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In Bogotá and Mexico City, has $185 million to expand across Latin America.

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They’re going to be in every country in Latin America

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They’re going to be in every country in Latin America

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Has at least a toehold in 14 cities and will more than double that over the next year.

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Regular customers average more than four orders a week

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Rappi, which charges customers about $1 an order or a flat $7 a month, has become such a hit in Bogotá and Mexico City

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One of Rappi’s challenges , as with Delivery Hero, Uber Eats, and other rivals, is to keep attracting customers who can afford frequent takeout and errands. The other part is to keep demand high enough throughout the day, rather than only at mealtimes, so couriers can earn enough to keep working for Rappi without making prices so high that customers shy away.