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Amy Winehouse was well known for her famous hairstyle but more importantly her exaggerated winged eyeliner. Which is somewhat similar to our own artist's eye make up. She uses the same font throughout her products. She uses the font in her website and in the CD. She has her own photograph on the cover of the CD. Which is also a close up. Having a close up seems to be more effective with artists that are trying to show only their face, which is why I chose to do the same. Her video is also available on her website again with her famous winged eyeliner. Looking at my own digipak I think that it is quite similar and it has most of the elements that a real media product would have.

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I filmed a couple of my target audience's feedback and asked them how they felt about my CD Cover and website and they described it as peaceful and related my work to the artist 'Birdy' overall I got really positive feedback from my audience.

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I think that my digipak is quite successful, I was influenced by other artists and did a lot of research into how I would like my text and my font and most importantly the photograph's that I will use. I already wanted a close of photograph and I got this idea from Tori Kelly's own album cover as it's just of her face and her hair. Since she is well known for her bright blonde curly hair she didn't need to use another photograph as her audience quickly identify her with that. This was the same case for me, I wanted the audience to identify the artist with the sticker therefore I used a close up photograph. I wanted my font quite simple I researched into this a lot and used sites like dafont to find font's that I didn't know the name of I ended up using the same font as Rihanna's Loud album Helvetica. So using elements from real media products helped make my products successful. I also researched into the little details like the copyright details and what to write and I made sure that it has a serial number and all the rest to make it look like a real media product. Therefore I am happy with my final outcome.

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How my audience recognises them as linked products. 

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How my audience recognises them as linked products. 

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As a group we made sure that our synergy in our production pieces was clearly visible and obvious to the audience. We didn't want to use a prop because we felt that it may of not been as obvious. We tried to focus more on the face and make up because that's the first thing the audience see's on the CD, website and video. Therefore there is a clear link between all the main products because I used the blue tint in all three and had the sticker around the eye.

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How my video links to my CD Cover and Website

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How my video links to my CD Cover and Website

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In the video in all the base tracks and individual shots that the artist is in we used the sticker and made sure that it was clearly visible. We usually placed the camera on the side that she had her sticker on. I usually chose stickers that had black and diamonds in it therefore it stood out a bit more compared to the others. I used close up photographs of her for my CD covers and website so that it was clear and more in focus. I used similar photograph's in my website as well as I thought it'd make more sense to use a similar photograph than to use a different one. When creating my digipak my initial idea was to have a tint however I couldn't decide whether to do pink or blue which we had used in our video. After asking my target audience and getting there feedback I decided on using a blue tint therefore my main products will have a blue tint to them for it to all link together.

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How I planned to use synergy in my production pieces.

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How I planned to use synergy in my production pieces.

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When we first picked our artist's name and researched into other artists we wanted her to be quite hipster and urban. We got the idea of using a sticker/henna design around the eye, we got this inspiration by teenage girls that attend festivals like Coachella and Wireless. In Coachella bindi's, henna, flowers and designs are really popular at the moment therefore we wanted to use this for our own artist. We made sure that we used this in everything that she appeared in. For my own work, I used photograph's of the artist that had the sticker in it for my social media accounts and for my website and CD Covers. I even filmed a sit down interview with the artist and made sure that she had it on in the interview as well. We wanted her to be known by the eye sticker design and make people know her signature look for it.

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Social Media (Facebook/Twitter)

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Social Media (Facebook)

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Website

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Tour Dates (extra advertisement on website)

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This is my CD cover (inside)

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This is my CD cover (outside)