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1. Uses a game,specifically Maplestory, because most gamers (especially the older ones) will remember this game fondly. The nostalgia might invoke them to continue to find out more.
2. Home-setting to emphasise on the idea of the subscription model, that the coffee is delivered to you and you do not need to step out of the house to buy Bootstrap coffee.
3. Beach setting to show the tropical feel of drinking the Bootstrap Coconut Milk Coffee. Drinkers feel like they have been transported to the beach from the comforts of their home after or when drinking the coffee.

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Want the kick of a Coffee but not the bitter aftertaste?

Want the fruitiness of a Coconut but not the trouble of opening one

Fret Not, with Bootstrap Coconut Milk Coffee, you can get both in a bottle!

There is no need to travel to get coffee when you can get it delivered right to your doorstep! Bootstrap Coconut Milk Coffee giving you the feels of the beach at the comforts of your home!

Get your subscription today!
Use my referral link to get discounts :
http://i.refs.cc/0oqzhVj6?smile_ref=eyJzbWlsZV9zb3VyY2UiOiJzbWlsZV91aSIsInNtaWxlX21lZGl1bSI6IiIsInNtaWxlX2NhbXBhaWduIjoicmVmZXJyYWxfcHJvZ3JhbSIsInNtaWxlX2N1c3RvbWVyX2lkIjozNzE3ODUwMTR9

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Juggling school and other commitments is exhausting, but how do I manage my busy schedule?

It's simple! I don't need inspirational quotes. I just need BOOTSTRAP's Cold Brew Coffee Manuka! It keeps me going, living life to the fullest with High Hopes!

Join me in getting your BOOTSTRAP Coffee today!

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Get a leg up on your online competitors while enjoying a cool refreshing bottle of coffee with oat milk brewed at a Bootstrap microbrewery factory, delivered right to your doorstep.

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Ricardo milos dancing with bootstrap coffee

The coffee is so nice and energy-boosting that he starts dancing.

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can be something about the drink being cooling

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targetting more on the subscription model

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http://i.refs.cc/0oqzhVj6?smile_ref=eyJzbWlsZV9zb3VyY2UiOiJzbWlsZV91aSIsInNtaWxlX21lZGl1bSI6IiIsInNtaWxlX2NhbXBhaWduIjoicmVmZXJyYWxfcHJvZ3JhbSIsInNtaWxlX2N1c3RvbWVyX2lkIjozNzE3ODUwMTR9

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1. The espresso martini highlights the main use of the coffee mixer flavor of the coffee.

2. The caption "never run out of good coffee" is the tagline from the bootstrapbeverages website. "For your parties" highlights the main use of the coffee mixer flavor

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Market segmentation bases
Geographic: Worldwide

Demographic: Young adults, adults, polytechnic students

Psychographic: Party-goers

Behavioural: Special occasions (parties), unaware and regular users of Bootstrap Coffee, non-drinkers and regular drinkers of Espresso Martini, enthusiastic toward product

Description
This advertisement is targeted towards young adults, adults and polytechnic students who are frequent party-goers. Specifically, it targets those who have never tried Espresso Martini, or those that have tried Espresso Martini but never tried to mix it with Bootstrap Coffee

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http://i.refs.cc/STCiSlvt?smile_ref=eyJzbWlsZV9zb3VyY2UiOiJzbWlsZV91aSIsInNtaWxlX21lZGl1bSI6IiIsInNtaWxlX2NhbXBhaWduIjoicmVmZXJyYWxfcHJvZ3JhbSIsInNtaWxlX2N1c3RvbWVyX2lkIjozNzE3ODQ5NTV9

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Struggling to stay awake in lectures and tutorials? Constantly pulling all-nighters just to get that GPA 4.0? Introducing your saviour, BOOTSTRAP Coffee!

BOOTSTRAP Coffee does not have the usual bitterness or sourness in normal black coffee so you do not need to worry about the taste!

Drink BOOTSTRAP Coffee to keep yourself awake to work hard towards your GPA 4.0.

WHAT ARE YOU WAITING FOR? Get yourself a set of BOOTSTRAP Coffee today!

Market Segmentation:
Geographic: Singapore
Demographic: Teenagers (Poly students)
Pyschographic: Lifestyle, Studies, Work
Behavioural: Regular Occasions

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Taste of a normal coffee isn't strong and its effect isn't enough to keep you energized for the day?

Grab a bottle of BootStrap's Cold Brew!! BootStrap offers various kinds of coffee products with one of them being "Coffee Strong". It is 50% stronger than our average coffee and has no sugar added!!

Coffee Strong will definitely make you stronger to conquer your day!!

Market Segmentation
Geographic: Singapore
Demographic: Teenagers to adults, Age(19 - 30)
Psychographic: People who wants stronger coffee, People who likes coffee without sugar, People who prefer double filtered coffee and is all natural coffee, People struggling to be awake, People burning midnight oil
Behavioural: Regular occassions

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1. The reason for this overall design is due to the current uprising trend such as

2. A strong coffee is required every morning to keep everyone awake. The action of me stretching indicates that BootStrap coffee got me the right amount of caffeine required for my morning.

3. The props used shows that i just woke up and i am ready to start my day with one bottle of coffee from BootStrap

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http://i.refs.cc/F32nPqgd?smile_ref=eyJzbWlsZV9zb3VyY2UiOiJzbWlsZV91aSIsInNtaWxlX21lZGl1bSI6IiIsInNtaWxlX2NhbXBhaWduIjoicmVmZXJyYWxfcHJvZ3JhbSIsInNtaWxlX2N1c3RvbWVyX2lkIjozNzE3ODUwMjV9

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1. The caffeine inside coffee can boost concentration and keep the consumer awake, thereby allowing them to continue with their work or studies with more energy

2.  The video is taken during a lecture, which is relatable to many students as students tend to fall asleep during lectures. BOOTSTRAP COFFEE will help keep the student awake and continue with their studies.

3. The music is catchy and the blues signify Monday Blues. Drink BOOTSTRAP Coffee to keep the Monday Blues away!

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http://i.refs.cc/97hZ6pQQ?smile_ref=eyJzbWlsZV9zb3VyY2UiOiJzbWlsZV91aSIsInNtaWxlX21lZGl1bSI6IiIsInNtaWxlX2NhbXBhaWduIjoicmVmZXJyYWxfcHJvZ3JhbSIsInNtaWxlX2N1c3RvbWVyX2lkIjozNzE3ODUzMzJ9

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http://i.refs.cc/JZIc7hWf?smile_ref=eyJzbWlsZV9zb3VyY2UiOiJzbWlsZV91aSIsInNtaWxlX21lZGl1bSI6IiIsInNtaWxlX2NhbXBhaWduIjoicmVmZXJyYWxfcHJvZ3JhbSIsInNtaWxlX2N1c3RvbWVyX2lkIjozNzE3ODU1Mzd9

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This advertisement is targeted towards teenagers who are looking to improve their performance during gaming sessions. It also targets Singaporeans and professional E-sports athletes. This is because coffee is a big part of the Singapore culture, and the local E-sports scene has been growing steadily.

Occasions: Gaming sessions Benefits
Age: Teenagers
Nationality: Singaporeans/locals Occupation: Professional E-sports athletes

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1. Advertisement shows the difference before and after drinking coffee (slightly exaggerated for bigger effect)

2. Clearly states the benefits of coffee (targeted towards gamers)

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http://i.refs.cc/5m7BlrL5?smile_ref=eyJzbWlsZV9zb3VyY2UiOiJzbWlsZV91aSIsInNtaWxlX21lZGl1bSI6IiIsInNtaWxlX2NhbXBhaWduIjoicmVmZXJyYWxfcHJvZ3JhbSIsInNtaWxlX2N1c3RvbWVyX2lkIjozNzE3ODQ5MzJ9

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This GIF is targeting students in secondary and tertiary education. The aim is to show that even after a long day of school, where students juggle their studies and co-curricular activities (CCAs), all they need is a bottle of BootStrap's Cold Brew Coffee to push them on through the day.

Market segmentation:
Geographic: Singapore
Demographic: Teenagers (secondary to polytechnic students) (13-24 years old)
Psychographic: Lifestyle (studying or working part-time, full time), CCAs
Behavioural: Usage, Occasion, pick me up

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1. To show that even though our studies are difficult to manage, we can relax and enjoy a bottle of BootStrap's Coffee before tackling the tough things in life.
2. To show that even with little sleep, we can be energised by BootStrap's Coffee to bring us through.

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Want the kick of a Coffee but not the bitter aftertaste?

Want the fruitiness of a Coconut but not the trouble of opening one

Fret Not, with Bootstrap Coconut Coffee, you can get both in a bottle!

FOR THE LOW PRICE OF ????, YOU CAN GET A SUBSCRIPTION OF COFFEE DELIVERED TO YOU AT THE COMFORTS YOUR BEAUTIFUL COUCH.

YOUR LAZY BUM WILL NEVER NEED TO GET OUT OF THERE TO EXPERIENCE THE FEELING OF BEING AT A BEACH

Get yours today!

Market Segmentation
Geographic : Worldwide
Demographic : Gamers of all ages
Psychographic : Lifestyle (Lazy people, gamers)
Occasions : When gaming, waking up, or just feeling lazy but need a cold drink.