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In general respondents rated graduates more highly than school and college leavers in most skill areas. But, they also expected more from graduates in most skill areas at the point of hire. • Respondents reported that they were most concerned that graduates lack: coding and programming skills (25%), career management skills (24%), the ability to manage up (20%), negotiating and influencing skills (20%), job specific technical skills (16%), data handling and analysis (13%), self-awareness (13%), emotional intelligence (11%), time management (9%), resilience (8%) and presentation skills (8%). • Respondents reported that they were most concerned that school and college leavers lack the ability to deal with conflict (28%), commercial awareness (28%), career management skills (27%), presentation skills (25%) data handling skills (23%), job specific technical skills (23%), adaptability (21%), self-awareness (20%), emotional intelligence (20%), and coding and programming skills (19%). • There is a fairly high degree of consistency in employers’ ratings of student skills between this year and last year. However, there is a greater concern where the ability to manage work-based relationships and to self-manage are absent, perhaps because these capabilities have become more important in the socially distanced Covid workplace. • Respondents report that work experience is a better predictor of a candidate’s skill than a postgraduate degree.

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Some sort of reflective blog - make connections, review own performance, build writing skills etc

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Some sort of reflective blog - make connections, review own performance, build writing skills etc

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And understand the impact of different forms of communication.

The legal bit is also important. Many students struggle with this in Social Media module

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Interestingly, the focus these days is less SEO and more SEM (search engine *marketing*)

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Insufficiently curious

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For all year 2 students. If they wish to work on their own company [suitably vetted] they can . Work in small groups. Individual/ paired/ three student programme assessment replacing some individual module assessments

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Could we ever do any kind of in person assessments, Viva/PDR style - which is more reflective of workplace practices? Use of academic tutor meetings???

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I think there are also some more generic fundamental skills people need that can be applied across all platforms.

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Person Specification

Essential:

·       Degree or equivalent working experience

·       Experience of creating content and growing a social audience

·       Open to and be able to develop new and creative ideas

·       Ability to analyse and present content and social performance

·       Excellent communication and writing skills

·       Ability to put the customer at the heart of all we do

·       Proactive and ability to make a difference

·       Positive attitude with high level of motivation, initiative and creativity

·       Flexibility in terms of role, supporting the wider business

Desirable:

·       Awareness of how content impacts SEO

·       Working experience of Google Analytics

·       Experience of working in the cosmeceuticals industry

·       Retail experience (ideally in Health and Beauty)

·       Understand the cosmeceutical industry and buying motivators

·       Passionate about the world of cosmeceuticals and keeping abreast of changes within the industry

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Agree -- Communication is everything. Surely this is the heart of what marketing is?

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Not only essays and powerpoint slides

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More numeracy and writing skills built into modules and with training built into 100/200/300

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More numeracy and writing skills built into modules and with training built into 100/200/300

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Ability to write in different styles eg for a blog post v company website

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Writing for different types of platforms

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What skills fit which types of careers

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Should our main analysis platform be SPSS or what...?

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No visibility of where grads go!

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Understanding of where they are and where they should be!  Encourage pro-activity

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Media Agencies = DATA analytics and forecasts

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Use of alumni to bring key skills to life

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Use of alumni to bring key skills to life

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ESP digital literacy!

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No data whatsoever on who is looking for internship/grad job/PG study and when they get what - so no way of doing a gap analysis of what is needed in summer term

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If they do something eg excel externally but we have it as an assessment point in a programme objective - would that fit marpl

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If they do something eg excel externally but we have it as an assessment point in a programme objective - would that fit marpl

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Digital
Diversity
Ethics

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Is there more focus on technical skills - excel etc? We probably need to review all 100/200/300 content and not just Marketing Me and link this to micro credentials - look at what can be offered through the Uni

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Is there more focus on technical skills - excel etc? We probably need to review all 100/200/300 content and not just Marketing Me and link this to micro credentials - look at what can be offered through the Uni

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Students who don't read moodle posts, will miss out.

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Identify exactly what employers are looking for from skills sets - show this to students to demonstrate the value of what we ask them to do

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Identify exactly what employers are looking for from skills sets - show this to students to demonstrate the value of what we ask them to do

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Do we need to be careful not to over-emphasise assessment centres? After all, there are only so many of these jobs to go round, and they're not the be-all and end-all ...

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Possibly the place to incorporate micro credentials?

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Possibly the place to incorporate micro credentials?

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Employers don't make the distinction that we do between academic and employability skills - perhaps we need to reframe what we do?

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Employers don't make the distinction that we do between academic and employability skills - perhaps we need to reframe what we do?

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Focus on skills to get students onto assessment centres and then how they get through them

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Focus on skills to get students onto assessment centres and then how they get through them

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Improving number of students onto grad schemes would be a good win.  In which case 2nd year summer term would be the big focus