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"Boys can be boys" is a statement that actually harms the ad. Play fighting as a kid is something normal and doesnt contribute to toxic masculinity

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I like the ad. Toxic masculinity is still a current thing today. its sending the message that it is up to us to inspire and teach the next generation. i don't necessarily thinks it generalizing all men. i think its addressing the effects that toxic masculinity can have. i dont think its saying that all men are bad, i think its saying that in the past or maybe even now people have let toxic masculinity go, or the fact that it really hasnt started to be addressed until now

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I think it is good, but I don't think the message should come from a shaving company.

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I see that they are promoting movements like me too as well as showing

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I don"t think that this add is as controversial as it appears because it shows how toxic masculinity was a issue in past years. 

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I don"t think that this add is as controversial as it appears because it shows how toxic masculinity was a issue in past years. 

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In my opinion, this ad is ineffective since it stereotyped all male which could cause the future kids to be weak and coward. Also, this ad could lead to a gender inequality as it perfectize the society's impression on woman, which leads a general opinion having women superior to male.

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it tries to tie together current issues and shaving

ironically their ads are typically trying to appeal to the male fantasy

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While I definitely agree with the ideas presented in the ad, I'm on the fence about Gillette making this ad. It give off a bit of the sense that the company is trying to co-opt a serious issue in order to sell more products.

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This ad is standing up for the people who have been "attacked" by men. It is definitely touching on "men toxicity", and I feel that it is not fair to represent the entire male population

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It's a great message, but it comes from the wrong place.

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It's a great message, but it comes from the wrong place.

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I think the message is great, and really important. But this is Gillette, a stereotypically masculine company whose advertisements in the past directly contradict their current message.

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It doesn't say anything bad in the add. I feel that it is just trying to say people should do the right thing no matter what.

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It doesn't say anything bad in the add. I feel that it is just trying to say people should do the right thing no matter what.

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This add should be removed

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This ad conveys the message that men are predisposed to being violent and aggressive which is often excused by the following sentence: "Boys will be boys". However, in my opinion, this is unfair and is a generalization that should not have been made by anyone, especially not Gilette.

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I find that the ad has nothing truly controversial as it is a message we can all get behind. However, it gives the idea that it is always the man's fault. In many situations, allegations are false, and blame does fall upon the women in some cases.

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There is nothing wrong with addressing issues like bullying, sexual harassment, but there are 2 issues that I can find in this add.
1. It's quite extreme. Saying that boys can't wrestle with each other is unrealistic.
2. This is simply a political move. With the #MeToo movement and a lot of political pressure on this issue, which is a real issue, but

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WHAT DOES THIS HAVE TO DO WITH SHAVING RAZORS

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It conveys a good message, but it extremely over-generalizes a whole gender and the ad is profiting off a political movement. Furthermore, I find that sometimes when boys fight thet's just the way they

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In my opinion while this advertisement effectively discusses toxic masculinity, I believe that advertisements should not be discussing political or controversial topics. 

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In my opinion while this advertisement effectively discusses toxic masculinity, I believe that advertisements should not be discussing political or controversial topics. 

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I like the ad. Toxic masculinity is real and it is up to us to make sure the next generation of men (and women) are better people.

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Does this ad reveal "toxic masculinity" in our society? Should this ad be considered offensive?

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I'm really sick of this because I just want to shave or buy nikes or drink pepsi or whatever without political stuff attached

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I think it's an important message but it has lots of stereotypes

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I think it's an important message but it has lots of stereotypes

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I personally think that the ad is more centered around stereotypes regarding men than "toxic masculinity". It deals with issues such as bullying. However it is still evident that Gilette is trying to take a political stance. I personally am against the fact Gilette is taking a stance.

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This ad shows many stereotypes that may not be relevant or as relevant today; men bbqing or bullies chasing boys down the street, just to sell shaving cream and razors is a bit extreme. Also, the fact that they need to spark controversy in the media just to get attention is a bit crazy.

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I think that the ad is very controversial. It portrays men as unempathetic beings who just say "Boys with be boys". With all these dads and their barbeques

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Sending a message by creating a general stereotype is way too much

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Good that Gillette, a company that literally defines what masculinity is with their ads, is changing their image & the image of what masculinity & stop fueling toxic masculinity itself.
Bad, because they are definitely trying to profit off of the MeToo movement for the sake of selling a product. Also, the message they are saying is generalizing both masculinity & toxic masculinity together. Two kids play fighting isn't the same as sexual harassment, so why is it in the same ad.