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In China the equivalent of Valentine’s Day is the “Qixi Festival,” which means “The Night of Seven,” and is celebrated usually in early August, on the seventh day of the seventh lunar month. This tradition recalls an old ancestral story that has been passed from generation to generation for centuries.

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In Japan the celebration of Saint Valentine’s gets as sweet as a chocolate! Girls give the traditional “Giri Choco”, (chocolates with no romantic association but obligatory to give on that day) they're only given to their male friends, colleagues or even bosses. If they want to show another kind of “affection” they will include a handmade gift plus the “Honmei Choco”.  But wait.  Males don't get off the hook so easy!  A month later on March 14th, boys have to return the gift with chocolates and more…this day is called “White Day”.

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In many respects, South Korea has undergone a high degree of westernization in recent years and it's evident on Valentine's Day when many young couples celebrate their love just as their counterparts do in the U.S., Canada and Great Britain. But like the Japanese, the Koreans also commemorate the “White day”.  After women give gifts of flowers, candies and chocolates to men on Valentine's Day, the fellows return the favor to their ladies on March 14th.

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One day isn't enough to celebrate Valentine's in Argentina, land of Tango.  Argentinians take a week to celebrate the occasion.  In addition to February 14th they set aside seven days in July for “sweetness week.”  From the 13th to the 20th, lovers and friends will exchange candies and kisses. This week typically ends with “Friendship Day”.

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The celebration for Valentine’s Day in Germany is popular among the locals, but is not especially commercial as in other parts of the world. Lovers will exchange not only chocolates, flowers, and heart shaped gifts, but a special something else for this celebration: a pig! The pig represents luck and lust, and can be given in picture form, as a miniature statue, in chocolate or however one sees fit.

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Of course in Italy, the "Day of Love" is celebrated in classic style with a spring Festival! On Valentine’s day couples get together to enjoy music, poetry and exchange gifts like the “baci perugina,” a box of small hazelnut-filled chocolate "kisses" (baci means "kiss" in Italian).

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Chile is known as “the land of poets”, and it is true that Chileans are really romantic too. The “Dia de San Valentin” is awaited greatly by lovers. Chileans love to celebrate and Valentine’s Day is a special day for couples, who celebrate with true excitement.

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If you are looking for a huge party, Brazil's Carnival is often running during all of February or March each year, coinciding with Valentine's Day.  The local equivalent to Valentine’s Day is “Dia dos enamorados” or “Lovers day” and is on June 12th.  Brazilians love to exchange chocolates, flowers, cards etc… but in addition, musical performances are on throughout cities and towns, bringing together couples and families from all elements of society.

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If flowers are romantic, then Taiwan, which is world famous for its flowers, boasts the most romantic celebration in the world! And they celebrate it twice a year: February 14th and also on July 7th. Here the men are expected to give bouquets of flowers to their beloved one.

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Paris, “The city of love” is basically the world capital of Valentine's Day couples from around the globe come here for the special day. On Valentine's Day, people in France exchange letters and cards, a world-wide tradition that claims its origins in France!  History says that the Duke of Orleans, Charles, wrote the first Valentine’s card, because he signed his poem as “Your Valentine”.