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Example two

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Jay Z- Holy Grail (Featuring Justin Timberlake)

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Jay Z- Holy Grail (Featuring Justin Timberlake) from Jay-Z's newest album Magna Carta. Wilson'sHouse.com has no ownership rights over media (both picture/music) and has compiled this video as a form of artistry. Wilson'sHouse.com's purpose for producing this video is mainly to showcase our form of visual art. Copyright Infringement is not our intention!!!!

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Example one

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Lady Gaga - Telephone ft. Beyoncé (Official Music Video) ft. Beyoncé

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Product placement is another advantage; it is a way for the record company and artist to generate income. For example; some music videos will feature brands such as Coke, Virgin Mobile or Samsung or many more.

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The well-known artist M.I.A created a music video that was based upon Ginger people being hunted by soldiers, beaten and shot; this music video was to explain about genoicde and immigration issues in the world. The song - Born Free was banned from YouTube but the song was nominated for Best Dance Videos at UK Music Video Awards.

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With the different proliferation of outlets available in todays society; any person can actively look for music videos online to watch. Many controversial videos help to create a uniqueness for the artist for those audiences to remember.
Many people use word of mouth of another source of expanding the outlets and promoting the source.

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When promoting an artist it can lead to better circumstances for the artist. For example, the song and music video for Gangnam Style reached 2 billion hits; won the best video ay MTV Europe Music Awards as well as increased the record company by a huge factor.

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PSY- Gangnam Style (Official Music Video)

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Major labels have many strategies to produce income; VEVO have a secure partnership with Sony Music Entertainment and Universal Music Group. They host music videos and gain revenue from the adverts that stream. The company VEVO have applicants on many devices that allows more people too access their content.

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Synergy is when two areas of the media work together to create one piece. This can be related to a music artist being featured in a film. For example, Sam Smith and Adele sang in the James Bond movies; this promoted the two artists and the film. This can create a positive image for the artist as it creates a different idea about them. As well as more people are going to know who they are because of the film or trailer music.

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Music videos used to be aired on television on shows such as Chart show and MTV. But now; MTV is no longer a music channel. Many people used to watch the television for music videos but now this is very rare. There are numerous outlets on how you can stream music people just listen to the songs and not care about the music video. Most places where people stream their music other than YouTube do not apply the music video with so many consumes don't even realise. For example there are many different proliferation outlets; Spotify and Apple Music. Theses do not provide the music video to every song.  Music channels are very much defunct in todays generation due to proliferentv outlets.

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Music Videos can help to promote the brand after a single or music album has been released. As well as some artists are known to be memorable for the music album.
Having a iconic music video can lead to many benefits; an example is the famous Michael Jackson. He released a song Thriller and then produced a music video a whole year later after the album was released. Today; the album has become one of the best selling with over 120 million sold worldwide.

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Michael Jackson - Thriller (Official 4K Video)

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The purpose of a music video is to sell the song. Having a music video that is memorable for the audience is key as they will then stream online and re-watch the music video. The music video must entertain the audience to promote the image.
Also; if the music promotes the song it could then turn into selling a single or an album. This then helps the overall purpose to generate money for the record company.

When creating a music video; the artist like to set a type of mood in the music video that will connote different situations. The more powerful experience the audience has watching a memorable music video means they are most likely to remember the song and what It associates with. An example is one of Britney Spears song and video-"Baby one more time". This video features a provocative 16 years old girl flirting with an adult; it also appears as empowering.

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Britney Spears - ...Baby One More Time (Official Video)