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Some of these categories can be directive or indirective

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Phenomena/Observations - Pragmatic in nature

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Phenomena/Observations - Pragmatic in nature

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Effect of WHO says it can change the meaning

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Effect of WHO says it can change the meaning

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Arise from conversational maxims (rule) that are defied

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"The study of how language is affected by the context in which it occurs" (Parker & Riley, 2009, p. 4).