how I can convey the message "quit smoking" without appearing tobacco in my video. Hence, this advert is really useful.

The Real Cost of Vaping 2020, My Vaping Mistake: Chloe, video, YouTube, 3 March, viewed 26 March 2022, https://www.youtube.com/watch?v=sa3bHhibb0E

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My Vaping Mistake: Chloe | The Real Cost of Vapes

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This advertisement helps me understand the consequences of smoking. The difference in this ad is directly shown practical evidence of the victim of smoking kills. Moreover, this ad engaged the audience's attention.

Centers for Disease Control and Prevention 2014, Tips From Former Smokers-Shawn W.'s Tip Ad, video, YouTube, 24 June, viewed 23 March 2022, https://www.youtube.com/watch?v=PbvOHUiIP2M&list=TLPQMDQwNDIwMjLXUot1j-IVRQ&index=2

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Centers for Disease Control and Prevention (CDC)

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CDC: Tips From Former Smokers - Shawn W.’s Tip Ad

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This 30 seconds ad focuses on teenagers to educate them about nicotine-free, it was inspired by the idea of the message, which is "Smoking isn't cool" which I would like to convey to those young adults who think smoking made them look cool.
The Real Cost of Vapes 2020, Nicotine Addiction Isn't Pretty, video, YouTube, 1 August, viewed 26 March 2022, https://www.youtube.com/watch?v=bWVS82hS070&list=PLgf1d4CujVYZ6eMDdezsmQrcgfBSlfBQ5

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Nicotine Addiction Isn’t Pretty | Bathroom | The Real Cost of Vapes

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In week 4, I started to think about the concept for my video.
I start to think and ask myself the question "How do tobacco or vapes expose young adults?. In my opinion, I reckon that they are mainly stressed out from their study or they might struggle with their own problem but they can't find someone to share with.

In the first 5 seconds, the advertising will start with a screen about a couple who are undergraduate students. The camera captures the background is in the university campus where the couple is studying for the exam. The upcoming exam, makes the boyfriend extremely stressed. He decides to hang out with his friends. His friends entangle him in vaping to relieve his stress. While a girlfriend who does not know her boyfriend is smoking. After a while, she realises that something happened to her boyfriend because he often coughs and every 30 minutes he goes to an area to do something behind her.
She finds out her boyfriend smoked and she helps him to quit smoking because her father passed away due to mouth cancer resulting from excessive smoking.

The ending will be blurred background with a call for action to quit smoking with the tagline "Smoking isn't cool".

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While I did a mind map, I wrote down all my opinions that relate to my topic which helps me identify the message that I would like to convey to the audience in my video. The mind map helps me write down all my thoughts that are relevant to the topic and finalise the target audience who I expect to watch my promoted video. The main keyword is nicotine addiction, how tobacco exposes young adults. All of the relative information connected together helped me imagine the characters and the concept that will appear in my video.  Moreover, the mind map is a useful technique that supports improving all the aspects of an information recording and enhances creative some ideas for problem-solving.

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Annotated bibliography ( scholar sources)

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Annotated bibliography ( scholar sources)

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1) Ásgeir R. Helgason, Karl Erik Lund 2001, 'Environmental tobacco smoke exposure of young children - attitudes and health-risk awareness in the Nordic countries', Nicotine & Tobacco Research, vol.3 (4), p.341-345

This article expanded my knowledge of young children's tobacco smoke exposure, attitudes, and health-risk awareness in Nordic countries. From this source, I was able to understand why tobacco can approach young children due to smoking status from parents. That helps me have some more ideas that I would like to include in my video.

2) B. Fossum, graduate student, E. Arborelius, S. Bremberg 2004, 'Evaluation of a counselling method for the prevention of child exposure to tobacco smoke: an example of client-centred communication', Preventive Medicine, vol.38, p.295-301.

This study is to assess the impact of the "Smoke-free children" counselling technique, which focuses on child safety. This source was shown the evidence that statistical analysis supports the view that aimed at increasing self-efficacy, exerts a positive effect on maternal smoking in the prevention of infant exposure to ETS when applied in a routine clinical setting. From this source, I enable to learn more information about the reason why child exposure to tobacco smoke and the serious harm of tobacco smoke to infants.

3) Hefler, M, Kerrigan, V, Freeman, B, Boot, GR & Thomas, DP 2019, ‘Using Facebook to reduce smoking among Australian Aboriginal and Torres Strait Islander people: a participatory grounded action study’, BMC Public Health, vol. 19, no. 1, pp. 615–615.

This source studies the impacts of social media to promote healthy behaviour among Indigenous Australians, which includes reducing smoking. Moreover, this source was useful as it helps me understand how to create the appropriate content when making a video to convey the message about the harm of smoking, however, fundamental knowledge is how and what content people choose to share with their children, and family and friends. From this source, I could gain more ideas to put in my own video-making the video could engage the audience's attention.

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- After identifying the concept of the video that will be promoted the message "Smoking isn't cool" to my audience. The target audience mainly focuses on teenagers or young adults who are undergraduate students.

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Finalize the idea that you love to promote  

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Finalize the idea that you love to promote  

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Come up with the idea about "The harm of smoking to young people "

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Smoking isn't cool. Don't let smoking kill your future and people around you

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Firstly, Sign up with Pallet and change the format into canvas and start thinking about the 80 possibilities that you are interested in promoting.

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1. Your body, your choice
2. Skincare first, then your skin will "care for" you
3. Save the environment
4. Be your own beauty
5. Be healthier by eating clean
6. Live green with vegan style
7. Protect wild animal
8. The consequence of fast fashion
9. Doing Pilates class to help your body be more flexible
10. Equal gender: Women can do the things that men can
11. Explore new Cultures and Traditions
12. Take action against climate change
13. Improve self-care
14. The harm of smoking
15. The consequence of dinking drive
16. The music's merchandise
17. A new unique soft drink
18. Cycle the old thing
19. A new cosmetic with a more flexible price
20. A clothing thing campaign to raise funds for the orphanage
21. Create a new drink at home
22. The benefit of living green
23. Yoga is the best way to heal your soul
24. Make-up artist
25. Mix and Match with daily clothing
26. Fast food addiction
27. A fiction clothing shop that has diverse styles
28. Eating vlog
29. The worst drug addiction
30. Just living one life, do the right thing
31. Love yourself and others surrounding you
32. Awareness of sexual harassment
34. Protect the marine life
35. A music festival to connect everyone
36. Fiction cars that can drive under the water
37. Create a study journal application
38. Be your own beauty
39. Animal rescue
40. Cat adoption Foundation
41. Cleland Wildlife Park
42. A dancing community
43. Explore new cuisine in Adelaide
44. How to build a good personality
45. Love your own skin colour
46. Outside activities which help life be better
47. Young Voice
48. RnB music band
49. DIY_ Everything can recycle again
50. Fast fashion campaigns
51. A fiction skincare production
52. The support of international students
53. A website that helps students be on task
54. Go vegan go green
55. The harms of artificial sweetness
56. A fiction eyes to support the Blind
57. Beyond Blue
58. Royal Society for the Blind
59. NBA basketball club
60. Be happy with your body
61. A fiction shoes that enable you to walk faster
62.  Prevent school violence
63. Drink Wise
64. Anti-vaping
65. Protect your skin_ skin cancer
66. The harm of fast food
67. How to stay productive
68. Teen anti-drinking
69. Protect women's rights
70. Smoking isn't cool