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Our main theme is joyful and delightful.

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Our mission is to lead homemade ice cream, Aiskrim Malaysia into a bigger market and to be recognized as one of top desserts choice among Malaysians.

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Cutie Cream is fully operated in Bintulu, Sarawak since June 2020 until today. The business was physically managed by our group’s leader, Norfaezaton Aina with the help of her mother to prepare all the ice cream stocks. Aina generally take orders, prepare and delivery the ice cream. Other group members; Ting, Fatin and Syaraff help to manage this small online business virtually in term of marketing and financial management.

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Cutie Cream Bintulu sells unique homemade local ice cream, Aiskrim Malaysia with various flavors and at lower price. For our company we expect that it will be affordable for all types of customer’s background.
We focus on middle aged women such as housewives and teenagers as our target market. Those people we see will get attracted by our ice-cream. Other than that, our target also to those who loves sweet-tasting food especially ice-cream.

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We make our ice cream different from other company as well as much presentable for the market. Customer’s feedback seems to be pleased by our ice cream product as we offer new flavors compared to the common Aiskrim Malaysia found in the market. We managed to create a new market for Aiskrim Malaysia.

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FINANCIAL CONSIDERATIONS & GROWTH POTENTIAL

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FINANCIAL CONSIDERATIONS & GROWTH POTENTIAL

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Personal investors are the main contributions of this business start-up cost. Aina has started this business with budget of ±RM200 only. Up until today, our profits have taken a big toll (RM3000++) as a small online business that only sells ice cream. Thus, we can see there is a big potential for this homemade ice cream business to grow into a wider market. The growth potential is high as long as we are willing to increase the productivity.

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Link to Facebook:
https://www.facebook.com/cutiecream.bintulu

Link to Instagram:
https://www.instagram.com/cutiecream.bintulu/

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Customers may proceed with their order by contacting us through Whatsapp Business Account. We do provide our catalogue as well!

Link:
https://wa.me/+60142066532?text=hello%20i%20want%20icecream

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Group 8: Business Bears

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Norfaezaton Aina Binti Abdullah Ramli (70804)

Leader of group and also Founder of Cutie Cream Bintulu.

Operational Manager; handle all the production, packaging and delivering process.

Ting Seng Shiong (71827)

Responsible of managing & analyzing Social Media engagement.

Financial advisor for the business, always monitor weekly orders to maintain a good sales performance.

Fateen ezzani (72228)

Marketing Supervisor, job scope: social media content planning and creator (help to edit posting media).

Muhammad Syaraff bin Samsudin (72443)

Marketing assistant. responsible in creating an effective copy writing for social media content.

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These are the transaction records of our payment to suppliers.

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Most of our customers paid cash on delivery, or cash during pick up. These are a few payment receipts done through online banking.

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We use Norfaezaton Aina's Bank Islam account as our offical online payment platform. All transactions occured in this account is for business purpose only.

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Norfaezaton Aina Binti Abdullah Ramli

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Fateen Ezzani

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Muhammad Syaraff bin Samsudin

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Ting Seng Shiong

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As we are still in MCO, we want to promote our ice cream Malaysia because it can be a natural mood booster. Some of us maybe are having a difficulty in life and some people are maybe stress over assignments, we want people to release their tension by enjoying our ice cream because ice cream is a happiness condensed.

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This post is to trigger audience's attention on our upcoming special offer. During festive seasons, ice cream demand seems to be higher than usual. With this teaser, we are able to gain more recognition and engagement from followers.

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The purpose of this post is to make our customers creative. With ice cream Malaysia, we can make a simple milkshake just by adding some other ingredients and blend it together! Besides, we can also save our money by making it at home.

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Whatsapp Business account usually used as our announcement to customers platform. We found that customers are actively watch all our Whatsapp status for current updates. Hence, we consistently update stocks availability and delivery status on Whatsapp.

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Number of followers: 443

Number of page likes: 125

Number of post: 50

Number of post likes: 84

Number of comments: 1

Number of shares: 78

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Number of followers increase from 328 (1 March 2021) to 443 (22 June 2021).

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Interaction with customers through Whatsapp

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Interaction with customers through Whatsapp

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Customers usually take orders from Monday to Thursday and provide us their feedback through Whatsapp. Below are the customer feedbacks:

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Interaction with customers through Facebook

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Interaction with customers through Facebook

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Customer also can take orders through Facebook Messenger.

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Customer react to our facebook stories

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Our business company started from 2020 since the first Movement Control Order (MCO). Cutie Cream Bintulu is our company’s name located at Bintulu, Sarawak. We sell ice-cream Malaysia as our product and Aina Ramli as the owner of this company. We collect order from Monday to Thursday then delivery on Friday.

Our ice-cream is home made ice-cream with variety of flavor such as strawberry, chocolate and more. Every delivery has done by the owner and for now we do not have any agent at other places. For the marketing, we use Instagram and Facebook as our main social media to promote our product. Customer can make order by contact us via WhatsApp.

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We have three main suppliers:
1. Emiwon Cake Ingredients Sdn. Bhd
Supplies fresh fruit fillings for our fruity flavour ice cream and also vanilla essence. We usually buy in bulk from this shop.

2. Local Supermarket in Bintulu
We obtain our raw ingredients such as milk, flour and sugar from nearest local market with the cheapest price we can get.

3. P&P Sdn. Bhd (Packaging Company)
Supplies ice cream bag and plastic bags. We manage to obtain special price (with discount) by having a member card here.

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Our Product
Cutie Cream Bintulu mainly focused on selling Aiskrim Malaysia, a homemade local ice cream with various flavours such as Kiwi, Strawberry, Asam Boi, Chocolate, OreoMint and jagung. All our icecream has unique taste and appearance.

Our Target Market
Housewives are our target market since they buy a lot of ice cream for their families. Due to their mother nature to give food and sweets to their home, we discovered that middle-aged women are more likely to be our potential clients. Most of them are stay at home mothers, that is why our delivery service is currently on high demand.

Product Value
We differentiate our ice cream from those of other sellers by making it more appealing to the market. Customers appear to be happy with our ice cream product since we provide unique tastes in comparison to the commonly available Aiskrim Malaysia. We were successful in establishing a new market for Aiskrim Malaysia.

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Menu catalogue from our Whatsapp Business account:

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Price List: