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charity Survivor of Torture branding

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Templo rebrands charity Survivor of Torture with help from asylum seekers and students

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London-based studio Templo has created the identity for new charity Survivor of Torture inspired by asylum seekers' journeys to the safety in the UK. The creative work was co-designed with torture survivors themselves, who traced out their migration route over world maps to create a series of curved lines used throughout the identity.

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human rights organisation's branding

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Pentagram partner Harry Pearce has created a new identity for human-rights charity Witness to show the strength of the global network of people documenting human rights issues.

Formed by musician Peter Gabriel in 1992 following the brutal attack on Rodney King by Los Angeles Police, Witness initially gave out cameras to people in 60 countries in order for them to document and platform human-rights issues where they lived. Today it trains human-rights defenders in how to use video in their work in a safe, effective and ethical way. The charity also conducts research into how new technology can affect human rights, including deepfakes and cyber abuse.

The concept behind the new identity is to highlight Witness' mission to "make the truth visible" and to update it for a time when everyone has a smartphone in their pocket. The typographic logo is constructed from Akzidenz Grotesk Medium and sits alongside the tagline of "See It, Film It, Change It". In the redesign, the wordmark and this phrase have been brought closer together, giving the relationship "a more dynamic construct," Pearce says. He also developed a new "optimistic" colour palette to complement the charity's recognisable orange.

New campaign visuals feature powerful reportage photography from all over the world including tight crops of eyes, which have been created with a halftone dot effect. "The constant changing eyes are really the central part of the new identity," Pearce tells It's Nice That. "It's where the whole energy of Witness resides, in people, in seeing, and in the courage it takes to film and share the stories, often in the most dangerous of situations.

"The halftone dot is a simple graphic technique that evens out the quality of the worldwide photography, and simultaneously gives a bold graphic energy to the identity," he continues.

Pearce has worked with Witness since 1993 and sits on the Advisory Board of the organisation in a pro-bono capacity. "We have all been working together for a long time, so it's very different to working with a new client," says Pearce. "Witness is an extension of our studio and the design team. It's very personal and deeply felt."

The new identity launches today (10 December) to coincide with World Human Rights Day.

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Pentagram rebrands human rights organisation Witness to highlight people power

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Pentagram partner Harry Pearce has created a new identity for human-rights charity Witness to show the strength of the global network of people documenting human rights issues. Formed by musician Peter Gabriel in 1992 following the brutal attack on Rodney King by Los Angeles Police, Witness initially gave out cameras to people in 60 countries in order for them to document and platform human-rights issues where they lived.

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think food bank campaign

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Think Food Bank is a personal project by designers Maisie Benson and Holly Kielty that sets out to support food banks this winter, straight from the supermarket shelves. The duo has created a set of illustrated stickers with an array of icons inspiring shoppers to buy twice in order to donate to food banks, and adapted in colour scheme to blend with each supermarket's own branding.

In a tweet, Benson, a senior designer at B&B Studio, says she collaborated with Holly Kielty, creative strategy director at Design Bridge, to support food banks that are "already under huge strain". She also cites statistics from charity The Trussell Trust that predicts a 61% increase in demand over the winter, meaning "now's the time for us to act" she states.

The stickers boast catchy slogans related to the food items they depict; for example a heart shaped jam on toast emblazoned with "spread the love," a bowl of rice saying "be nice, buy rice twice" and the piece de resistance "don't forgetti, donate spaghetti". There's also more general calls to action such as "buy one bank one" on a hand gesturing a peace sign, and a lightbulb where the tungsten coil takes the form of a group of people, stating simply "think food bank".

Benson continues that the set of stickers was created "to remind shoppers at shelf to pop extra items in their basket for food banks" and that the campaign is, importantly, guerrilla style and not officially in conjunction with any stores, but aims to "get supermarkets to take action. This benefits supermarkets from extra sales, and more importantly, adds much needed donations to food banks". The duo are also enlisting help from individuals; to offer support, just contact the designers and cover the cost of postage and they will send the stickers to you, so you can get sticking. She adds that "if stickering isn't for you, you can help our cause by donating to the Trussell Trust ".

The project joins a host of recent campaigns to aid widespread and worsening food poverty in Britain as a result of the pandemic. One of the best known is being led by footballer and activist Marcus Rashford, who has been petitioning the government to demand the expansion of the free school meals program into school holidays, and leading a campaign supported by local charities and businesses to pledge free meals for children in food poverty around the UK.

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Think Food Bank campaign takes on food poverty with guerrilla stickers

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Led by designers Maisie Benson and Holly Kielty, the illustrated stickers that blend with each supermarket's branding urge shoppers to buy extra items to donate to food banks ahead of a difficult winter.

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charity's campaign

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Creative agency Aesop has created a campaign for charity Unseen, which works to end modern slavery and people trafficking. Inspired by Instagram poetry, the typographic-led identity can be seen on billboards and across a wide-scale social media campaign coinciding with Anti-Slavery Day tomorrow (18 October).

Bristol-based charity Unseen has run an anonymous hotline since 2016 that helps identify victims and assists them in finding safety, but the service is due to close at the end of November due to government cuts. The aim of the campaign is to raise awareness of the hotline's important work and to secure further funds. "It's estimated that there are tens of thousands of victims in the UK alone, of which a quarter are believed to be UK nationals," Aesop designer Kira Vosper tells It's Nice That. "We found this insight crazy as you wouldn't expect it to happen in the UK."

Aesop creative director Jonty Harbinson explains that in the case of modern slavery in the UK, victims are often hiding in plain sight. "There are people desperate for help right in front of our eyes, in nail bars, car washes and even restaurants," he says. "We don't do anything, because we don't know what we're looking for. It hammered home the sad truth that a face without a story is invisible."

For the campaign, Aesop wanted to bring some of those hidden narratives to light. Called #UnseenStories, it features lines of romantic poetry where choice words have been struck through to shift the meaning into sinister, threatening or outright violent messages. Some of the poems from the campaign are based on lies told to trafficking victims to highlight how criminals prey on potential victims, while others corrupt hackneyed sentiments, for example phrases like "I lost myself to the nightlife and bright lights in London" become "I lost my life in London".

"A common theme that spans most of the survivor stories, is the promise vs the reality," says Harbinson. "The obvious parallels between these empty romantic promises and Insta-style, 'Lana-Del-Rey-esque' toxic-love poetry felt like a natural creative starting point. These stanzas steeped in equal measures of romance and tragedy shaped our stories into the short form of poetry they have become."

The campaign cleverly uses lenticular printing, which reveals the crossed out words depending on the angle of the viewer. Vosper says, "This ended up being the perfect medium to illustrate the double narrative of the poems. As you pass each lenticular, the poem fades and builds, fluxing between a state of promise and reality."

Aesop picked Dalton Maag's Aktiv Grotesk because of its functional, "editorial" aesthetic, and opted for a bright, zingy green (Pantone 802) to contrast the black and white text. Aesop made the decision to solely use typography, rather than illustrations or photography, to make sure that each of the scenarios were relatable to anyone. "The seemingly impersonal nature of black and white typography is what ultimately becomes its most personal quality," says Harbinson. "Even if just for a second, you can put yourself in the place of that person. Without the distraction of imagery, the unsettling message is unavoidable."

Tomorrow Unseen will launch its social campaign to raise awareness of its work and the threats to its services, to coincide with Anti-Slavery Day, and for the launch it is asking Instagram users to change their social profiles to Pantone 802, which can be found in a tile of Unseen's Instagram page.

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Aesop's campaign for anti-trafficking charity Unseen makes "Insta-poetry" sinister

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Creative agency Aesop has created a campaign for charity Unseen, which works to end modern slavery and people trafficking. Inspired by Instagram poetry, the typographic-led identity can be seen on billboards and across a wide-scale social media campaign coinciding with Anti-Slavery Day tomorrow (18 October).

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The great thing about graphic design trends is that each year arrives with the opportunity for a reset. And given the challenging shape of 2020, the design trends of 2021 may offer us the biggest breath of fresh air yet.

While past trends were driven by the promise of a new decade, borrowing from sci-fi and futuristic tech, 2021's graphic design trends are putting people first. We sampled opinions from our global community of graphic designers, and their predictions-ranging from classic symbolism to nature elements to analogue painting-signal trends that are grounded in the here and now.

Graphic design is all about transforming the plain into something special. So let's take a look at how the designers of 2021 are influencing the trajectory of this decade.

11 graphic design trends that will be huge in 2021:

1. Abstract psychedelia
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Psychedelia has its roots in the music and art scene of the 60s. It is associated with hallucinogens and creative experimentation under the backdrop of social upheaval: in short, the opening of one's mind. In contrast from then to now, it seems to fit the times: the chaotic imagery of psychedelia fostering freedom, the sense that designers are no longer bound by traditional constraints.

In 2021, graphic designers will be reviving psychedelia through excessive color and intensely intricate abstractions that would make M.C. Escher himself dizzy. These are designs that take on a life of their own, both in their explosive arrangements and in their complexity-to the extent that no two viewings feel quite the same.

While distorted shapes and confused imagery might be the point, symmetry can make even the most complicated of these compositions feel stable. It's as if this new psychedelia suggests there are ways to stay grounded even in the most nonsense of circumstances.

2. Symbol revival
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In design, the little things matter. Colored bars on a waving banner can unify a nation, and a shape as simple as a red octagon can save lives at a busy intersection.

Historically, symbols like these have been about universality. Whether this comes in the form of conveying warnings or identifying a cause under shared iconography, the power of classic symbols lies in their ability to transcend language. Designers are leveraging this power in 2021 to create aspirational icons of resilience, growth and empowerment.

They do so by creatively incorporating recognizable symbols of power, such as goddesses, the stars and stoic lions. We're also seeing designers modernize classic visual motifs, such as Eliza Osmo's medieval crest or svart ink's stained glass framing. Through classic symbols, designers are shaping the talismans we'll need to ward away despair in the coming year.

3. Retro futurism
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Retro futurism, the sci-fi dreams of a bygone era, is appealing for the spectacular ways in which the past got it wrong. By now, we were expected to have flying cars, ray guns and robot maids. Instead, we have Roombas.

But through the ages, retro futurism as a visual style has prevailed due to its bold imagination with a surprisingly optimistic outlook-at least more so than our current visions of doom in shows like Black Mirror. The retro futurists believed in human progress, to the extent that even scary green martians in flying saucers would be no match for our scientific ingenuity.

Stylistically, this optimism finds its expression through an emphasis on bright colors, computer-inspired typography, and curves-from fishbowl space helmets to arches and domes. Rather than returning us to an idealized past, 2021's retro futurism promises to transport us back to the good old days of the days yet to come.

4. Seamless surrealism
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'Surrealism' is one of those artistic terms people tend to associate with the inscrutable-imagery that is nonsensical by design. But what people often forget is that it contains the word 'realism.' The real is intertwined with the surreal, and in no year was that more deeply felt than in 2020, when the pandemics of bad fiction became our way of life.

Graphic designers are expressing this anxiety through surrealist collages, where images that would be normal separately become strange when combined. An apple-headed man can be ordinary from the neck down and a backyard swimming pool can contain an entire mountain range.

The illusion is seamless, making it difficult to separate one image from another. The effect is to greet the strange with nonchalance, to accept impossible combinations as one. As a high concept approach, we expect to see this trend more frequently on image-focused media such as posters, album art, and book covers.

5. Authentic representation
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The Black Lives Matter movement represents an unprecedented watershed moment of global protest. We remain hopeful that it is only the beginning of a reexamination of systemic prejudice and that its impact will continue to ripple through every industry in 2021, including graphic design.

We have already seen designers make efforts to ditch models in favor of authentic and diverse people in illustration and stock photography. We imagine that this will go even further in 2021, beyond mere inclusivity to celebration. We saw designers of color uplifted in the immediacy of the BLM protests, and the result was portraiture of black men and women in powerful and inspiring settings and poses.

If there is one thing design should avoid, it is sameness. Highlighting various cultures, skin tones, ages and identities represents an exciting opportunity to make designs that, like authentic people, are truly one of a kind.

6. Irreverent characters
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Good design can tell a story. Great design makes that story unforgettable. For 2021, many graphic designers are looking to ditch abstract visuals in favor of quirky characters. And the more personality these characters embody, the more memorable they become.

Concept illustration lies at the heart of this trend-providing not only character poses but personality in the form of a hand-drawn approach. It's why these styles can range from detailed cross-hatching to the simplified shapes, lines, and colors of modern cartoons. The concepts themselves-suit-wearing animals and anthropomorphic sushi-signal the much-anticipated return of humor and weirdness in the months to come.

7. Comics and pop art
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Like an arch nemesis, the design styles of the past never truly die. And this year, graphic designers are resurrecting the grainy colors, the heavy inking and the action lines of vintage comics.

Born of an era of primitive printing technology, comics often used halftones, or simplified dot shading, to represent color. Nowadays, this approach can breathe new life into modern minimalist trends such as flat design through grainy texture and depth. Similarly, web designers can break the grid with slanting panels and skewed shapes to create the sense of drama and motion.

Though spandex-clad superheroes are not essential to this trend, the designers of 2021 are turning to the texture and illustrative techniques of their graphic novels to rescue modern design. Except for comic sans. Nothing will rescue that.

8. Fine art infusion
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There has always been a separation between fine art and design, but 2021 is less concerned with traditional borders. As a result, we are predicting painterly techniques such as acrylic brushstrokes and abstract expressionism will make their way onto shelves and screens across the world.

Painting infuses designs with surface variation and depth, making them look real enough to touch. For that reason, this trend pairs well with physical products. Specifically, since fine art is associated with culture and class, it is useful for products that wish to convey an old world elegance-like wine labels and cosmetic packaging.

Painting also results in darker tones than those created in computers, and this gives designs an air of solemnity. Though this might not sound cheery, designs like these naturally invite the viewer to take a moment and reflect.

9. Elements of nature
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There's no avoiding it: many people spent much of this year cooped up inside. That would go double for designers who might have experienced their work-from-home freelance lifestyle begin to resemble solitary confinement. It may be no surprise then that the outside world will be making its way inside 2021's graphic designs.

- Megan Dell, Director of Design at 99designs

Whether this trend manifests in the form of leafy patterns, earth-tone color schemes or illustrations of breathtaking vistas, graphic design is going green. The best part about this trend is we are seeing it reach beyond environmentally-oriented products.

The effect of nature imagery is to impart serenity, renewal and growth-all of which we'll be breathlessly anticipating in 2021.

10. Blur and grain
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Gradients and color transitions have been a popular trend for a few years now. In 2021, many designers will be looking to veer off on a new tangent: into even more blurry and blended backgrounds. Add in a grain filter, and these designs manage to walk the line between feeling transitory and real-to-the-touch.

- Claire Taylor, Senior Product Designer at 99designs

The benefit of this trend is that it allows foreground elements such as bold typography or evocative imagery to pop against a near indiscernible background. It also thrives in gloomier contexts as opposed to the cheery gradients of yesteryear. There is an inherent grunge and grime to grainy textures, and a blurred image can evoke shadows and the unseen. This trend is a mood, and we expect to see it more and more as the tool of choice for designs with a dark side.

11. Socially conscious design
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As the dawn of a new decade, it seems fitting that 2020 was the year the world understood how much it needed to change. From healthcare to environmentalism to Black Lives Matter to pandemic preparedness, 2020 laid bare the many challenges to come. The good news is that this conflict might just be a turning point, provided everyone does their part.

With this in mind, designers from all over the world are stepping up to the plate to contribute their talents for the betterment of their community. We've seen this in the rise in creative hand-lettering that delivers messages of unity, responsibility and advice. It comes in the form of protest art. It comes in illustrations that personalize mask-wearing. Whether through charity work or personal design projects, 2021 is shaping up to be a pivotal year in which design gets involved.

- Tristan Le Breton, Creative Director at 99designs

Ready for the biggest 2021 graphic design trends?
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As the start of a decade, this past year may have proved to be a disappointment. But the graphic designers of 2021 are determined to turn it around in their own way. Out of tragedy, they are giving us irreverent characters. Out of self-isolation, they are giving us nature. And out of confusion, they are giving us our symbols of speech. Each year of graphic design trends will always bring change, and it is the designers who will determine whether that is for better or worse.

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11 Inspiring Graphic Design Trends for 2021

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The great thing about graphic design trends is that each year arrives with the opportunity for a reset. And given the challenging shape of 2020, the design trends of 2021 may offer us the biggest breath of fresh air yet.

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We are very excited to kickstart the new year with our 2021 Design Trends Predictions. We will cover Graphic Design, Illustration, Animation trends!

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FEAST With Us started in 2015, as a weekly community meal at a hostel for homeless people, using food that would otherwise be thrown away.

Our mission is to provide regular access to nutritious meals, plus food education and cooking skills, to people experiencing food poverty.

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FEAST With Us started in 2015, as a weekly community meal at a hostel for homeless people, using food that would otherwise be thrown away. Our mission is to provide regular access to nutritious meals, plus food education and cooking skills, to people experiencing food poverty.

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Access to good quality food for all is possible, and essential for a thriving society.

What we do

Feeding Britain is an award-winning charity with a vision of a UK where no one goes hungry. We support a national network of 60 regional anti-hunger partnerships comprising more than 600 local organisations - ranging from community centres and schools, to local authorities and social enterprises.

By piloting innovative and effective new projects, and showing how food insecurity can be prevented, we are designing a road map for eliminating hunger from the communities we serve. By sharing this knowledge with others, and using it to work for systemic changes at a national level, we will ensure hunger becomes a thing of the past.
Find out more
Latest appeals

Learn more

Our president

I am proud to be the President of Feeding Britain. The work that is being done to support people at very real risk of hunger, and to find ways to tackle the root causes of hunger, is critical and the successes to date are encouraging.

Justin Welby, Archbishop of Canterbury

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What we do Feeding Britain is an award-winning charity with a vision of a UK where no one goes hungry. We support a national network of 60 regional anti-hunger partnerships comprising more than 600 local organisations - ranging from community centres and schools, to local authorities and social enterprises.