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Intent- Reducing chronic alcohol usage and raise awareness about the risks that alcohol addiction brings.
Why - This was chosen because the image directly reminds the viewer of the addition and it's message is direct. The image also gives the viewer an action plan, which is to drink less.
-Liliana, Najia, and Mariam

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Intent: To discourage people from drinking and driving.

Why: I chose this one because I always see it when I'm watching TV. I think it's really impactful because people often think that they're okay to drive after only one or two drinks when that's not the case. Driving under the influence includes being buzzed and it's important to be aware and to keep ourselves and others safe.
Group 5

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A way to promote patient self-autonomy and exercise their right to ask not to be weighed, as to eliminate any bias from the doctor due to the patient's weight. I like that it is giving more power to that patient and promoting that weight=/= health so people's health can be taken more seriously and issues not just be attributed to their weight.

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Intent: Promote body positivity/ overall appreciation of real beauty.
Why: One of the first ads we saw that included a diverse profile of people. Doesn't just have one body type and is "more realistic." Most importantly it includes all ages which is something we rarely see.

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Group 7

Intent: To inform and raise awareness of the police violence in America and how we can change as a country.

Why: We choose this because this is an issue that needs to be seen and this article shows how our communities can change for the better.

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Police spend only about 4% of their time responding to violent crime.

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The comprehensive platform of research-based policy solutions to end police brutality in America.

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intent: promote safer hygienic products for menstruation
why: to prevent the continuous usage of harmful chemicals and products that are used for menstruation - as well to promote safe and inexpensive menstrual products

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this campaign Is to bring awareness to domestic violence.

I chose this because of how simple the presentation is but how powerful. It is clear what its talking about without stating it.

- Caroline, Daniela, Darlee

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Caitlyn N
Caitlin C
Ale C

Intent: Awareness for pregnancy-related complications
Why: Has clear target audience and appeals to emotion

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Centers for Disease Control and Prevention

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This project is supported through a partnership with the CDC Foundation and funding from Merck through its Merck for Mothers Program.

Hear Her is a trademark of the U.S. Department of Health and Human Services.

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This project is supported through a partnership with the CDC Foundation and funding from Merck through its Merck for Mothers Program. Hear Her is a trademark of the U.S. Department of Health and Human Services.

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Jaelyn Braswell
Joanna Alexis
Hanna Ghalyoun

Intention: This was Michelle Obama's campaign that aimed to reduce/prevent obesity through education on better nutrition and daily physical activity for children.
Why: We chose this campaign since child obesity is a major issue in America that seems to be getting worse. Public health efforts such as educating parents on the risks of obesity and how to prevent it in children can be a great way to reduce the issue.

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At the launch of Let's Move! in 2010, President Obama established a Task Force on Childhood Obesity clearly stating his goal to solve the problem of childhood obesity within a generation and announcing the First Lady's role in leading a national public awareness effort to improve the health of our children.

He stated: "To meet our goal, we must accelerate implementation of successful strategies that will prevent and combat obesity. Such strategies include updating child nutrition policies in a way that addresses the best available scientific information, ensuring access to healthy, affordable food in schools and communities, as well as increasing physical activity and empowering parents and caregivers with the information and tools they need to make good choices for themselves and their families. They will help our children develop lifelong healthy habits, ensuring they reach their greatest potential toward building a healthier and more prosperous America."

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At the launch of Let's Move! in 2010, President Obama established a Task Force on Childhood Obesity clearly stating his goal to solve the problem of childhood obesity within a generation and announcing the First Lady's role in leading a national public awareness effort to improve the health of our children.

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Intent- Raise awareness on how sugary drinks can lead to obesity and diabetes.
Why- I chose this because people only think about the food that they are eating but forgets that what they drink can also impact their health. This is a great way to showcase how much a bottle of soda can affect your health.
Group 7- Riya, Sofia Diaz, Olivia

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Group 5- Kayla
Kelly
Lesley
Intent- to discourage teens from vaping, tobacco use or nicotine
Why: I feel like I see this campaign a lot in youtube and it impacts the viewer with disturbing images

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Zahrah
Victoria
Yazan
Sofia G

Intent: This campaign spanned from the 1930s-50s with the intent to increase the vaccination of children against smallpox in Chicago.

Why: promoting childhood vaccinations at the time became an important strategy towards preventing outbreaks, in '79 WHO declared the disease as completely eliminated.

Group 8

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Liliana Villa, Mariam Butler, Najia Tanweer

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The intention of the ad was to try and raise awareness about the dangers of second hand smoke and to get people smoke less, especially in the house around others.

Why we chose it?- We chose this because the image of the child with damaged lungs really appeals to the emotions of the audience. Additionally some people ignore the consequences of secondhand smoking and may think that it does not cause a lot of harm.

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Intent: To raise awareness and urge more Black women to get mammograms.
Why: I choose this because I always see this campaign when on the train and I think it successfully grabs the attention of the public to learn more about the topic.

-Group 4, Joanna

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Kayla Payne
Lesley Cervantes
Kelly Tounou
Intent: To advocate for ending domestic violence and sexual assault. Raised awareness for the need to create a safer environment for women in society.
Why? This campaign is really impactful because violence against women is something happens every day everywhere and creating a space where women feel safe enough to ask for the help they need is crucial.

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NOMORE.org | Together we can end domestic violence and sexual assault.

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The NO MORE campaign to end domestic violence and sexual assault is dedicated to getting these issues out of the shadows and encouraging everyone to be part of the solution.

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This campaign's goal is to increase Wisconsin residents' fruit and vegetable intake. The campaign focus is for millennials who utilize SNAP and provides resources that allow them to find farmers' markets that allow SNAP.
Elizabeth, Gerhard, Fiza

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To educate people on the symptoms of breast cancer so they can better assess their health and bring up concerns with their doctor, so more early detection of breast cancer. I thought it was a clever way to provide a visual example and an important campaign as many people don't know what to look for when doing a breast self-exam.

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Intention - Increase smoking awareness and the impact on children.
Why - We chose this campaign because oftentimes, individuals don't realize the risk to children when adults smoke indoors. This campaign sheds light on this public health concern.
Hanna Ghalyoun
Jaelyn Braswell
Joanna Alexis

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Intent - To bring awareness to people to stop smoking with a "no smoking day"

Why - This was chosen because the image is catchy and descriptive at the same time. Black lungs and a cigarette with hearts coming out of it really draw your attention to it and make you think twice about smoking!

Group 8

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Self-Diagnosis of Breast Cancer in India

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Self-Diagnosis of Breast Cancer in India

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Intent: Increase breast cancer awareness and promote self-screening techniques.
Why: Great media showcase of encouraging a daily activity for preventative health. It's a way of consistently reminding people more than a one-off poster or video might
- Gerhard, Fiza, Elizabeth

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Mahindra’s Sehat Ka Batua | A Unique CSR Initiative for Self-Diagnosis of Breast Cancer in India

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Caitlyn N
Caitlin C
Ale C

Intent: To reduce plastic bag waste
Why: The bag has an explicit and more graphic visual, so it gets the point across.

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Liliana Villa
Mariam Butler
Naija Butler

Intention- Raise awareness on the harm that vaping, poshes, and flavored e-cig's have on young adults.
Why- We chose this because in our generation we noticed there are more people addicted to vapes and poshes over traditional cigarettes. Our generation also has more attention on mental health awareness. This campaign effectively touches on mental health and how poshes can be negative toward mental health.

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Why be happy when you can be sad? Nicotine in vapes can amplify feelings of depression and anxiety. We’re the first company to market vaping completely honestly.

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Intent: Raise awareness on the stigma and the discrimination that those with HIV experience.

Why: This one was really impactful because those with HIV continue being discriminated against and there needs to be continued education on what it means to have HIV.

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To increase use of condoms for Chicago Youth and decrease STIs and teen pregnancy.
Campaign was created by Chicago youth for Chicago youth.

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Intent: CDC  Campaign to increase physical activity and other healthy lifestyles
I choose this because it effectively used target audience and segmentation
- Josh

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The CDC Youth Media Campaign - ppt download

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Campaign Vision All youth leading healthy lifestyles Campaign Vision All youth leading healthy lifestyles. Campaign Mission To increase and maintain the number of tweens (ages 9-13) who are physically active. "Create an activity virus." The goal of VERB is to increase and maintain the number of tweens (ages 9-13) who are physically active.

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Intent: Reduce drunk driving in the USA
Why: I choose this because it successfully integrated all media channels and studies have shown the message led to a decrease in Drunk Driving
-Josh

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1992 - "Friends Don't Let Friends Drive Drunk"