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- Holistic perspective, diffusionism, structural violence, cultural relativism.

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- Sexuality is directly related to beauty. No physical beauty equals loss of sexuality.
- Motherhood is seen as loss of sexuality (what women desire vs the consequences it will have in their physique)
- Plastic surgery becomes a requirement for a socially acceptable identity
- The body is exchanged as a commodity.
- Simultaneous loss of identity (beauty goes opposite to what the individual really is)
-post-colonial projects of nation building and national identity
- Constant doubt: who am I? Sexuality>beauty>identity
- Loss of identity of sensuality and connection to the body.
- Sensuality is decreased by surgery, and so are the senses of touch.

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Ideology of Beauty in Relation to Inequality

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Ideology of Beauty in Relation to Inequality

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- Social stratification and respective beauty concepts
- Gender inequality referring to beauty and health (only women need to be beautiful)
- Beauty is an asset. Western beauty is the only valid structure
- Holistic perspective of beauty (race, body image, psychology)
- Gender, race, and class inequality
- Body as a cultural artifact. Denial of cultural AfroAmerican origins.
- Ideological dissatisfaction regarding Western beauty standards
- Female body is objectified.

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How Media and Communication have Contributed to Social Change

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How Media and Communication have Contributed to Social Change

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- TV Globo (impactful media)
- Beauty talk among females influences interaction through communities with similar purposes
- Globalization ---> Social change
-Power of technology for social change (health, media, knowledge)
- Theory of Diffusionism (globalization, Eurocentric perspective of beauty)

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Subject: Anthropology Paper: Theories and Methods in Social and Cultural Anthropology

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Social and Cultural Consequences of Colonialism 

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Social and Cultural Consequences of Colonialism 

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- Syncretism of race and beauty
- Cross-cultural comparison to the US and Europe as a base for cultural "perfection" ---> leads to increase in class differences
- Social stratification
-  Structural violence: slavery. Beauty as a "right" established based on the lack of supplementary rights (health, housing, security).
- Pigmentocracy and "racial purity" as finish line for absolute beauty. Social hierarchy of those with a certain skin tone.
-Understatement of local Brazilian ethnicity. More importance to white, European ethnicity. --- "White women for marriage; mulatas for screwing, black women for work (Edmonds, 2010).

- Accomplishment of beauty as foreshadowing for future regarding marriage, opportunities, and money. Only applies for women.

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- Cultural debates are intensified
- Postmodern definition of health
- Modern? Concept is loaded throughout
- Mental and biological health become as important as physical image (another type of health)
- Theory of Materialism: mental aspects are a result of materialist interactions.

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Postmodernity: Social pattern of postindustrial societies (science is falsified, knowledge is subjective, social institutions fail).

Colonialism: Gaining political control over a nation, occupying it with settlers and exploiting the area economically (Collins, 2017)

Identity: Individual's personal view of the self or the view of an individual in the eyes of a social group (IB, 2017)

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1. Postmodern world of consumption

2. Social and cultural consequences of colonialism

3. Ideology of beauty culture in relation to inequality

4. Identity in relation to sexuality

5. How media and communication have contributed to social change