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I carried out a survey on Instagram to help me learn more about millennials/generation-z and their relationship with brands and shopping.

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I used this report to better my understand of generation-Z as a consumer and to help me build a consumer profile of the
sub-brand.

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Important notes I took from the report that I can use in my own report, so I don't have to keep coming back to it to find information.

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Research into luxury brands who already are appealing to the millennial and generation-Z market and how they are doing this.

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I did some visual research into Chanel stores and how they are designed/set out to help me when it came to writing about the physical resources my concept store would need.

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·         Chanel is an unpopular brand, however 71% of the people surveyed like it regardless, 55% would buy products from Chanel and a huge majority (81%) would buy it if it was cheaper and altered to fit a younger market

·         Gucci is the most popular brand amongst millennials which further supports the countless reports and research showing that they are the best luxury brand when it comes to target millennials/generation-z

·         A huge percentage of people surveyed own a designer/luxury product (89%)

·         Having been given a description of what it is, 82% of people said they would visit a concept store which shows that it is worth creating one

·         Clothing is the most popular luxury/designer product (35% of people surveyed said they would choose to buy clothing), followed by footwear (27%), handbags (22%) and accessories (18%)

·         More people (58%) said they were more tempted to buy a product if it is of limited stock/availability than not (42%) – this shows that it could be a good idea to limit stock as there will be more demand for it and hype created around it

·         The online/in-store shopping debate was 50/50 – this suggests that products should be sold both online and in-store to satisfy everyone’s needs

·         People prefer affordable/high-street fashion (64%) to designer/luxury fashion (36%) – further research could be done to find out why this is

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When it came to writing the 'promotion' part of the marketing mix, I needed to do a lot of research on how to market specifically to millennials and what brands are already doing in terms of this.

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- Mobile optimization
- Transparency
- UGC marketing
- Experiences
- New brand loyalty

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I did some research and made some notes on some effective features that can be used in concept stores, especially to appeal to a millennial market.

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In order to create some examples of marketing materials, especially for my ad mock-ups, I needed to decide on the style of the product range. I researched pattern trends for 2019/2020 and found that fruity styles, large graphic prints and graffiti were trending. From here, I used photoshop to alter Chanel's logo using these style of patterns.

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In order to create examples of marketing materials, I needed to decide on the style of the product range. To do this, I researched pattern trends of 2019/2020 which could inspire the style of the products. From here, I photoshopped the Chanel logo using example images of these patterns.

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Taking inspiration from the world of graffiti, Spring/Summer 2020 takes on a solid graphic feel in this bold, vibrant print trend.

GRAPHIC FLOWER / SPRAY PAINT EFFECTS / SOLID COLOUR / BOLD OUTLINE / GRAFFITI SCRAWLS / CRAYON DRAWINGS / PAINT DRIPS / SPLASHY MARKS / GRAFFITI LETTERS / BOLD GRAPHICS

Colourful fruity mixtures and fruit segments create fun tropical prints for Spring/Summer 2020.

JUICY FRUITS / CHERRIES, STRAWBERRIES, POMEGRANATES, ORANGES, LEMONS, AVOCADOS, MANGOES, PEACHES & KIWI FRUITS / FRUIT SEGMENTS / SCATTERED REPEATS / SUMMER EXOTICS

COLOURFUL ARRANGEMENTS / FRUITY MIXTURES / ZESTY FRUIT PLAYS / FRUIT SALAD / FRUIT TREES / SMALL SCALE PATTERN / VIBRANT TROPICAL FRUITS / INTERNAL FRUIT STRUCTURES

Stylised florals and bold African patterns clash in bright colour combos for this vibrant Spring/Summer 2020 story.

BOLD TROPICAL FLORAL / COMPLEX GEO / VIBRANT FOLIAGE / AFRICAN SUMMER GEOS / CLASHING PATTERN / COLOURFUL STRIPE PATTERNS

STYLISED ETHNIC / DIAMOND AND ZIG-ZAG STRIPES / CHAOTIC GEOMETRY / VIBRANT AFRICAN PRINTS / STYLISED AFRICAN FLOWERS / AFRICAN GEO TROPICALS

Spring/Summer 2020 heads east, exotic birds adorn blossom prints and mystical dragons decorate beautiful fabrics.

EXOTIC BIRD PRINTS / DECORATIVE FLORALS / ELABORATE FLOWER HEADS / TREE BLOSSOM / DELICATE PEONIES / DRAGON TATTOO PRINTS / ORCHIDS / STYLISED FLOWER PATTERNS

TREE AND BRANCH PLACEMENT PRINTS / ELABORATE BORDERS / DARK GROUNDS / TRAILING FLORALS / CHINOISERIE / KIMONO STYLES / CHINESE ORNAMENT / ORIENTAL SCENES

Shop The Trend Story

Delicate floral detail and flowing daisy pattern make up this smart trend for Spring/Summer 2020.

MINIATURE LEAF AND PETAL PRINTS / SCATTERED MINIS / SPACED PLACEMENTS / FLOWING MOVEMENT / PACKED ALLOVERS / DITSY DAISIES / BLACK AND WHITE GRADIENTS / MICRO DETAIL

SCATTERED DAISY PATTERN / SMALL CLUSTERS / STRIPED MIXTURES / GEOMETRIC DITSY / WILD DITSY FLOWERS / PAPERWEIGHT PATTERNS
Shop The Trend Story

The Patternbank team traveled to Paris this February to absorb and experience the Première Vision's Spring/Summer 2020 show. Along with thousands of industry professionals, designers and students flocking to Parc d' Expositions, the team joined the throng to gather and record the print and pattern trend forecasts for SS20.

Check out the full 8 print trends in this concise trend report. Also, download a FREE pdf version of the report at patternbank.com.

Cherry Prints / Painted Fruit / Vibrant Colours / Playful Layouts / Summer Fruit / Zesty Palette / Fun Fruit Motifs / Photographic Prints / Melons, Cherries, Lemons, Strawberries & Exotic Fruit Patterns

Natural Zig-Zags / Bold Pattern / Abstracted Zebra Skins / Overlaid Skins / Light & Dark Contrast / Over-scaled Zebra Prints

Animal Invasion / Tropical & Safari Animals & Birds / Jungle Beasts / Wild Cat Repeats / Leopards, Tigers, Elephants, Zebras, Giraffes, Parrots, Flamingos & Antelope / Simple Styling

Go check out our comprehensive Fall 2019 Catwalk show analysis where we've collected the best print and pattern highlights from NY, London, Milan and Paris.﻿

All images copyright Imaxtree

Traditional geo takes on a new look for Spring /Summer 2020, minimal over scaled patterns in bold contrasts and angular lines form a new rhythm.

OVER SCALED GEOS / BOLD CONTRAST / GEOMETRIC DOTS / HERRINGBONE AND CHEVRON PATTERNS / LINE RHYTHMS / THREE DIMENSIONAL BLOCKS / ANGULAR / MINIMALIST / BOLD CIRCLES

LARGE SCALE GEOS / LINEAR GEOS / BOLD OPTICALS / ABSTRACT GEOMETRIC FORM / STREAKING CIRCLE PATTERNS / DUSTY SUBTLE PALETTES / CHECKS & LINE-WORK / STRONG CLEAN GEOMETRICS

Vibrant tie dyes merge creating a colourful kaleidoscope of patterns for Spring/Summer 2020
Explore the trend story here
COLOUR EFFECTS / MODERN BATIK / VIBRANT TEXTURES / TIE DYE KALEIDOSCOPE / CRYSTAL PATTERNS / RAINBOW DYES / ABSTRACT GEOS / INKY MERGE / MIRRORED PATTERN

NEW AGE MARBLING / TIE DYE MANDALA EFFECTS / IRIDESCENT OIL PATTERNS / PASTELS HUES / ACTIVEWEAR KALEIDOSCOPE PRINTS / BLURRED & BLEED EFFECTS / VIBRANT RAINBOW HIGHLIGHTS

Patternbank bring you the strongest print and pattern trends seen at the recent Pre-Fall 2019 collections alongside some of our designs from the Patternbank Online Textile Design Studio. The collections were a mix of experimental florals and clashing prints with a heavy dose of animal print mixing. Watch out for part 2 of our print trend analysis later this week.

Co / A Kite by Milena Atanasova / Fluid New Flowers by Yalcin Kesen / Givenchy / Complexity by Arvanitaki Florintina / Norma Kamali / Textured Floral by Line Dubois / Adam Lippes

Designs available to buy on The Patternbank Studio, Catwalk images via Vogue.com﻿

Roberto Cavalli / Animal Skins by Elona Laff / Roberto Cavalli / Masai Giraffe with Zebra Skin by Tashlima Khayer / Snake Tie Dye by Liam Christine / Solace London / Zebra-Leopard by Yalcin Kesen / MSGM

Designs available to buy on The Patternbank Studio, Catwalk images via Vogue.com﻿

Tanya Taylor / Arty Tropic on Navy by Gizem Ozden / Gucci / Abstract Flowers by Loremipsumstudio / Lillies of the Valley by Katya Ulitina / Just Cavalli / Quc10113r by Quink for Prints / Carolina Herrera

Designs available to buy on The Patternbank Studio, Catwalk images via Vogue.com﻿

Cat Woman Scribble by Josephine Walz / Phillip Lim / Burberry / Horse Painting by KSDesigns / Black and White Alstroemeria by Giedre Ringeleviciene / CLJL0086B Hand Drawn Tonal Iris Flowers by Christina Lara / Tanya Taylor / Silvia Tcherassi

Designs available to buy on The Patternbank Studio, Catwalk images via Vogue.com

Salvatore Ferragamo / Chains Oz-106 by Ozge Basaran Duran / Belts Ropes and Chains by Sonja Sporrer-Hornfeck / Koche / Fendi / Fendi / Tile06 Quatrefoil Chain by Alice Lam / Gucci

Designs available to buy on The Patternbank Studio, Catwalk images via Vogue.com

Gucci / Car 0003 by cnr design / Burned Colors Fall Floral by Guava Print Studio / Marchessa Notte / Vector Seamless Pattern With Peonies and Birds by Tatyana Anisimova / Valentino / Erdem London / Marchessa Notte

Designs available to buy on The Patternbank Studio, Catwalk images via Vogue.com

Batsheva / Ribbon Dance by Joanna Seiter / Rainbow Ribbon by Ralitsa Raleva / Gucci / Gucci / Emilio Pucci / La Double J / Sweet Stripe by Yuliya Shore

Designs available to buy on The Patternbank Studio, Catwalk images via Vogue.com

Patternbank recently discovered the beautiful work of Anisa Makhoul and thought we'd share some of her gorgeous illustrations. Anisa is the daughter of a Lebanese beekeeper, after graduating from Minneapolis College of Art and Design with a degree in Printmaking, she launched her own clothing label, Makool. Designing and screen printing clothing for her shop in Portland Oregon for 10 years, she received many accolades from publications such as Lucky Magazine, Nylon and Design Sponge.

Since then Anisa's career has changed direction and she has moved to Amsterdam and started painting with gouache, influenced by her surroundings and travel in Europe. We asked her a few questions about what inspires her now and what upcoming projects she's working on.

Tell us about your work & Process - any exhibitions?
I'm currently working on three books, one of them is my first author illustrated book. Those are ongoing projects and I still fit in editorial work whenever possible

What creatively inspires you?
Travel, traveling is an endless source of inspiration, whether locally or internationally, or just dreaming through the computer. I'm always energized after exploring another culture.

You can see more of Anisa's beautiful illustrations and what she's working on here on her Instagram

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Patternbank brings you our in-depth catwalk report highlighting the key Spring/Summer 2019 Print and Pattern trends from the latest New York, London, Paris and Milan Catwalk and Runway shows. The team has gathered information from the designer's collections and compiled a selection of the most prominent print looks trending for SS19 together with an insight into the key colours for the season. This is the essential Print Catwalk analysis trend report for every brand, designer, and studio.

10 print trend stories for Spring/Summer 2019

Over 68 pages of inspirational print forecast intelligence

Over 400 on trend hand-picked images

Covers New York, London, Paris & Milan SS19 shows

The top 24 print focused shows highlighted

6 colour trends for SS19

Fantastic value - £80/$110/€95

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Patternbank love the work of Australian sculptor Shona Wilson so we contacted her to find out more about her craft. A contemporary Australian sculptor, Shona engages with natural found material to create both abstract and representational, 2-D assemblages and 3-D sculptures. For over 25yrs, Shona has exhibited commercially. More recently she has also been involved with exhibiting science/art collaborations and Ephemeral Art making and facilitating workshops (from preschools to adults). Shona is the creator of the One A Day Ephemeral Art Project, which has inspired people worldwide.

"How can we care for what we do not know? My ongoing engagement with Nature's fragments and invisible realms brings me closer to understanding the world we share. The materials themselves are storehouses of knowledge and information. They act as 'keys', unlocking doors to memory, science, history, imagination and Spirit.The intersects between nature, science, spirit, and art are potent environments to research and play within creatively. Art making can become Ceremony. My work is an invitation to marvel and wonder at the details within nature which I have presented predominantly through sculptural assemblages. The mirroring of the micro/macro world and its phenomenology captivates me.

See more of Shona's ephemeral projects here.

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Patternbank brings you a concise overview of the strongest print and pattern trends, seen at the recent Menswear Spring/Summer 2019 shows. We've selected a handful of Patternbank designs to compliment each print trend. All available to purchase now on the Patternbank Online Textile Design Studio.

Designs available to buy on The Patternbank Studio, Catwalk images via Vogue.com

Designs available to buy on The Patternbank Studio, Catwalk images via Vogue.com More →

The Patternbank team bring you part 2 of our key Print & Pattern Trends from the Pre Fall 2018 Catwalk shows, alongside our curated collections of trend driven print designs from The Patternbank Online Textile Studio.

LEAF LINE

SCENIC LANDSCAPE

POWER PLAIDS

PYSCHEDELIC 60's

CLASSIC DITSY

Our aim when we started Patternbank was to re-invent the way buyers purchase textile designs and open up the way designers were able to sell their work online. Today buyers from all over the world are now able to purchase an incredibly diverse range of designs from our large team of talented designers.

To continue our relentless goal to re-invent, we are removing Premium membership so now anyone that creates a free account can access and buy our extensive range of Premium Exclusive Designs. We are also reducing the cost of Premium Exclusive designs. Unlike our Standard and Extended Licensed designs these are instantly removed from the site once purchased.

Shop 30k+ of Standard/Extended and now Premium Exclusively Licensed Designs from the world's largest online collection of textile designers.

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Trend Forecasts | Patternbank - Print, Pattern + Graphics Inspiration

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The Patternbank team brings you seasonal forecast trend reports focused towards print and graphics. Here we present you with key visual mood boards and trend insights to aid you on your seasonal print and graphics developments. Bringing you news on colour trends happening at the moment and forecast highlights for new season developments.

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Creative Blueprints helps you to quickly and efficiently generate countless, personalized creative designed to perform across placements and platforms.

Learn how you can transform your own custom design into a variety of ad iterations tailored to specific audiences and business objectives.

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Creative Blueprints helps you to quickly and efficiently generate countless, personalized creative designed to perform across placements and platforms. Learn how you can transform your own custom design into a variety of ad iterations tailored to specific audiences and business objectives.