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YG entertainment of South Korea joins with Thailand GMM Grammy to create talents  

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Monday May 31 2021

YG entertainment of South Korea , a company which dominates in the music industry of Kpop and creates

world class K-pop groups and idol such as IKON, and

Big Bang and also 2ne1 and etc, joins with a huge

Thai entertainment company called GMM Grammy,

who created world class actresses and actors such

as, Nanon Korapat KirdPun and Bright Wichirawit,

and etc, to create a joint company under the name

of YG’MM, to create and search for more talents in

Thailand to once again make an legendary moment

in the music industry just like, Lisa Lalisa Monoban

or Lisa Blackpink, who dominated the K-pop music industry and the music industry as well.

Advantages:

GMM Grammy will hold 51% of the whole entire company share while YG entertainment, will hold the other 49% of

the company share.

Registering the company value of the capital revenue and cost of 200 million baht on entertainment projects.

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Kellogg’s and Wilmar International Limited

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Kellogg’s and Wilmar International Limited

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Basics:

Kellogg’s is one of the most famous cereal and food manufacturer brands. They provide many variations of cereal and food to many supermarkets around the world. Kellogg’s had decided to join Wilmar International Limited, which is a Singaporean food process and investment holding company in hope of entering China's market.

As China is expected to become the largest food and beverage market globally within the next five years, Kellogg’s aim was to manufacture and distribute cereal and snacks there through Wilmar’s expertise in those markets.

Advantages:

The 50/50 joint venture made use of Wilmar’s infrastructure, expertise and extensive network in China

Generates more revenue (for Wilmar for bringing in Kellogg’s) and provide more product options for consumers in China

Kellogg contributed its portfolio of globally-recognised products and brands, spreading the brand name and using its name to promote Wilmar

Hoped to combine their expertise to attack the Chinese market by storm and also expand their brand/company name

Disadvantages:

Wilmar is accused of illegally growing palm and engaging in slash-and-burn practices (deforestation)

Kellogg had tried to defend Wilmar however it only showed that that’s the danger of choosing partners who don’t share your values (If a company does something wrong, it can cause the other company it’s reputation)

As China may have not seen the Kellogg’s brand before, the consumers may be sceptical to try and may not trust the product, meaning no sales will be made/not enough sales

Costs of importing and exporting may be expensive

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Japan’s Honda, Sony joining forces on new electric vehicle

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Japan’s Honda, Sony joining forces on new electric vehicle

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Basics:
Sony Group Corp. and Honda Motor Co. agreed to set up a joint venture to start selling an electric vehicle by 2025. The plan is to bring together Honda’s expertise in mobility development, technology and sales with Sony’s imaging, telecommunication, network and entertainment expertise.

A merging of traditionally different manufacturing businesses is uncommon for Japan. But it makes sense in the age of electric vehicles, which lack gasoline-powered engines and have complicated electronics.

The joint venture will develop and design the product, but will use Honda’s plant for manufacturing. Sony, which makes the PlayStation video-game console and owns movie and music businesses, will develop the mobility services platform.

Honda makes the CR-V sport utility vehicle and Clarity plug-in hybrid and already has its own electric vehicle program, teaming up with General Motors to share platforms for EVs in North America.

Advantages:

Developing an EV is costly, from research and development to manufacturing. Sharing these costs through a joint venture can be more financially efficient for both Sony and Honda.

Collaborating allows both companies to enter the EV market faster than if they were to do it independently. This is crucial in an industry that’s rapidly evolving.

This could help  both Sony and Honda potentially attracting more attention and customers.

Combining their different backgrounds and approaches may lead to innovative solutions and technologies that neither company could have developed on its own.

Disadvantages:

The electric vehicle market is highly competitive which they might not be successful as they have to face tough competition from relative newcomers like Tesla

Sony and Honda come from different industries (electronics and cars), so working together might be challenging.

Sony might spend a lot of money on cars, which could take away from their successful gaming and entertainment businesses.

Making electric cars involves significant capital investment.  If the car venture doesn’t do well, it could cause problems for Sony and Honda financially.

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Basics

Hulu is a popular video/ movie streaming platform that emerged as a joint venture in 2007. This collaborative effort was initiated by NBC Universal and News Corporation, with The Walt Disney Company joining shortly after.

The idea was to create a platform that would offer streaming content from their respective networks and studios, positioning Hulu as a serious competitor to Netflix.

Advantages:

Content Variety -  Hulu has a diverse range of content to offer. With multiple major media companies involved, it has access to a vast library of shows, movies, and original content. This creates more choice of content for viewers to browse from, possibly increasing customer interest for Hulu.

Financial Backing - The financial backing of these video media groups provided Hulu with the necessary resources to compete in the streaming market. This allowed them to invest in high-quality original programming and expand their user base.

Competitive Edge - Through collaboration, Hulu was able to compete with other streaming services like Netflix and Amazon Prime Video. This competition benefits consumers by driving innovation and potentially keeping subscription prices competitive.

Disadvantages:

Content Disputes - As a joint venture, Hulu faced challenges related to content licensing and ownership disputes among its parent companies. These disputes could limit the availability of some content in certain countries on the platform.

Limited Global Reach - Unlike Netflix which quickly expanded globally, Hulu has been primarily limited to the United States largely due to its joint ownership structure. This limitation can hinder its growth potential.

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https://ts2.space/en/spacexs-partnerships-with-other-companies-and-organizations/

BASICS: The purpose of this collaboration is to develop and launch a series of military satellites. It is a joint venture between a private sector company and a government owned (public sector) company known as United States Department of Defense.

SpaceX will bring their “cutting-edge” technology with the resources (likely military based) from the Department of Defense and they will launch these satellite of the benefit of both parties.

Advantages:

SpaceX will launch military satellites into low Earth orbit to provide an enchanted global and situation awareness and for providing much better communication services for the public.

Provides the Department of Defense to stay ahead in terms of technology and providing the military with more accurate intelligence and data.

Enables Department of Defense to respond quickly to changing conditions and make informed decision on the battlefield (due to advanced sensors and cameras of satellites).

Allows SpaceX access to expertise and resources from Department of Defense. Could help SpaceX refine their technology further.

Reduces costs of launching satellites, could help make space travel more affordable for everyone

Disadvantage:

SpaceX has previously written a “poor proposal,” to the Department of Defense and this has caused a misunderstanding between them regarding approval for SpaceX to launch satellites. Initial poor communication like this may weaken the joint venture and make the likelihood of success low.

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https://www.gucci.com/us/en/st/capsule/adidas-gucci

The collaboration started in the fall of 2022 between Gucci and Adidas and is rumoured to start their second collaboration in 2023. The collaboration between the two started as Gucci is known as a high-end luxury brand Adidas was the opposite and more affordable to the consumer market. Given the difference between the two Gucci and Adidas collaborated to make sportswear but also dealt with Gucci’s fashion trademark to make more athleisure wear.

The two started when the COVID-19 pandemic was spreading the fashion industry was falling behind and people were mostly on lockdown, unable to leave their houses. Many still wanted to exercise and do home workout routines, this sparked the collab between sportswear and a high-end street fashion brand. When this collaboration occurred it helped spring Gucci to the top of the world's hottest fashion brand, while Adidas was ranked in thirteenth place.

Advantages:

As the pandemic heavily affected the fashion industry both brands had to find new inspiration to meet the consumer’s new needs and their lockdown lifestyle. When both came to collaborate together they were able to produce clothing that valued performance and comfort while also being fashionable and trendy.

Reduced time to enter the market - as both firms bring in their fashion sense and manufacturing knowledge it helped speed up the time taken to design, manufacture and enter the market.

The two brands were newsworthy, well-known, could easily catch consumer’s attention, shared risks, knowledge and costs, etc.

Boosted the two brands in the world's top fashion brands.

Adidas earned a higher brand quality image by +6.4% and purchase consideration by +4.3%.

Increased sales and recognition between the two brands.

Disadvantages:

As Gucci is a luxury brand while Adidas is more mass when the two collabs it became hard for Gucci to maintain its brand equity and Adidas to meet their standards on their core value of performance and comfort. Both brands were slightly unable to meet their original goal and expectations from their specific target market.

Many of the product's prices were still very high, the starting price was $253 (around 9051.71 baht in 2023) and to $4,200 (around 150,265.50 baht in 2023).

The products made were still very niche as they were based on sportswear. So the target market wasn't as large.

Some consumers thought the collab was 'boring' and was not the best design that the two brands could have come up with.

So far the collaboration between the two brands has been a clear success with sales and positive recognition between them. The difference between the two brands brought a new and unique design into the world of fashion which did benefit both parties as a joint venture.

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AP is a real-estate company based in Bangkok, Thailand. They usually deal with the manufacturing of condominiums. Their vision is to become the most responsive real-estate group to their customers.

They have joint ventured with Mitsubishi estate in order to blend Japanese style of architecture philosophy with thai living  behavior accumulating into the perfect condominium, which had been tailored especially to cater towards the thai living style in order to maximize convenience and comfort.

Mitsubishi estate will provide the architects necessary to fulfill the design aspect of the project along side AP who will supply project managers and other employees who has a deep understanding of the thai behavior patterns. Together they will implement a luxury condominium in three major spots in Bangkok costing over 7 billion baht.

Adv:
- Unique design increase customers
- Economy of scale lowers overall costs
- Good know of market, lower chance of mistake

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Oreo and Cadbury teamed up to produce chocolate coated Oreo cookies. It was first launched in Australia in 2017, and is now sold around the world, with several flavors including triple chocolate (with chocolate filling) and mint filling. The smallest package comes with two cookies and contains about 170 calories. Which means 85 calories per cookie.  Although this is technically NOT a joint venture as Oreo and Cadbury are both owned by the same snack food empire, Mondelez International, but the two brands usually operate independently.

In addition to this they also collaborated on similar products such as Oreo-filled Cadbury chocolate bars, and instant Oreo flavored Cadbury hot chocolate drink, bringing together the best of both. I hope they develop this product line further.

This collaboration is also beneficial to both companies as it partly eliminated the need for competition between the two’s marketing teams, now you don’t have to pick one over the other. Perhaps the only downside is that it is unhealthy to eat, yet it can be quite addictive. Prices vary between countries.

I hope to find one in seven eleven again soon.

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The basics:
Rimowa, a  company known for their suitcases that survives plane crashes and lasts through generations of travel had collaborated with Dior creating a stylish new bag design.

The collection is a mix of cases, large and small, designed to meet a range of travel needs. It is crafted from the aluminium and resources that gives Rimowa their reputation, accented with new touches from Dior director Kim Jones

Advantages:

All of the suitcases has the sturdy construction expected from Rimowa, infused with the aesthetic from Dior, meaning that it will attract lots of customers.

This adds value to the suitcases due to the manufacturing technique that gives the print an iridescent quality.

It comes in many sizes for customers to choose

Disadvantages:

The price may be high for some

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During the beginning of the pandemic, NASCAR had to stop hosting their races. To keep the races going, they launched a joint venture with iRacing motor esports program to produce a simulated version of their scheduled race.

Through iRacing’s technology, they managed to replicate the tracks and races of the competition that had to be canceled. Starting on March 15th, NASCAR drivers would log into iRacing’s system, using the steering wheel with pedals to race virtually. Additionally, the series was up on TV and generated record ratings for esports.

This joint venture was successful to the point where Nascar and iRacing are coming back this year for a 10-virtual race series that is designed to complement the real-world racing schedule.

Advantages:

-Combines iRacing’s technology and NASCAR’s racing knowledge

-Allow them to work closely together

-Benefits both businesses

-NASCAR gets a virtual platform

-iRacing receives free promotion of services

“iRacing has been a great tool for me to learn the race tracks we go to, especially the road courses where I don’t have the experience.”

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The basics: LaLiga aims to expand and grow in a new market, especially in the Middle East and Genz. Galaxy Racers is the largest esports/gaming lifestyle company and is very powerful in the Middle East region.

LaLiga will give rights for GXR to broadcast the football matches. "The LaLiga brand is powerful, but its potential remains untapped amongst Millennials and GenZ in the MENA region and Indian subcontinent”

"Our opportunity is to connect with a younger audience in a way that resonates with them. Galaxy Racer has a market reach that will help unlock that potential and elevate LaLiga to an aspirational brand for target audiences in the region."

"Our opportunity is to connect with a younger audience in a way that resonates with them. Galaxy Racer has a market reach that will help unlock that potential and elevate LaLiga to an aspirational brand for target audiences in the region."

GXR will get the rights the broadcast and LaLiga will get new audiences from the  GXR industry

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The basics:
GlaxoSmithKline ($GSK) has announced a major new joint venture with Verily(once Google Life Sciences)as the two join forces with the hope of creating the first generation of bioelectronic medicines for chronic diseases.

Adv:
With GSK as its partner, Verily will hope to start filling in the perceived gaps (and concerns) in its current business model, and not become, as some analysts have feared, another Theranos.

GSK said it believes that the first generation of bioelectronic medicines could be ready for approval within the next decade. GSK recently took its plan to the next level as it looks to start trials next year for implantable devices that can help ease autoimmune disorders and metabolic diseases, with Verily now set to help it with the tech know-how needed for this task.

If successful, this approach offers the potential for a new therapeutic modality alongside traditional medicines and vaccines.

https://www.fiercebiotech.com/medical-devices/gsk-and-google-s-verily-create-715m-joint-venture-bioelectronics

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Main Aim : For embarking on a digital design spring that improved accessibility for millions.

AXS Lab, a nonprofit that works to promote accessibility and inclusion through media and technology, wanted to help people with disabilities to discover the accessibility of public facilities from public transportation to general stores and public facilities, it was first built on the crowdsourced app on top of Google Maps. But AXS’s goal of greater accessibility for anyone living with disabilities was immediately paused by the limitations of its initial design, as many users found it difficult to navigate. However, now with PWC a technology company in the picture, they were able to launch the map in 2021.

Advantage : More than 13 million people have better information about the services designed to serve them best, and businesses are learning more about how they can improve to be more inclusive and deliver more equity for people with mobility challenges.

Disadvantage : People lauded the idea of AXS Map, but the platform’s technology backbone wasn’t cutting it: many visitors quickly left the site because they couldn’t figure it out.

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The basics:
Microsoft Azure and SAS AI Analytics entered a joint venture in February 2020. The collaboration developed an emergency response system for crisis management. This comprehensive technology-based solution was designed for disaster management response. The system can be used during natural disasters like floods, hurricanes, etc.

Advantages:
- SAS efficiently forecasts hazards using historical and real-time data.
- Microsoft’s technology used to automate the various manual public services in disaster-prone areas to strengthen communication.
= SAS, with its recognized expertise in analytics, data science and machine learning, is a strategic partner for Microsoft, and together we will help customers across dozens of industries and horizontals address their most critical and complex analytical challenges.

Disadvantages:
- SAS and Microsoft conference showed difference in leadership styles which may cause conflict.

https://news.microsoft.com/2020/06/15/sas-and-microsoft-partner-to-further-shape-the-future-of-analytics-and-ai/

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SAS' AI and analytics more tightly integrate with Microsoft Azure; Microsoft to bring cloud-based SAS industry solutions to its customers

Cary, NC, and Redmond, WA, (June 15, 2020) - Microsoft Corp. and SAS today announced an extensive technology and go-to-market strategic partnership. The two companies will enable customers to easily run their SAS ® workloads in the cloud, expanding their business solutions and unlocking critical value from their digital transformation initiatives. As part of the partnership, the companies will migrate SAS' analytical products and industry solutions onto Microsoft Azure as the preferred cloud provider for the SAS Cloud. SAS' industry solutions and expertise will also bring added value to Microsoft's customers across health care, financial services and many other industries. This partnership builds on SAS integrations across Microsoft cloud solutions for Azure, Dynamics 365, Microsoft 365 and Power Platform and supports the companies' shared vision to further democratize AI and analytics.

"Through this partnership, Microsoft and SAS will help our customers accelerate growth and find new ways to drive innovation with a broad set of SAS Analytics offerings on Microsoft Azure," said Scott Guthrie, Microsoft Executive Vice President of Cloud and AI. "SAS, with its recognized expertise in analytics, data science and machine learning, is a strategic partner for Microsoft, and together we will help customers across dozens of industries and horizontals address their most critical and complex analytical challenges."

Organizations around the world are moving to the cloud to innovate and move faster toward their business goals. As part of this transition, many customers, like St. Louis-based health system Mercy, are migrating their SAS analytic workloads to Azure to improve performance and cost-efficiency.

"At Mercy, we're focused on how to continuously improve patient care and outcomes and realize the role of data analytics, machine learning in bringing that focus to light. Working with SAS and Microsoft, we can capitalize on analytics software and the Azure cloud platform to strengthen our ability to harness Real World Evidence for improved outcomes and more informed care," said Curtis Dudley, Mercy Vice President of Data Analytics. "We're excited about the potential for increased speed, scalability and an expanded catalog of analytics solutions the SAS and Microsoft partnership brings in helping us deliver a new care model."

To provide a seamless experience and help organizations accelerate their cloud transformation initiatives, SAS and Microsoft are working together to ensure that SAS products and solutions can be successfully deployed and run effectively on Azure.

"SAS and Microsoft have a shared vision of helping customers accelerate their digital transformation initiatives. We both understand that it is about enrichment of data and improving lives through better decisions," said Oliver Schabenberger, SAS Chief Technology Officer and Chief Operating Officer. "Partnering with Microsoft gives customers a more seamless path to the cloud that provides faster, more powerful and easier access to SAS solutions and enables trusted decisions with analytics that everyone - regardless of skill level - can understand."

This will include optimizing SAS ® Viya ®, the latest release of the company's cloud-native offering, for Azure as well as integrating SAS' deep portfolio of industry solutions, from fraud to risk to retail, into the Azure Marketplace to provide improved productivity and enhanced business outcomes for customers.

"The partnership between SAS as a leader in the analytics space, and Microsoft as a leader in cloud makes for an interesting strategic alliance. With SAS planning to build integrations across Microsoft's entire cloud portfolio (Azure, Microsoft 365, Dynamics 365 & Power BI) it opens up a lot of joint solution potential," said Steve White, Program Vice President, Channels and Alliances at IDC.

Additionally, through the partnership, Microsoft and SAS will explore opportunities to integrate SAS analytics capabilities, including industry-specific models, within Azure and Dynamics 365 and build new market-ready joint solutions for customers that are natively integrated with SAS services across multiple vertical industries. This further integration will enable SAS customers to capitalize on the scalability and flexibility of the cloud for their analytics and AI workloads. For example, Microsoft and SAS are already empowering customers with solutions that help them capitalize at scale on the vast amount of data being generated by the Internet of Things by combining Microsoft's Azure IoT platform with SAS' edge-to-cloud IoT analytics and AI capabilities. Currently, the Town of Cary, NC, is using a joint IoT offering from Microsoft and SAS to power a critical flood prediction solution.

"Localized flooding is something all communities experience, and ours is no exception," said Nicole Raimundo, Cary's Chief Information Officer. "Using sensors, weather data, SAS IoT analytics and the Azure IoT platform, we expect to increase situational awareness of rising stream levels, predict where flooding might occur, and improve our emergency response through automation. Cary is also proud to be able to share this data with our neighboring communities to help them better serve their citizens."

Supported with joint co-selling and go-to-market activities, additional SAS products and solutions will begin rolling out later this year. This will enable SAS and Microsoft customers to address some of their most critical and complex analytical challenges while fostering continuous innovation. SAS is also committed to using Microsoft 365 and Dynamics 365 to power its internal operations.

Today's announcement is in conjunction with Virtual SAS Global Forum 2020, the world's premier analytics conference. Due to the COVID-19 pandemic, this year's conference is being held virtually. Register now for the June 16 virtual event to hear more on this partnership from SAS and Microsoft executives during the SAS Executive Welcome at 11 a.m. ET.

To learn more about how SAS and Microsoft are partnering and to register for an upcoming SAS on Azure virtual event, please visit sas.com/Microsoft. For additional information on how the Town of Cary is using Microsoft and SAS solutions, please visit the Azure IoT blog.
About SAS
Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW ®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2020 SAS Institute Inc. All rights reserved.
About Microsoft
Microsoft (Nasdaq "MSFT" @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
Editorial Contacts
Microsoft Media Relations
WE Communications for Microsoft
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425-638-7777

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SAS and Microsoft partner to further shape the future of analytics and AI - Stories

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SAS' AI and analytics more tightly integrate with Microsoft Azure; Microsoft to bring cloud-based SAS industry solutions to its customers Cary, NC, and Redmond, WA, (June 15, 2020) - Microsoft Corp. and SAS today announced an extensive technology and go-to-market strategic partnership. The two companies will enable customers to easily run their SAS® workloads in [...]

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NBC Universal Television Group (Comcast) and Disney ABC Television Group (The Walt Disney Company)

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NBC Universal Television Group (Comcast) and Disney ABC Television Group (The Walt Disney Company)

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The basics:
The 2008 Joint venture of NBC Universal Television Group (Comcast) and Disney ABC Television Group (The Walt Disney Company). The objective of the joint venture was to create a video streaming application or a website named “HULU”. This product provides streaming quality content which is on computers, laptops, or mobile phones.

The two companies had different audiences. By creating a joint venture together, they will have a bigger and wider audience to watch and use HULU (their new platform). Other than that they can also combine their knowledge about media.

Advantages:
The product became a huge success with the offering lining up to $1 billion.

Disadvantages:
When the joint venture was established, none of the parent companies had majority control, which Trip Miller (a Disney shareholder and managing partner at Gullane Capital Partners) called ‘complicated and confusing.’

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Mercedes - Benz joins European EV battery joint venture 

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Mercedes - Benz joins European EV battery joint venture 

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Mercedes Benz is joining with Stellantis and TotalEnergies in a European electric vehicle battery joint venture, Automotive Cells Co. Each will have one - third ownership in the company, which will be worth around 7 billion euros ( 274 billion Thai Baht ).

By 2030, Automotive Cells' partners hope to have increased the company's industrial capacity to at least 120 gigawatt-hours. The company was created in August 2020 with the goal of developing and manufacturing battery cells and modules for electric vehicles that are safe, perform well, are competitive, and have a minimal carbon impact.

Advantage:
Mercedes-Benz announced in July that it is speeding up its transition to electric vehicles, planning to double the share of sales by 2025 and laying out a market scenario in which new car sales will be "in essence" entirely electric by the end of the decade.

Disadvantage:
Mercedes - Benz doesn’t only have electric car ( Car using battery), they also have cars that uses fuels. Which this may effect the profit/ the other two companies may get advantage over Mercedes - Benz.

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Tesla & Panasonic

https://www.ft.com/content/7cdb9e1a-466c-11ea-aeb3-955839e06441

The Basics

Panasonic’s battery venture with Tesla has eked out a quarterly profit for the first time, providing some relief for the Japanese company that has so far failed to make its $1.6bn bet on the US electric car pioneer

Hirokazu Umeda, Panasonic’s chief financial officer, said losses at the battery plant it operates with Tesla in Nevada, had been staunched as higher production volumes had cut the cost of raw materials.

Advantages

Panasonic became an exclusive supplier of lithium ion electric battery cells for tesla’s model 3 car

Tesla improve the quality of model Y by using the batteries from Panasonic

Disadvantages

an industry-wide shortage of battery engineers, which the company said was resolved

Part of Panasonic’s frustration over the factory has been the mismatch between sales of Tesla vehicles and Mr Musk’s aggressive plan to build new plants in China and Germany, according to people close familiar with the matter.

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PepsiCo targets early 2022 to roll out products from a joint venture with Beyond Meat

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The basics:
Pepsi and Beyond Meat are partnering in order to release a variety of plant-based products under the name "The PLANeT Partnership". They plan to officially roll out this product lineup by early 2022, with the venture being officially announced back in January this year.

Advantages:

Beyond Meat gets the backing of a large and revered brand: Pepsi has been in the food and drink industry for hundreds of years. Beyond Meat is a relatively new, yet heavily funded startup.

By working with an environmentally friendly company, it helps Pepsi reach its goals of being a more health-conscious, sustainable company. This includes cutting on plastic use, as well as reducing the usage of unhealthy ingredients such as sodium and sugars into their products.

Pepsi can venture into another lucrative industry - plant-based research.

Disadvantages:

Who gets the blame if this venture fails to succeed or reach expectations?

How will the profits be split? Based on the amount of work invested or a 50/50 distribution? This is all up to the two companies, and if they don't come to terms with how profits are split then it could be detrimental to their success as a joint venture.

Will this be successful?
I personally think that this venture will be a successful one due to the fact that it involves two relatively successful companies: one with global success and the other being highly lucrative especially in the modern era. As said already, Beyond Meat gets the backing of a revered company, and Pepsi gets to meet its sustainability and health targets.

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PepsiCo is hoping to release new plant-based snacks and drinks made through its joint venture with Beyond Meat by early 2022.

"This is only the beginning of what I think is going to be a game-changing JV," Pepsi CEO Ramon Laguarta told CNBC's Sara Eisen.

Pepsi and Beyond announced the joint venture, called The PLANeT Partnership, in January. The partnership gives Beyond, a relative newcomer to the food world, a chance to leverage Pepsi's production and marketing expertise for new products. For its part, Pepsi can deepen its investment in plant-based categories - which are growing increasingly crowded - while working with one of the top creators of meat substitutes. It also helps Pepsi work toward its sustainability and health goals for its portfolio.

Earlier on Wednesday, Pepsi announced a new initiative called "Pep+" that is meant to change the company's operations, with sustainability as the focal point. The food and beverage giant's goals include slashing its plastic use, accelerating plans to reduce sodium and added sugars in its products and spreading regenerative agricultural practices. Pepsi also said it is incorporating more diverse ingredients, particularly chickpeas, plant-based proteins and whole grains, which could make their way into Pepsi's potato chip portfolio.

Sustainability is also influencing Pepsi's return to office plans. Laguarta said the company is following a more flexible model, with corporate employees returning to office buildings just a few days a week or month.

"Don't come to the office to make phone calls or write emails," he said on CNBC's " Closing Bell." "That's a waste. That's a lot of commute, a waste of personal time, unnecessary pollution."

Shares of Pepsi closed up less than 1% on Wednesday. The stock has risen 5% this year, giving it a market value of $216 billion. Beyond Meat shares closed up less than 1%, bringing the company's market value to $7 billion. Beyond's stock has tumbled 11% this year.

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PepsiCo targets early 2022 to roll out products from joint venture with Beyond Meat

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PepsiCo is hoping to release new plant-based snacks and drinks made through its joint venture with Beyond Meat by early 2022. "This is only the beginning of what I think is going to be a game-changing JV," Pepsi CEO Ramon Laguarta told CNBC's Sara Eisen.

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BASICS:
McLaren is best known as a Formula One constructor and also has a history of competing in American open wheel racing as both an entrant and a chassis constructor.

Merida is a cycling team which have a good athlete

PRO
will gives Merida a technology and their construction skills to make their bike lighter and stronger

McLaren Applied Technologies has a proven track record of unlocking and delivering extraordinary human performance in sport and cycling. In recent years teams at McLaren Applied Technologies successfully collaborated with Californian bicycle manufacturer Specialized, on the design and creation of the legendary Specialized S-Works+ McLaren Venge racing bike.

CON
Price will be high because it is well construct, their branding price is very high cost
Cycling car racing is not the same so they might need time to adapt to each other

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https://investors.spotify.com/financials/press-release-details/2019/Spotify-Announces-Expansion-of-Strategic-Partnership-with-Samsung/default.aspx
Spotify has been deeply integrated with Bixby, Samsung’s intelligence platform, designed to work across Samsung’s ecosystem of devices, Spotify also enhances the Bixby Home screen by providing Spotify content and recommendations tailored for each listener.

Advantage:
-Deliver the best possible mobile experience to our consumers, and Spotify is the ideal music partner to help us make that vision a reality
-Discover, manage, and share over 40 million tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, Spotify Connect and ad-free listening.

Disadvantage:
The target market is small because it only focus on the people who use Samsung and the people who wanted to buy samsung.

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Rafarma and Mahidol University Yala University, and Siriraj Hospital

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Rafarma and Mahidol University Yala University, and Siriraj Hospital

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https://www.biospectrumasia.com/news/30/16721/rafarma-explores-university-and-hospital-joint-venture-in-thailand.html

Basics:
Rafarma is a drug company in Thailand. Rafarma are trying to join venture with Mahidol university , Yala University and Siriraj Hospital. Mahido and Yala is a university in Thailand and Siriaj is the oldest and the largest Hospital in Bangkok.

Advantage:
They are developing drug to help people with depression.
The product is new so many people going to buy it.
Rafarma sell drug but they don't do research or develop drug so they join venture with the university so that the university do the research on the drug.
Siriaj can use the drug that anti-depression to help the patient.

Disadvantage:
if the business fail they might blame each other.
they are in developing process so they might fail to develop it.

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https://apnews.com/article/9a9d6f36f322431784062b60739a07f1
The Basics:

In November 2018, the world’s largest pork company, Smithfield Foods, is collaborating with Dominion Energy, a major energy company, to turn pig poop into renewable natural gas. They want to find a way to trap methane from hog waste and convert it into power for heating homes and generating electricity.

Smithfield is providing its company-owned and contract farms, as well as costs for waste treatment.

Dominion Energy is providing its brand name as a sustainable, reliable, and affordable energy source. It also provides its processing facilities which take methane and convert it into energy.

As of October 2019, both companies have decided to double their investments on this project to $500 million.

What Smithfield gets
- Better brand reputation
- A boost to their sustainability goals (reduction of emission by 25 percent by 2025)
- A better use for pig waste aside from fertiliser
- Dominion’s Energy expertise
- A portion of the methane sales goes to farmers
What Dominion gets
- A boost to their sustainability goals (net-zero emissions by 2050)
- another sustainable way to generate profit

Updates:

- Smithfield Foods has pledged to become carbon-negative by 2030.(September 2020)

Our efforts with Dominion Energy represent a historic initiative to transform the future of sustainable energy and agriculture — including right here in our backyard of Virginia,”   “When fully implemented, our partnership will ultimately produce enough RNG to power more than 70,000 homes and businesses and prevent more than 2.5 million metric tons of greenhouse gases from entering the atmosphere, which is the same as taking more than 500,000 cars off the road or planting more than 40 million new trees.”

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https://www.upi.com/Archives/1993/09/07/Starbucks-teams-with-Barnes-Noble-in-book-and-coffee-deal/6526747374400/

The basic:
Barnes & noble wanted to place Starbuck coffee in the book stores Barnes & Noble.Providing house coffee shops.exclusively supply coffee for national bookstore retailer.
barnes & noble bookstore will serve Starbuck coffee in each 36 existing and future cafe locations.
have quality cup of coffee for reader to enjoy reading in Barnes & Noble.
Advantage:

cafe staff will receive training from Starbucks

the Starbucks store will be part of Seattle coffee company that are well known

introducing Starbuck coffee to new customers

high quality cup of coffee for customer in the bookstore

having relationship with Starbucks disadvantage:

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https://www.aerospace-technology.com/news/singapore-airlines-air-new-zealand-receive-approval-extend-jv/
The Basics: Singapore Airlines is partnering with Air New Zealand  to increase the frequency of flights between Singapore and New Zealand.(Increases flight seat capacity by 25% because of the joint venture)
The advantages: Both airlines will be able to serve more travellers wishing to travel to New Zealand via Singapore. Singapore Airlines will be able to get help from Air New Zealand in order to try and dominate the New Zealand market.
The disadvantages: the airlines might have problem working together because they have different cultures. If one of the airline goes bankrupt or there is a plane crash, the airline partner might also face backlash as a result.
Overall: This partnership should be effective because they can gain more money from increasing more flights so that they can serve more customers. Both companies are also unlikely to face backlash from the fact that both airlines has very good safety statistics so it's very unlikely for them to fail.

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Mulberry launches a joint venture with OGF

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Mulberry launches a joint venture with OGF

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https://fashionunited.uk/news/business/mulberry-launches-joint-venture-with-onward-global-fashion/2017070725102

Basics:
Mulberry, a luxury fashion brand, formed another joint venture in asia with Onward Global Fashion (OGF). They formed a new company called Mulberry Japan Co. Limited where Mulberry’s products will be sell in the country, Japan.

Advantages:
- Access to Japan’s market - Mulberry Operated their business in london and by joining with OGF, they have access to new markets
- the new company benefit from the mulberry as they are digital and has brand-building capabilities, as well as OGF experience in luxury brands across the Japanese market.
Mulberry and OGF will be equal partners, each owning 50% of share capital of Mulberry Japan. Cost and profits are shared
To gain customers they keep the name Mulberry as their brand as they can us it as brand recognition.
Disadvantage:
-Each company come from different place of the world they can experience differences in culture. Leading to not blending well with each other.

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https://www.mobileworldlive.com/featured-content/asia-home-banner/softbank-targets-connected-car-boost-with-toyota-deal/

Akio Toyoda and Masayoshi Son agreed to develop a new generation transportation services by combining expertises in transportation and IoT(Internet of Things) by April 2019. The company said that the joint venture will aim to help relise safer and more comfortable mobility society by combining Toyota's infrastructure information and SoftBank's IoT platform.

Advantage :
- Both company will gain more access more market because both of the company are around the world.
Disadvantage :
- The cost might be high, due to the development in the large area and high cost technologies are required, and for the research and development.

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https://www.nestle.com/media/pressreleases/allpressreleases/lor%C3%A9aljointventureproject-25jun02
The basics
- called "Laboratories INNEOV"
- products to improve qualities of skin, nail and hair by supplying nutrients essential to their physiology
- aim to develop a global market for nutritional supplements for cosmetic purposes
- base the new company in France
- both parent companies will own 50 percent of joint venture

Advantages
- access to France's market - France has one of the largest beauty industry in the world
- each companies get 50% of the profit made from this joint venture
- gain new capacity and expertise
- easier access to retailer shelf space via the already established brand, sharing promotional costs and extending consumer segment reach
- use each other's strengths
1. Loreal - makeup and skin care
2. Nestle - food and nutrition

Disadvantages
-  customer dissatisfaction because of being associated with an unfavourable brand -  many people boycot it because of baby milk issue that infant formula milk powder is better than breastfeeding, leading to death amongst infant in less economically developed country

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Nestle and General Mills ' Joint Venture  launches organic cereals in Europe.

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Nestle and General Mills ' Joint Venture  launches organic cereals in Europe.

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https://www.bakeryandsnacks.com/Article/2018/10/03/Nestle-and-General-Mills-joint-venture-launches-organic-cereals

The Basics:

- The Joint Venture, created a collaboration since 1990, however they come up a very effective idea just in 2018 on producing organic cereal, to differential from other competitors companies.

- In this launched Nestle had joint with more cereal partner worldwide such as Chocapic, Nesquik and Cheerios.

- Main purpose why Nestle joints with other European cereals companies is because to overtake the North American cereals company.

Advantage: Increase profits and being able to globalize more, gather more datas and the increase in retail value growing 10.4% each year.

_ Skills and experiences
shares between     companies on ingredients and how they attract customer.

- ‘CPW is continuously improving its product offering without compromising on quality or taste – whether that’s developing new organic products, increasing levels of whole grain or reducing sugar and salt levels,’​ said the company in a statement.

_ Good ingredients safety for people, having good nutrition, no artificial color and preservative.  Reducing Sugars and salt (sodium issues), Increase level of whole grain.

Disadvantage:
- Ingredients more expensive due to using higher standard of resources and that it is more organic and fresh.

- Maintain reputation in terms of customer loyalty due to that ingredients change may lead to better health condition, but some taste sense had been changes.

- Net sales decrease by 2% in other continent due to American strong performance, leading to lost in customer.

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Singapore Airlines and Lufthansa have officially launched their joint-venture partnership, which covers flights by the two carriers between Singapore, Australia, Germany, Switzerland, Austria and Belgium.

The launch comes nearly two years after the announcement was first made in November 2015, and 10 months since the partnership gained Competition Commission of Singapore (CCS) approval last December.

Under the agreement, Singapore Airlines and subsidiary Silkair, as well as Lufthansa and its subsidiaries Swiss and Austrian Airlines, will allow customers to "choose from a wider range of travel itineraries and fare products" that the participating airlines will be progressively rolling out.

Meanwhile from a business standpoint, revenue sharing across all flights between Singapore and Dusseldorf, Frankfurt, Munich and Zurich operated by Singapore Airlines, Lufthansa and Swiss has also been introduced.

"We are pleased to launch our joint venture with Lufthansa Group, which has provided a strong foundation for us to work together to enable more flight frequency and enhanced travel options for customers of both airline groups," said Tan Kai Ping, Singapore Airlines' senior vice president of marketing planning.

Both carriers have been enhancing their operations between Europe and Asia in recent months. Singapore Airlines' Munich service, for instance, became an all-A350 operation in August.

Lufthansa, meanwhile, is resurrecting its own Munich-Singapore service in summer 2018, which will also be operated by its A350. The airline has also recently begun flying its A350 to Hong Kong from Munich, and will be deploying its A380 on the route in March. Beijing will also be getting the A380 on Lufthansa's service from Munich next March.

"With the launch of this joint venture, the two premium airline groups are jointly able to optimise the produce offerings and high-quality services in a very competitive market throughout Europe, Southeast Asia and the Southwest Pacific," said Dieter Vranckx, Lufthansa's vice president of sales for Asia Pacific. "We are very proud to team up with Singapore Airlines, a reputable and reliable high-end partner, giving our customers greater choices."

singaporeair.com; lufthansa.com

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Singapore Airlines' and Lufthansa's joint venture takes off - Business Traveller

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Singapore Airlines and Lufthansa have officially launched their joint-venture partnership, which covers flights by the two carriers between Singapore, Australia, Germany, Switzerland, Austria and Belgium. The launch comes nearly two years after the announcement was first made in November 2015, and 10 months since the partnership gained Competition Commission of Singapore (CCS) approval last December.

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https://fashionista.com/2015/06/steven-klein-nars-party

The basics:
In 2015 NARS cosmetics debut their fall collaborated makeup collection with high fashion photographer Steven Klein.

The advantages:
- These collections are limited edition, with added value through unique packaging design by Steven Klein himself. This creates rapid customer engagement for the brand. As many customers are willing to spend more money on the collection before it sells out.

- This created engaged with both NARS fans and Steven's fans giving the product recognition for its quality and the artwork recognition for its sophisticated composition.

The disadvantages:
- Steven Klein got negativity from some fans for collaborating with a brand with an untraceable supply chain (as they test on animals)

Overall:
The collaboration between Nars and Steven Klein has been a success in engaging customer activity. This proves that collaborations with other artists are just as effective as launching a new product and can help grow the brand and its reputation with different groups of people

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The Basics :
On the 17th of July 2017, both Nike and OFF-White leaked images of Nike shoes, such as the classic Jordan 1, envisioned through the eyes of OFF-WHITE's lead designer and owner, Virgil Abloh. The release, nicknamed "The Ten", would take place in numerous locations around the globe from London to Los Angeles first releasing the "REVEALING" pack which contained half the 10 eventually released shoes.

Overall this collaboration would have benefited both as Nike who recently took a fall in stock due to Adidas's success would have experienced many more sales and a massive amount of marketing and OFF-WHITE, a well-known high-end street wear & designer brand would have similarly experienced media limelight as this collaboration was and still is highly anticipated and resulting in massive mark-ups on the re-sale market with certain pieces of the collab selling for excess of $2000.

The advantages of this collaboration are that the two massive brands will receive and increase in sales, and on the OFF-WHITE's end, they will receive customers from Nike's customer base who, through this collaboration, will have discovered the beautiful and creative clothing sold by Virgil's OFF-WHITE.

However, this collaboration definitely negatively impacted the second market on which these shoes would have mostly been sold, this resell marks up the retail prices of the pieces sold by the collaboration, and due to hype and limited quantity these prices shoot up, meaning the consumer will have to pay, in some cases more than 10 times the price that the shoes were sold for. All because this re-sell market aims only for profit with very little regard for the consumer or their wallet.

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After speculation, rumors, and a plethora of Instagram leaks, Virgil Abloh x Nike "The Ten" is finally confirmed.

The collection of ten sneakers is split into two packs of five, and each silhouette ties back to Nike's two big claims to fame - running and basketball. In the "REVEALING" pack, we find the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid, which will be pre-released at NikeLab locations during SS18 fashion week in New York (September 9-13), London (September 18-22), Milan (September 21-25) and Paris (September 26-30).

The supplementary "GHOSTING" pack includes a Nike Air Max 97, React Hyperdunk, Air Force 1, Zoom Vaporfly, and Chuck Taylor All-Star produced by Converse-owned Nike, available together with the "REVEALING" pack in November at NikeLab stores and select retailers worldwide.

Virgil Abloh x Nike Air Jordan 1

In a way, Virgil's Air Jordan 1 design could be considered the flagship sneaker of the pack. Speaking with Nike about himself and his childhood friends, Virgil revealed "We were enamored with Air Jordans. Michael Jordan was larger than life - he was Superman to me. My entire design background and ethos came from the '90s." Speaking on the design, Abloh went on to note "The Jordan I was done in one design session. I work in a very like dream-like state. I see it, and it's done."

At the 2017 Met Gala in New York City, Virgil was photographed wearing a pair of the Virgil Abloh x Air Jordan 1 in a classic Chicago colorway with contrasting neon green laces. Previously, Virgil actually teased them himself and shared the look on his personal Instagram.

The shoe features "AIR" typography on the midsole, as well as an orange hit on the heel, which seems to imitate a price sticker. The lateral Swoosh also appears to be pinned onto the upper instead of fully stitched.

During Paris Fashion Week in June, Abloh took the opportunity to seed out pairs of the Jordan 1 to influencer friends like Luka Sabbat, Theophilus London, Travis Scott, A$AP Rocky, A$AP Illz, A$AP Bari, Tremaine Emory, Ian Connor, and even Michael Jordan himself, as well as Louis Vuitton's Kim Jones, who proudly rocked his pair after the fashion house's SS18 show. Virgil penned individual slogans like "AIR FLACKO" and "AIR VLONE" on the midsole of each pair.

Virgil Abloh x Nike Air Force 1

According to Nike, Virgil rebuilt a pair of triple-black Air Force 1 Low shoes during his first visit to the brand's Beaverson campus. He used an X-ACTO knife markers to draw on them, then gifted the sneakers to one of his staff to wear.

"In my brain I've seen every iteration or color of an Air Force One. So where does that leave you?," Virgil mentions to GQ. "I wanted to make something that stops you from mindlessly scrolling."

Originally, a black pair of Virgil Abloh x Nike Air Force 1 started the rumor mill, when Virgil showed off a pair at fashion week, as well as on-foot images via Instagram. From what we've noticed on social media, others in Virgil's circle, like Heron Preston were also gifted pairs. A white version of the shoe was also spotted on the feet of LeBron James.

Additionally, it's the 35th anniversary of the Air Force 1 this year, and an OFF-WHITE take on the iconic basketball sneaker follows up in a timely way on ACRONYM's Downtown version, as well as the bespoke A-COLD-WALL* edition that we spotted at LCM in London.

Virgil Abloh x Nike Air Max 90

While the Air Force 1 and Air Jordan 1 align more with what we know about Virgil's personal sneaker tastes, a Virgil Abloh x Air Max 90 comes as a bit of a surprise. The same design story continues here with Nike's Beaverton address prominently shown on the lateral side, along with "SHOELACE" branding again.

While a set of low resolution images was first to leak, more detailed images arrived later. Virgil also gifted his DJ "mentor" Benji B with a pair, as well as RSVP Gallery buyer Easy Otabor.

Virgil Abloh x Nike Air Presto

Given the runaway success of last year's Air Presto collaboration between Nike and ACRONYM, it seems only natural that Abloh, too, would fancy having a crack at the lightweight sneaker. Our first decent glimpse of the model came courtesy of A$AP Nast, before Frank Ocean wore the kicks during music festival Panorama NYC.

Alongside the usual OFF-WHITE arrow branding, we can also see a stamp which reads "The Ten," originally leading to speculation that Abloh did in fact have nine other irons in the fire with Nike. The sneaker itself subscribes to the same reconstructed design methodology of those we've previously peeped, with Abloh again throwing in some guerilla "AWGE" and "NAST" customization tweaks for good measure.

Virgil Abloh x Nike Air VaporMax

As the VaporMax is Nike's big technology story of 2017, and many are describing it as a rival to the adidas Ultra Boost, it's no surprise to see this pair as part of "The Ten," alongside two other silhouettes from the Air max range.

This version of the VaporMax features a heel tab, chunky stitching around the Swoosh, and more of the same touches like an orange price tag detail and shipping address text.

Virgil Abloh x Nike Blazer Mid

For the OFF-WHITE Blazer Mid, Nike's Swoosh logo is once again exaggerated, extending onto the shoe's midsole. Speaking with Business of Fashion, Abloh explained "That shoe exemplifies making a product interesting by only changing a design element by three percent. The swoosh logo of that shoe overlaps the sole without it detracting away from the iconography, which makes it more interesting and wearable.

Virgil didn't gift the Blazers as widely as he did with the Air Jordan 1, however certain members of his circle like Wiz Khalifa and Ian Connor did receive pairs. Connor even staged a treasure hunt of sorts, hiding a pair in a fountain in Paris for one lucky sneakerhead to discover.

A pair of the sneakers with samples tags was originally leaked by Huffington Post contributor Michael Tommasiello.

Virgil Abloh x Nike Air Max 97

Rewind 20 years prior to the release of Nike's Air VaporMax and Zoom Vaporfly 4%, and you'd be in 1997, the year the Air Max 97 was introduced. The 97 has been a big initiative for Nike in 2017, as the famous "Silver Bullet" and "Metallic Gold" versions were both re-introduced for sneakerheads young and old, and even an "Ultra" version of the 97 was released, featuring a lightweight design and seamless upper.

Virgil Abloh x Nike React Hyperdunk

According to Nike, "Abloh was inspired by the cutting-edge cushioning innovations of Breaking2's Nike Zoom Vaporfly Elite running shoe and basketball's React Hyperdunk 2017, and decided to introduce an evolution of the reveal called "GHOSTING" using translucent uppers."

Virgil Abloh x Nike Zoom Vaporfly SP

A personal favorite of Virgil Abloh this summer, the Nike Zoom Vaporfly silhouette was first shown as part of Nike's Breaking2 initiative. "AIR" branding is replaced by typography reading "FOAM." This year's releases of the Zoom Vaporfly have included a carbon fiber plate in the sole, providing a rebound effect to improve response when running.

Virgil Abloh x Converse Chuck Taylor All-Star

Similar to how we see Nike fold in the Converse Fastbreak into a Jordan pack this year, Nike acknowledges its sub-brand Converse by including OG basketball silhouette the Chuck Taylor All-Star. With "VULCANIZED" branding on the sole, the high-top silhouette gets the OFF-WHITE treatment, complete with branded hits on the laces and an OFF-WHITE zip-tie.

Design Tutorials and Workshops

Virgil's Nike sneakers will also come with design tutorial and workshop access via the World Wide Web. For now, this is all we have on the interesting tidbit, but you'll of course want to stay tuned for more.
To stay updated, follow @Highsnobietysneakers on Instagram.

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Nike x OFF-WHITE Sneakers: Everything We Know About the Collab

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After speculation, rumors, and a plethora of Instagram leaks, Virgil Abloh x Nike "The Ten" is finally confirmed. The collection of ten sneakers is split into two packs of five, and each silhouette ties back to Nike's two big claims to fame - running and basketball.

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Keong Hong Holdings Limited and its joint venture Sansui Holding Pte. Ltd., BRC Asia Limited  and L3 Development Pte. Ltd. (“L3”)

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Keong Hong Holdings Limited and its joint venture Sansui Holding Pte. Ltd., BRC Asia Limited  and L3 Development Pte. Ltd. (“L3”)

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https://www.maldives.com/keong-hong-welcomes-first-hotel-maldives-grand-opening-mercure-maldives-kooddoo-resort/

The Basics: They are joining to complement its building construction and property development activities, the Group ventured into hotel development and investment with its two resort developments in the Maldives, Mercure Maldives Kooddoo Resort and Pullman Maldives Maamutaa Resort.

The advantages: Keong Hong, Sansui, BRC and L3 are likely to target a new market which is the tourism in Maldives. They are creating many jobs opportunities to local Maldivians. Investing in hotel will provide a stable recurring income to grow the contribution from hotel and property investment to form a more substantial portion of its earning.

The disadvantages: If their project doesn't well as planned, the amount of money that invested to the project might be a wasted. They would be difficult for them to have enough money to open their second hotel property in Maldives in 2019.

Overall: This might not be really effective as the future outlook for tourism investments in Maldives is bright and the latest visitor arrivals from Europe and the Asia Pacific remained strong. It might be difficult for them as well as there are many hotel and resorts in Maldives which means there would be increasing in competition.

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Microsoft and GE Joint Venture, Caradigm

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Microsoft and GE Joint Venture, Caradigm

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https://www.seattletimes.com/business/microsoft-ge-uniting-to-create-better-health-care-data-systems/
The basics:Microsoft Corporation and General Electric formed a joint venture which is a health IT company of its own kind.
-The overall goal is to deliver better care at lower costs.
-The words “Care” and “Paradigm” combine to form Caradigm, which aims to provide services using which different health-care systems and information from those systems can work with and relate to each other.
-Caradigm, as the 50-50 joint venture is called, is aimed at bringing together Microsoft’s strengths in developing large-scale data platforms with GE Healthcare’s expertise in building health-care applications.

The Advantages:
-greater amounts of available electronic medical data and the drive toward interoperability — the ability for different health-care systems and information from those systems to work with and relate to each other.
-increase sales from both companies ->Caradigm has more than 200 customers and the company’s products are used in more than 1,500 hospitals around the world.
-Microsoft and GE Healthcare each brought their own technologies to the joint venture.

The disadvantage:
-there’s little incentive for each hospital or insurance company, or vendors to those hospitals, to link up with others. -> project likely to fail (at risk) which might lead to one business blaming another.

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http://www.nationmultimedia.com/detail/Corporate/30326815
The basics: Joint ventures

in Thailand covering online sales and financial technology (fintech) services.
The advantages: With JD having expertise in e-commerce platform in China, it can help Central to accelerate its omnichannel growth through the joint e-commerce platform. Central has local relationships and more commercial experience as of operating in Thailand. The fintech services venture would benefit from JD Finance’s deep knowledge of the fintech sector and Central Group’s immense retail resources to offer innovative financial products and services aimed at benefiting both consumers and partners
The disadvantages: Businesses with different culture and possibly different management styles might not blend well together. JD will be in fear of being exploited as their expertise in fintech is not to be found in Thailand. If Central fails in this project of putting up a e-commerce platform, JD will have to suffer too.
Overall this is likely to be effective as Central Group is the leader in its market and it has a very stable customer base so the joint venture is not likely to fail. JD has an expertise in fintech which they can help imply on Central Group in Thailand which has a huge potential e-commerce market.

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Qualcomm and the government of China’s Guizhou province

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Qualcomm and the government of China’s Guizhou province

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https://www.qualcomm.com/news/releases/2016/01/16/qualcomm-and-guizhou-province-sign-strategic-cooperation-agreement-and-form

The basics: The joint venture is called Guizhou Huaxintong Semiconductor Technology.  The joint venture will focus on the design, development and sale of advanced server chipset technology in China, the second largest country in the world for server technology sales.

The Advantages: As China wants to achieve having stronger chips, by having Qualcomm as a joint venture partner, they will have investment capital along with them licensing their server technology to the joint venture and assisting with the R&D process and provide China with their expertise in the market. As Qualcomm and China operate in different countries, Qualcomm can exploit the market in China to their benefit.

The Disadvantages:

Qualcomm owns 45% of the shares of this joint venture while China owns 55%, Qualcomm is not getting even half of the profts back compared to how much they are investing into the joint venture, 2.85 billion yuan.

Overall:
We can't quite tell if this joint venture is going to be a success or not as they just recently joined together.

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https://www.washingtonpost.com/archive/business/1998/02/24/cadbury-schweppes-joins-carlyle-group-in-venture/af117f73-9f87-49d7-87ef-b1dbf680a157/?utm_term=.6468b6f7442a

The basics: Cadbury Schweppes (Makes and sells beverages and confectionary products. Soft drink products: A&W, Canada Dry, Crush, Dr Pepper, Mott's, 7 Up, Schweppes and Squirt), the world's third-largest soft drink company, said it will team up with the District-based Carlyle Group to create an "un-cola" empire to battle against Coke and Pepsi.

The advantages: Since Cadbury wants to create an "un-cola" empire Cadbury will need money to invest in this project. Carlyle group  is one of the most successful investment firm with 128 billion dollar of asset, this is an advantage to Cadbury since they will have the money to create the empire.

The disadvantages: If Cadbury and their project doesn't go as planned the amount of money that is invested into Cadbury by Carlyle group might be a waste. This will ruin Cadbury's reputation and decrease the chances of other big investors investing in the business when new project is created by Cadbury making it harder for Cadbury to launch other new ideas and increasing risks when it comes to the financial part without any investors contributing.

Overall, this might not be effective as Coke and Pepsi is consider one of the biggest fizzy drink company going against it and trying to build an "un-cola" empire maybe too difficult to do since their brand is very big meaning that they will have a large number of loyal customers. Given that Cadbury is also a well known company this can have a negative effect on the brand image and may reduce the chances of other investors investing in the business in the future.

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https://hypebeast.com/2017/1/supreme-louis-vuitton-2017-fall-winter-items
The basics: Street brand Supreme and luxury fashion brand Louis Vuitton collaborates and releases new collection.
Advantages : With Supreme being one of the top streetwear brands with a very high demand, and Louis Vuitton being a well known high end fashion brand. This brings both markets together, increasing the demand for each item from the collaboration. The past few years Louis Vuitton's performance has been steady, however after collaborating with Supreme it has been named the best fashion brand in the world.
Disadvantages : However although the retail prices for the items are high and people are willing to pay, many has mentioned that the material used on the clothing and accessories are Supreme's material which is not as high quality as Louis Vuitton's. A few have complained that since it is Louis Vuitton they did expect better quality materials.
Overall this collection has been very effective because both brands introduced the market to the Streetwear culture and the high end fashion market, increasing sales for both of the brands. Despite the comments, the collection sold out incredibly fast and both brands now have an increase in demand due to the fact that their market is now bigger.

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https://www.businesstraveller.com/business-travel/2017/10/03/singapore-airlines-lufthansas-joint-venture-takes-off/
The basics: Singapore airlines and Lufthansa airlines are partnering together as they both have a similar customer base and they by combining they can offer a wider range of flights.

The advantages for the individual airlines are that they can offer a wider range of itineraries and fare pricing strategies both of which can contribute to increased sales revenue.

The disadvantages for the individual airlines are that if either airline runs into financial difficulties then there entire partnership could be put at risk. Or if one airline encounter particularly poor PR it could tarnish the other companies reputation. Such as the even that happened to Malaysia Airlines and their missing crafts.

Overall this is likely to be effective as the airline customers are extremely price sensitive so any cuts to the price could result in increased sales and revenue. Given that they are both premium airlines their offerings fit together well and neither airline will suffer from a dilution of brand quality, an important long term consideration for long term customer loyalty of high end customers.