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Good morning world! Today is 26th February of 2018, and I have started my first course in my last trimester of Saibt. The course name is Introduction to Digital Media, I was felt like a little bit nervous about the course cause I had no ideas that what the course was teach about.
Then at the beginning of the class, the teacher Caroline have introduced the course information and the assignments that we need to do in the future studies which is very useful for me cause I can have a simple understanding about my study objectives. And Caroline also divided us into two groups to make a self-introduction with the new classmates. I always like the self-introduction, then I can make some new international friends which I did make two friends in Japan this time. Also, my own friends are here with me in the same class.
Love this class!!

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iPhone(Apple)
iPhone(Samsung)
Chair
Lamp
Bags
Clothes
Earrings
Coffee
Family
Friends
Cheese cake
Camera (Canon)
Water
Chinese Restaurant
Computer(Macbook)
Film
Cinema
Pencil
Ruler
Water Bottle
Scissor
Jacket
Jeans
Dresses
Movie
Song
Club
Beer
Lip stick
Red Wine
White Wine
Apple Cider
Clock
Dog adopt
Ring
Face Mask
Backpack
Pool
Suit
Keyboard
Online shopping(ASOS)
Online shopping(Taobao)
Fork
Spoon
Knife
Car
Bike
Job
Underwear
Book
Suitcase
Box
Light
Perfume

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Movie Trailer:

Suicide Squad - Official Trailer 1 [HD]

https://www.youtube.com/watch?v=CmRih_VtVAs

Beauty and the Beast – US Official Final Trailer

https://www.youtube.com/watch?v=e3Nl_TCQXuw

Brand Product:

iPhone X — Bring Messages To Life — Apple

https://www.youtube.com/watch?v=H7rvJr4rfbo

Wild Love: Watch Kendall Jenner & Elle King Mix It Up with New Pure Color Love Lipstick
https://www.youtube.com/watch?v=hy-nfZ6cLjM

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Promote Product :
Canon Digital Camera

Advertising Slogan :
Record the ‘real’ moment.
You just need to press the shutter, and leave the rest to us.

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Through my research and investigation in recent weeks, I found that the past camera advertisements are all focused on showing that how the cameras are used to shoot and record beautiful moments, no matter which brand or which function of cameras.
So what I want to do or achieve is to produce contrast by concentrating that the camera is used to shoot the 'real' moments. For example, I can use the Canon camera to shoot two pictures with a girl. At first, she was dress fancy and cool. Then we shoot her another photo with the casual look, but the last one is one of her most 'real' moment. Though the contrast effect to attract the audiences' attention
At the same time, I will focus shoot the shutter of the Canon camera, it emphasizes the automatic features of the camera, highlights the convenience and shortcut of the Canon camera, and uses the rational demand way to highlight its functionality. Which can give the consumer a very genuine feeling, the language or the picture is witty and interesting, also easy to understand.

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Finally I have already decided to promote the Canon Digital Camera.
Since the cameras can be defined as a consumer goods or the luxury goods, so this product can has a wide range of audiences and it is applicable at any age level or different types of workers.
In this campaign, I want to focus the target audiences on the workers like the journalists and the bloggers , and the family with a certain financial capacity, which they will all show up in the promotion video. There is a certain resonance with the target audiences, and it is also in line with the core content of this propaganda.
Also, I would like to advertise in Facebook to speak to the audiences. And the reason of that is because Facebook have lots of audiences wether they are target or potential.

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In week one, Caroline has asked all of us to think about the ideas that we wanted to promote. And after that I made the 80 ideas lists, I have highlighted some interesting ideas and I kind of put them together into one idea which I can have more inspiration source to do the Canon Digital Camera promotion.