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Ms.Alexandra Jelea is a research scholar in the field of marketing pursuing her Ph.D. She had agreed to give a headstart session for the students of Paradis and Trins on Neuromarketing

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Bio of Mr.Parthan Mohan - CEO & Creative Director, Sravia Agencies

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Bio of Mr.Parthan Mohan - CEO & Creative Director, Sravia Agencies

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Attached is the brief about Mr.Parthan Mohan, resource person, who conducted the workshop for the students on Neuromarketing

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The students were given the rubrics for working on their advertisement analysis.

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The students after conducting the survey, did a detailed study with respect to their assigned areas and the reflection on the study was presented by each group .

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Psychology FINAL STUDENT PRESENTATIONS (2022-01-21 at 03_35 GMT-8).mp4

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The recording is a evidence to the students working together and are being guided by teachers in grouping and explaining the activity expected out from them

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Psychology student orientation 2 on 15th Dec 2021.mp4

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Biology IDS subject report-Teenage food choices and visual features of packaging:A cross-sectional study

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Biology IDS subject report-Teenage food choices and visual features of packaging:A cross-sectional study

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In this report which is the final product of our extensive collaboration we have put together everything as a single document.This report will give a clear Idea of the process undertaken and the results.

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The student orientation video recording of the teachers introducing the IDS Psychology activity to the students of both schools on Dec 7th 2021 on the online platform

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Psychology student Orientation Dec 7th, 2021.mp4

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As a part of the Foreign language advertisement making activity French students created the video using Pixon app

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Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.

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Students under the supervision of the Math teachers worked on the survey conducted by the Business and Biology department. Students analysed the survey using Good fit test and pure chi square test to do the analysis.

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Students of Grade 11DP created this Digital Scrapbook on Advertisements and their effects through the use of music, mascots, and colors as a part of their artwork.

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A creative piece of work created by students of Grade 11DP blending ICT and Art

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The student group from Paradis and TRINS had worked on the Psychology in food advertisement as a part of their study analysis and survey conducted

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Psychology in Food advertisement -  Food Processing Industry 

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The Psychology students created a survey and had circulated the same. The results were collated and a group presentation was made by them reflecting on their study made

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Business Survey Comparative Analysis and evaluation

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Business Survey Comparative Analysis and evaluation

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A comparative study on the survey and analysis was done by the students to get a clear idea on the similarities and differences in opinion on the survey conducted in India and Romania

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Business - Comparative study on survey and anlysis 

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Evidence of collaboration with Paradis International

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Evidence of collaboration with Paradis International

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This document includes all the emails, and snap shots of discussions and brainstorming by the Biology team.

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The Students used the survey method initially to test their hypothesis- Teenager food choices are based on the popularity of the product and the visual appearance of the product packaging rather than health benefits.

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Survey responses

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Group presentation of business research study conducted by TRINS and Paradis students

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Group presentation of business research study conducted by TRINS and Paradis students

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The business students of TRINS and Paradis had a group presentation of their survey analysis study based on the primary research conducted by them.

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Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.

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Business Analysis presentation by Paradis International, Romania

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Business Analysis presentation by Paradis International, Romania

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The students of Paradis had conducted their analysis on the same business survey form created and shared their analysis as a presentation on 20th Jan with the TRINS Students.

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Business Survey Analysis presentation by TRINS, India

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Business Survey Analysis presentation by TRINS, India

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The students TRINS, India presented their analysis study conducted. This made them gain knowledge on the comparative study of advertisement and its effects in India.

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Business Primary Survey Analysis by business students of TRINS (Grade 11 & 12)

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The students after collecting the data from the Business survey form, they collated all the details and did business survey analysis based on the knowledge imparted to them through workshops and discussions conducted

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Grade 11 and 12 Business students of TRINS and Paradis conducted a primary survey by circulating the questionnaire prepared using the google form. The survey was attended by 82 respondents of aged 15-18 years

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Health (eg: low calories)Taste (eg: savory or sweet )Weight loss (eg: diet friendly)Texture (eg: chewy/crunchy)Other:

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Interactive session with Mr.Parthan, CEO & Creative Director, Sravia Agency, Trivandrum. During the session, Mr.Parthan took time to explain the nature of neuromarketing and its application in the local advertisement and reflected on its strategies to give the students of both Paradis and Trins a better idea and knowledge about the neuromarketing analysis.

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Interactive session with Mr.Parthan Dec 16th.mp4

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Ms.Alexandra Jelea, Research scholar from Romania had conducted a workshop/ Interactive session on Neuromarketing for TRINS and Paradis students on Zoom platform on 10th Dec 2021.

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Ms. Alexandra Jelea's neuromarketing session _10.12.21.mp4

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Business Research page on neuromarketing

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Business Research page on neuromarketing

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A padlet was created to share articles and videos for students research on the topic of Neuromarketing for a headstart on the activity

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https://drive.google.com/file/d/1FJIMfCzL9Nx1GtkdRw7r_LvSsL-QKrwz/view?usp=sharing

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Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.

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Initial ppt used for introduction to Neuromarketing

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Initial ppt used for introduction to Neuromarketing

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Activity 3: Group discussion with partner school

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Activity 3: Group discussion with partner school

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Activity 3: Group discussion with partner school

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Activity 3: Group discussion with partner school

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Activity 3: Group discussion with partner school

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Activity 3: Group discussion with partner school

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Activity 3: Group discussion with partner school

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Activity 3: Group discussion with partner school

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Activity 3 : Group Discussion with partner school

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Activity 3 : Group Discussion with partner school

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Activity 2 - Digital Advertisement making - SL with ICT 

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Activity 2 - Digital Advertisement making - SL with ICT 

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Monthly FA Diciembre Dec 21, 2021 at 14 56

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Kaira and Megha

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Siddhartha Chakilam

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Copy of Food delivery - Made with PosterMyWall

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Copy of Valentines Day - Made with PosterMyWall

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Copy of ChristmasChristmas menu - Made with PosterMyWall

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Advertisement Analysis Report by Vyshnavi Sivakumar

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Advertisement Analysis Report by Vyshnavi Sivakumar

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Vyshnavi Sivakumar - Advertisement Analysis

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Advertisement Analysis report by Siddartha Chakilam

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Advertisement Analysis report by Siddartha Chakilam

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Advertisement Analysis report by Navya Nair

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Advertisement Analysis report by Navya Nair

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IDS Project - Navya Nair - South Indian Thali Ad

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Advertisement Analysis report by Parvathy Sandhya Nair

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Advertisement Analysis report by Parvathy Sandhya Nair

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Parvathy Sandhya Nair - Advertisement Analysis

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Advertisement Analysis Report by Megha Elizabeth Stephen

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Advertisement Analysis Report by Megha Elizabeth Stephen