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i. Looking into Apple, the demographical market segment is successful because they are developing products on the age, life cycle, and occupation of the people.
ii. They are distributing their products into various places and the PCs are categorized on age, family size, for example the would have more games and entertainment for the kids and professionals with all the latest software's

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i. Stay motivated. Stay healthy. Can be as a reminder
ii. Apple Watch measures your workouts, tracks your activity and helps encourage healthy routines.
iii. Also can make a phone call
iv. Targeting on both gender ( age between 20 to 32 )
iv. Upper income
v. The psychographic market segment is succesful because they are developing products in the lifestyle of the people such as Apple Watch for the younger generation

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i. Apple watch isn't just something you wear, its an essential part of who you are
ii. Because its on your wrist, Apple Watch lets you receive notifications immadiately and conveniently. The moment the people or apps you care about have something to say, you'll feel a gentle tap. Then you can send just the right response
iii. Teenagers are considered one of Apple Watch target.
iv. These products are light which make carrying devices to and from school much easier

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i. Suitable for business profesionnals / working people / educators.
ii. These devices are used to finish work efficiently and to communicate with clients easily.
iii. Range of age between 35 - 44
iv. Associated with a premium income level

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i. This innovative storage technology intelligently combines speedy flash storage with a high capasity hard drive.
ii. Fast connections for high performance.
iii. Accuracy. Brightness. Clarity.
iv. iMac with retina display is an elegant addition to workspace, representing a depth of technology at the height of design.