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Delgado Ugalde Denise

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The Weeknd - Blinding Lights (Official Audio)

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If somebody sees the announcement and he doesnt knows The Weeknd, for the attitude of the actors he will see that he is a very popular singer.

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The people will watch the game, because there will be The Weeknd or their team will play the SuperBowl.

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The promotion was did with the most listened song of every 2020, so, they have influence that there will be the best artist of 2020.

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The pages that published this announcement are the owners of this, for example, you can find it in the NFL page, in the page of The Weeknd and in the page of Pepsi, so that is

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People want to go to the SuperBowl or they want to watch it, but they want a Halftime like the last years.

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If you go to the SuperBowl, or even if you watch it on TV, you give money to the NFL and to Pepsi, and they will give money to the Weeknd to sing in the Halftime show.

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1. Reciprocity: Obilgation to give when you receive.
2. Scarcity: People wnat more of those things there are less of the benefits.
3. Authority: People will follow credible knowledge experts.
4. Consistency: Looking for, and asking for commitments that can be made.
5. Liking: People prefer to say yes to those they know.
6. Consensus: People will look to the actions of others to determine their own.

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The product is the announcement of the Pepsi Halftime Show.

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Fernandez Valeriano Oscar Axel

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Get Ready :60 | Super Bowl LV | Pepsi Halftime Show

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Get Ready :60 | Super Bowl LV | Pepsi Halftime Show