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The benefits of owning a dog for physical and mental health are endless. Dogs are great companions for young families or single people looking for companionship. A dog's loyalty and love is worth its weight in gold.

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Benefits of owning a dog for physical and mental health.
- To promote how dogs create a healthy lifestyle.
- To promote how dogs encourage friendship and companionship.
- To promote how dogs are beneficial for those struggling with mental health issues.
- To promote how dogs can create connection and relationships.
- To promote how dogs can get their owner through the darkest times of their lives (relationship breakdown, divorce).
- To promote how dogs can bring a couple together through joint ownership.
- To promote how dogs can assist young people suffering with anxiety or social anxiety by allowing them to have a friend. They can also take their dog to the dog park to meet other owners, encouraging connection among other people.

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- Facebook
- Website
- Instagram
- Youtube
- Padlet
- Email
- Google Drive

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I will evaluate my message's impact by having audience members fill out questionnaires after watching the video with specific questions. I want to know what emotions they felt when watching the video, why and did it make them want to purchase a dog or hug the dog they already own. I will then coordinate these results into a shareable graph which can be used by myself to determine my success within this assessment.

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I wanted to keep my type plain and simple as I want people to have an emotional connection to my video through the video and the content that will be played as opposed to focusing heavily on the text. While it is an important element, I believe its more important that my audience watch the video to grasp a better understanding of the message I am trying to promote.

I chose the following fonts as I find them easy to read, clear and clean.

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- Dogs bark constantly.
- Dogs need to be walked three times a day.
- Dogs are violent and dangerous.
- Dogs can be temperamental.
- Dogs are dangerous around young and small children.
- Dogs are expensive.
- Dogs run away regularly and are hard to catch.
- Dogs smell bad.
- Dogs are stressful to own.
- Dogs pee and poo everywhere.
- Dogs don't feel love or connection to their owners.
- Dogs can attack their owners.
- Dogs are stupid and have no feelings.
- Dogs don't have the ability or capacity to care or love for their humans.

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A human connection with a dog is almost comparable to some as the connection they have with their children.

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Our farm in Strathdownie, Victoria will be the perfect location for my video. Set among redgum trees, cattle yards and green grass, it will be perfect for a video shoot hopefully on a nice, sunny day.

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Our dogs favourite activity to do all together. They race each other from the bottom of the steep hill at our farm to the top.

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1. My target audience are men and women aged between 18-35 who are looking to buy a pet. They are young professionals, who do have the time to take care of an animal and are looking for something to suit their lifestyle or family needs.

2. I will capture their attention by making my video professional, clear to the point and easy to understand. I will convince them of my message of dogs being great for mental and physical health by adding in a 'feel good' element of a dogs love which will convince them that they need to purchase a dog.

3. Dogs are excellent for mental and physical health.

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An interesting approach from McCann Dog Training. In this video, they outline 6 reasons not to get a puppy. I find the video a little bit misleading, they aren't necessarily telling people NOT to get a puppy, they are just outlining the difficulties of owning a puppy. The initial slide shows a dog with a cross over it, implying that people shouldn't get a dog. If you were to see a preview of the video without clicking further you might get the wrong impression. However, while he does outline problems in this video, he also provides solutions for preventing some of them. I found it interesting that the video had more than 3000 views, however only 89 likes and 29 dislikes. This video would be beneficial for people who don't fully understand the responsibility that comes with owning a pet.

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I want my target audience to feel excited to watch my video, I want them to feel like they want to see what the video is about and how it will be played out.

After the video I want them to feel like they need to go and get a dog as a pet, or hug the one they currently own! I want them to feel like dogs are highly underrated because of their benefits on a personals physical and mental health.

I will need to 'pull on the heart strings' of my audience. I want them to feel emotionally connected to the video and to the dogs starring in the video, along with the people and their stories. I want them to feel an overwhelming sense of love, admiration and happiness. I think the colours yellow and orange best represent these emotions. Yellow is proclaimed to be the colour of happiness and I want people to feel happy when they watch my video. I also think people can relate yellow and orange to being outdoors which is part of being a responsible dog owner as you will spend time outside with your furry friend.

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I found it interesting while researching my topic that I found more positive videos/articles for owning a dog and its benefit as opposed to negatives. While some people are dead against owning a dog, it appears the benefits of owning one outweigh any negative thoughts. This video summed up benefits of owning a dog in simple sentences, partnered with cute images of dogs and people, dogs and babies, etc. While I liked this video, I did find it hard to pay attention to as there was not any spoken words and the background music was rather dull. I would rather hear someone speak about the benefits and then outline them in the description box of the video.

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Personal reflection: benefits of owning a dog 

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Personal reflection: benefits of owning a dog 

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I find that I am a happier person because I own a dog. If I have a bad day, I know I can go outside and give them a cuddle or run around in the backyard with them and I automatically feel better. A dog is always happy to see you - even if I'm just putting rubbish in the bin or grabbing something out of the shed I am greeted by three wagging tails, who want to cuddle and love me. They are defensive and loyal over their owners, always making sure they're okay. I do believe my dogs know when I'm sad as their reactions are indescribable. How a dog can know when a human is sad is crazy to think about, but they do. While they don't have the brain capacity to fully understand your problems, I do believe that dogs know the difference between their owners feelings and when they're happy, sad, mad, etc.

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Qualifying for an emotional support animal

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Qualifying for an emotional support animal

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- Requires no additional training.
- Available for people who are suffering from mental health issues.
- Need a letter from a mental health professional to qualify for a Emotional Support Animal.
- Services that will connect users with a mental health professional.
- Fly/travel with your ES animal.

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Talking It Out- A Community for Mental Health

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Emotional Support Dog- How to Get an Emotional Support Animal

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As I don't currently have Photoshop, I created my colour palette online. I decided to go with yellow as the primary colour, however it's almost a golden yellow to stand out as opposed to a lighter colour yellow which could be harder to see. I related my colour scheme to our farm, a place where we spend a lot of time outside with our dogs. The green reminds me of the green grass, and the yellow the sun which makes me feel happy and positive.

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Rex was a dog my partner and I rescued from a poor upbringing which could have turned him into a violent, aggressive dog. Luckily, we took him in and he is the sweetest, most gentle dog we've ever had. His favourite things include sleeping, trying to get in the ute and chasing birds in the sunshine (he is never ever fast enough).

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- Creator is stating facts too quickly.
- Hard to understand.
- Cute animations and gifs.
- No evidence to back up 'facts' stated, maybe she's just expressing her opinion? However, she expresses percentages and health-related facts which implies she has gathered information from another source.
- Didn't like the background music.

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Benefits Of Owning A Dog For Your Mental Health

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Pet owners are less likely to suffer from depression than those without pets.

People with pets have lower blood pressure in stressful situations than those without pets. One study even found that when people with borderline hypertension adopted dogs from a shelter, their blood pressure declined significantly within five months.

Playing with a dog or cat can elevate levels of serotonin and dopamine, which calm and relax.

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The benefits of pets

Most pet owners are clear about the immediate joys that come with sharing their lives with companion animals. However, many of us remain unaware of the physical and mental health benefits that can also accompany the pleasure of snuggling up to a furry friend. It's only recently that studies have begun to scientifically explore the benefits of the human-animal bond.

Pets have evolved to become acutely attuned to humans and our behavior and emotions. Dogs, for example, are able to understand many of the words we use, but they're even better at interpreting our tone of voice, body language, and gestures. And like any good human friend, a loyal dog will look into your eyes to gauge your emotional state and try to understand what you're thinking and feeling (and to work out when the next walk or treat might be coming, of course).

Pets, especially dogs and cats, can reduce stress, anxiety, and depression, ease loneliness, encourage exercise and playfulness, and even improve your cardiovascular health. Caring for an animal can help children grow up more secure and active. Pets also provide valuable companionship for older adults. Perhaps most importantly, though, a pet can add real joy and unconditional love to your life.

Any pet can improve your health

While it's true that people with pets often experience greater health benefits than those without, a pet doesn't necessarily have to be a dog or a cat. A rabbit could be ideal if you're allergic to other animals or have limited space but still want a furry friend to snuggle with. Birds can encourage social interaction and help keep your mind sharp if you're an older adult. Snakes, lizards, and other reptiles can make for exotic companions. Even watching fish in an aquarium can help reduce muscle tension and lower your pulse rate.

Studies have shown that:

Pet owners are less likely to suffer from depression than those without pets.

People with pets have lower blood pressure in stressful situations than those without pets. One study even found that when people with borderline hypertension adopted dogs from a shelter, their blood pressure declined significantly within five months.

Playing with a dog, cat, or other pet can elevate levels of serotonin and dopamine, which calm and relax.

Pet owners have lower triglyceride and cholesterol levels (indicators of heart disease) than those without pets.

Heart attack patients with pets survive longer than those without.

Pet owners over age 65 make 30 percent fewer visits to their doctors than those without pets.

One of the reasons for these therapeutic effects is that pets fulfill the basic human need for touch. Even hardened criminals in prison show long-term changes in their behavior after interacting with pets, many of them experiencing mutual affection for the first time. Stroking, hugging, or otherwise touching a loving animal can rapidly calm and soothe you when you're stressed or anxious. The companionship of a pet can also ease loneliness, and most dogs are a great stimulus for healthy exercise, which can substantially boost your mood and ease depression.

How pets can improve your lifestyle

Adopting healthy lifestyle changes plays an important role in easing symptoms of depression, anxiety, stress, bipolar disorder, and PTSD. Caring for a pet can help you make healthy lifestyle changes by:

Increasing exercise. Taking a dog for a walk, hike, or run are fun and rewarding ways to fit healthy daily exercise into your schedule. Studies have shown that dog owners are far more likely to meet their daily exercise requirements-and exercising every day is great for the animal as well. It will deepen the connection between you, eradicate most behavior problems in dogs, and keep your pet fit and healthy.

Providing companionship. Companionship can help prevent illness and even add years to your life, while isolation and loneliness can trigger symptoms of depression. Caring for an animal can help make you feel needed and wanted, and take the focus away from your problems, especially if you live alone. Most dog and cat owners talk to their pets, some even use them to work through their troubles. And nothing beats loneliness like coming home to a wagging tail or purring cat.

Helping you meet new people. Pets can be a great social lubricant for their owners, helping you start and maintain new friendships. Dog owners frequently stop and talk to each other on walks, hikes, or in a dog park. Pet owners also meet new people in pet stores, clubs, and training classes.

Reducing anxiety. The companionship of an animal can offer comfort, help ease anxiety, and build self-confidence for people anxious about going out into the world. Because pets tend to live in the moment-they don't worry about what happened yesterday or what might happen tomorrow-they can help you become more mindful and appreciate the joy of the present.

Adding structure and routine to your day. Many pets, especially dogs, require a regular feeding and exercise schedule. Having a consistent routine keeps an animal balanced and calm-and it can work for you, too. No matter your mood-depressed, anxious, or stressed-one plaintive look from your pet and you'll have to get out of bed to feed, exercise, and care for them.
[Read: Coping with Depression]
Providing sensory stress relief. Touch and movement are two healthy ways to quickly manage stress. Stroking a dog, cat, or other animal can lower blood pressure and help you quickly feel calmer and less stressed.

Get a dog, lose weight

The benefits of pets for older adults

As well as providing vital companionship, owning a pet can play an important role in healthy aging by helping you to:

Find meaning and joy in life. As you age, you'll lose things that previously occupied your time and gave your life purpose. You may retire from your career or your children may move far away. Caring for a pet can bring pleasure and help boost your morale, optimism, and sense of self-worth. Choosing to adopt a pet from a shelter, especially an older pet, can add to your sense of fulfillment, knowing that you've provided a home to a pet that may otherwise have been euthanized.
[Read: Cultivating Happiness]
Stay connected. Maintaining a social network isn't always easy as you grow older. Retirement, illness, death, and relocation can take away close friends and family members. And making new friends can get harder. Pets, especially dogs, are a great way for older adults to spark up conversations and meet new people.

Boost your vitality. You can overcome many of the physical challenges associated with aging by taking good care of yourself. Dogs, cats, and other pets encourage playfulness, laughter, and exercise, which can help boost your immune system and increase your energy.

How pets help adults with Alzheimer's disease or dementia

As part of the disease, Alzheimer's patients may exhibit a variety of behavioral problems, many related to an inability to deal with stress.

Research at the University of California at Davis concluded that Alzheimer's patients suffer less stress and have fewer anxious outbursts if there is a dog or cat in the home.

Pets can provide a source of positive, nonverbal communication. The playful interaction and gentle touch from a well-trained, docile animal can help soothe an Alzheimer's patient and decrease aggressive behavior-as can simply being exposed to bright aquariums or fish tanks.

In many cases a patient's problem behavior is a reaction to the stressed response of the primary caretaker. Pets can help ease the stress of caregivers. Cats or caged animals may be more suitable than dogs, which generally require more care and can add to the burden of someone who's already looking after an Alzheimer's patient.

The benefits of pets for children

Not only do children who grow up with pets have less risk of allergies and asthma, many also learn responsibility, compassion, and empathy from having a dog or cat.
[Read: Raising Emotionally Intelligent Children]

Unlike parents or teachers, pets are never critical and don't give orders. They are always loving and their mere presence at home can help provide a sense of security in children. Having an ever-present pet can help ease separation anxiety in children when mom and dad aren't around.

Having the love and companionship of a pet can make a child feel important and help them develop a positive self-image.

Kids who are emotionally attached to their pets are better able to build relationships with other people.

Studies have also shown that pets can help calm hyperactive or overly aggressive kids. Of course, both the animal and the child need to be trained to behave appropriately with each other.

A pet can help develop a young and expanding mind by teaching a child empathy and understanding. Kids can talk with their pet without a fear of rejection, which enables them to build their confidence, and even their vocabulary.

Getting even a small, caged pet, such as a guinea pig or hamster, is a great way to teach a child responsibility.

Like adults, children can benefit from playing with a pet. It can be a source of calmness and relaxation, as well as a source of stimulation for the brain and body. Playing with a pet can even be a doorway to learning for a child. It can stimulate a child's imagination and curiosity. The rewards of training a dog to perform a new trick, for example, can teach kids the importance of perseverance. Caring for a furry friend can also offer another benefit to a child: immense joy.

Children with learning disorders and other challenges

Some children with autism or other learning difficulties are better able to interact with pets than people. Autistic children often rely on nonverbal cues to communicate, just as animals do. And learning to first connect with a pet may even help an autistic child in their interactions with people.

Pets can help children with learning disabilities learn how to regulate stress and calm themselves, making them better equipped to overcome the challenges of their disorder.

Playing and exercising with a dog or cat can help a child with learning disorders stay alert and attentive throughout the day. It can also be a great antidote to stress and frustration caused by the learning disability.

Learning to ride a horse at a local riding stable can help elevate the self-esteem of disabled children, putting them on a more equal level with kids without disabilities.

Owning a pet is a major commitment

Despite all the benefits, it's important to remember that a pet is not a miracle cure for mental health issues. Owning a pet is beneficial and comforting only for those who love and appreciate domestic animals and have the time and money to keep a pet happy and healthy. If you're simply not an "animal person," pet ownership is not going to provide you with any health benefits or improve your life.

Even if you love animals, it's important to understand everything that caring for a pet entails. Owning a pet is a major commitment that will last through the animal's lifetime, perhaps 10 or 15 years in the case of dogs. And at the end of that commitment, you'll face the grief and mourning that comes with losing a beloved companion.
[Read: Coping with Losing a Pet]
Other drawbacks to owning a pet include:

Pets cost money. Food bills, veterinary care, licenses, grooming costs, toys, bedding, boarding fees, and other maintenance expenses can mount up. If you're unemployed or elderly, on a limited fixed income, it may be a struggle to cope with the expense of pet ownership.

Pets require time and attention. As any dog owner will tell you, there's nothing therapeutic about coming home to a dog that has been locked up in the house on his own all day. Dogs need daily exercise to stay calm and well-balanced; most other pets require at least daily care and attention.

Owning a pet can curb some of your social activity. A dog can only be left alone for a limited time. By training your dog, you'll be able to take him with you to visit friends, run errands, or sit outside a coffee shop, for example, but you won't be able to leave for a spur of the moment weekend away without arranging care for your pet first.

Pets can be destructive. Any pet can have an occasional accident at home. Some cats may be prone to shredding upholstery, some dogs to chewing shoes. While training can help eradicate negative, destructive behavior, they remain common in animals left alone without exercise or stimulation for long periods of time.

Pets require responsibility. Most dogs, regardless of size and breed, are capable of inflicting injury on people if not handled responsibly by their owners. Even cats can scratch or bite. Pet owners need to be alert to any danger, especially around children.

Pets carry health risks for some people. While there are some diseases that can be transmitted from cats and dogs to their human handlers, allergies are the most common health risk of pet ownership. If you or a family member has been diagnosed with a pet allergy, carefully consider whether you can live with the symptoms before committing to pet ownership. Also consider that some friends or relatives with allergies may no longer be able to visit your home if you have a pet.

How to find the perfect pet

If you've decided that owning a pet is right for you, congratulations: you're about to open your life to a unique and rewarding relationship. While people who have pets tend to be happier, more independent, and feel more secure than those without pets, it's important to select the type of pet that best suits your needs and lifestyle.
[Read: Choosing the Right Dog]
Talk to other members of your household and agree on the qualities you want in a pet and those that you'd prefer to avoid.

Lifestyle considerations that influence your choice in a pet

Little outdoor activity. If most of your time is spent at home, consider pets that would be happy to stay with you in that environment. You may enjoy playing with or cuddling a cat or a bunny; taking leisurely walks with an older dog; watching fish or reptiles; or talking or singing along with a bird.

High activity level. If you're more active and enjoy daily activities outside of your home, especially walking or running, an energetic dog might be right for you. Canine companions thrive on outdoor exercise, keeping you on the move.

Small children and the elderly. Families with small children or elderly living in their homes should consider the size and energy level of a pet. Puppies and kittens are usually very active, but delicate creatures that must be handled with care. Large or rambunctious dogs could accidentally harm or knock over a small child or adult who is unsteady on his or her feet.

Other animals in household. Consider the ongoing happiness and ability to adjust of the pets you already have. While your cat or a dog might love to have an animal friend to play with, a pet that has had exclusive access to your attentions may resent sharing you.

Home environment. If a neat, tidy home, free of animal hair, occasional muddy footprints and "accidents" is important, then a free-roaming dog or long-haired cat may not be the best choice. You may want to choose pets that are confined to their quarters, such as fish, birds, hamsters, or reptiles.

Landscaping concerns. With certain pets, your landscaping will suffer. Many dogs will be tempted to dig holes in your lawn, and dog urine can leave yellow patches-some say unaltered females cause the most damage.

Time commitment. Finally, and perhaps most importantly, keep in mind that you'll be making a commitment that will last the lifetime of the pet-perhaps 10, 15, or 20 years with a dog or cat; as many as 30 years or more with a bird. You can, of course, consider adopting an older dog or cat from a shelter or rescue group and provide a deserving animal with a loving home for its senior years.

Ultimately, when choosing a pet, be honest with yourself about the lifestyle you enjoy and the kind of pet you'd like to care for. If you're in doubt about caring for a larger animal, start small, get a fish or a smaller, caged animal. See how it fits and go from there.

Shelter and rescue animals

Whether mixed breed or purebred, dogs and cats adopted from a shelter or rescue group make excellent pets. For the most part, pets end up in a shelter through no fault of their own. Their owner may have died or moved to a place that doesn't allow pets, or the pet may have simply been abandoned by irresponsible owners who bought them on a whim and later discovered that they were unable or unwilling to care for them properly. If any shelter or rescue animal exhibits aggressive behavior, it is typically euthanized rather than offered for adoption.

Rescue groups try to find suitable homes for unwanted or abandoned dogs, cats, and other pets, many taken from shelters where they would otherwise have been euthanized. Volunteers usually take care of the animals until they can find a permanent home. This means that rescuers are often very familiar with a pet's personality and can help advise you on whether the pet would make a good match for your needs.

By adopting an animal from a shelter or rescue organization, you'll not only be giving a home to a deserving pet, but you'll also likely be saving an animal's life.

Avoid puppies sold in pet stores and online

Choosing between a dog or a cat

Dogs and cats are the most common household pets. While on occasion, you'll see someone walking a cat on a leash or a dog that uses a litter box, typically the needs and natural behaviors of dogs and cats are different:

Indoors or outdoors

Cats: House cats do enjoy being outdoors sometimes, but can wander off.

Dogs: Dogs need daily exercise and walks outdoors. Even if you have a large, fenced backyard where they can run and go to the bathroom, they will still need a daily walk.

Training

Cats: Essential training of cats usually includes using the litter box and not clawing furniture. Cats resist training.

Dogs: Dogs need much more training than cats. Most dogs enjoy training, because it gives them something to do. They also have an innate desire to please their people.

Personality

Cats: If you love serenity and independence mixed with playfulness, a cat is more likely to satisfy you.

Dogs: If you want to be greeted exuberantly every time you come home, a dog is a better choice.
[Read: Choosing the Right Cat]
Sociability

Cats: Cats are often content to be left alone (except, of course, when you'd rather they leave you alone).

Dogs: Dogs tend to thrive on interaction with humans and other dogs.

Alternatives to pet ownership

If you don't have the time, money, or ability to own a pet full-time, there are still ways you can experience the health benefits of being around animals. Even short periods spent with a dog or cat can benefit both you and the animal.

You can ask to walk a neighbor's dog, for example, or volunteer at an animal shelter. Most animal shelters or rescue groups welcome volunteers to help care for homeless pets or assist at adoption events. You'll not only be helping yourself, but also helping to socialize and exercise the animals, making them more adoptable.

Some animal shelters and rescue groups offer pet "rental" programs. Dogs and cats that are available for adoption can be taken out for walks or play dates. You can also foster an animal temporarily until a permanent home is found for him, or to decide if the animal is right for you.

A variety of different organizations offer specially trained therapy dogs and cats to visit children's hospitals, assisted living facilities, nursing homes, hospice programs, shelters, and schools. During these visits, people are invited to pet and stroke the animals, which can improve mood and reduce stress and anxiety.

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The Health and Mood-Boosting Benefits of Pets - HelpGuide.org

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Caring for a dog, cat, or other pet can help to ease loneliness, relieve stress, anxiety, and depression, and provide unconditional love.

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My darling dog Demi whom I own with my partner. She isn't this little anymore, but is still just as cute (I think so anyway). Demi is the most loyal dog I have ever met. She has been there through some of my biggest challenges in life, always with a smile on her face and her waggy tail. Favourite things include: running through the dams in the pouring rain and eating wood stacked for the fireplace.

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Headey B, Na F & Zheng R 2008, Pet dogs benefit owners health, Social Indicators Research, Springer. This book focused on the benefits of residents in China with dogs. In China, pets were banned in urban areas until 1992. It was a useful source as it highlighted the physical benefits of owning a dog.

Friedmann E, Son H & Saleem M 2015 The animal-human bond: Health and Wellness, Handbook on Animal-Assisted Therapy (Fourth Edition). In Chapter 7 of this book, the focus is healthy individuals, their habits and the introduction of animals as a form of companionship. It was a useful source as it highlights my message that dogs are excellent for mental and physical health.

Scheibeck R, Pallauf M, Stellwag C, Seeberger B 2011 Elderly people in many respects benefit from interaction with dogs, European Journal of Medical Research, Volume 16. This research highlighted the strong emotional and empathetic experiences elderly people had with their dogs, the connection they felt with their dogs and the improvements owning a dog made on their quality of life. This was a useful source as it showed the benefits for an elderly generation as opposed to just my target audience which is young people between the age of 18 to 35.

Epping, J 2011 Dog Ownership and Dog Walking to Promote Physical Activity and Health in patients, Exercise is Medicine, Volume 10, Issue 4. This article highlighted the importance of physical activity overall for its health benefits. It was a useful source as it recommended dog walking as an activity for patients because it was an enjoyable and sustainable form of exercise which highlights why dogs are good for mental and physical health.

Raglin J 2012 Exercise and Mental Health, Sports Medicine, Issue 6, pp 323-329. This article highlights that exercise can either be beneficial or detrimental on a persons mental health and mental state. This was beneficial for my research as its important to see varying sides of opinion and understand that exercise (in this case, dog walking) isn't an answer to eliminate someone's mental health problems.

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Dogs can be seen running over a paddock, birds are chirping in the air as the sun beams down.
A woman appears holding a Red Heeler in her arms, smiling from ear to ear with the dog trying to gently lick her hands and face.
A voice over starts to tell the benefits of owning a dog. The woman laughs and smiles as the dogs fall out of her arms and onto the ground below. The dog starts to run through the paddocks. A man appears holding a white dog, the white dog leans back onto him affectionately. The man laughs, he starts to tell the story of how this dog has improved his mental health. The dog almost cracks a smile. Walking forward is another woman walking another Red Heeler. The dog walks with its fluffy tail waving excitedly in the air. The woman tells the audience how the dog is her best friend and how she is so happy to have him. She jumps in her ute, with the dog beside her and she slowly drives off. A man appears with his little dog affectionately known as Fleabags. He comments on the size of Fleabags, explaining with a laugh that she likes to eat (alot!). He talks about his anxiety and how the dog has been a great friend for him since he was young. The video ends with shots of each person giving their dogs a cuddle, the end frame encourages the audience to either A) Go and give their dog a big cuddle! or B) buy a dog.

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What has this mind mapping process shown you about your product? The mind mapping process has shown me that there are both positives and negatives to owning a dog. The benefits highly outweigh the bad.

Was it difficult to explore your product so deeply? It was to a certain extent as a dog isn't specifically a 'product'. I tried to think outside of the square and come up with the benefits of owning a dog from an owner's perspective, but also from the perspective of someone who might be struggling with their mental or physical health.

Did you come up with any new ideas that will help you think differently about planning your promo clip? Yes, it made me realise that not everybody has the same perspective or love for dogs like I do, I will need to be strategic when identifying my target audience as dogs are not for everyone.

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Benefits of owning a dog for physical and mental health

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Benefits of owning a dog for physical and mental health

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Caitlin Kennedy and Sam Spencer - joint owners of Demi Spencer, Red Heeler Cattle Dog. Rex Spencer, cross Cattle Dog.

Ben Spencer and Fleabags Spencer - Jack Russell.

Astyn Reid and Ahna Reid - Border Collie.

Mary Spencer and Loui Spencer - Red Heeler cross.

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1. Why dogs are good for mental health.
2. New makeup products.
3. Instagram marketing trends.
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5. A new release for a clothing brand.
6. Homewares of the month.
7. The best shops to visit in Mount Gambier.
8. The best tourist attractions in Mount Gambier.
9. A fictional clothing brand launching.
10. A theatre looking for creatives to participate in a residency.
11. A fictional circus travelling Australia.
12. A fitness model competing in a competition.
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15. A farm producing vegan products.
16. A graduate year pharmacist on their first job.
17. A red heeler working on a farm.
18. A dress hire business.
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20. A fictional energy drink.
21. Supplements and its impact on athletes.
22. Why F45 training is good for you.
23. Why healthy eating and exercise is good for you.
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26. Luxury lingerie brand, inspired by Honey Birdette.
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29. Why a good laugh is good for the soul.
30. The impacts of the beach on mental health.
31. A waterfront cafe launching a new product.
32. A tourism agency looking to promote a holiday to Uluru.
33. A flight company looking to promote a holiday deal.
34. A fictional product making email clean-up easier.
35. A fictional product that self-cleans itself.
36. A fictional product that cleans an oven on its own.
37. A fictional product that makes vegetables last longer in the fridge.
38. A delivery service for the local fruit and veg market.
39. Click and collect for McDonald's.
40. A new television series starring local people.
41. An iPhone which charges itself.
42. Anxiety and its triggers.
43. How to apply the perfect fake tan.
44. New fake tan product and how to use it.
45. New eyeliner and how to use it.
46. Priceline sale haul.
47. Click and collect for a fictional product.
48. The benefits of having a coach.
49. The benefits of listening to a podcast.
50. How to stop magpies from swooping.
51. A fictional breakfast product.
52. Best place to view an Australian sunrise.
53. Why walking in the morning is good for you.
54. Why exercising in the morning  is good for you.
55. A fictional protein powder launching.
56. A new dog collar product.
57. A new edible food for ducks.
58. Muscle beach under renovation.
59. 50 reasons to visit Los Angeles.
60. A fictional onsie made for people who fly regularly.
61. A fictional machine made to create abs easily.
62. A fictional plate made to self clean.
63. A food ordering app that arrives on time.
64. A fictional pair of earrings that double as headphones.
65. A million dollar bank account to win.
66. A new car.
67. A holiday house in Bali.
68. A holiday house in Noosa.
69. Swimming and mental health.
70. Fitness and its benefits for mental health.
71. Fictional engagement ring that proposes for you.
72. Wedding flowers that never die.
73. Champagne with no calories.
74. A bed that makes itself.
75. No calorie chocolate.
76. A fictional bands new album.
77. A fictional vitamin product that replaces all other vitamins.
78. A tourist destination that is always sunny.
79. A bucket of chips that never ends.
80. A fictional rapper's latest song release.

# data[].attributes.body
I'm a little nervous about this task to be honest. While I work in the arts industry, I do struggle to think creatively and find myself thinking logically instead. However, in saying that one of my favourite subjects in high school was media studies so I am hoping this brings back the creative side to my personality and allows me to explore that as an adult as opposed to my way of thinking when I was 16 years old.