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Goodwin's theory written in 1999 - when Pop music was at it's all time high - relates to the structure of Music Videos. He 'feels' that traditional narrative conventions, forms, etc don't apply to pop videos. He mentions that pop videos try to be 'avant garde' meaning they're trying to be different.

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There are also various reasons for different narrative structures. They are:
- Pop videos are usually built around the song. Often, songs don't have traditional narrative structures.
- Pop videos usually use the artist both as a narrator and a character within the narrative.
- Lastly, the singer often looks directly at the camera, extending the 'music hall performance' i.e. a live performance; thus trying to involve the viewer.

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Furthermore, Goodwin outlines the fact that pop videos 'rely on repetition' and often in videos, images are repeated similarly to the way song repeats choruses or verses. Videos also have a form of closure and ending. Andrew Goodwin mentions this as he says singles that a video is based on 'must end' and this is shown in 'the structure of the music' i.e. the video building towards a climax or continuously repeating before fading off.

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Within some music video there's a visualisation in which goes beyond the original meaning of the song. In others; a visual pleasure which then promotes replaying the video is used, thus promoting the music while in different kinds of music videos;  they're promoting other things such as films. These are also known as the three relations between songs and videos:

- Illustration - this is where the music video tells a story from the lyrics. In a way it's like a standard narrative structure. Dance is used in the videos to express the feelings/mood the artist wants the song to generate.
- Amplification - used to introduce new meanings that don't exactly contradict
- Disjuncture - this is where there's barely any connection between the lyric and the video or where and how the video contradicts the lyrics

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The Music Video - Justin Timberlake: What Goes Around...Comes Around

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The Music Video - Justin Timberlake: What Goes Around...Comes Around

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What Goes Around...Comes Around (Official Video)

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To briefly summarise the narrative in the video, Justin Timberlake starts a romantic relationship with Scarlett Johansson, a woman he met inside the club. Things are going well between the two until she is introduced to Timberlake's friend, Johansson cheats on Timberlake with his friend. This results with him finding out. A car chase between Timberlake and Johansson breaks out but considering the high tension and rush of emotions, Johansson's car flips which leads to her death. Thus - what goes around comes back around.

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Central Artists position within the narrative

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Central Artists position within the narrative

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Justin Timberlake plays two out of the three roles, he is a participant in the narrative and a narrator.

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Considering the ratio of the narrative to performance is 70:30, we do occasionally see Timberlake performing in usually the same spot (on stage with microphone)

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Yes & no. Both Timberlake and Johansson are the main focuses.

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The Music Video - Eminem ft Rihanna: Love The Way You Lie

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The Music Video - Eminem ft Rihanna: Love The Way You Lie

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The music video is based around a troubled couple who continuously fight and make up. There's tons of relationship problems, possible domestic violence yet powerful love. All in all, the music video outlines a toxic relationship.

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Central Artists position within the narrative

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Central Artists position within the narrative

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Both Eminem and Rihanna are narrators and observers and have nothing to do with the story / narrative behind.

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Considering the narrative to performance ratio to this song is different to the first song, (Timberlakes being 70:30, while this song's ratio is 60:40) we see the artists more often. Rihanna is always shown to be surrounded by fire or damaged / semi-demolished buildings; while Eminem is in a field.

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Nope. The actors are the main focus. (Megan Fox & Dominic Monaghan)

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The Music Video - Michael Jackson: Man In The Mirror

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The Music Video - Michael Jackson: Man In The Mirror

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Michael Jackson - Man In The Mirror (Official Video)

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The song is based around self-realisation however the entire music video shows no link to this as it features radical world events, including protests from way back in the 50s.

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Central Artists position within the narrative

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Central Artists position within the narrative

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Unlike the other two relations where the artists hold two positions within the narrative, this music video only has one. Jackson is a complete narrator.

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This music video is completely 100% narrative. There is no performance within this video. In addition, the artist is not the main focus of the video, instead it's the radical world events that take place. Lastly we don't see the artist sing.

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I've chosen 'The Sound' as the example I enjoy / would like because of the reasons behind the music video. From assumption, I believe this is an amplification video, showing hidden meanings behind the actual lyrics, while the narrative is quite different.