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Maybe they can include an item that associates with McDonald being a fast food company. This is to give a clear indication of what McDonald is instead of just a big letter M.

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McDonald's design is very simple, yet eye-catching.
Its logo attracts people of all ages and genders.
The McDonald logo is symmetrical.

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Despite its simplicity, McDonald's is well-known throughout the world and surely, without its iconic logo, McDonald's probably wouldn't have been so popular. Therefore, I would like to do some research on the famous brand, McDonald. Should we understand the makings of a successful brand, it is possible that we, in future, can come up with similarly successful branding.

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The McDonald's logo is simple, yet it is very iconic. Being simple, it is easier for people to remember. The first thing that comes to mind as we say "McDonald" is the letter M. The big M is really eye-catching, especially as drivers go past the big signs near shopping malls and stores. I am especially drawn to the colours that they use. The colours are not that flashy but it is able to reach out to me in some way. Overall, its simplistic design shouts Professionalism and it is extremely iconic.

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After some research, I have found out that the dominant colours of McDonald, which are red and yellow, are actually colours that associate with fast food. KFC, Burger King, Pizza Hut and many other popular fast food companies, too, include the colours red and yellow. Since fast food is now represented in mostly red and yellow, we as customers have now mentally associated those colours with the fast food world. Not only that, it is shown that primary colours are much more eye-catching, especially to children.

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What made McDonald's design successful? (2)

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What made McDonald's design successful? (2)

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McDonald's design included a mascot, Ronald McDonald the clown and a slogan; "I'm lovin' it". Outside of McDonald's restaurant, occasionally there will be a bench with the McDonald mascot sitting on it. This entertains children and encourages photos to be taken with it, thus fulfilling the. slogan.