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https://store.google.com/au/product/google_home_mini?utm_source=en-ha-apac-au-sem&utm_medium=text&utm_term=google%20home-e&utm_content=bkws_supercampaign&utm_campaign=google_Home_AU&gclid=EAIaIQobChMI3Lr_w8Oa2wIVzxwrCh2SBw0VEAAYASAAEgKrGPD_BwE&dclid=CKSs8vTDmtsCFUY4lgodzhcGhw

Dynamically continuous, as it is an advancement onto previously existing technology through the google assitant found on google pixel phones the adoption of this product will see inovation through ease and practicality, as well as having resistance through privacy, complexity etc This is a high effort hierarcy of effects, as this propduct reuires significant setup, but can have siginficant impact on your life. acting as a personal assistant, this can play music, set remainders and alarms, and much more.
This is in thre growth cycle, as will require sigificant boost in advertising. further, the intrudction of alexa and other competitors has lead to greater competition in the market the major obsticles facing google home include competitors such as alexa, amazon echo, siri etc. They also face the issue of many people resisting change. customers may fear invasion of privacy or lack of control of their own lives, and the radical changes this product can repredent couldbe daunting to older or more cautious consumers

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Tesla

1. Dynamically Continuous Innovation. Adoption: Good for the environment, Resistance: More money on petrol

2. High effort: People believe that they have to be more environmentally friendly before spending the money on getting a Tesla

3. Growth. To adapt

4. Price

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Apple Watch

https://www.youtube.com/watch?v=xtXbnLe64jw

1. Dynamically continuous
2. High-effort
3. Growth stage
4. Competitors

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Product: Segway

- dynamically continuous
- high effort: because it is expensive, potentially hazardous, social scrutiny
- currently in growth stage: relevant, iconic, interesting, unique and used popularly in the tourism industry
Diffusion:
- uniqueness may not appeal to the average population
- difficult to learn to drive and use this product
- comical product that can make individuals feel embarrassed to use the product (i.e. memes on FB)

http://www.segway.com/

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Google Home
https://www.youtube.com/watch?v=r0iLfAV0pIg
1. Dynamically discontinuous
-there are speakers- which is quite common
-consumers dont find the need to use it
-consumers need more time to adapt to the product
-it is more convenient for consumers
2. High-effort:
-Involves a lot of research before purchasing it
3. Growth Stage
-requires lots of advertising to further improve sales
-competitors can take note of their product cycle- take effort in advertising their brands as well
4. Major Obstacles:
-Competitors like Siri, Apple HomeAd, Amazon Echo

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Tesla Electric Car https://www.youtube.com/watch?v=XB2g7-HgE_g
1. Dynamically continuous.
- price
- availability
2. high effort
- involves research and comparison
3. Growth stage
- competitors watch to see if product will overtake their product
4. customers perception of the higher price compared to alternative car

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Middle aged men:

Lifestyle:

family orientated

Not fashion conscious

Focus on comfort over style

Focus on practicality

Outdoors

Personality:

active

Extroverted

Sociable

Carefree

Socially independent/ Doesn't give a fuck about what people think

Benefits/attributes

Comfort

Cost effective

Durable

Reliable

Practical

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adage.com/videos/cocacola-hilltop/395

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https://youtu.be/635mLIMrcko

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https://www.youtube.com/watch?v=JchALYBVEGw

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https://www.youtube.com/watch?v=5BGgHdp_iYo

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https://www.youtube.com/watch?v=fBTWc4i_Fhw

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https://www.youtube.com/watch?v=5BGgHdp_iYo

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https://youtu.be/JchALYBVEGwhttps://youtu.be/JchALYBVEGw

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Characteristics & Implications:
1. Using social media - product research is done online rather than in store.
2. Less brand loyal - we are more open to changes, tending to keep with the current market trends
3. Purchases done through a 3rd party e.g. online shopping (Distribution)
4. More affected by cheap pricing

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Characteristics
1. More socially responsible (increase in veganism)
2. Less traditional/ left-winged
3. Get married and have kids later
4. Increased care of image

Implications for Marketing Strategies
1. Ads aimed towards social responsibility/ companies wanting to appear to have a sense of corporate social responsibility
-cage-free eggs
2. Ads are aimed less toward traditional values
-condom ads are prevalent now but not prior
3. Products aimed toward singular people rather than a group/family
-Contiki tour
4. Aiming products more toward being 'cool' and ideal-self
-Old Spice ads

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Characteristic | Implications for Marketing Strategy
Self-Centred | We don’t want to travel
Tech Savvy | Promote through Social Media Channels
Not brand loyal | Stick to WOM trends
Impulse buys | Pricing (Cheap)

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Gen Y & Z:
- PRODUCT/PRICE
- Working but living at home: more buying power - will pay more
- More tech savvy
- Implications: keep up to date with new technologies, adapt quickly, be ahead

Gen X:
- PLACE/PROMOTION
- Less tech savvy
- Focus of traditional gender goals
- Implications: appealing to "masculinity" vs. "femininity"

Baby Boomers:
- PRICE
- Social class is noticeable
- Family orientated
- Implications: emphasise high-end brands, appeal to larger families

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Characteristics
1. Open-minded
2.  Social media users

3. Price conscious
4. More picky in terms of choosing products

Implications for marketing strategy
1. Promotions: Provide discount coupons to gain and retain brand loyalty.
2. Place: Have more stores with better display layout
3. Price: List out the prices of the products
4. Product: Introduce more products for wider selections

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Dammit Jimmy

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Gen-Y Characteristics:
-Less brand loyal (Marketers need to be on the ball, e.g. Apple's ecosystem; Product/Promotion related)
-More technology savvy (More mobile apps for convenience, also prefer online shopping than physical shopping; Place related)
-Lazier (Willing to pay extra for convenience e.g. Uber/Uber eats; Price-related)
-Fast-paced lifestyle (Many studying and working students)

Promotion/Communication: Gen-Y is more knowledgeable in terms of search for information; e.g. searching for online/video reviews and access to more online sources; contrasting with older gen who looked at print-advertisements

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Coles x Fitness First Collab

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Give way and stop signs
Express lanes
Basic signs
And god damn specials everywhere
God dammit Jimmy

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https://www.adsoftheworld.com/media/film/unicef_childlabour

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Unprotected Sex:

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Child Labour
https://www.youtube.com/watch?v=BcI4l3arrHI&t=19s

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Bullying:
Ad inspiration: The words, the young boy and sadness

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WARNING: Confronting

https://www.youtube.com/watch?v=E6ak5pBH8j4

Flakka has arrived in Australia

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DRUG USE:
Inspiration -
https://www.adsoftheworld.com/media/print/montana_meth_project_junkie

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Unprotected sex ad: https://www.youtube.com/watch?v=nojWJ6-XmeQ

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Part 2: Belief is that hybrid cars are unattractive-

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activity 2 Week 6

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WEEK 6 GROUP 4 ACTIVITY 2 - PART 2

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Beliefs
- Too expensive
- Not enough charging points
- Not fast enough
- Not enough range

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Cadbury eyebrow ad
https://www.youtube.com/watch?v=DTa1nbeLWOA

Toyota - oh what a feeling

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https://www.youtube.com/watch?v=iUjGi-hbLMw

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https://www.youtube.com/watch?v=PMC6gcWu2LM
Frank Walker

https://www.youtube.com/watch?v=0yA98MujNeM
Vegemite Original Ad

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Reading Writing Hotline
https://www.youtube.com/watch?v=FIGKOMrPrSI

What does the colour below make you think of??

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https://www.youtube.com/watch?v=QTh3HlGruVs
- 13 CABS

Nike- Just do it slogan and nike tick- logo

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https://www.youtube.com/watch?v=PMC6gcWu2LM
> Frank Walker National Tiles (Iconic character)

https://www.youtube.com/watch?v=FIGKOMrPrSI
> Reading, Writing Hotline
(Jingle)

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Advertisement 1: (Bunnings) https://www.youtube.com/watch?v=eErqiTOarG0

Advertisement 2: (Kit Kat)

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Prototype Brand:
> Beats

Marketers would sell the headphones with their unique qualities such as:
> Bluetooth connectivity
> Cordless
> Additional accessories (untangle cord device)
> In ear/out ear
> Audio quality
> Multi use (sport and personal)
> Stylish
> Additional microphone on cord

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Activity 1

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Task 2

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Group 3 Task 1

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Brand personality (Smart phone)
ruggedness --> outdoorsy, masculine, western, rugged

competence --> Reliable, secure, intelligent, technical, confident

excitement --> unique, up-to-date,

sincerity --> honest, real, original

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Easy to process

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Original Pringles ad:

-non-focal attention, automatic

-requires little mental resources
-still makes an impact, being exposed to a familiar product
-yellow is an attention grabbing colour, white background and contrast also grab attention

-personally relevant, people who resonate with Pringles

-easy to process, doesn’t use words (easier to comprehend)
-immediate brand recognition
-repeated exposure to Pringles ads could increase likeliness but may reduce attention

Table tennis Pringles ad:

-needs focal attention (conscious, mental resources to understand the advert)
-creative and unique

-brand recognition is still existent, less obvious, due to the unique shape of the Pringle

-there is text on the bottom right (shaped for nothing else)

-there is more marketing stimuli incorporated in this advert

To improve it:
-can enhance the logo
-can use more relevant colours such as yellow or green

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Attention -
First Ad:
- non-focal attention
- recognise brand straight away
- requires little mental resource
- pleasant, attractive
- not very attention grabbing,
- focus more on packet, go closer to pringle itself, background is quite boring
Second Ad:
- focal attention
- requires considerable mental resource
- unique and creative
- keeps you interested as you are wondering what the ad is for

Comprehension -
First Ad:
- easy to understand because prominence of pringle chip packet
- clear branding
- significant colours of pringles

Second Ad:
- hard to understand if don't know what pringles are
- lack of clear branding
- enhance  size of logo
- pringle shape is clear

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- first ad- easy to process- you know it is a pringles ad.
personally relevant- hunger is a need.
non-focal attention- automatic.
comprehension- you can understand it clearly due to the packaging

second ad- pleasant to look at but confusing as to what the ad is for. Blue- associated with Aus open.
no comprehension- confusing.

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Ad 1:

Highly effective in terms of comprehension, as it is personally relevant to many consumers

Immediate brand recognition

Low processing

Ad 2:

More effective in terms of attention. However, the consumer can perhaps have lack the ability to comprehend what the ad is trying to convey.

The ad itself is however more unique & creative, which can appeal to a certain target audience

To clearly convey the message of the ad, increasing the size of the logo located on the bottom right & changing the colour of the product may assist in conveying a clearer intended message in the consumers' mind.

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Photo 1: Effective in comprehension
- Everyone understands what the ad is trying to sell
- The brand is clearly stated
- Not a lot of attention is needed in understanding it
- Lacks in terms of attention due to colours not being bright enough

Photo 2: Effective in attention
- Colours are bright and content in ad is unique
- But colours do not justify how they are selling chips
- Lack in comprehension because how does table tennis relates with chips

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Photo 1: Less effective in terms of attention, more effective in terms of comprehension
-> Lacking in personal relevance
-> Lacking in colour, visual attractiveness
-> No humour or personality
-> Non-focal attention

Photo 2: More effective in terms of attention, less effective in terms of comprehension
-> Unique and creative
-> Requires focal attention (don't understand it straight away)
-> Attractive advertisement
-> Personally relevant to those who are into sport - humour, fun

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First
Catches attention due to the contrast however it is a very simplistic ad.
Non-focal attention - attains automatic attention

Comprehension is very simple - Brand awareness is instant

Second
Catches attention due to vibrancy of colours and cultural relevancy. Requires focal attention. Table tennis is a common Australian backyard competition.
The level of comprehension for the second ad is less effective due to the lack of context behind it (minuscule brand logo).