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Unity - I chose to have all the pineapples the same colour and design to create a sense of order and reinforce the key message that the flavour of the month is pineapple. The consistent imagery ensures that if someone only glanced at the poster they will know straight away the Happy ice-cream co has a pineapple flavour on offer. The pineapples face in different directions which adds interest to the image (variety).
Symmetry - It was used to create a balanced orderly feel to the poster.
Repetition - Repetition of both colour and shape is again used to reinforce the key takeout that Happy Ice-cream co. is offering a pineapple flavour.

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Asymmetrical - The left sides visually heavier than the right, creating interest in the pink pineapple, which relates to the unique new flavour on offer, rather than the standard pineapple flavour.
Anomaly - The poster uses an anomaly with the pink pineapple to show difference and emphasise that the new flavour will not taste like normal pineapple.

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Rule of thirds - The chocolate ice-cream is the focal point of the image, it is has been positioned on one of the right intersecting rule of thirds guidelines in the middle-ground. It is emphasised to highlight the idea that by buying a standard vanilla ice-cream you can get something even better for free, a chocolate ice-cream.The buy 1 get 1 free slogan is placed on the gridlines in the foreground.
The poster was designed to feel clean, modern, fun and a little bit quirky with the different colour tops and ice-creams used.
Unity - The same ice-cream shapes are used, along with matching nail polish, however there is variety in the flavour of ice-cream and colour of the shirts. This is representative of the fact that everyone is slightly different, however no matter these differences everyone has a mutual love of ice-cream. It is also meant to highlight the deal offered, that by buying one ice-cream you will receive an additional one of any flavour you choose.
The blue background here represents the negative space, whilst the positive space is the ice-cream.

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Copy of Copy of Copy of Natural Body Scrub 150ml | 5.07oz

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Black font used, logo when downloaded moved a bit too far to the right cutting the right edge of the logo off, tried to rectify it.

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Copy of Copy of Natural Body Scrub 150ml | 5.07oz

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Rule of thirds - The Buy 1 get 1 free writing is placed on one of the intersecting lines of the rule of thirds grid, similarly the ice-creams also sit  on one of the guidelines.
Variety - There is variety in the colour of the ice-cream scoops, the hands holding the cones and the directions they are facing, this adds interest to the image. There is unity in the shapes of the ice-cream and cones.
Repetition - the lines etched into the background of the image, help to create texture and give the back drop a tactile nature. This adds depth to the image.
The colour scheme for this poster was chosen to be bright and happy, and tie in with the colours already introduced in the company logo.

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Copy of Natural Body Scrub 150ml | 5.07oz

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At this stage my favourite of the posters I created.
Asymmetry - The left side of this poster is visually 'heavier' than the right side, this creates a sense of depth along with the white ice-cream in the back of the foreground of the image. The white ice-cream fading into the background creates a sense of depth and creates the illusion of this two dimensional image becoming three dimensional. This captures the audience's attention, as it is not a straight forward image, it has the appearance of layers.
Rule of thirds - The rule of thirds grid has been used with the main focal point (the yellow ice-cream) placed on the left hand interesecting line in the foreground.
Anomaly - The yellow flavoured ice-cream with the waffle cone is designed to stick out. It helps to show that Friday is different to any other day as you can receive a free waffle cone as represented in the image.
Variety - Shown in the colour of the ice-cream, again reinforcing that the store offers variety on Fridays with its waffle cone deal.
Pale blue in the background is considered the negative space.
The 'free cone Friday' slogan was designed to be eye catching, as well as tie in with the colours already introduced in the logo.

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Darker coloured font and background - colours may be too dark too convert happiness associated with ice-cream

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Bright colour background, darker font colour.

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Experimenting with a background shape and different font colour..

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Original image with different font colour.

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Logo position changed and font moved down.

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Original font colour and different background

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Original font colour and different background.

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Different font and background colour.

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Original font colour and different background.

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Different colour font and background

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Different font and background colour.

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Experimenting with darker backgrounds

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I have chosen to use multiple lines in my logo to give the effect of a textured waffle cone, where the lines on the cone intersect. Ice-cream cones always have some texture and I think by adding repeat lines it creates a tactile nature to the image. This logo has a number of shapes, circles for the ice-cream scoops and a triangle for the cone. I have used pastel colours to convey a happy mood. Colour is often representative of seasons and when I see these bright colours I think of summer which is when ice-cream is usually consumed. I wanted the writing to be clear and focus on the most important element which is the product (the ice-cream) and that is why I chose to enlarge the font there.