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Advertising and Digital Marketing Communications with Language, BA Hons(Greenwich university)

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Advertising and Digital Marketing Communications with Language, BA Hons(Greenwich university)

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Advertising and Digital Marketing Communications with Language, BA Hons

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Advertising and Digital Marketing Communications with Language, BA Hons

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Advertising & Digital Marketing Communications with Language

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Our advertising and digital marketing communications degree provides career-focused marketing skills plus knowledge of French, Italian, Mandarin or Spanish.

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Marketing Management, BA Hons(Greenwich university) 

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Marketing Management, BA Hons(Greenwich university) 

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https://www.gre.ac.uk/ug/business-school/nnr0

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advertising; public relations and marketing

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digital marketing diploma digital marketing qualifications uk

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Advertising & Digital Marketing Communications BA | Universi

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Study our advertising and digital marketing communications degree to identify trends and create attention-grabbing campaigns. Learn more.

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Ravensbourne University
-3 years course

Course summary
investigates how contemporary Advertising and Branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns.
Careers:

Digital design

Brand strategy

Brand design

Creative direction

Copywriting

Web design

Social media content creation and management

Experience design

Digital product and app design

Interaction design

Content production

Planning

Account handling for advertising

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UAL
-3 years course
-£9,250 per year for full-time
About this course

You will develop innovative thinking, creativity and enterprise skills and an understanding of the theoretical and practical aspects of every level of the advertising industry.

Graduates enjoy excellent employability across the communications industry ranging from jobs in creative departments through to research and planning.

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This year introduces you to the psychological and consumer behavioural aspects that underpin advertising communications, how they relate back to practice and give you the technological tools to future proof. Year two is an important step to enabling you to formulate ideas for your dissertation in the third year.

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Media, Communications and Sociology BSc (Hons)

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Media, Communications and Sociology BSc (Hons)

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City University of London
-3 years course
-£9,250 for each yera - The fee for your first year of study will be £15,090
Course summary
In this course we will familiarise you with the major theoretical perspectives in Sociology and specific current issues and debates. The media studies part of the degree provides an invaluable understanding of the expanding role of the media in contemporary society.

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Find the right course for you at City, University of London: undergraduate and postgraduate degrees, foundation degrees, evening and weekend courses, professional development and work-based learning.

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Solent University
- you will need 112 UCAS points
-the course will last 3 years
-UK and EU full-time fees: £9,250 per year
UK and EU placement year fees: £1,385

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Please include:
-Duration of the course
-Fees
-Name of University
-Course summary
-Entry Requirements
and the link of the website

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Contemporary Media Practice BA Honours -Part of Television, Film and Moving Image and Photography 

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Contemporary Media Practice BA Honours -Part of Television, Film and Moving Image and Photography 

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University of Westminster
-3 years course
-UK/EU Fees £9,250 *
-Campus Harrow, North-West London
Course summary

This unique course is built on our long tradition of teaching interdisciplinary media practice, working across moving image, photography and interactive media. Our approach combines the creative exploration of art school traditions with academic and professional excellence. We have extensive industry-level facilities and equipment, and to develop your skills and knowledge we use a variety of assessment methods, including practical projects, presentations, written work, research tasks and portfolios.

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Course summary

This unique course is built on our long tradition of teaching interdisciplinary media practice, working across moving image, photography and interactive media. Our approach combines the creative exploration of art school traditions with academic and professional excellence. We have extensive industry-level facilities and equipment, and to develop your skills and knowledge we use a variety of assessment methods, including practical projects, presentations, written work, research tasks and portfolios.

The course sets high standards for professional achievement in specific media industry roles, and prepares you for the challenge of a multi-skilled portfolio career. You will also gain the transferable and cognitive skills necessary for lifelong personal and professional development. Graduates have a high employment rate across the media industries, including broadcast television; commercial photography and photojournalism; curating and film programming; film direction, production, editing and visual effects; fine art practice; and new media. Our graduates include Anand Tucker (director/producer), Aaqil Ahmed (commissioning editor, BBC), Ori Gersht (artist, filmmaker and photographer), Rafi Pitts (director), Martha Fiennes (director and artist), Zed Nelson (photographer) and many others.

This course will enable you to develop your creative media production skills across a range of disciplines, and give you the ability to adapt to the creative opportunities of new media forms and hybrids. It will enhance your ability to participate in contemporary cultural debates, and develop your awareness of the political, ethical and aesthetic implications of your work.

The course is part of the University of Westminster's School of Media, Arts and Design, based at our state-of-the-art Harrow Campus - a cutting-edge creative hub, and one of the leading media, arts and design educational facilities in Europe.

You will be taught through a mix of lectures, group and individual tutorials, and workshops, supporting the development of your skills across media to a level equivalent to single-discipline courses.

Assessment methods include submitted work and research material, crits, seminar presentations, visual essays and online study tasks.

Course structure

The following subjects are indicative of what you will study on this course.

Your first year is concerned with establishing core media production skills, and supporting your transition into higher education with skills in research and analysis of media culture. Alongside technical workshops in all course media (moving image, interactive media and photography) you will develop practical projects around given themes. These projects introduce key skills in conceptual development and encourage your creative abilities. Subjects of study include:

Skills in the core media for Contemporary Media Practice: moving image; photography; digital and interactive media; studios and equipment; editing and post-production; professional working with actors, locations and media content.

Practical projects; creative working and developing ideas; pitching; group and solo working.

Media Explorations: experimental practices, exploring the traditions and futures of the core media.

Introduction to Contemporary Media Theory: the core theory essential to an understanding of contemporary media, culture and arts.

Media Representations: theories and practices of representation in the arts and media.

Credit Level 4

The second year opens out the range of possibilities available to you in both practice and theory. We ask you to develop skills and knowledge of specific media in depth, but also to engage with the frontiers of interdisciplinary media practice. This allows you to begin to develop your distinctive interests through a selection of media, themes and production methods. We also require all students to undertake work experience in the second year. Subjects of study include:

Media Frontiers: practical work that explores and tests the boundaries of current media, choosing from moving image, photographic and interactive media.

Convergent Media: responding to the varieties of convergence in producing and consuming media through a practical project.

Live Projects: work experience, commissions, curating and live events.

Critical Perspectives on Media: advanced approaches to the analysis of media, leading to a focus on a chosen media tradition.

Research and Synthesis: developing your own interests in theory and analysis, leading to defining a subject for your final year dissertation or extended research essay.

With options available that include:

Transmedia Practices - exploring related practices and traditions, such as animation, sound design, software art, and motion graphics.

Scriptwriting for Media: writing for film, television and emerging formats.

Art/Science Collaboration: projects developed with students from disciplines such as Psychology, Biosciences and Computing.

Creative Encounters: working with students from other Media, Arts and Design disciplines.

Credit Level 5

By your third year you are sufficiently experienced and skilled to determine your own themes, and sustain substantial and high-level work over a longer period. Your Final Project and Dissertation are the culmination of your studies; typically our students create short narrative ﬁlms, documentaries, interactive projects, photographs, installations, and many other hybrid forms. This work is then given a public exhibition/screening. Subjects of study include:

Exploration and Pre-Production: you conceive a large scale final year project, and take that through pre-production planning.

Major Project: your culminating practical work on the course.

Dissertation or Extended Research Essay: where you apply theory and critical approaches to a subject of your choice, with rigour and in depth.

Professional Launchpad: professional networking, mentoring, planning a career and preparing to promote yourself.

Credit Level 6

Course Leader

Dr Chris Christodoulou

Senior Lecturer

Chris's PhD thesis, Renegade Hardware: Speed, Technology and Cultural Practice in Drum 'n' Bass, examined the relationship between accelerated culture and the electronic dance music genre of drum 'n' bass. He is also interested in contemporary fan communities based on the collection of obsolete and residual media.

Contemporary Media Practice BA is a specialist course in cross-platform and multi-disciplinary media production.

We can help you:

UK and EU tuition fee: £9,250 (Price per academic year)

International tuition fee: £13,400 (Price per academic year)

Bobbie Notcutt

Contemporary Media Practice BA Honours Level 4

China Tebb

Contemporary Media Practice BA Honours Level 6

Ed Hands

Contemporary Media Practice BA Honours Level 6

Contact the Course Enquiries Team:
[email protected]

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This unique course is built on our long tradition of teaching interdisciplinary media practice, working across moving image, photography and interactive media. Our approach combines the creative exploration of art school traditions with academic and professional excellence.

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Digital Marketing Strategy UAL:
On this course you will learn everything you need to know to be able to create a successful digital marketing campaign. Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to make sure your efforts return your investment (ROI). There will be a focus on creating content and the analytics you can use to measure and present results.
The course combines lecture-based learning with practical exercises and peer feedback to help develop your understanding of digital marketing. There will also be the opportunity to respond to a brief from a real company, and go head to head pitching your ideas.

Topics Covered

Creating clear measurable objectives

Customer profiling

Understanding the UX Design for Websites

Customer experience

Branding

Search Engine Optimisation

How SEO and Social Media work hand in hand

Content marketing

Email marketing

Online PR

Affiliate marketing

PPC (pay-per-click)

Digital advertising and events

The impact of mobile on digital

Strategy and planning

Course Outcomes
By the end of the course you should be able to:

Define clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals

Understand the capabilities and compatibility of a large range of digital marketing tactics, such as branding, PR, SEO and social media, and content marketing

Understand how to reach new audiences or retain current customers

Have a fresh perspective on the changing climate of digital communications

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Create a successful digital marketing campaign with SEO, PPC & social media on our Digital Marketing Strategy courses at London College of Communication.

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-UAL open day
13 October 2018 (11:00 to 1:30)

Location: London College of Communication

-University of Westminster
13 October 2018 (11 - 3pm)
Location: Harrow

-Ravensbourne University
29 September (12 - 4pm)
20 October (12 - 4pm)
24 Nov (12 - 4pm)
12 December (5 -7:30pm)

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Public Relations and Advertising BA Honours

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Public Relations and Advertising BA Honours

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University of Westminster
-3 years course
-UK/EU Fees £9,250 *
-Campus Harrow, North-West London
Course summary

This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners, and will analyse the role PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences

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Course summary

This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners, and will analyse the role PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences.

The Department's media research interest means you study broader issues alongside students of journalism, television and radio. We have very strong links with the PR and Advertising industries, inviting in a range of guest speakers, and organising events and visits. Work experience is strongly encouraged and supported to obtain your degree and, given London's leading position in the world of PR and advertising, it is readily available.

Our students are very successful in getting employment in PR and Advertising in the UK and across the world. Many students go on to enter postgraduate programmes.

You will learn how to analyse media output and examine the relationships between media, society, politics, culture and technology through a variety of core and option modules. You will develop an in-depth knowledge of public relations and advertising practices and the history and principles behind them, along with a critical appreciation of contemporary issues facing professionals in these industries.

The lecturers are among the top names in their field and are regularly supplemented by current practitioners. There are no exams, and all practical work is assessed on output such as individual and group activity, including written work, oral participation and presentations. All analysis work is assessed on essays, other written work or artefacts and performance in seminars.

Course structure

The following subjects are indicative of what you will study on this course.

You are introduced to key public relations and advertising skills - from writing press releases and dealing with journalists to responding to advertising briefs and understanding campaigning - as well as academic approaches to the subject. You will take media theory modules in the first year, which introduce you to the frameworks in which the media operate and some of the major theoretical tools for analysing them. They consider the place of the media in society, politics, arts and culture.

Credit Level 4

You will study online PR and advertising and campaigning in more depth. You will also learn how law and ethics relate to PR and advertising. At the same time you will take a range of media theory modules, some compulsory, some optional. Examples of optional media theory modules include: Audience Studies; Creativity; Media and the Law; News and Public Opinion; and Sex, Violence and Censorship.

Credit Level 5

You produce a major PR and advertising final project and study current issues. Past projects have appeared in print, broadcast and online media around the world. You will study Strategic Communications and another optional module, with subjects including celebrity culture and the media; media around the globe; multiculturalism and the media; and aspects of journalism.

You will also produce an academic dissertation, a substantial original piece of work on a media/ PR/advertising-related subject.

Credit Level 6

Find out about Westminster Plus Electives.

Course Leader

John Brissenden

Senior Lecturer

John joined Westminster in 2018, and brings 30 years' experience in doing, and teaching about, public relations.

From 1988 to 1992, John worked in two of London's leading PR agencies, working with clients such as British Satellite Broadcasting and Meridian Broadcasting. John moved client-side in 1992, and spent eleven years occupying senior PR roles with some of Britain's leading broadcasters, including Granada TV in Manchester, and four years (1999-2003) as Director of Publicity at Sky. In 2004, John took his decade and a half of PR experience to Bournemouth University, where he taught students in Advertising, Marketing, Public Relations, and Politics.

John's teaching has been marked by the application of social and cultural theory to current, practical questions, at undergraduate and postgraduate level. John's doctoral research takes a psychosocial approach to exploring ways that the British military understood UK public support for the war in Afghanistan.

I'm excited to lead a course which offers access to industry professionals, an experienced teaching team, and opportunities to collaborate on creative projects which are all, in my view, unbeatable.

Typical Offer

One of the following (or an equivalent qualification):

A Levels - BBB (excluding General Studies)

International Baccalaureate - 28 points (including a minimum of 5 in Higher English)

Pearson BTEC Level 3 Extended National Diploma - DDM

Access to HE Diploma - Pass with 45 credits at Level 3 with a minimum of 36 Level 3 credits at Merit or Distinction.

If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in writing.

Selected candidates will be interviewed by staff and students.
View more information about our entry requirements and the application process

International Baccalaureate - 28 points (including a minimum of 5 in Higher English)

If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in writing.

Selected candidates will be interviewed by staff and students.

More information

Students earn top marks, with 95% of graduates earning either an upper second-class honours degree (60-70%) or first-class honours degree (70% and above) classification. Westminster students are most satisfied with their educational experience among all comparable courses in London.

Westminster graduates rise above other job and postgraduate applicants. Ninety-percent of graduates find full-time employment or continue their studies. Career development is embedded in the course. Students work part-time, on placements and enjoy work-related learning across all three years of study.

Graduates work as social media strategists and creators, public relations consultants, executives and managers, account directors, planners, and assistants, media buyers and planners, copywriters and creative directors. Graduates have found employment at some of the most influential companies and agencies around the world including Ogilvy & Mather, Transport for London, Mischief PR and Deutsche Bank and the Stroke Association.

Westminster graduates earn top salaries, averaging up to £23,000 per year during their first professional public relations and advertising job, rising to £30,000 after three years.

Westminster has strong links with the public relations and advertising industries. Instructors teaching and leading this course have decades of experience, much drawn from around the globe.

Alumni and other industry professionals regularly appear as guest speakers in classes, serve as industry experts on final-year projects, advising, mentoring and challenging students to produce their best work as they head into full-time employment and beyond.

Upon admission, each Public Relations and Advertising student at Westminster becomes a member of the Public Relations and Communications Association. Networking events with industry professionals, webinars, seminars and career fairs through this members give Westminster students an entry to the field right from their first year of study.

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015-16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you'll have access to our services throughout your studies and after you graduate.

We can help you:

find work placements related to your course

find part-time/vacation, placement and graduate jobs, including voluntary experience

find international opportunities to enhance your employability

market yourself effectively to employers

write better CVs and application forms

develop your interview and enterprise skills

plan your career with our careers consultants

meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year

Find out more about the Career Development Centre.

Nicole Hardy

Public Relations and Advertising BA Honours

Cedric Bratzke

Public Relations and Advertising BA Honours

Cecilia Vital

Public Relations and Advertising BA Honours

UK and EU tuition fee: £9,250 (Price per academic year)

The amount you will pay may increase each year to take into account the effects of inflation.

Find out how we set our tuition fees.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

International tuition fee: £13,400 (Price per academic year)

The amount you will pay may increase each year to take into account the effects of inflation.

Find out how we set our tuition fees.

International student funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

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Public Relations and Advertising BA Honours

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This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners, and will analyse the role PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences.