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to help people and businesses throughout the world realize their full potential.

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MS + VS non profit: american heart association

1. MS: The goal of the Centers for Health Metrics and Evaluation is to improve population health by effecting disruptive, visionary change and transformations in systems, environments, and policies through the strategic use of data and evidence. The Centers were created to advance the mission of the American Heart Association, which is to build healthier lives, free of cardiovascular diseases and stroke. The AHA is working toward improving the cardiovascular health of all Americans by 20 percent, and reducing deaths from cardiovascular diseases and stroke by 20 percent, by the year 2020. Read more about the association’s 2020 strategic goals

2. VS: Everyone lives life with optimal health

MS + VS profit: Aldo

1. VS: The ALDO Group vision is to be a world-leading creator and operator of desirable footwear and accessory brands by delighting our customer, relentlessly pursuing profitable growth and always acting with our founder's values of love, respect and integrity.

Ms: The ALDO Group’s mission is to consistently provide a total customer experience through our people, products and environments and to ensure an enjoyable and memorable shopping experience for every customer.

People

The ALDO Group adopts a people-first approach at every level. Our team members are the lifeblood of the company and the greatest articulators of our philosophy and core values.

Products

ALDO Group brands are always at the forefront of their market segment. Exclusivity is key: styles are designed and developed specifically for each banner to reflect their individual "personalities" and aesthetic.

Environments

Each ALDO Group banner carries its own atmosphere: a look, feel and attitude that supports and enhances the products. Each brand conveys its message through store design, merchandising and style of interaction with clients.

MS + VS org. local country: Highland Coffee

Highlands Coffee mission is to champion deliciously affordable modern

Vietnamese coffee and lifestyle experience. everywhere, everyday.

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WWF

VS:  We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth…  - WWF

MS: To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

conserving the world's biological diversity

ensuring that the use of renewable natural resources is sustainable

promoting the reduction of pollution and wasteful consumption. - WWF

Facebook

VS: People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. - Facebook

MS: To give people the power to share and make the world more open and connected - Facebook

ZHP

MS: The mission of ZHP is to raise a young man, so supporting him in his overall growth and shaping his personality by challenging him. - ZHP (polish scouts group)

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Unicef:

Vision Statement: “A world where the rights of every child are realized.”

Mission Statement:

“UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential.”

“UNICEF is guided by the Convention on the Rights of the Child and strives to establish children’s rights as enduring ethical principles and international standards of behavior towards children.”

“UNICEF insists that the survival, protection and development of children are universal development imperatives that are integral to human progress.”

Tesla:

Vision Statement: “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles”

Mission Statement: “to accelerate the world’s transition to sustainable energy.”

Vingroup:

Vision Statement: “With pioneering aspirations and a long-term investment strategy, Vingroup positions itself as the property developer and retailer in Vietnam, with growing reputation and position on the global economic map and a portfolio of quality products and services.”

Mission Statement: “To create a better life for the Vietnamese people “

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PETA

Mission: People for the Ethical Treatment of Animals (PETA) is dedicated to establishing and protecting the rights of all animals. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment.

ADIDAS:

MISSION:
It is our mission to be the best sports company in the world. Best means that we design, build and sell the best sports and fitness products in the world, with the best service and experience. Best is what our consumers, athletes, teams, partners and media will say about us. Once people are saying that we are the best, market share, leadership and profitability will follow.

Vision

We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market.

We are consumer focused and therefore we continuously improve the quality, look, feel, and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value.

We are a global organization that is socially and environmentally responsible, that embraces creativity and diversity, and is financially rewarding for our employees and shareholders.

We are dedicated to consistently delivering outstanding financial results.

교보문고:
Vision:
Helping people to continue working for their dream by filling people's imagination with ... such as wisdom, knowledge, courage, etc

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Number 1 Corp. (Tan Hiep Phat):

VISION:   To become the leading Beverage and Food corporation in Asia.

MISSION:  To produce and deliver high quality, healthy products which not only comply to international stardards, but also satisfy the Asian consumer’s tastes. We aim to meet our customer’s current potential demands, and be their preferred partner in business.

Operation Smile:

VISION & MISSION: https://www.operationsmile.org/vision/why-we-exist

Starbucks:

MISSION:   To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
VISION:     To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow

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NON PROFIT ORGANIZATION

TechSoup:

Mission statement: TechSoup's mission is to build a dynamic bridge that enables civil society organizations and changemakers around the world to gain effective access to the resources they need to design and implement technology solutions for a more equitable planet.

Vision statement: Over the next three to five years, TechSoup aims to reliably deliver a suite of sustainable, multi-stakeholder, integrated services that together create a platform and eco-system for cooperation, knowledge and data sharing, transparency, and programs at scale. This multi-stakeholder platform will collectively and significantly strengthen national and international nonprofit and philanthropic sectors, individual nonprofits and foundations, and civil society.

FOR PROFIT ORGANIZATION

Facebook:

Mission statement: Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together.

Vision statement: People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.

ORGANIZATION IN HOME COUNTRY

Vinamilk:
Mission statement: To deliver the valuable nutrition to community with our respect, love and responsibility.

Vision statement: To become a world grade brand in food and beverage industry, where people put all their trust in nutrient and health products.

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Nonprofit organization (Harvard)

Mission Statement

Harvard University (comprising the undergraduate college, the graduate schools, other academic bodies, research centers and affiliated institutions) does not have a formal mission statement.

The mission of Harvard College is to educate the citizens and citizen-leaders for our society. We do this through our commitment to the transformative power of a liberal arts and sciences education.

Vision

Harvard College will set the standard for residential liberal arts and sciences education in the twenty-first century. We are committed to creating and sustaining the conditions that enable all Harvard College students to experience an unparalleled educational journey that is intellectually, socially, and personally transformative.

Profit organization (Airbnb)

Mission statement

The mission is to live in this world where one day you can feel like you're home anywhere and not in a home, but truly home, where you belong. To live in this world where you can be home, you have to provide hospitality and hosts provide hospitality.

Vision statement

We will have an infinite time horizon.

We will serve all of our stakeholders.

Bachoco

Mission:

Always offer fresh, nutritious, rich and healthy products, increasing the food quality of the consumer.

vision:

Be present every day in the food of consumers.

values:

Integrity

Trust

Austerity

Innovation

Common benefit

Service

Efficiency

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NPR
Mission:

To work in partnership with member stations to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.

Vision:
We will be the model for high quality journalism in the
21st century, strengthening the cultural, civic and social
fabric of our democracy

Microsoft

Mission:
to empower every person and every organization on the planet to achieve more.
Vision:
to help people and businesses throughout the world realize their full potential.

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WWF
Vision:

Mission:
To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

conserving the world's biological diversity

ensuring that the use of renewable natural resources is sustainable

promoting the reduction of pollution and wasteful consumption.

Coca Cola
Mission:

To refresh the world in mind, body and spirit

To inspire moments of optimism and happiness through our brands and actions

To create value and make a difference.

Vision:

To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:

- People: Inspiring each other to be the best we can be by providing a great place to work

- Portfolio: Offering the world a portfolio of drinks brands that anticipate and satisfy people's desires and needs

- Partners: Nurturing a winning network of partners and building mutual loyalty

- Planet: Being a responsible global citizen that makes a difference by helping to build and support sustainable communities

- Profit: Maximising long-term return to shareholders, while being mindful of our overall responsibilities

TSMC
Vision:
Our vision is to be the most advanced and largest technology and foundry services provider to fabless companies and IDMs, and in partnership with them, to forge a powerful competitive force in the semiconductor industry.

To realize our vision, we must have the following strengths:

1. be a technology leader, competitive with the leading IDMs
2. be the manufacturing leader
3. be the most reputable, service-oriented and maximum-total-benefits silicon foundry

Mission:
Our mission is to be the trusted technology and capacity provider of the global logic IC industry for years to come.

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WWF:
Vision:
To create a world where people and wildlife can thrive together

Mission:
To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature

Google
Vision
o organize the world’s information and make it universally accessible and useful.

Mission

LG:
Vision:
LG's vision is to become the market leading company with broad market recognition.

Mission:
LG’s philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives.