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Includes full policy level of accessibility to their suppliers and SWOT

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What boohoo are doing to their customer in terms of sustainability + BOOHOO supply chain sustainability and ethics.

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Missguide and sustainability

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Almost 30 retailers have signed up to the programme to meet goals including reducing carbon emissions by more than a third and cutting the proportion of waste sent to landfill to just 2%.

The latest firms to join are Missguided and New Look.

Carbon emissions were reduced 36% in absolute terms, surpassing the 2020 target of 25%.

Relative to shop floorspace, carbon emissions from stores, and energy-related carbon emissions from store deliveries were down 67% and 47% respectively. Efforts to tackle carbon reduction include the use of bio-fuels and renewable energy across the supply chain.

However, other areas, such as transport emissions and greenhouse gases from refrigeration, continue to need more work.

Helen Dickinson, chief executive of the British Retail Consortium, said: "We are facing a climate emergency. It is ever more important for businesses to unite to tackle these global challenges. While we can see significant progress being made, we should not underestimate the scale of the challenge before us.

Join the world's leaders in sustainability at Drapers Sustainable Fashion 2020 in London on 11 March 2020.

The event is for fashion brands and retailers, clothes manufacturers, supply chain experts, innovators and anybody for whom sustainability matters.

We are creating a programme of hard-hitting talks, projects showcasing sustainability in action, and start-up innovation that is pushing the boundaries of the possible.

"The public want to know that the food they eat, the clothes they wear and the goods they buy, are ethically made and responsibly sourced. Better Retail Better World brings together retailers to collaboratively play their part in creating a sustainable future."

Nitin Passi, founder and CEO of Missguided, said: "Collaboration between retailers to deliver on UN Sustainable Development Goals and address the challenges our industry faces in sustainability, ethical supply chains, and workers' rights, is more than just vital - it's the only way to bring real, lasting change."

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Retailers ahead of target with sustainability

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Almost 30 retailers have signed up to the programme to meet goals including reducing carbon emissions by more than a third and cutting the proportion of waste sent to landfill to just 2%. The latest firms to join are Missguided and New Look. Carbon emissions were reduced 36% in absolute terms, surpassing the 2020 target of 25%.

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MissGuided being top fashion etailer

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Law firm RPC revealed that the top 20 UK online retailers according to turnover contributed £9.5bn to the economy in the year. Their total sales were up 16% year on year from £8.2bn in 2017/18.

Luxury fashion platform Farfetch recorded the fastest growth, as sales rose by 76% from £140.8m to £247.7m.

RPC said online fashion retailers' success lies in their "agile" business models, which allows for short lead times and for businesses to respond quickly to trends and consumer demand.

It also cites "tactics" such as buy now, pay later; influencer partnerships; subscription services and easy returns for driving the growth of online retail.

The top fashion etailers were:

The other etailers in the list were:

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Fashion retailers drive growth of online sales

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Law firm RPC revealed that the top 20 UK online retailers according to turnover contributed £9.5bn to the economy in the year. Their total sales were up 16% year on year from £8.2bn in 2017/18. Luxury fashion platform Farfetch recorded the fastest growth, as sales rose by 76% from £140.8m to £247.7m.

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As Gen Z is expected to become the largest consumer market by 2020, their buying choices are beginning to affect the market. According to a report by CASSANDRA, ninety-three percent of parents say their children influence household purchases, showing that Gen Z's spending habits are already making an impact. Though the exact age range of Generation Z is up to debate, what is clear is that the generation is unique in that the majority of its members have known the internet since a young age. Most sources agree that Gen Z encompasses those born after 1995 and sometime before 2009 through 2014.

GreenMatch, an online service set to link consumers with green energy products, has created an infographic to explore the importance of sustainability to Gen Z consumers. "Generation Z is continuing the trend set by millennials in choosing to spend more money on goods from sustainable or ethical companies," the report stated.

According to GreenMatch's findings, 72 percent of Gen Z would spend more money on a service it was sustainably produced. The study shows that Gen Z isn't as concerned with brand loyalty as their millennial predecessors. Rather, Gen Z will actively seek out sustainable products as their loyalty lies more within values. Like millennials, however, Gen Z has a strong preference to switching to brands who take sustainable initiatives, and those values are more important to Gen Z than cost. Furthermore, GreenMatch's findings show that Gen Z is more willing to boycott companies who do not meet their values.

The study concluded, "The buying habits of Gen Z have yet to be fully discovered, but it is clear that the next generation will change the business landscape through greater consumer activism than past generations."

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New study shows that Gen Z will strengthen sustainability trend

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As Gen Z is expected to become the largest consumer market by 2020, their buying choices are beginning to affect the market. According to a report by CASSANDRA, ninety-three percent of parents say their children influence household purchases, showing that Gen Z's spending habits are already making an impact.

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How ASOS have changed their sourcing habits to become more sustainable.

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Over a decade ago, we launched Fashion with Integrity. Since then, it has guided our approach to business and our drive to be a responsible company that delivers positive benefits for people and minimises its impact on the planet.

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SCAP - sustainable, clothing, action, plan

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SCAP - sustainable, clothing, action, plan

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ASOS are part of this scheme to make clothes more sustainable. This is something Misguided are not a part of.

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Design for extending clothing life

Organisations across the supply chain could cut up to 3% of their carbon, water and waste impact by making clothes that last just three months longer.

Clothing designed to withstand wear and tear and to appeal to the customer for longer, promotes brand loyalty, confidence, and customer satisfaction as well as having positive impacts on the environment.

To find out how your organisation can benefit from designing, producing and selling clothing which has a longer life at the required price points, you can use WRAP's key guidance, advice and initiatives:

View WRAP's evidence base on design on extending clothing life:

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Organisations across the supply chain could cut up to 3% of their carbon, water and waste impact by making clothes that last just three months longer. Clothing designed to withstand wear and tear and to appeal to the customer for longer, promotes brand loyalty, confidence, and customer satisfaction as well as having positive impacts on the environment.

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Article discussing companies having evidence to prove they pay their supply chain workers ethically. Missguided included - despite their policy on their website?

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Not-for-profit organisationLabour Behind the Label, which campaigns for workers' rights in the clothing industry, surveyed 32 leading fashion brands, including Arcadia, Asos, Boohoo, Inditex, New Look, Next, Marks & Spencer and Primark (full list below).

Apart from luxury Italian house Gucci, owned by Kering Group, every brand received the lowest possible grade - E - which means they can't show any evidence of a living wage being paid to any workers in their supply chain.

Gucci received a C, signifying that 25% or more of its workers earn a living wage.

An Asos spokesperson told Drapers: "There is no 'silver bullet' to solving these challenges, and we know there's a lot that needs to be done.

"We can't achieve this alone, so our ambition is to find long-term solutions to address the key human rights challenges in the garment supply chain through meaningful collaboration.

"To that end, we believe that Act [the industry initiative on living wages in the garment sector] is the most credible initiative with a genuine chance of increasing garment workers' wages and improving working conditions in a way that is scalable, sustainable and enforceable."

A spokesperson from M&S added: "W e believe it's vital that our clothes are ethically sourced and we have a very clear set of global sourcing principles that are a condition of working with us.

"We're committed to working in collaboration with our suppliers, and other retailers and organisations to improve workers' conditions, support processes to establish fair wages and ensure mature industrial relations in the garment industry."

Labour Behind the Label's Tailored Wages UK 2019: The state of pay in the global garment industry report sought to reveal the progress that leading clothing brands have made towards implementing a living wage for the workers producing their clothes.

Author Anna Bryher said: "Five years on from our previous survey on this topic, no brand was able to show any progress towards a living wage being paid. Poverty in the garment industry isn't improving, it's getting worse. This situation is urgent.

"Our message to the brands is that human rights can't wait and workers making the clothes sold on our high street must be paid enough to live with dignity."

Figures show that minimum wages in Bangladesh are less than a quarter of a living wage, and only a sixth of the amount needed to live on in Romania.
The brands surveyed include:

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Fashion brands fail to pay supply chain workers living wage

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Not-for-profit organisationLabour Behind the Label, which campaigns for workers' rights in the clothing industry, surveyed 32 leading fashion brands, including Arcadia, Asos, Boohoo, Inditex, New Look, Next, Marks & Spencer and Primark (full list below).

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Sustainability scheme that Missguided have joined

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Almost 30 retailers have signed up to the programme to meet goals including reducing carbon emissions by more than a third and cutting the proportion of waste sent to landfill to just 2%.

The latest firms to join are Missguided and New Look.

Carbon emissions were reduced 36% in absolute terms, surpassing the 2020 target of 25%.

Relative to shop floorspace, carbon emissions from stores, and energy-related carbon emissions from store deliveries were down 67% and 47% respectively. Efforts to tackle carbon reduction include the use of bio-fuels and renewable energy across the supply chain.

However, other areas, such as transport emissions and greenhouse gases from refrigeration, continue to need more work.

Helen Dickinson, chief executive of the British Retail Consortium, said: "We are facing a climate emergency. It is ever more important for businesses to unite to tackle these global challenges. While we can see significant progress being made, we should not underestimate the scale of the challenge before us.

Join the world's leaders in sustainability at Drapers Sustainable Fashion 2020 in London on 11 March 2020.

The event is for fashion brands and retailers, clothes manufacturers, supply chain experts, innovators and anybody for whom sustainability matters.

We are creating a programme of hard-hitting talks, projects showcasing sustainability in action, and start-up innovation that is pushing the boundaries of the possible.

"The public want to know that the food they eat, the clothes they wear and the goods they buy, are ethically made and responsibly sourced. Better Retail Better World brings together retailers to collaboratively play their part in creating a sustainable future."

Nitin Passi, founder and CEO of Missguided, said: "Collaboration between retailers to deliver on UN Sustainable Development Goals and address the challenges our industry faces in sustainability, ethical supply chains, and workers' rights, is more than just vital - it's the only way to bring real, lasting change."

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Retailers ahead of target with sustainability

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Almost 30 retailers have signed up to the programme to meet goals including reducing carbon emissions by more than a third and cutting the proportion of waste sent to landfill to just 2%. The latest firms to join are Missguided and New Look. Carbon emissions were reduced 36% in absolute terms, surpassing the 2020 target of 25%.

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Gender pay gap. Women paid 54p to every £1 men earn - 46% difference!!

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All UK companies with more than 250 employees have published their gender pay gap for 2018/19, as required by legislation.

Fashion and footwear retailers with the biggest difference in median pay between men and women this year include Sweaty Betty, which reported a 66.6% difference in pay rates, Mint Velvet (62.2%) and Yours Clothing (54%).

However, this is an improvement on last year, when the steepest difference between the gender pay rates was 75.4% at Boux Avenue. The lingerie retailer has now shrunk this to 15.6%.

Only 14 of the 139 retailers that reported this year paid women at a higher median rate than men. These included Childrensalon, Harvey Nichols, Aspinal of London and Coach, and 22 pay people at the same median rate regardless of gender.

Across all businesses with more than 250 employees in the UK, the average gender pay gap has remained largely flat at 9.6%, compared with 9.7% in 2017/18.

The retail industry as a whole had a lower gender pay gap in 2018/19, at 9.1%.

Employer

Employer size

Amount earned by women for every pound earned by men

Median difference in hourly rate (%)

Mean difference in hourly rate (%)

Women in top pay quartile (%)

Women who received bonus pay (%)

Men who received bonus pay (%)

Mean difference in bonus pay (%)

Median difference in bonus pay (%)

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All UK companies with more than 250 employees have published their gender pay gap for 2018/19, as required by legislation. Fashion and footwear retailers with the biggest difference in median pay between men and women this year include Sweaty Betty, which reported a 66.6% difference in pay rates, Mint Velvet (62.2%) and Yours Clothing (54%).

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Marketplace success with customers and how it improves their environmental stance in the retail industry.

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Landfill/recycling. Missguided partnership with Regain app

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Decluttering your wardrobe has become a somewhat unlikely fashion trend lately. Consumers have been encouraged to delve into their drawers and emerge with bags bulging with unwanted clothes thanks to Netflix's Tidying Up with Marie Kondo, in which the lifestyle guru encourages people to get rid of junk - starting with their wardrobes.

But despite Kondo's best efforts, there is work to be done. The amount of clothing sitting in wardrobes - or, worse, going into landfill - each year remains a major challenge for the fashion industry. The British public is sitting on £4.1bn in used clothing - the equivalent of £82 per person - research published last month by the Fashion Retail Academy shows. And data from sustainability organisation the Ellen MacArthur Foundation suggests that, worldwide, one rubbish truck of textiles is burned or goes into landfill every second.

If retailers and brands hope to address the problem, the opportunity to be a "force for good" comes with demands - from managing the logistics of a take-back scheme to ensuring customers are aware and fully engaged. But fashion retailers are being prodded into action thanks to a combination of increased awareness around sustainability, the risk of significant reputational damage and the threat of government intervention.

How sustainable is your business?

Drapers' new survey is aimed at providing a comprehensive measurement of how sustainable UK fashion is, and how far it has to go.

We want to find out what challenges retailers face when it comes to embedding sustainability into day-to-day working practices, and obtain views on government support for the industry.

The survey only takes a few minutes to complete and all answers will be treated anonymously.

Govermental demands

Pressure on brands can come from below - customer outcry - or above, in the form of influence from government. Last summer, luxury brand Burberry pledged to stop burning unsold goods after it was criticised summer for setting light to millions of pounds worth of clothes, accessories and perfume to try to maintain exclusivity. In February, MPs urged the government to introduce a 1p levy on every item of clothing sold to fund better recycling and "end the era of throwaway fashion."

The environmental audit committee made the suggestion in its final report on the sustainability of the fashion industry. It said a 1p garment tax as part of a new "extended producer responsibility" scheme could raise £35m for investment in better clothing collection and recycling in the UK.

The report highlighted the French model as an example. In 2007, France introduced an extended producer responsibility scheme that makes clothing, linen and footwear companies responsible for products at the end of their life. The number of clothing collection points rose from 15,600 in 2011 to almost 42,000 in 2016. In 2009, France was collecting 1.9 kg of discarded clothing, linen and footwear per person per year. By 2016, it was 3.2kg. More than 90% of what is now collected is recycled or re-used.

The retail industry has a huge opportunity to be a force for good

Tom Byrne Landsec

Some fashion retailers are introducing recycling or take-back schemes to try to ease their waste troubles. Value retailer Primark will introduce an in-store take-back scheme later this year, and already works with charity Newlife, which collects, sorts and recycles unsold Primark goods and buying samples to raise money for children with disabilities.

"Launching an in-store customer recycling scheme is a natural next step for us," a Primark spokesperson tells Drapers. "Following a pilot in five stores in the UK and Germany (at Reading, Lakeside, Frankfurt Zeil, Frankfurt North-West Zentrum and Weiterstadt), we will be rolling out the scheme in our stores this year. Customers will be able to donate their unwanted garments, textiles and shoes, from any brand, in store to be repurposed or recycled."

Property company Landsec introduced a landlord-led recycling pilot initiative in March at its Westgate Oxford shopping centre.

"We wanted to engage with consumers on why textile waste is a problem and the steps that can be taken to reduce fashion's impact on the environment," Landsec's sustainability manager Tom Byrne tells Drapers. "The retail industry has a huge opportunity to be a force for good, and now is the perfect time. There's been a huge wave of support for reducing waste, which started with an awareness around single-use plastics and coffee cups, and is moving into textiles."

Swedish retailer H&M has been collecting unwanted clothes from any brand since 2013. All H&M stores contain a garment collecting box and the business collected 20,000 tonnes of textiles in 2018. Its next ambition is to collect 25,000 tonnes by 2020. Clothing that can be worn again is sold second-hand (proceeds go to the British Red Cross and the H&M Foundation), older clothes are repurposed into other products, and the remainder is broken down into textile fibres. Customers receive a £5 voucher to use on their next purchase of £25 or more when they drop off unwanted clothes.

To introduce a successful recycling scheme, retailers need to focus on simplicity and communication, says H&M's UK and IE sustainability manager Giorgina Waltier.

"Old clothes and textiles may no longer be wanted by their owners, but they are definitely not waste," she explains. "It is our responsibility to help our consumers to understand this and to dispose of their unwanted clothes in the most sustainable way possible. Recycling schemes need to be easy and straightforward for the customer to use. Likewise, communication around the scheme also needs to be easy to understand and transparent."

Overcoming hurdles

However, introducing a take-back or recycling scheme is not without its challenges. Retailers need to identify the right partner, communicate with customers and ensure they have enough human resource to gather, sort and transport what they collect.

"The main challenges regarding the introduction of a new recycling scheme are logistics and traceability," adds Waltier. "Knowing exactly how the customers' unwanted textiles are being processed once they leave your business and arrive in the hands of your recycling partner is your responsibility. Ensuring that these textiles are handled in the right way is non-negotiable."

Consumers might be happy to pay lip service to sustainability, but ensuring they engage with recycling schemes is another hurdle, says Jack Ostrowski, founder of fashion recycling app Regain. Regain users pack unwanted clothes and then drop them off at a local pick-up point, unlocking discount codes to use at participating retailers. Regain's partners include Boohoo, Missguided, New Balance and Superdry.

"There is still a big education piece that needs to be done when it comes to consumers and recycling," Ostrowski explains. "It is getting better, but a lot of people are still throwing their clothes into landfill, even in cities with a sophisticated understanding of the issues, such as London. We're only on the beginning of a long road when it comes to changing consumer behaviour."

We need to start a conversation with consumers to show them how to start to make better decisions

Romy Miltenburg, Asics

Ostrowski urges retailers to start talking to consumers about what to do with end-of-life product as early as possible to help ease this challenge.

"Why are we not telling customers what to do with their product when they've finished with it at the point of purchase? It would be easy to include on boxes or packaging, or at the checkout. There are so many ways to communicate sustainability very practically that could change things from day one."

Romy Miltenburg, manager for CSR and sustainability EMEA at Asics, agrees that communication and logistics are at the heart of a successful take-back scheme. The sportswear brand has partnered with recycling services provider I:Co to collect used sports clothing from participants of eight marathons around Europe this year.

"We need to start a conversation with consumers to show them how to start to make better decisions," says Miltenburg. "Finding the right recycling partner - one who shares your vision - is important. Internally, there is the operational side to consider. There are practicalities to think about with your logistics and facility teams, because what you collect needs to be emptied, sorted and transported."

Miltenburg adds that success hinges on both internal and external stakeholders engaging with the scheme: "It is important internally that employees understand where [recycling schemes] fit it into the overarching sustainability strategy, so that there is a sense of shared responsibility to make it a success. And communication is key, because we need participants to be prepared and bring something with them that they want to donate."

But despite the difficulties, sustainable initiatives such as recycling schemes, can have tangible benefits for retailers. Finn Christo is group head of ecommerce at vegan footwear brand Koi, which has partnered with Regain.

He explains that the brand's sustainable focus is paying dividends: "Generation Z and millennials have the information that they need to make conscious decisions, and they know they don't have to choose between having values and ethics and stylish products. By listening to our customers, and recognising that choices such as being cruelty free, vegan and working towards sustainability are a key issue for them, we can build brand loyalty."

Recycling initiatives are one way fashion retailers can begin to tackle the industry's waste problem. Those looking to introduce such schemes need to engage stakeholders from across the business, consider operational challenges and communicate clearly with consumers for success.

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The war on waste: fashion wakes up to recycling

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Decluttering your wardrobe has become a somewhat unlikely fashion trend lately. Consumers have been encouraged to delve into their drawers and emerge with bags bulging with unwanted clothes thanks to Netflix's Tidying Up with Marie Kondo, in which the lifestyle guru encourages people to get rid of junk - starting with their wardrobes.

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Good summary for Brand policy

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Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission-supporting the work we do. Learn more.
Missguided in every sense of the word, here's why the global fast fashion retailer gets our lowest score of "We Avoid" overall. This article is based on the Missguided rating published in August 2020.
Truly missguided

Founded in 2009 by Nitin Passi, Missguided is a global fast fashion retailer. The UK-based brand is a prime example of ultra fast fashion as it prides itself in creating "not just fast fashion" but "rapid" fashion, by dropping up to 1000 new products every week for its "babes".

Missguided is heavily influenced by social media and streetwear, sometimes a bit too much, as the brand was sued by Kim Kardashian last year for copying her outfits. It has also come under fire in August 2020 for glorifying fast fashion in its series Inside Missguided that has been labelled as "propaganda", "flimsy", and "a PR disaster".

While you might already be aware of fast fashion's harmful impact on the environment and on the workers in the industry, but you might also be wondering about how exactly Missguided is doing, especially in light of this controversy. So, exactly how ethical is Missguided? Read on to find out.

Environmental impact

Missguided's environment rating is 'Very Poor'. The brand doesn't publish sufficient relevant information about its environmental policies to give a higher rating. What's more, as a fast fashion brand and by dropping up to 1000 new products every week, Missguided clearly promotes over-consumption and as a result, creates a lot of waste. In fact, the brand was found to be lagging behind other UK retailers in terms of sustainable practices and is said to be among the worst sustainability offenders.

Labour conditions

Missguided's mission is to "is to empower young women to look and feel confident for every occasion". The majority of garment workers in the fashion industry are female, yet Missguided's mission doesn't seem to apply to its supply chain. While it traces some of its supply chain, there is no evidence of worker empowerment initiatives or payment of a living wage. With 11.4 million women and girls working for the textile industry, the effective protection of women's rights is imperative. The brand also does not disclose any policies or safeguards to protect suppliers and workers in its supply chain from the impacts of COVID-19!

Even in its head offices and stores, Missguided in 2019 reported a 46% median average gap, favouring men. According to the brand, this is because they "have more women than men in [their] lower paid roles and fewer in higher paid ones".

Missguided does audit some of its supply chain including the final stage of production, but its lack of transparency regarding its labour practices and living wages means we rated the brand's labour conditions 'Very Poor'.

Animal welfare

For the animals, Missguided gets a rating of 'Not Good enough'. It has a formal animal welfare policy aligned with Five Freedoms, which is a good first step. It states that it sources wool from non-mulesed sheep, and doesn't use angora, fur, or exotic animal skin or hair. It does use leather and down, however, and there is no evidence it traces any animal product to the first stage of production. In addition to this, in 2017, Missguided was found to be selling a pair of shoes advertised as having faux fur pom pom trims, which in fact contained real fur. Passing real fur as faux fur to unknowing shoppers is, in fact, a disturbing and increasingly common trend in the fashion industry.

Overall rating: We Avoid

Based on information from our own research, we rated Missguided our lowest possible score of 'We Avoid' overall. Good On You ratings consider 100s of issues and it is not possible to list every relevant issue in a summary of the brand's performance. For more information see our How We Rate page and our FAQs.

The brand doesn't communicate sufficient information about its policies. As a shopper you have the right to know how its production practices impact on the planet, people and animals. Missguided could start disclosing more information about how, where, and by whom its items are produced, as well as the materials used. Transparency is crucial to ethical and sustainable fashion and is the first step towards reducing a business' impact.

So, if you're looking to ditch fast fashion, we've found 3 'Good' and 'Great' ethical alternatives to Missguided. Have a look below.

Good swaps

Ethical alternatives to Missguided

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How Ethical Is Missguided? - Good On You

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Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission-supporting the work we do. Learn more . Missguided in every sense of the word, here's why the global fast fashion retailer gets our lowest score of "We Avoid" overall.

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Jan 2019 - Missguided one of worst for sustainability. Anything changed since then??

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Boohoo and Missguided have been named as two of the least sustainable fashion brands in the UK in a report published by the Environmental Audit Committee (EAC).

In November 2018, the EAC wrote to 16 British retailers and asked them to submit evidence detailing what measures they're taking to reduce the environmental impact of the garments they sell.

This forms part of the government's inquiry into the " fast fashion " business model amid growing concerns that clothing brands are promoting overconsumption and increasing their carbon footprint.

The findings, which were published on Thursday, outline which companies are the most engaged with sustainability and which are the least.

ASOS, Burberry, Marks and Spencer, Tesco and Primark were praised for their respective sustainability actions, which include the use of recycled materials in garments, limiting the discharge of hazardous chemicals, and the re-use or recycling of unsold stock.

But many brands were found to be lagging behind, with Boohoo, Missguided, Amazon UK, JD Sports, Sports Direct and TK Maxx among those who hadn't signed up to targets set by the Sustainable Clothing Action Plan (SCAP) to reduce their carbon, water and waste footprint.

The report also found that none of the aforementioned six brands had signed up to the Action, Collaboration, Transformation labour rights agreement that is working towards getting a living wage for all garment workers.

Amazon UK was singled out by the EAC for its "notable" lack of engagement while Kurt Geiger was criticised for not responding to the committee's requests for written evidence at all.

Next, Debenhams, Asda and Arcadia Group were categorised as "moderately engaged" retailers. All but Asda make use of organic cotton and Arcadia Group and Next were found to have signed up to SCAP targets.

Mary Creagh MP, who is chairperson of the EAC, said the findings highlight how far the fashion industry has to come in terms of sustainability.

"We want to see a thriving fashion industry that employs people fairly, inspires creativity and contributes to the economic success of the UK.

"It's shocking to see that a group of major retailers are failing to take action to promote environmental sustainability and protect their workers."

Creagh hopes that publishing this information will enable consumers to make informed choices when it comes to purchasing clothes.

"Customers can choose whether they want to spend money with a company that is doing little to protect the environment or promote proper wages for garment workers," she continued.

"We hope this motivates underperforming retailers to start taking responsibility for their workers and their environmental impact."

In light of the findings, the EAC concluded that the current business model for the UK fashion industry is unsustainable. Its final sustainability of the fashion industry inquiry will be published in the coming weeks.

This will include reccomendations to the Government for policies that would create a more transparent and sustainable fashion system.

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Boohoo and Missguided among worst offenders in sustainability inquiry

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Boohoo and Missguided have been named as two of the least sustainable fashion brands in the UK in a report published by the Environmental Audit Committee (EAC). In November 2018, the EAC wrote to 16 British retailers and asked them to submit evidence detailing what measures they're taking to reduce the environmental impact of the garments they sell.

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CSR

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Supply chain (2017) Kerry Logistics - China

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Fashion retailer Missguided has chosen Kerry Logistics to handle its international air and ocean freight - the logistics business will deliver a number of value-added services and support throughout its Greater China and Asia network.
Missguided will use Kerry's "virtual buying office" which is a web-platform that aims to deliver visibility throughout the supply chain.

"It is fundamental to our business strategy that we have a global logistics partner that has the flexibility to react quickly to our demands no matter where the consignment is coming from or going to," said Brett Young, operations director of Missguided. "Our customers receive market leading options together with a high level of service for a very reasonable price, therefore the initial stock movements are imperative to our overall customer experience."

Emma Rowlands, sales director, Kerry Logistics (UK), said: "We are delighted to be working with one of the UK's fastest growing and innovative brands. Seamless transparency will be fundamental in managing the fast-moving supply chain for Missguided. Our VBO is a highly functional supply chain management tool linking together all supply chain partners into one global system, optimising information flow and efficiency, and thus minimising risks along the supply chain."

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Kerry Logistics serves Missguided in Asia - Logistics & Supply Chain

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Fashion retailer Missguided has chosen Kerry Logistics to handle its international air and ocean freight - the logistics business will deliver a number of value-added services and support throughout its Greater China and Asia network. Missguided will use Kerry's "virtual buying office" which is a web-platform that aims to deliver visibility throughout the supply chain.

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£1 bikini controversy

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// Missguided criticised for "unsustainable" £1 bikini

// The bikini is made up of 85% polyester

// Missguided said the affordable cost is a "gift" to customers

Missguided has been criticised by consumers for selling "unsustainable" £1 bikinis on its website.

The public took to Twitter to express their concerns over the garment as it promotes fast fashion and is made up of 85 per cent polyester string bikini.

https://twitter.com/Binghamf19/status/1139326147815190528

The concerns have also sparked a debate as to whether the garment workers are paid fairly or not.

You might be paying £1 for a missguided bikini with free delivery but the implication of your purchasing will have consequences for garment workers + the environment. Everyone ends up paying for it along the line.

- fleur (@infleurtile) June 14, 2019

The Telegraph tweeted about the bikini and said it "is deeply problematic, it's time for the government to step in on fast fashion".

Missguided's £1 bikini is deeply problematic, it's time for the government to step in on fast fashion | @TamaraAbraham https://t.co/nCr2KNALcz

- The Telegraph (@Telegraph) June 18, 2019

Despite the criticisms, the bikini is currently out of stock, which further emphasises the wave of fast fashion.

I cannot explain how ANGRY this £1 bikini nonsense from Missguided is making me. It is everything that is wrong with fast fashion.

- Laura Parrott (@LauraParrott) June 18, 2019

Missguided has defended the item and said the affordable cost is a "gift" to its customers despite the backlash received on social media.

The online fashion retailer responded in a statement in the product description: "It cost us more to produce than £1 and we've absorbed the costs so we can offer it at an incredible price as a gift to you, our babes."
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This £1 Missguided bikini thing is really sad. This bikini will 100% just go in the bin and straight into landfill. https://t.co/bISY22nLiO

- Danielle Vanier (@VanierDanielle) June 15, 2019

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Missguided faces criticism for "unsustainable" £1 bikinis - Retail Gazette

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Missguided criticised for "unsustainable" £1 bikini // The bikini is made up of 85% polyester // Missguided said the affordable cost is a "gift" to customers Missguided has been criticised by consumers for selling "unsustainable" £1 bikinis on its website.

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Boohoo values, ethics, supply chain information.

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At boohoo group plc, we are guided by our values of passion, agility, creativity and teamwork. We pride ourselves on our inclusive culture and team spirit and we believe in operating in a fair and sustainable manner. It is important for us to run our business in a way that benefits all of our stakeholders and we seek to engage with them on a regular basis. We have a proactive programme for delivering our CSR policy which is regularly reviewed and reported upon to the Audit Committee.

The boohoo group acts responsibly to reduce energy consumption and to use energy more efficiently to reduce its environmental impact. We monitor and report on all wastage.

All of the cardboard and plastic waste from our warehouse is recycled.

For our Manchester site, we recycle all paper and plastic waste.

At the head office, we have a programme to replace lighting with efficient motion-activated LED panels, whilst in our warehouse and certain areas of the head office, lighting is activated by motion sensors.

Recycled materials are used in our outer plastic packaging and swing tickets.

Energy efficient storage heaters have been installed in offices unconnected to the wet system.

Solar panels are to be installed in one of the recently acquired head office buildings with a view to rolling this out across the various sites.

We expect our suppliers to comply with all relevant laws and regulations regarding the protection and preservation of the environment and as such all factories and raw material suppliers must adhere to the boohoo group Restricted Substances Policy, and all materials, components and finished products must comply with:

International law on the restriction of hazardous substances

REACH legislation

The European Chemical Agency (ECHA) Restricted Substances List

boohoo group requires verification from suppliers of compliance with REACH. Accepted forms of verification include:

Independent testing

Certification from suppliers of raw materials and trimmings

Declarations verified by independent audit

Suppliers should ensure that the appropriate verification is submitted to boohoo group before goods are shipped / delivered.

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The boohoo group acts responsibly to reduce energy consumption and to use energy more efficiently to reduce its environmental impact. We monitor and report on all wastage. All of the cardboard and plastic waste from our warehouse is recycled. For our Manchester site, we recycle all paper and plastic waste.

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Missguided released a £1 bikini and the British public is not happy about it.

The clothing brand announced the return of their infamous black string bikini bargain on Twitter, where it was modelled by Love Island alumnus Ellie Brown.

As we all become more conscious of how harmful so-called " fast fashion" can be for the environment, the release of an unsustainable swimming costume like this has raised alarms.

People on Twitter were outraged, arguing that clearly the bikini couldn't have been made ethically.

Omg PLEASE DO NOT buy the Missguided £1 bikini. I give zero shits about the fact that the brand can't be making any profit on it, but I do give a shit that by selling it for £1, that's the value they're slapping on that item. That item made by garment workers. Their labourers.
- Amyleigh ☕️ (@AmyleighCraigg) June 15, 2019

"Omg PLEASE DO NOT buy the Missguided £1 bikini. I give zero shits about the fact that the brand can't be making any profit on it, but I do give a shit that by selling it for £1, that's the value they're slapping on that item. That item made by garment workers. Their labourers," wrote Amy Leigh. Her tweet has been liked by 12,000 people.

She followed it up with another thought: "Clothes aren't meant to be £1. The price is meant to be reflective of the production process which includes sooo many steps including cutting, dying, sewing, packaging, shipping etc. and there are people carrying out those things at each step of the process."

Others agreed.

[twitter id="1139592204995969024"] [twitter id="1141294289521172485"]

Disgusting, questionable ethics from missguided. How can a bikini be ethically sourced and made with £1. Please don't buy🤦🏼‍♂️ https://t.co/qKpunTOq3i
- Fin bingham (@Binghamf19) June 14, 2019

Missguided have defended their £1 bikini, claiming that they "absorbed the costs" of making the product so they could essentially give it to customers as a gift.

Environmental audit committee chair Mary Creagh MP told Femail Magazine she was encouraged by the backlash to such a product. "I think this shows the era of fast fashion is coming to an end, and not before time. The backlash shows that the eco-conscious shopper is realising that bikinis that cost less than their morning coffee are going to end up costing us the Earth."

Ultimately, we should be prepared to pay what a piece of clothing is worth and companies should be appropriately paying the people who make it for them. We'd prefer fashion brands were going after sustainable practices than dolling out £1 bargains.

As the second-hand fashion market experiences a £187m boom, here's how you can give up fast fashion

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People are not happy about that £1 Missguided bikini

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Missguided has released a £1 bikini and people are not happy about it. As we all become more conscious of how harmful so-called 'fast fashion' can be for the environment, the release of an unsustainable swimming costume like this has raised alarms.

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It was billed as the bikini that "won't break your bank balance but might break the internet" because of the predicted stampede of shoppers to get their hands on a skimpy black polyester two-piece.

The £1 costume from Manchester-based online retailer Missguided went on sale nearly a fortnight ago, but hit the headlines last week when it was advertised during Love Island - a show the retailer has used for its promotions before. Last year Missguided sponsored the show and the few clothes worn by the contestants were all from its ranges.

The black bikini did indeed cause the expected internet sensation, but not for its sex appeal. Fast fashion critics took to social media to label it a symbol of a throwaway fashion culture that now sees British shoppers throw away a million tonnes of clothing each year.

The outrage was heightened by the government's decision on Tuesday to reject plans for a 1p fashion tax that had been proposed following an investigation by MPs on the Commons environmental audit committee (EAC). Until then, Missguided's biggest problem had been keeping up with customer demand: the bikini was selling out in every size - from 4 to 24 - within 45 minutes after each restock.

Founded a decade ago by Nitin Passi, Missguided is among a small number of internet fashion brands to have enjoyed success at a time when the traditional high street is on its knees.

While big names like Marks & Spencer (M&S), Topshop and Monsoon are struggling to hang on to their ageing customer bases, Missguided and online rivals Asos, Boohoo and PrettyLittleThing have cleaned up, selling inexpensive fashion to young women in their teens and twenties who shop online rather than on the high street.

Passi told the Observer that despite the furore, the company was not embarrassed about the £1 bikini as it was being sold at a loss as a marketing stunt - designed to pull in the punters to sell them other items at the same time.

"I think we have to careful not to confuse the symbolism of totems with real issues," says Passi. "The £1 bikini was priced to generate interest and we're not embarrassed about it. We've always lived close to the edge when it comes to marketing, but we're comfortable with that because there are never shortcuts when it comes to the product."

The 36-year-old entrepreneur, who started Missguided in 2009, accepts that it was perhaps "inevitable" that the product would be judged in the context of the government's response to the EAC. But he adds: "Our £1 bikini was sourced no differently to anything else we offer. It was made by one of our audited supplier partners and with the same meticulous attention to detail as every item on our site, whether it's £20 or £200."

With the exuberance of a dotcom-era startup, Missguided's headquarters in Salford Quays - sandwiched between the Manchester United stadium and the BBC's Media City - feature a "selfie tunnel" and a meeting room with swings instead of chairs. In one YouTube video the former Cranleigh schoolboy conducts a tour of the HQ he refers to as a "crib" while riding a hoverboard.

Britons buy more new clothes than any other country in Europe, with high-street clothing chains in thrall to a fast-fashion model that demands new products arrive in store every week - rather than at the start of each season - to satisfy shoppers' insatiable appetite for novelty.

Missguided claims that it goes one better than fast fashion by offering "rapid" fashion, with 1,000 new products landing on the site every week: dresses start at £8 and you can buy a pair of jeans and a T-shirt for around £20. By last year the business had shifted more than £200m worth of clothes, although it is still a minnow compared to market leader M&S, which has a clothing business worth more than £3bn.

Despite a welter of consumer surveys highlighting the growing ethical and environmental awareness of millennials and Generation Z, the sales of online fashion companies tell a different story. At the last count, Boohoo's sales were up 27%, while PrettyLittleThing's had surged by 42%. Asos's sales last year were £2.4bn.

Those huge sales uplifts are coming in a £48bn clothing and footwear market that has been shrinking for several years - as, despite the shocking picture of waste revealed by the EAC inquiry, Britons are buying fewer clothes and choosing to spend their disposable income on other things.

"I would argue that what consumers say and do are in reality two different things," says Retail Economics' chief executive, Richard Lim, who points to the huge success story that is Primark, despite its historical connection to the Rana Plaza factory disaster in Bangladesh.

"The consumer surveys paint a different picture, but there is not much evidence of shoppers voting with their wallets and taking their spend away from these [fast-fashion] retailers."

In 2017, when Missguided was exploring bringing in outside investors, the company - which is 100% owned by Passi - was judged to be worth as much as £700m by analysts. However, its wings were clipped spectacularly a year later when the decision to open a handful of stores proved disastrous and the company crashed to a pre-tax loss of £46m in 2018.

The Missguided stores failed to cover their costly rent bills and Passi, who had ceded some control to senior management, was forced to retake the reins and lead a turnaround. The business is now in a "much better place", he says.

Like Umar Kamani, the larger-than-life 31-year-old boss of PrettyLittleThing, Passi has created a brand that resonates with a new generation of shoppers which marketers say are hard to reach. The Missguided brand is all about "babe power": its customer base are all "babes" and the website featuring a "babeZine" where they can read about everything from "WTF do I wear for massive boobs?" to working in social media.

Passi insists the business is not built on his family connections - his father is a successful clothing supplier - since their expertise is in dressing a different demographic: "I borrowed £50,000 from my dad in 2009 and paid him back in 2010," he says.

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Missguided founder Nitin Passi and singer Rainy Milo in London, 2017. Photograph: David M Benett/Getty Images

Missguided is based in Manchester mainly because Passi's uncle offered him free office space at the back of one of his factories to get started.

He attributes its success to a nimble business model that is able to react to what its customers are talking about on social media. "It's about the speed of what we offer," Passi says. "Talking to them where they are through social."

The rise of internet shopping has been a major factor in the current high-street crisis: online marketplaces such as Amazon and Asos have altered the way many Britons shop forever. This shift has contributed to the financial collapse of the Debenhams and House of Fraser department store chains but also smaller brands at all price points, from upmarket kitten-heel seller LK Bennett to inexpensive clothing chain Select.

A new report on the UK shopping market by global real estate adviser Colliers International makes the case that the "golden age" of online retailing could be coming to an end as websites start facing up to the shortcomings of their own business models - not least the cost of processing their daily mountain of returns.

James Watson, Colliers' head of retail capital markets, says: "The days when you could order three items of clothing in different sizes, in the knowledge that you could return them free of charge, are coming to an end. Online retailers are making moves to improve their [profit] margins by changing their service to customers."

Recently, online giant Asos changed its returns policy to clamp down on "serial returners" - shoppers who regularly buy clothes, wear them and then return them for a refund. Its perceived challenges are reflected in a share price that has fallen by nearly 60% over the last year as investors question an investment-hungry business model amid slowing growth and a profit squeeze.

"People are realising that there's no such thing as truly 'free delivery'," says Watson, who points to the prospect of suburban roads clogged with delivery vans. "The upcoming generation of shoppers is questioning the wisdom of items travelling huge distances - only for them to be returned and rack up more 'product miles'."
Topics

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How a £1 bikini revealed the changing shape of fast fashion

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It was billed as the bikini that "won't break your bank balance but might break the internet" because of the predicted stampede of shoppers to get their hands on a skimpy black polyester two-piece.

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By 2020, ASOS will no longer sell any items or garments that are cruel to animals.

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Asos has announced today that it will no longer sell silk, cashmere, mohair or feathers on its platform. The decision - which has been made on the basis of preventing cruelty to animals - has been praised by Peta.

"Peta applauds Asos for leading the charge for compassion in fashion," Peta's director of corporate projects, Yvonne Taylor said. "In response to Peta's campaigns, consumers are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favour of cruelty-free alternatives that look great without causing suffering."

Asos is not the first retailer to ban the sale of mohair. Topshop, Marks & Spencer and H&M have all pledged to stop using the material after Peta exposed the mohair industry for the cruel techniques used.

However, Asos has gone one step further by banning the use of a number of other materials, many of which consumers may not have ever considered to be in this category of cruelty.

The production of silk, for example, kills 6,600 silkworms (through boiling or gassing them alive whilst in their cocoons) just to make one kilogram of silk. Cashmere goats are frequently shorn in midwinter despite needing their coats to protect them from the cold, meaning that many die as a result of this exposure, whilst young goats with defects are slaughtered.

Asos has promised that by January 2019, nothing it sells will include any of these cruelly obtained materials.

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Asos will no longer sell silk, cashmere, mohair or feathers

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Asos has announced today that it will no longer sell silk, cashmere, mohair or feathers on its platform. The decision - which has been made on the basis of preventing cruelty to animals - has been praised by Peta. "Peta applauds Asos for leading the charge for compassion in fashion," Peta's director of corporate projects, Yvonne Taylor said.

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ASOS allow customers to check how sustainable the clothes are they are buying.

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Shoppers can browse fashion and homeware from brands including Monki, Selected Femme and Tommy Hilfiger, as well as recycled collections from Ellesse and lingerie label Wolf & Whistle.

Asos 's responsible edit allows customers to filter products by whether they are recycled or use sustainable materials. The retailer said it would add new products to the edit daily and will also introduce a wider range of filters over the coming months.

Luxury retailer Net-a-Porter launched a new homepage category that curates ethical products this week. The category includes 26 brands and 500 products, each meeting one or more of Net-a-Porter 's five sustainable attributes.

In Drapers' recent sustainability survey, 91.6% of respondents said that customers are showing a growing interest in environmental issues.

Earlier this week, the government rejected all recommendations made by the environmental audit committee's report on the sustainability of the fashion industry.

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Shoppers can browse fashion and homeware from brands including Monki, Selected Femme and Tommy Hilfiger, as well as recycled collections from Ellesse and lingerie label Wolf & Whistle. Asos 's responsible edit allows customers to filter products by whether they are recycled or use sustainable materials.

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ASOS worked with United Nations to change their ethnical policy.

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Good article exploring how brands are reacting to fast trends and consumer demand

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When super-influencer Kim Kardashian posts a picture of herself on social media wearing an outfit that ticks all the trend boxes, a flurry of activity begins. As the first few comments and likes begin to roll in, fast fashion retailers and brands quickly assess whether they can - or should - replicate the outfit, and get the items straight into production, propelled by social media and aimed largely at younger women.

However, while this approach allows retailers in the aggressively competitive fast fashion space to offer their customers the latest celebrity-driven trends within days, it also carries with it higher costs - both to the business and the environment - and the risk of crossing the legal line between inspiration and copying.

It's about being the first one to the market

Bobby Samari, Femme Luxe

Many emerging fast fashion retailers have built their models upon the ability to turn trends around at breakneck speed, often by sourcing from the UK.

A March 2018 report from research agency McKinsey & Co found that the top-performing 20% of fashion retailers surveyed made speed to market a priority in their development, and sales in the traditional fast fashion sector have grown by more than 20% in the past three years.

"Buy, test, repeat"

Women's young fashion etailer I Saw It First, which launched in the UK in 2017, can have samples of celebrity-inspired styles in the head office within 24 hours.

The buying team sends images from social media to a network of UK manufacturers, who produce the initial samples and have them back to headquarters the next day. If the first sample is perfect and needs no fit or styling adjustments, the style could be shot on a model and uploaded to the site for pre-orders the same day. A customer could receive it a week after appearing online.

Similarly, rival Femme Luxe can turn around new products within a week, thanks to its network of UK manufacturers.

We've seen fashion brands changing their production cycles to meet the instantaneous demand

Anusha Couttigane, principal fashion analyst at Kantar

"It's about being the first one to the market," explains Bobby Samari, who founded the company in 2015. "If a celebrity posts things in a similar style to the kind of clothing we sell, we look at their posts, and the average comments and likes across each one, to see which items have more interest."

Once an item has gone live, Femme Luxe operates a "buy, test, repeat" model on styles, starting by ordering a small number - often 15 to 20 styles - and upping this depending on customer demand. This speed builds customer loyalty and taps into demand, making production investment is worthwhile.

Despite potential added costs, Anusha Couttigane, principal fashion analyst at Kantar, notes that retailers are seeing return on investment when they develop rapid-response production cycles: "It's very clear that brands and retailers are feeling that pressure to respond as quickly as possible, and they are seeing the benefit of taking on that investment in order to respond.

"We've seen fashion brands changing their production cycles and the abilities of their infrastructure to meet the instantaneous demand."

Straight up

Other brands take advantage of vertical business models to ensure speed.

Mike Branney, CEO and co-founder of womenswear etailer Oh Polly, says that having control over the design and manufacturing process allows it to be more agile: "We are vertically integrated - we have our own factories in Bangladesh and China, so we can tell them to stop or start production as we need."

The designers and our creative director spend the whole time they're not designing looking at Instagram trends

Mike Branney, CEO and co-founder of womenswear etailer Oh Polly

He describes the typical response to spotting a promising style online: "The next day we would have our sourcers out in the Zhongda fabric market [in Guangzhou, China] and you can get the swatch cards back that night.

"We give them to the design team and they can start work within 24 hours of seeing a particular sort of fabric online.

"The designers and our creative director spend the whole time they're not designing looking at Instagram trends. When you get a celebrity lined up with your fashion and trend predictions, then you know that's going to be big and you jump on it."

Despite having the infrastructure to get a product on sale within seven days, Branney says that typically the turnaround would be 24 days, as the brand seeks to distance itself from the "fast-fashion" label: "We'll never rush something out to make a quick buck. For us quality is the number one thing. That's how we differentiate ourselves from the market."

Immediate effect

Samantha Frost, co-founder of womenswear etailer Pretty Lavish, argues that speed is the best way to secure customer loyalty. When a trend takes off, Pretty Lavish can flyproducts in from its suppliers in the Far East to capitalise on immediate demand if they predict it will be a short-lived hit.

"Fashion is so fast, especially for the younger audience," says Frost. "When customers want something, they're not going to wait around for the brand to slowly develop and launch it. They're going to buy what's out in the market there and then."

Production cycles are speeding up across all levels of the fashion industry, and Couttigane gives the example of

Luxury Italian brand Moncler, which changed from biannual showcases to monthly collections: "Consumers want that newness, and [Moncler] want to be able to react to trends faster. As a result, they've had to invest in expanded production facilities that are closer to the base of business in Italy, so that they can then produce collections much closer to the season they're going to be dropping in stores." For the year to 31 December 2018, Moncler's revenues rose by 22% and adjusted EBITDA was up 34.5%.

Primark, which announced in March that 220 UK-based product roles are to be moved to its Dublin headquarters, is another retailer pursuing efficiencies.

Many assumed this was a Brexit-related decision, but Couttigane suggests an ulterior motive: "The functions that they're merging moves the design, product and merchandising functions under one roof with analytics and logistics. There is an efficiency to be created there: you have all the components that play a role in responding to trends and to what consumers are saying they want, and then can actually deliver that in a really responsive and speedy way."

Copycat caution

However, as well as considering the cost implications, retailers should be cautious of pursuing a super-fast model at the expense of ethical and legal considerations.

In February, Kardashian filed a $10m (£7m) lawsuit against fast fashion retailer Missguided, accusing etailer of profiting by replicating an outfit she posted on Instagram. Missguided had posted a version of a gold dress worn by Kardashian and designed by Kanye West, with the caption: "The devil works hard but Missguided works harder" - pointing to a pre-order page for the style.

Missguided responded to the complaint with a statement: "Missguided shoppers know the score. We're about the look, without the celeb bucks. For the record, as much as we love her style, we're not working with Kim on anything."

Sally Britton, partner and head of the brands group at law firm Mishcon de Reya, warns retailers to tread carefully in this area: "There is inspiration in fashion, and it is about when it goes over the line into being a copycat - taking advantage of the original designer's investment in the piece.

"In terms of asserting design rights, you are looking at whether the item you say copies your item creates same overall impression."

Pretty Lavish's Frost says its own designs have been copied in the past, so she takes this into account in their own work creating celebrity-inspired items: "It's so disheartening when you see retailers that are literally just copying it exactly and often selling it for half the price. We always keep that in mind and make sure we're using trends and styles as inspirations only, not just copying them. Our designers spend a lot of time making sure everything looks new and looks 'Pretty Lavish' - we don't want to be the same as anyone else."

Although these production models provide rapid results, Couttigane notes that retailers need to be cautious as the sustainability credentials of throwaway fashion practices come under scrutiny: "The response of businesses has to be calculated more carefully because fast fashion has had a bad rep in the past, contributing to waste and as being perceived as unsustainable," she says. "And I think there are different ways of businesses can respond to this trend."

She says that despite controversy, the demand shows no sign of slowing down but that clever merchandising and "momentising" - where brands draw on existing ranges to tap into cultural trends - are possible ways for brands to provide celebrity style with less environmental impact.

The demand for instantly accessible celebrity styles is booming, and while it continues to grow, retailers will continue to find innovative and creative ways to give their customers access to the styles they want, as soon as they want them. Celebrity culture has shifted the way that retail operates, and only those able to cater to the need for speed will succeed in grabbing a share of the market.

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Super-fast fashion: from screen to store in seven days

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When super-influencer Kim Kardashian posts a picture of herself on social media wearing an outfit that ticks all the trend boxes, a flurry of activity begins. As the first few comments and likes begin to roll in, fast fashion retailers and brands quickly assess whether they can - or should - replicate the outfit, and get the items straight into production, propelled by social media and aimed largely at younger women.

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The only current recycled fabric product on Missguided website are bikinis - response to the £1 bikini controversy?

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Greener shipping options

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The latest data from Barclays Corporate Banking shows that 91% of UK retailers are planning to invest in sustainable deliveries, in the hope of boosting growth and improving their customer loyalty.

It also found that retailers over-estimate how much consumers are willing to pay for 'green deliveries' by nearly three times - just 38% of shoppers said they are willing to pay extra for goods to be delivered in an environmentally friendly way.

Meanwhile, 46% of those surveyed said a "reward" would be the most effective way to make them to go "greener". This increased to 76% in younger people.

The research shows that cost maintains consumers' top priority when it comes to delivery, followed by speed and reliability.

Karen Johnson, head of retail and wholesale at Barclays, said: "British shoppers are increasingly influenced by brands' sustainability credentials.

"Retailers have to recognise that it's not a choice - they must be able to demonstrate that sustainability is top of their agenda if they are to retain and attract new customers, whether that's through greener delivery options, packaging or wider supply chain improvements.

"The elephant in the room is who is expected to fund these sustainability efforts, with our research showing that consumers are largely unwilling to foot the bill.

"Hard pressed retailers don't have a lot of wiggle room at the moment, so it's not easy for them to take the hit either."

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Consumers want sustainable delivery at no extra cost

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The latest data from Barclays Corporate Banking shows that 91% of UK retailers are planning to invest in sustainable deliveries, in the hope of boosting growth and improving their customer loyalty.

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ASOS and DPD - electric vans

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The new multi-million-pound UK contract is part of DPD's development of sustainable services. DPD opened the UK's first all-electric parcel depot last October in Westminster and is now investing in a network of all-electric micro depots across the capital. It expects to have almost 600 electric vehicles on the road by 2021.

DPD CEO Dwain McDonald said: "The next five years will see the delivery landscape transformed...with greener, more sustainable deliveries, more geo-location innovation and of course Brexit. We're ahead of the game on all three fronts, but the investment in our all-electric fleet and depot network is key for us. We expect to have the largest EV fleet in the industry and plan to double the number of electric vehicles year on year.

"Being able to provide customers like Asos with smarter, cleaner and more sustainable parcel deliveries is a top priority for us."

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The new multi-million-pound UK contract is part of DPD's development of sustainable services. DPD opened the UK's first all-electric parcel depot last October in Westminster and is now investing in a network of all-electric micro depots across the capital. It expects to have almost 600 electric vehicles on the road by 2021.

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Developments in sustainable packaging

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It all started with plastic bags. From October 2015, all retailers in England with 250 or more employees were required by law to introduce a 5p charge for all single-use plastic bags. The move brought the country in line with existing schemes in Wales, Scotland and Northern Ireland, and arguably helped spark a wider national conversation about plastic pollution.

Concerns about our addiction to plastic have only grown since then. Television viewers were left shocked by the final episode of BBC documentary series Blue Planet II, presented by Sir David Attenborough, which showed animals ingesting plastic packaging. The UK government is now mulling a ban of plastic straws, cotton buds and drink stirrers in another attempt to tackle plastic waste.

Fashion retailers have a part to play in this battle against plastic, particularly as the explosion in online orders means an increasing number of products are sent to customers wrapped in layers of plastic and paper.

Fast fashion giant Zara, for example, now delivers its online orders in 100% recycled cardboard boxes made from boxes previously used in stores. The outer bag that protects the boxes is made from 55% recycled plastic.

Asos, which sources more than 40 million plastic mailing bags and 5 million cardboard boxes a year for its orders, has introduced a range of packaging initiatives, including using bags made from 25% recycled content and fitting more parcels on delivery vehicles at a time.

But is there more that retailers could - and should - be doing when it comes to reducing packaging waste?

Sweet solution

Womenswear retailer Pink Boutique is another fashion business taking a stance on packaging. Last month, it switched from polythene mailing bags to a greener alternative made from sugarcane via packaging supplier Duo. As well as being a water-efficient crop, sugarcane absorbs carbon dioxide as it grows. The finished sugarcane bag is 100% recyclable.

"We try to be as sustainable as possible in everything that we do and I felt uncomfortable about the number of plastic bags we were using," explains Pink Boutique finance director Julie Blackie (pictured at the top of the page with Anthony Brimelow, commercial director at Duo).

"We were doing a rebrand anyway and I started looking into ways we could be more environmentally friendly."

Cost concerns are often one of the barriers preventing retailers from embracing sustainable initiatives across their businesses, particularly given the current challenges facing the UK high street. Blackie says there was a price increase associated with using the recyclable sugarcane mailing bags over traditional polythene, but that Pink Boutique was able to negate the increase in cost by being more economical with the size of the mailing bag it uses.

"The cost of the sugarcane bags was about 25% more than what we were paying before, but we looked at all the sizes we were using and then restructured the size range to get the economy we needed," she says. "As a result, we're not paying more - we're just being more economic about how we use the bags."

Zoe Brimelow, brand director at Duo, which manufactures the sugarcane bags used by Pink Boutique, argues that retailers need to find creative ways to convey sustainability initiatives to customers.

"Once a retailer has made the choice to use a sustainable source, it is also about how it communicates that to customers," she says. "That is something Pink Boutique has got right with the branding on the new bags that says: 'give me some sugar'. It fits with the brand, but helps the consumer understand that the retailer is making a better decision."

We're trying to develop ways of delivering clothing without plastic packaging at all

Designer Oliver Spencer

British designer Oliver Spencer has also been tackling waste at his eponymous menswear label. The brand has reduced the amount of packaging it uses by 30% for autumn 2018, although Spencer admits there are challenges depending on different products.

"We're trying to develop ways of delivering clothing without plastic packaging at all," he tells Drapers. "All of our packaging has been stripped back to the bare needs now - we've even taken away the rice paper that had our brand name printed on it. We use recycled paper and recycled bags. The big thing for us is delivering a shirt without using plastic at all, so that's something we're working hard to deliver."

Spencer does not mince his words when it comes to why the brand is rethinking packaging: "I don't think customers want all the crap that we send them. There's too much plastic and I think it is in our customer's DNA to think about sustainability."

RePack returning

Back again

Another initiative looking to reduce waste in the fashion industry is packaging service RePack, which aims to provide online retailers with a simple solution to waste. It currently works with brands including Swedish label Filippa K and sustainable denim company MUD Jeans, and sends customer orders in reusable and returnable packaging. The packaging comes in three adjustable sizes and is designed to last at least 20 cycles.

Brands can choose to send all their orders in RePack packaging, or offer customers the opportunity to choose sustainable packaging at checkout. Shoppers can then return the packaging for free by post, and are offered an incentive or reward for doing so. RePack is currently setting up a UK logistics hub to enable it to work with British retailers.

"As more and more shopping is done online, customers are faced with excess packaging that infiltrates their homes and very quickly becomes a nuisance," explains RePack chief executive and co-founder Jonne Hellgren. "Retailers need to meet the needs of the changing consumer, particularly as concerns over plastic are more apparent than ever."

The increase in online shopping, shoppers' green demands and tight margins: retailers will have their work cut out to satisfy all three, but they must if they hope to thrive in a competitive market.

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Better bags: fashion wakes up to eco-friendly packaging

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It all started with plastic bags. From October 2015, all retailers in England with 250 or more employees were required by law to introduce a 5p charge for all single-use plastic bags. The move brought the country in line with existing schemes in Wales, Scotland and Northern Ireland, and arguably helped spark a wider national conversation about plastic pollution.

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From the EAC [environmental audit committee] - a table demonstrating what retailers are taking part in improving ethics and sustainability. Missguided included in table.

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BOOHOO Introduced a fashion collection called ‘’For The Future’’ made  from recycled materials. ​

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Comprising 34 pieces, including dresses, trousers, bodysuits and co-ords, all items are made using 95% recycled polyester and 5% elastin.

Boohoo said the aim of the range was "not to compromise on style" and allow customers to "dress well and do [their] bit for the planet."

Boohoo Group founder Carol Kane said: "We are consistently listening to our customers and have been working on developing a recycled offering for some time.

"Boohoo acknowledges its responsibility to be a sustainable business and our 'For the Future' fashion range is the next step in that journey."

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First look: Boohoo launches recycled range

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Comprising 34 pieces, including dresses, trousers, bodysuits and co-ords, all items are made using 95% recycled polyester and 5% elastin. Boohoo said the aim of the range was "not to compromise on style" and allow customers to "dress well and do [their] bit for the planet."

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Boohoo joined ‘’Regain’’ clothes recycling app, where consumers can send their unwanted clothes and get Discount code that they can use on their website

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Boohoo started in 2006 and hasn't stopped smashing it since.

A global brand that doesn't sleep and always brings something new with over 100 new products dropping on the daily, bringing you the latest looks for less.

Boohoo recognizes individuality.

'We see you. We embrace it. We make fashion accessible and fun.'

Get Access to Discount
Coupons for 10 Days

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Boohoo started in 2006 and hasn't stopped smashing it since. A global brand that doesn't sleep and always brings something new with over 100 new products dropping on the daily, bringing you the latest looks for less. Boohoo recognizes individuality. 'We see you. We embrace it. We make fashion accessible and fun.'

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BOOHOO.COM UK LIMITED gender pay gap data / 2017-18

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View gender pay gap data for BOOHOO.COM UK LIMITED for 2017-18 reporting year and compare with other organisations

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BOOHOO is member of SEDEX and certified by ECHA

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At boohoo group plc, we are guided by our values of passion, agility, creativity and teamwork. We pride ourselves on our inclusive culture and team spirit and we believe in operating in a fair and sustainable manner. It is important for us to run our business in a way that benefits all of our stakeholders and we seek to engage with them on a regular basis. We have a proactive programme for delivering our CSR policy which is regularly reviewed and reported upon to the Audit Committee.

As a fast-growing responsible group, we recognise our duty of care to the people involved in the creation of our products. We therefore take our supply chain operations extremely seriously and have a demanding set of procedures and policies to which all suppliers must adhere. We are dedicated to working with our suppliers to help promote better working standards for the future and we hope to lead the way in encouraging an open and transparent supply chain.

The group is a member of SEDEX (the Supplier Ethical Data Exchange), a not-for-profit organisation that provides access to independent and comprehensive third-party audit reports on suppliers and their factories.

Our suppliers are required to undertake a SMETA (SEDEX Members Ethical Trade Audit) to assess the quality of their operations.

SMETA audits are supplemented by regular unannounced audits from our in-house Sourcing and Compliance team who help suppliers ensure they are compliant with law and regulations.

We have an in-house Quality Assurance Team whose remit is to ensure our products are compliant with consumer protection and product safety legislation, including REACH (Registration, Evaluation, Authorisation & Restriction of Chemicals) regulations, and are consistent in size.

We require our suppliers to periodically sign compliance letters acknowledging their adherence to our standards and code of conduct. This document also asks for suppliers to ensure sub-contractors meet these requirements. This is periodically reviewed and updated as and when required and is part of Boohoo group's ongoing commitment to improving its supply chain for both 1st and 2nd tier suppliers.

We hold an annual supplier conference and all of our suppliers have access to our supplier manual via a portal to ensure they are aware of boohoo group's standards, policies and procedures.

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As a fast-growing responsible group, we recognise our duty of care to the people involved in the creation of our products. We therefore take our supply chain operations extremely seriously and have a demanding set of procedures and policies to which all suppliers must adhere.

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Boohoo sustainability report on GOOD ON YOU.COM

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Boohoo sustainability report on GOOD ON YOU.COM

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BOOHOO do not use fur, exotic animals skin, animal hair etc

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Founded in Manchester, in 2006, Boohoo is expanding rapidly. With such rapid growth, we can only wonder: how ethical is Boohoo?

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Los Angeles conscious lifestyle influencer Michelle Chavez is focused on purchasing products that do not hurt people or the environment-and creating amazing styles while doing it. Her Instagram is an insight into her busy day-to-day life filled with fun-loving fashion.

What Inspires Us | Not being able to find the ethical fashion products she desired, Michelle set out and co-founded The Tote Project, which creates amazing bags that empower survivors of sex trafficking worldwide.

Words From The Influencer | "Some people will tell you that once you wear an outfit or take photos in it, you shouldn't be seen wearing it again, but I completely disagree... If something looks good on you why not enjoy it instead of buying into hyper-consumerism that leads to pollution."

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16 Ethical Fashion Instagram Influencers Who Will Inspire You To Have A More Conscious Closet - The Good Trade

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Los Angeles conscious lifestyle influencer Michelle Chavez is focused on purchasing products that do not hurt people or the environment-and creating amazing styles while doing it. Her Instagram is an insight into her busy day-to-day life filled with fun-loving fashion.

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The e-commerce site, Missguided, has redefined what it means for a brand to go viral. We examined how the brand has successfully developed a devoted following on social and driven engagement across its platforms.

Missguided is like a lot of Gen-Z: it grew up in the age of social media and seems to create viral content without even breaking a sweat. The clothing brand has quickly become an online sensation among young female consumers, carving out a large following in the online retail market in both the UK and the US.

So, how did Missguided do it? We used NewsWhip Analytics to explore how the brand's strategy on social is helping to drive engagement.

Missguided was founded in 2009 in the UK and has since expanded globally. Today, Missguided's Instagram page has over 3 million followers and its Facebook page has over 1.2 million likes. And as the brand's following on social has increased, so has its worth. What was once a fledgling online clothing brand reportedly made more than £206 million in revenue in 2017 - an increase of 75% from the previous year, according to Retail Gazette.

From developing brand loyalty by engaging with customers on social to putting innovative spins on classic marketing tactics, Missguided's digital marketing strategy has helped the brand rise to success. We took a look at how the brand's mix of traditional social marketing and new strategies has helped the company go viral.

Tapping into influencer marketing

It's old news that influencer marketing can generate enormous engagement for brands. But tapping into the right influencer niche can be tricky and many brands are still dipping their toes into the potential of influencer partnerships. For Missguided, effective influencer marketing has helped the brand drive engagement and build customer loyalty.

In the spring of 2018, Missguided announced that it was partnering with musician and Instagram influencer, Madison Beer, for a new collection. The campaign quickly went viral and the brand's engagement skyrocketed to more than four times its normal level.

Beer, who is a singer who rose to fame after Justin Bieber complimented her musical talents, has more than 11 million Instagram followers. While Missguided promoted the new Madison Beer x Missguided line on the brand's Instagram, Beer also promoted it to her own followers, which almost quadrupled the brand's reach.

The impact that Missguided's influencer marketing had on the brand's engagement is stark. On Missguided's Instagram page, a photo of Beer dressed in clothing from the new line generated 30,416 likes. When Beer posted the exact same photo on her page, it gained over 470,000 likes - more than 15 times the engagement on the brand page (click below for full size).

By tapping into influencer marketing, Missguided not only drove engagement on its new spring lines, but also zoned in on its desired customer base. The brand targets young women aged 16-35, which aligns with the same demographic of Beer's fan base. The collaboration directly amplified the brand's reach to its target audience and developed a tighter connection between brand and consumer.

The success of Missguided's influencer campaign didn't end there. Other micro-influencers on YouTube posted follow-up videos that documented their "hauls" from the collection. These YouTubers added velocity to the campaign's engagement, creating more publicity about the brand for their own niche audiences.

Engaging with customers on social

Want to build rapport with customers? Try chatting with them on social.

In January, a young woman tweeted that she wished online fashion brands would create a 'Jeans and Nice Top' section on their sites. Missguided quickly replied with a funny meme, noting that they had heard the suggestion.

Then, a few weeks later, the brand announced that it had done exactly what the young woman had suggested. The site now featured a prominent section dedicated to finding outfits that consisted of exactly what was requested - jeans and nice tops.

By responding to customers' comments and requests on social, Missguided has driven engagement and developed brand loyalty. The introduction of the new section was covered by multiple media outlets, helping to drive engagement about the brand. Online publishers also retold the story of how the brand had responded to the young woman's tweet, further adding velocity to the brand's online engagement.

The story went viral, and the brand's engagement quickly skyrocketed above that of its competitors.

Developing a new spin on tried-and-true marketing methods

Part of Missguided's key to marketing success is its innovative approach to classic digital media strategies. When it comes to the brand's app, putting a new spin on classic online shopping has helped the brand engage with its customers.

Missguided's app goes beyond just providing users with a mobile-first platform for online shopping. Along with the classic clothing categories and shopping cart, Missguided's app includes a 'Swipe to Hype' function, where users are able to swipe between looks they love in a fun, Tinder-like format. Users can swipe left if they don't like an item, and swipe right if they do. If a user likes an item, it will be added to the app's wish list page, and can be quickly bought or added to the user's shopping cart from there.

The 'Swipe to Hype' function both adds interactivity to the app and helps drive brand publicity. When the function was first added to the app in 2016, it generated coverage for the brand by multiple digital publishers. By trying something new with their app, the brand generated online publicity and engagement from potential customers.

Tapping into socially-conscious marketing potential

Can a brand drive success by doing good? Yes - and Missguided shows us just how its done.

For Missguided, a socially-conscious body positivity campaign helped generated traction for the brand. (Our research center has previously covered how to drive success through socially-conscious content.)
Across social platforms, Missguided featured photos of women showing off their natural bodies, completely unretouched. The campaign helped drive engagement for the brand and generated positive feedback from customers across social.

On top of the engagement that the socially-conscious content drove on social, Missguided's body-positivity campaign also generated brand coverage in the media.

Over the past year, the majority of the top headlines about the brand featured stories about its commitment to sharing body-positive content. The campaign was covered by popular publications like Teen Vogue and Refinery29 and received thousands of engagements.

When it comes to e-commerce marketing, Missguided's success shows the potential of putting innovative spins on classic content strategies. From effective influencer marketing to building a rapport with customers across platforms, the brand's social strategy has helped drive its popularity and stand out from its competitors.

Interested in analyzing the success of brand marketing campaigns? Take a tour of NewsWhip Analytics.

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How Missguided won at e-commerce marketing

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The e-commerce site, Missguided, has redefined what it means for a brand to go viral. We examined how the brand has successfully developed a devoted following on social and driven engagement across its platforms. Missguided is like a lot of Gen-Z: it grew up in the age of social media and seems to create viral content without even breaking a sweat.

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Whether we like it or not, our clothes say a lot about who we are on the inside. This is important, because it means that fashion can actually function as a form of activism. At least it can if we want it to. For many people it's simply easier to continue buying a cheap new garment every week without too much thought about the fact this is in turn sending a message of support to big fast fashion conglomerations. You know, those guys behind dubious safety standards, rampant exploitation and the destruction of the natural environment.

Thankfully there are some companies out there who have taken a stand against this radically irresponsible fashion industry model though, reminding us why it's important to put our money where our mouths are when it comes to clothes. Companies like PETA and Patagonia aren't afraid to have the tough conversations, tackle the big issues and launch controversial campaigns that aren't necessarily in their best interests, commercially speaking. But which are in the best interests of the greater good, which is the important thing after all, right?

So here are some of the most controversial - and some of our most favourite - fashion activism campaigns of all time.

1) PETA: I'd Rather Go Naked Than Wear Fur

Image source.

The 'I'd Rather Go Naked Than Wear Fur' campaign was first launched by the People for the Ethical Treatment of Animals (PETA) in 1991. Initially fronted by bands like The Go-Go's, as well as major supermodels such as Christy Turlington and Naomi Campbell, it has since helped to bring fur sales down to historic lows and shown millions of people the gory truth behind fashion's fur trade. These images remain some of the most iconic advertising images of all time and, though controversial, they certainly did the trick.

2) Jigsaw: For Life Not Landfill

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Last year British brand Jigsaw launched its 'For Life Not Landfill' campaign, which promotes long-lasting design and manufacturing over our current throwaway model. The ad juxtaposed new pieces from the brand's AW 2015 collection with vintage Jigsaw items on loan from customers. It then shed light on stories from longtime Jigsaw fans about the longevity of their pieces, as a reminder that clothing can and should be built to last, rather than just being quickly replaced and sent off to landfill.

3) Patagonia: Don't Buy This Jacket

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Back in 2011 launched its 'Don't Buy This Jacket' campaign, which was all about buying less rather than more. More specifically, the message was about thinking twice before you buy more things you don't need. And the ad encouraged people to reduce, repair, reuse and recycle their clothes at all times. "This is a 60% recycled polyester jacket, knit and sewn to a high standard; it is exceptionally durable, so you won't have to replace it as often," the ad explained. But it also pointed out that: "as is true of all the things we can make and you can buy, this jacket comes with an environmental cost higher than its price." The ad went viral and is now one of Patagonia's most talked about campaigns to date - even if it did essentially go against the company's commercial interests.

4) Fashion Revolution: Who Made My Clothes

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Fashion Revolution was launched in response to the devastating Rana Plaza collapse in 2013. Their #whomademyclothes campaign is all about exposing fast fashion's dark underbelly and demanding more information from our favourite brands. Not only have plenty of consumers jumped on board via social media - posting pictures of their clothing labels along with the hashtag. But a number of designers have also used their influence to strengthen this message too. Take Celeste Tesoreiro for example, who photographed her AW 16 collection inside out and back to front, with the tags on display in support of more people asking #whomademyclothes?

5) Vivienne Westwood: Ethical Fashion Africa

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It shouldn't come as much of a surprise that the famously revolutionary Vivienne Westwood is behind one of the top fashion activism campaigns. In 2011 the activist and environmentalist took to the streets of Nairobi for her Ethical Fashion Africa campaign. As part of this campaign, Westwood designed a range of bags to be produced by local women under ethical conditions. Each bag was crafted from recycled materials such as old safari tents and made a powerful statement about the industry's tendency to ignore what goes on behind the scenes - especially when clothes are produced in economically disadvantaged nations. According to Westwood, this project was all about "[giving] people control over their lives".

Tap value for more information

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The Top 5 Ad Campaigns To Take A Stand Against Fast Fashion

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Whether we like it or not, our clothes say a lot about who we are on the inside. This is important, because it means that fashion can actually function as a form of activism. At least it can if we want it to.

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Not-for-profit organisationLabour Behind the Label, which campaigns for workers' rights in the clothing industry, surveyed 32 leading fashion brands, including Arcadia, Asos, Boohoo, Inditex, New Look, Next, Marks & Spencer and Primark (full list below).

Apart from luxury Italian house Gucci, owned by Kering Group, every brand received the lowest possible grade - E - which means they can't show any evidence of a living wage being paid to any workers in their supply chain.

Gucci received a C, signifying that 25% or more of its workers earn a living wage.

An Asos spokesperson told Drapers: "There is no 'silver bullet' to solving these challenges, and we know there's a lot that needs to be done.

"We can't achieve this alone, so our ambition is to find long-term solutions to address the key human rights challenges in the garment supply chain through meaningful collaboration.

"To that end, we believe that Act [the industry initiative on living wages in the garment sector] is the most credible initiative with a genuine chance of increasing garment workers' wages and improving working conditions in a way that is scalable, sustainable and enforceable."

A spokesperson from M&S added: "W e believe it's vital that our clothes are ethically sourced and we have a very clear set of global sourcing principles that are a condition of working with us.

"We're committed to working in collaboration with our suppliers, and other retailers and organisations to improve workers' conditions, support processes to establish fair wages and ensure mature industrial relations in the garment industry."

Labour Behind the Label's Tailored Wages UK 2019: The state of pay in the global garment industry report sought to reveal the progress that leading clothing brands have made towards implementing a living wage for the workers producing their clothes.

Author Anna Bryher said: "Five years on from our previous survey on this topic, no brand was able to show any progress towards a living wage being paid. Poverty in the garment industry isn't improving, it's getting worse. This situation is urgent.

"Our message to the brands is that human rights can't wait and workers making the clothes sold on our high street must be paid enough to live with dignity."

Figures show that minimum wages in Bangladesh are less than a quarter of a living wage, and only a sixth of the amount needed to live on in Romania.
The brands surveyed include:

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Fashion brands fail to pay supply chain workers living wage

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Not-for-profit organisationLabour Behind the Label, which campaigns for workers' rights in the clothing industry, surveyed 32 leading fashion brands, including Arcadia, Asos, Boohoo, Inditex, New Look, Next, Marks & Spencer and Primark (full list below).