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MUHAMAD RIDUAN BIN BAHRUM (BB15110418)
MUHAMMAD HAZIQ ISYHRAF BIN SUHAIRI (BB15110429)
KHAIRI HAZMI ADAM (BB15110300)
REDWAN SABRI (BB15160931)

We choose emergent strategy approach because of unexpected benefit. It could be something that your company has discovered before the competition does. One of the example is the company Anchor Bar in New York received a delivery of wings rather than the desired backs and necks he used to enhance the flavor of his pasta sauce. Rather than waste the wings, he deep-fried them and offered them to his customers. The emergent strategy was finding a use for the chicken parts that the Anchor Bar was paying but would otherwise throw out.The unexpected benefit was the creation of the Buffalo Wings and helped to make the Anchor Bar successful.

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1. Felixcyprian Francis (bb15110222)

I choose emergent strategy. Emergent strategy is a pattern of action that develops over time in an organization in the absence of a specific mission and goals, or despite a mission and goals. Emergent strategy is also a set of actions, or behavior, consistent over time, a realized pattern that was not expressly intended in the original planning of strategy. An emergent strategy develops when an organization takes a series of actions that with time turn into a consistent pattern of behavior, regardless of specific intentions. Emergent strategy implies that an organization is learning what works in practice. An emergent strategy is a good strategy approach that entrepreneur can practices as it helps the entrepreneur to react over the situation that always make them try to seek the opportunities and take it.  However, an emergent strategy has a negative impact also where the entrepreneur may not react to the original vision and mission because of focus on current situations only and it is high risk as they take the opportunities that not clearly studies while seeking for profit. We can say that emergent approach is trying to changing the reality.

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Group

1 Samsul Bin Kuning BB15110650

2 Shyedkhan Bin ABD Muin bb15110677

3. MOHD SHAHRULAMRI BIN YAKOB BB15110412

As a future manager or entrepreneur, We choose emergent strategy approach because most cases, emergent strategies arise from individuals in an organization responding directly to market forces. Their decisions reflect shifts in consumer tastes, order sizes and practices of competitor businesses.  why not because emergent strategy does not offer a genuine alternative to more traditional deliberate strategy, especially for new businesses operating on narrow margins. At best, it serves to complement and serve as a corrective measure for deliberative strategy.

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1.ARDI BIN MOHD SALI (BB15160871)
2.MUHAMMAD AKMAL B MD YUSOP (BB15160929)
3. MOHD AMIRUL SYAFIQ BIN YUNUS (BB15160974)
4. MOHAMMAD ISRAFIL BIN RIDUAN (BB15161018)

As a future manager or entrepreneur we would prefer emergent approach because Emergent strategy can be designed to address problems, and also be used to capitalize on unexpected marketing benefits.  Emergent strategy  could be something that your company has discovered before the competition does. A good example of an emergent strategy that had an unexpected benefit was the creation of Buffalo wings. Frank Bellissimo is officially credited with making the first Buffalo wings in the Anchor Bar in Buffalo, New York, Calvin Trillin wrote in “The New Yorker.” Bellissimo received a delivery of wings rather than the desired backs and necks he used to enhance the flavor of his pasta sauce. Rather than waste the wings, he deep-fried them and offered them to his customers. A tradition that identified a city was born. The emergent strategy was finding a use for the chicken parts that the Anchor Bar was paying for but would otherwise throw out. The unexpected benefit was the creation of the Buffalo wing. It was something no other restaurant had done, and it helped to make the Anchor Bar successful.

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JAPIAH BINTI SALIM - BB15110267
RACHEL CHRISTOPHER - BB15211051

In our opinion, we choose emergent approach because strategy is an emerging process. It mix learning and resources together. This strategy experimenting and we will see what is the outcome. we can learn more about the existing in the company. So, this can be the competitive advantage. We will never know what a greater benefits we will get as an outcomes.

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KHOR HUAI SHUANG BB15110306

LEY SHU SHING BB15110339

LONG TAO BB15170029

CHEN YEE CHAN BB15110133

As a future manager, we prefer to undertake deliberate approach for our business strategy creation. Entrepreneur sets out to define a strategic policy or future goal in which instruction as to objectives and budgets are passed down the organization. By using deliberate approach, the company will not run out from the objectives. Even any obstacles happen, the manager can solve out the problem without contradict with the future goal and objective. This make sure the company can achieve the future goals and success in the future.

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1.       NORSILA BINTI MUHAMMAD (BB15110509)

2.       WELINA MICHEAL (BB15110771)

3.       SALMA BINTI MALIK (BB15110648)

4.       FARZANA BINTI TAJUDDIN (BB15110216)

If we as an entrepreneur or future manager we will chose emergent approach. Emergent strategy is the process of identifying unforeseen outcomes from the execution of strategy and then learning to incorporate those unexpected management that suitable for future manager that one to discover business environment. Besides that, this approach will grab the opportunities immediately in business field to start or expand their business compare with the deliberate strategy. This approach has more flexibility to change the plan strategy if something happen.

The reason we chose emergent strategy than deliberate is because we think that deliberate approach has its disadvantages. The approach has being focus on a specific outcome may increase an organization rigidity and lower its speed of responsiveness in the event of changes in their operating environment or negative feedback receives from the pursuit of a particular strategy.

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Mazlan Bin Abituh      bb15110381

Brilliance Yayun        bb15161021

Jekry Jaumin            bb15110273

Syrbino Siggoh         bb15110734

As a future manager or entrepreneur, we prefer deliberate approach because it help the venture to keep sustain in the long term. This is more to formal planning that including a deliberate innovation strategy forces that help you to think about unlocking hidden value and tapping profit opportunities in a systematic manner. It helps you unlock value on a going basis. As companies wade through streams of emergent innovation strategies, they sometimes miss major opportunities to unlock value. At other times, they are so busy trying to focus on the innovation success that they pay less attention on how to make money from their innovations.

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Deliberate Approach

Members:

1) JULIANA JOHAN WAN (BB15110289)

2) MARSYITAH SHOLIHA BINTI AWANG (BB15110372)

3) NORHAJIJA BINTI MADSAN (BB15110499)

4) NORNADIRA BINTI SELIH (BB15110506)

as a future manager or entrepreneur we prefer to choose deliberate approach . This is because  this approach strategy enable optimize resourse allocation and allow the allocation of scarce resources to the most promising business units. the reason we not choose emergent strategy because the inability of some companies to plan properly for it will damage the organizational structure.

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Nur Syafiqah Sa'adatul Hana BB15170006

Nur Aimi Mairi BB15110517

Cynthia anak Ajat BB15110167

Mohd shahrul amri bin yakob Bb15110412

As a future manager or entrepreneur, in our opinion, dliberate approach would be an appropriate method for us, because the mutual vision, goals and the purpose of the company is effectively stated and it can be communicated to the employees within the business in order to achieve the objectives.

The reason why, we did not think that emergent approach is suitable for us, is because it does not offer a genuine alternative to the more traditional deliberate strategy, especially for new ventures operating on small margin.

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Farrah Ain Binti Jupini BB15110215
Mariah Adrina Binti Noorazhar BB15110367
Norisah Binti Jamino BB15110502
Sherin Binti Sukran BB15110673

As a future manager or entrepreneur, we prefer to undertake for our business strategy creation by using deliberate approach because its emphasizes on achieving an intended business objective. Besides this approach built based on the vision and mission of the organization and is focused on achieving the purpose of doing business. As a entrepreneur, we need a vision, mission and objective as a direction or guideline to running our business so that we can avoid misconduct that can occur in organization. We don't prefer emergent approach because we needs to be strong strategic plan in place with a focused goal and accountability for results. Beside that, the disadvantage of emergent approach is the inability of some companies to plan properly for it and the damage it can do to the organizational structure.

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Wong Wen Juin BB15110778
Ting Wee Kee BB15110753
Fatheen Ellina Asheqeen binti Abu Bakar BB15110217
Era Fazira binti Abi BB15110827

We would prefer to undertake deliberate approach for our business strategy creation, this is because planning is an important element before a venture use its resources. A good planning leads a venture works effectively and avoid uncertainty or risk happens. Therefore, a clear strategic policy (objective, goal, etc) is needed to make sure a venture can retain in the market for a long term period. Meanwhile, the reason we did not choose emerged approach fo business strategic creation due to this approach is meant to be for short term period. In our opinion, we think this approach is not suitable for a venture that wishes to keep the business in the market in long term period. This type of approach is riskier than deliberate approach because a venture will not plan for the business and it is possible to change its strategy from time to time which leads to more uncertainty happens in the venture. Entrepreneur that choose this kind of approach will not create value to society, this is because they will not pursue opportunity by themself.

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Fazilah Binti Beddu BB15110220
Muhammad Azmani Bin Miskan  BB15110423
Nur Asferanie Binti Abas BB15110521
Sudarman Bin Sultan BB15110722

As a future manager or entrepreneur, we prefer to use emergent approach because of when companies refine and develop their product they look for new features to offer that allow their products to stand out from the competition. The company also attempt to employ emergent strategy to capture product developments that could help it become a technological leader in this industry.
This is because formal strategies don't leads to good performance .Thus, being fixated on a specific outcome may increase an organization rigidity and lower its speed of responsiveness in the event of change in their operating environment or negative feedback receive from the persuade of a particular strategy.

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BB15170055 Du Zhao Hui
BB15170056 Gao Ping Lin
BB15170053 Zhu Chun Hao
BB15170021 Li Jia Wei
We prefer to undertake the emergent approach for our business strategy creation. The mean is entrepreneur concentrates on managing the venture’s short-term capabilities and exploiting the opportunities that present themselves as the business move forward. Because an emergent approach increases flexibility in times of turbulence and allows the firm to respond to opportunities and make the most of the threats. Mintzberg argues that the emergent approach are the result of constant learning, adjusting and experimentation of different variables. By the emergent approcah that we can exploit or develop these opportunities. Let us don't miss these opportunities.
( Why choose the emergent approach )

Many of the world discoveries have happened accidently and would not have taken place if it was dictated by formal planning of approach. Maybe will miss the business oportunities. On the other hand, deliberate approach are planned and put into action, however due to the unrealised and unpredictable changes in the business environment; most of the planned strategies are not implemented. Maybe it will waste time.
( Why not choose the deliberate approach )

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Lilik Suriani Sari Bunga Binti Sainuddin BB15110343
Loveria Lantubon BB15110356
Nurazimah Binti Bainol@Nordin BB15110555

As the entrepreneurs, we prefer to undertake the emergent approach because it leads a business to provide what the market actually wants, rather than what the owner or executive thinks or believe what the market wants. This strategy has high flexibility that important in constantly changing business environment.

Why we dont prefer deliberate approach is because this approach was being fixated on a specific outcome and may increase an organizations rigidity and lower its speed of responsiveness in the event of changes in their operating environment or negative feedback received from the pursuit of a particular strategy.

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Jovinne Sami BB15110284
Khadijah Duati BB15110299
Nur Syakilla binti Rosman BB15110548
Nurul Atiqah binti Mansur BB15160932

As a future manager or entrepreneur, we prefer to deliberate approach because its formal planning which is the vision towards strategy formation in organizations that emphasizes the benefits of acting intentionally. Its also more to plan and think first before act into something. Why not emergent approach because its sometime be misinterpreted as lack of structure and some companies inability to plan properly for it and will damage the organizational structure.

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Hasan Basheer BB15170005
Makmur bin Majid BB15110363
Ag. Mohd Amir Akmal BB15160992

As far as the question is concerned, as future entrepreneurs, we prefer deliberate approach rather than emergent.

First, D approach more suitable for an entrepreneurial business which develops
and evolves as it grows and expand from an enterprise into global business. It's necessary for such global entrepreneurial business to have an approach that have a strategic policy and plans to achieve corporate goals which would be varies as the business develop across nation  with different law, custom, tradition and cultural background. Having a well planned approach with help in decision making for the company and would try to increase uncertainty avoidance for a smooth growth and expansion. The approach also work as a frame of reference for all the company's activity in accomplishing its goals.

Why not E approach. E approach also have it own uniqueness and importance in managing short term needs and requirement of a company. But a company which follows D approach will be less requiring the need of E approach. Yet it can still be followed in the company in a micro scale basis when there is a situation of absence of guide from the company's mission and vision.

Thats why we choose D over E

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Ismanisah Binti Suleka BB15110262
Farliana Binti Daud BB15110214
Ezarida Binti Nordin BB15110206

In our opinion, we prefer to deliberate approach to undertaking our business strategy creation. The entrepreneur sets out to define a strategic policy / future goal in which instruction as to objectives and budgets are passed down the organization. There is a few reason why we choose this type of strategy because a deliberate strategy is more stable in the long run. When choosing deliberate strategy we must plan what should we do to achieve our goals. Besides that, deliberate strategy also can help entrepreneur to vission their activity in the future.

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Nur Afirah Binti Ramli BB15110516

Nisa Hazirah Binti Baharudin BB15110462

Nuoridah Binti Jailin BB15110837

Patra Binti Nasir BB15160930

As a future Manager or Entrepreneur, we prefer Emergent approach as our business strategy creation. This is because emergent strategy sometimes produced unexpected results. Emergent strategy can be designed to address problems, but it also be used to capitalize on unexpected marketing benefits. There have an advantage of this emergent strategy which is, it could be something that our company has discovered before our competitors does. Emergent strategy is more advancement of the technology being offered in the marketplace. This is because, companies refine and develop the products, they look for new features to offer that allow the products to stand out from the competitors.

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Khoiriah Ahmad (bb15110303)
Alisa Putry Al Hassan (bb15110082)
Levenia George (bb15110336)
Noralisah Lo Oi Ken (bb15110491)

As a future manager, we prefer an emergent approach which is the process of identifying unforeseen outcomes from the execution of strategy and then learning to incorporate those unexpected outcomes into future corporate plans by taking a bottom up approach to management. Emergent strategy is favoured by many business practitioners due to its high flexibility. We believe that business environment is constantly changing and businesses need to be flexible in order to benefit from various opportunities. So this is the main reason why we choose the emergent approach strategy. We didn't choose the deliberate strategy because of deliberate strategy takes a rigid approach to management, thus is largely considered to be less flexible than the emergent.

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Muhammad Amirudden bin Rosman
BB 15161023
Mohd Haziq bin Ismail
BB15160927
Sanabe binti Ambo Sakka
BB15110651

As a future manager or entrepreneur, we prefer to take emergent approach in our strategy creation. Emergent approach make entrepreneurs concentrates on managing the venture’s short-term capabilities and exploiting the opportunities that present themselves as the business move forward. For example, Sam Walton, the founder of Walmart, built his stores close to his first store in rural settings rather in big population cities, because it was easier from him to manage. He stubbled on a winning strategy - because there was less competition - and people in the countryside would come miles to get discounted items.

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Ardania Binti Jahri BB15110101
Defenny Jubit BB15110177
Hasmida Binti Bakri BB15110246

In our opinion, we more prefer to deliberate approach. The deliberate approach provides clarity of purpose and unambiguous focus on set objectives. The business was implement based on the objectives and goals that have been set up by the organization. This approach more systematics because the business can be run according to the procedure. However, for the emergent approach is too risky and can be changed anytime if the goals not set up properly. In addition, the entrepreneur should prepare and find a new initiative to ensure the business

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NUR AZLIN FATIN IDAYU BT ALIAS (BB15110522)
NUR AFIFAH BINTI OTHMAN (BB15110513)
SANTTI BINTI MAJID ( BB15110653)
AFIKAH BINTI ARIFF (BB15110072)

As a future manager or entrepreneur, we prefer to choose the emergent approach in our strategy creation. Emergent strategy is the process of identifying unexpected outcomes from the execution of corporate strategy and then learning to integrate those unexpected outcomes into future corporate plans. For example, using social websites to enhance a marketing plan can be a part of a comprehensive marketing program. But if the social website marketing aspect of the plan suddenly becomes extremely successful, then it is an emergent strategy that needs to be addressed. As with any corporate planning method, emergent strategy has its advantages and disadvantages.

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AMALUL QAYYUM BIN ABDUL RAHMAN BB15110087

ALBINO URBANUS BB15110076

JINS JANIOS BB15160902

We prefer an emergent approach because an emergent strategy is a pattern of action that develops over time in an organization in the absence of a specific mission and goals, or despite a mission and goals. Emergent strategy is sometimes called realized strategy. An emergent strategy or realized strategy differs from an intended strategy. An emergent strategy is a good strategy approach that entrepreneur can practices as it helps the entrepreneur to react over the situation that always make them try to seek the opportunities and take it. Entrepreneur are most likely respond over time which up to date with the current situations of the market. However, an emergent strategy has a negative impact also where the entrepreneur may not react to the original vision and mission because of focus on current situations only and it is high risk as they take the opportunities that not clearly studies while seeking for profit. We can say that emergent approach is trying to changing the reality.