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D3 – You have produced and imaginative television advertisement to a high technical standard, demonstrating creativity and flair while working independently to professional expectations.

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M1 - You have used appropriate techniques to extract relevant information from written sources with some precision.

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D2 - You have successfully originated and developed an idea for a television advertisement displaying creativity and flair while working independently to professional expectations.

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D1 – You have comprehensively explained the structure and techniques of television advertising with elucidated examples and consistent use of subject terminology.

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Realistic grasp on technical constraints 

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Realistic grasp on technical constraints 

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Advert made to a strong technical standard.

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Advert made to a strong technical standard.

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D4 – You have critically evaluated your work on your television advertisement production in the context of professional practice with elucidated examples and consistent use of subject terminology.

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Information extracted from written sources

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Information extracted from written sources

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Information extracted from written sources

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Information extracted from written sources

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Information extracted from written sources

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Information extracted from written sources

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The final advert may not look like my plan as our group decided that it was too difficult to film, so we decided to film an anti bullying advert, that was planned by another member of the group.

As for my role in the making of this advert, I rented all the equipment, filmed the advert and edited it. The rest of my team worked on pre production stuff.

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This is a custom advert made by me and my friends for our media coursework. The advert was shot to resemble a Think style advert, but needed to be within a set length.

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To get you advert on TV and shown to the masses, you first have to pass through the ASA and OFCOM regulations. Below are a couple of examples of codes that my advert will have to comply with.

Harm and Offence.
The advert can not contain anything that could do physical harm to anyone under 18. This would mean that the BMX rider would have to be over 18, in case they have a bad fall.

Children.
The ad must be suitable to children. This means that the monster in the advert could not be too graphic. Also, children can not be in the ad unless a guardian has signed a permission slip. This would mean I would have to blur the faces of any kids in the background of the video if it was filmed on a busy day.

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Ad my advert is for Monster energy, I will be advertising to the same group of people as they do.

The target audience is mainly males who have no children. They are between 10 and 24 years of age and have an income of less than £20,000 per year.

To appeal to this demographic, the advert needs to be short, fast and precise. There needs to be consistent branding and use of the logo and slogan.

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There are a lot of potential issues to look out for when making a advert. It's important to identify these at an early stage so that you can change your idea around what will work and put plans in place, just in case one of your predicted constraints gets in the way of filming.

Below are a few potential constraints that may hinder the process of filming my advert:

Hiring the location will cost a lot, but filming in opening hours could be too loud and busy.

BMX rider may become injured and unable to finish the filming session.

Make-up may not look convincing enough for the advert.

Equipment rental place may not have the equipment we need in stock when we plan to shoot the video.

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Location: Beast Rampz - £300 per day
Camera: Panny Hire (Canon 5D MK3) - £65 per day
Camera Stabilizer: Panny Hire (Tech Crane V2) - £40 per day
Tripod: Panny Hire (Lightweight Tripod) - £20 per day
Range of Lenses: Panny Hire - £90 per day (For 3)
GoPro: Panny Hire (Hero 3+ Black) - £25 per day
Lights: Panny Hire (Led Panel XL) - £15 per day
C-Stand: Panny Hire (C-Stand) - £10 per day
Microphone: Panny Hire (Rode NTG-1) - £10 per day
Boom Pole: Panny Hire (Rode Boom Pole) - £5 per day
Sound Recorder: Panny Hire (Tascam DR-60D) - £25 per day
BMX: Beast Rampz (BMX) - £10 per day
Safety Pads: Beast Rampz (Helmet) - £3 per day
Energy Drink: ASDA (Monster) - £1 per can
Actor: Around minimum wage - £5 per hour
Mac and Editing Software: Panny Hire - £75 per day

After adding up the cost to hire the equipment for 1 day, the total cost to shoot the advert would be around £727 per day.

So its safe to say i will be borrowing a camera from college and using my own GoPro to try and make the ad cost less.

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The world of energy drinks is filled with competition. And with companies bringing out new flavors all the time, it's a tough business to be in.

Monster are a well know brand and are high up when it comes to the nations favorite energy drink. They don't really have to worry about competing with Tesco's own brand. However, there are some companies that give Monster a run for their money.

Rockstar energy are a close rival with monster. With a range of good tasting flavors, its the go to for some people. They also sponsor sporting events, and when compared with Monster, they follow a lot of the same marketing strategy's. Like sponsoring sporting events and athletes. However, Rockstar is not as popular as Monster.

By far, the biggest competitor Monster face is Redbull. Redbull have a few flavors to choose from, but excel in the media marketing industry. The Redbull Media House is a production company responsible for most of sports viral videos. They make the impossible, possible. Redbull don't just make videos, Alot of sporting events are named after the company, due to sponsorship. For example, the wakeboareding competition (Redbull Harbor Reach), downhill mountain biking (Redbull Hardline) and one of my favorites, the ice skating race (Redbull Crashed Ice). In a world dominated by social media, Redbull have used it to their advantage and thats how they became Monster's biggest competitor.

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Monster energy is a company with a well thought out and well presented brand identity. From the consistent "Monster green" colour, to the precise marketing and target audience they advertise to. The brand is a fine example of how branding should be done.

Monster's choice of event sponsorship has been chosen specifically to appeal to their target audience. The company focuses on extreme sports, for example, freestyle motocross and car drifting. The brand choose to appeal to a smaller, but more likely target audience, rather than advertising to the masses.

The brand also chooses to sponsor music events. This draws in crowds and potential clients from a whole different market. Another way Monster attracts clients is with the use of models. Knows as the "Monster Girls", models wearing Monster branded clothing walk the events, often handing out products or the energy drink. This attracts more men to the brand, as they are likely to be interested in the models.

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Monster energy are a different company, with the fact that they choose not to advertise on television. Instead they stick to sponsored events and riders.

However, there was one ad i found on their YouTube channel that i can talk about.

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In August of 2017, excitement was building for the boxing match between Conor McGregor and Floyd Mayweather. So Monster's marketing team decided to use the building excitement to advertise their brand.

The 30 second ad shows McGregor training for the fight. It's very clear your watching a Monster advert throughout. This is due to the beating Monster logo at the start, to the logo being present in almost every shot. And if that wasn't obvious enough, McGregor screams the tagline for the fight, "I am the beast"

Monster's ad team were clever to use the fight as grounds for a new campaign, as thousands of people were interested in the fight. The ad would have been seen by millions, just because it was related to the fight.

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Monster Energy:  Conor McGregor - #IAmTheBeast

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After looking at the pros and cons for each advert, I have decided to continue with and develop the advert for Monster Energy.

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- Cheap, believable and breakable instruments will be hard to find or expensive.
- Might be hard to fill a full 30 second advert with just that idea. May become boring.
-Target audience is only people who like rock music in this advert.
- Miming of the instruments may not look believable.

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- Easy to access location.
- Actors are easy to find. Can use people from college.
- Make-up use in this advert is easy to do, so we wouldn't have to worry about finding someone who is highly skilled.

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- Booking an entire skatepark for the day would be very expensive.
- Will be hard to find someone good enough at BMX that will do the advert for free.
- Risk of actor getting hurt.
- Use of make-up will require a skilled artist. Might struggle to find someone who is up to standard.

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- Appeals to a large audience of aspiring athletes and extreme sport fans.
- Props are easy to obtain.
- The pace and theme of the ad reflects the fact that the drink is to give you energy.
- Music choice fits well with adverts theme.

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Gender is an important classification as it divides the population the most.

The divide between men and women is the biggest population split. This is important to advertisers as if a product is made for men, advertisers will use more masculine themes and features in the ad.

The divide between genders is becoming more difficult as people claim to be neither male or female. However, the traditional male/female divide works well enough.

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Age is an important demographic to know about your audience, as it allows advertisers to use different themes to appeal to a certain age range. For example, if you know your target audience is 3-5 years, you then know you need to advertise on kids channels at around 10am till 7pm. And if you want to advertise to adults, the best time would be after the 9pm watershed time.

Audiences are categorised by age so that advertisers have a clear target to aim for. Categories include:

Children: 0-12
Teens: 13-19
Young adults: 20-35
Adults: 36-59
Pensioners: 60+

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Geo-demographic is the term used to describe the classification type that divides people by their geographical location.

With this information advertisers know where to advertise. Say it was a radio advert, knowing your audience is in Manchester, you can advertise on capital Manchester, not London.