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Websites only started to become more popular during the 90's when people first started to own computers of their own at home. They were often created by specialists in the field who could understand the ins and outs of this new and innovative technology. These individuals were those who shaped the internet for future users like you and me. During the 90's websites were primarily used by large firms as an extension of their marketing campaigns and were rarely updated as they would receive relatively low traffic. However, as the millennium hit more and more people began to use the internet and firms realised that the internet was much more than just a marketing campaign. Nowadays, websites are used for a huge range of different purposes, whether it be blogging, shopping, learning, advertising, creating or sharing every website is individual and catered to the needs of the consumer. This being said, from my research I have found that every magazine follows numerous codes and conventions in order for them to succeed in appealing to the target market.

These include:

Images - used to add visual appeal to the site and as an aid to text.

Easy usability - The site must be easy to use and clear for the consumer.

Uniform Resource Locator (URL) - This is how people will find the website. These are short and memorable  and should represent the websites content accurately.

Home Page - When typing the URL into the browser this is the first page you should be met with. the content should be entertaining and not boring as this is the first impression of your website.

Masthead - This is just as an important feature for a website as a magazine as it instantly gives the magazine an identity.

Navigation - Each website must have some clear form of navigation in order for it to function properly as a website. this allows the user to move through the website with ease without having to exit the site.

House Style - Each website must have a clear house style that follows through with their product, in my case the house style of my magazine.

Main Image - This image should be larger than others and have some sort of significance to it being there and must accurately portray what the website is all about.

Multi Media Elements - this can be videos, slide shows, music (etc.)

External Links - This can be a link to another page or in most cases social media pages.

White Space - White space is very important on a website as too much white space and a website can look empty but too little and it can look cramped and confusing.

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As you can see from the home page of this magazine it is a seemingly premium magazine. The house style of gold and black is quite clearly carried trough the entirety of the site. It possesses an easy user-friendly interface which makes browsing the site a joy. There are numerous examples of multi media elements in videos and also a slide show. The masthead whilst small, is visible and stands out due to the clever contrast of the black and gold. The overall navigation of the site is very good and exceptionally easy to use as it provides a clear list of all relevant information in the form of drop down menus under each section. It's use of white space is just the right balance and make the website look overall a lot more professional and sophisticated, just like the target audience. By using an understated colour scheme the website is not too hard on the eye and complements the contemporary, simple style of The resident's brand. By looking at this website it has allowed me to come up with a few more ideas of how I would like my own website to look.

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http://www.theresident.co.uk/

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Upon opening this website it is clear that it is a lot more cluttered than the other one. This example is from Time Out London magazine which has a different audience to that of The Resident, perhaps younger. This is the reason possibly why this website looks visibly more busy than that of the other as it is intended to look more busy and lively for a more youthful age group. However the colour scheme and house style of this website whilst is consistent throughout is rather boring and doesn't do much for the consumer at all. Furthermore, the mast head is in very thin font and almost barely visible. overall it lacks interactive features such as multi media elements. However, despite its downsides it is a very easy website to use and has good navigation tools. I also liked that at the bottom it had a direct link to their social media which is defiantly something I am going to look into incorporating into my design. Overall this Website clearly demonstrated that it had paid attention to the codes and conventions as well as catering to their target market.

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https://www.timeout.com/london

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Billboards have been around pretty much since people started to market their products. They are a reasonably cheap way of making a product go mainstream. Many businesses can be seen using this form of advertisement to promote their particular products. However, in recent years businesses have opted out of using old fashioned paper billboards and have decided to use more innovative technology such as digital billboards, the likes which can be seen in places like Times Square, Piccadilly Circus and even your local shopping mall. Billboards can be seen on almost every street across the UK advertising a huge range of different products, services and media. I believe that by using billboards we will be able to market our magazine to the targeted audience. For our magazine, since it is based on London, we will aim to put our billboards in tube stations across the city.

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This is an example of a Local London based magazine using a billboard to promote it's magazine. The billboard whilst small gets across all the relevant information and is bright and colourful which helps it to be easily identifiable. This billboard is at a train station in London which means the magazine is able to target a large amount of commuters which would be the target of "The Resident magazine". We can see that images and text are split which overall makes it quite easy on the eye and does not confuse the reader, furthermore we can see a link to a website and also evidence of there being an app form of the magazine. Thus enabling them to widen their target market to a younger audience as well as the typical readers which, we can infer from the design, would be older. Overall, i think this magazine has promoted itself well and has achieved in targeting its audience effectively. By looking at this it has helped me to decide on the overall look for my design and also what I should include.

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Fist off, the dark background creates a stark contrast to the bright yellow masthead of the magazine which is very impacting to the eye at first glance and really helps the billboard to stand out from afar. The text 'ELLE' is spread across half of the billboard to further emphasise that this is the most important piece of text on the magazine. furthermore, the text 'Women in Hollywood' is much smaller when compared to the other text however the words 'Women' and 'Hollywood' in order to appeal to their target audience as readers will instantly see those two words first, this is key as it means the billboard grabs the attention of passers by who may possibly have an interest in their magazine. Along the bottom we can see a collection of magazine covers all portraying strong women which really links to the whole target audience of the magazine and the appeal of it as Elle could be seen to be empowering females. Thus, meaning they have achieved what they set out to do by not only appealing to women of a certain age but all women in general. overall I think this billboard appeals to the audience effectively and is quite well designed however I feel that it may be slightly too simplistic. However this example has highlighted to me the importance of colours when creating my magazine billboard.