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Overall I learned a significant amount from audience feedback of our music video, demonstrating the importance of it. I discovered what people thought went well and what could have been done better, of which I understand and agree with them on and will keep in mind for the future. 

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Overall I learned a significant amount from audience feedback of our music video, demonstrating the importance of it. I discovered what people thought went well and what could have been done better, of which I understand and agree with them on and will keep in mind for the future. 

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The extra comments were useful as I could learn overall what peoples opinions are of the music video as a whole. An important point is that many people noticed our modern + 80's theme which was one of the most significant aspects of our production, showing we conveyed our genre well and took great inspiration at times.

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We also gained a wide range of feedback for our editing (post-production process) which is useful to determine aspects we carried out well and aspects we could improve. One shot that had varied opinions was the heart chocolate shot that we added in a few times throughout the video. We intended to do this in order to provide effect and an aesthetic element to balance out the conceptuality with the narrative. Some people understood our intention as they said "love the use of editing with the hearts" and others said it was too repetitive. Watching the video back I can fully understand as to why it could be seen as too repetitive and one reason could be because we used it a few times in a row, without spacing it out across the video. From this I have learnt that I could have asked for people's opinion once we had edited that section of shots together to see if it was too repetitive and then alter it slightly. One interesting point from the feedback is that one audience member gave us an alternative idea, which none of our group members thought about (10th point) which emphasises the impact early audience feedback can have on the video. In terms of transition types, many people liked them and said they linked well to the 80's style which was our desired intention

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An interesting aspect also was that I thought someone would comment on the pinching of the cheek shot, however no one did which shows how audience reactions cannot always be predicted.

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During filming sessions we filmed a range of at a variety of different locations. Our feedback for this section was again both positive and negative. Some audience members admired our wide variety whereas others would have preferred less locations and shots, making them a negotiated reader of our media text. We had mixed lip-syncing feedback which is a vital element of our production. Some said it worked really well and others noticed times where the lip-syncs could have been better, which is something I have learnt and will reflect upon.
One particular shot the audience liked was the close up of the red lips and this could link back to my research and be part of a wider recognised convention of music videos, familiar to the audience. This familiarity was not necessarily intentional but I have learnt that it is a good shot type to use, gaining audience reaction.

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For our chosen mise-en-scene in the video, we got a mix of feedback from classmates. The positive feedback showed how we conveyed a certain detail successfully to the audience, making them a preferred reader, for example, the comment "Mise-en-scene done brilliantly". Other aspects gave us a really good audience opinion for example the writing on the leather jacket which we were glad about because we added it in for audience effect, relating to the aesthetics of the genre.
Some improvement feedback was given and an example that came up a lot for our mise-en-scene was that sometimes our connection between different mise-en-scene aspects was not as clear as it could have been and I will reflect on this and improve the link in future productions.

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Here I have used Microsoft Publisher to split our group feedback into mise-en-scene, camera, editing and other.

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Here I have used Microsoft Publisher to split our group feedback into mise-en-scene, camera, editing and other.