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WHAT DID THESE COMMENTS TEACH YOU ABOUT THE PROCESS OF PRODUCING AND EDITING A MUSIC VIDEO?

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WHAT DID THESE COMMENTS TEACH YOU ABOUT THE PROCESS OF PRODUCING AND EDITING A MUSIC VIDEO?

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The first thing these comments taught me, is that not everyone is going to be on board with your ideas and not everyone is going to like the media product you have created. These comments taught me to take constructive criticism, or any type of criticism in fact lightly and on board. As by taking into account these comments, you gain insight into other people's perspective and ideas, which may be different to your ideas but could work and make your product more successful. These comments also taught me that editing is an important key in music videos, as editing makes the video different and unique and obtains the audience's interest for longer, as it needs to be exciting. However, the idea of my music video consisted of a dance throughout, therefore it was difficult to edit these music video to an extent as the dance was shot as one whole take, therefore it was hard to cut or pause the video, as then there would be parts of the dance missing. Therefore, for my video, there was not a lot of editing and this is did not go well with the idea of my music video, as the idea was very simplistic.
These comments did influence my media work as it improved my final products, as some of the feedback made I was unaware of and by improving this, it made my ancillary tasks and my music video more effective and attractive.

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HOW MIGHT THOSE COMMENTS CHANGE YOUR WORK IN THE FUTURE?

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HOW MIGHT THOSE COMMENTS CHANGE YOUR WORK IN THE FUTURE?

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These comments may influence my work, as I am able to take into account the feedback I have received, and change or edit my video to fit with these suggestions made, therefore improving my video. For example, when suggested to edit my video or make the dance less repetitive, I am able to change or alter my media product, to fit with the audience feedback.  This will change my work in the future as it could make it more successful, as my media products are aimed at the audience, by taking into account the feedback made my the audience themselves, this will fit their expectations and needs of a media product. This will change my work, as it is more likely to sell the media product or be more popular with audiences when fitting to their needs.
This will also change my work in the future, as from viewing all these media products which I have created from another perspective, I gain an honest, unbiased opinion and from unseen eyes, they are able to tell me what works well and what is not successful, which changes my work as it makes it more successful and improved to the best of my ability.
By changing my work, until there are no other suggestions made for improvements, this makes my work most successful and created to the best of my ability.

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This shows the amount of views this video has already received from being posted only three days ago,  personally I find this to be a positive as it has been successfully viewed by nearly 100 individuals. This also relates back to evaluation question two, as I find this is evidence for why my digipak and music video will sell and succeed, as it has received numerous views and positive feedback, e.g. comments on social media.

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WHAT NEGATIVE FEEDBACK WAS MADE BY PEERS, TEACHERS AND FOCUS GROUPS?

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WHAT NEGATIVE FEEDBACK WAS MADE BY PEERS, TEACHERS AND FOCUS GROUPS?

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The first negative feedback I received was when I created my first music video, which was unsuccessful hence why I changed idea. I conducted a focus group, again with people aged my target audience age (16- 25 years old.) I received comments such as "amauter", "doesn't make any sense" and "I don't like this music video, terrible, boring, etc" Therefore, this led me to make the final decision to change my music video entirely as I was uncontent with what I had created. After conducting, my second and final focus group, I did receive some suggestions for improvements, for example some spoke about how my dance is repetitive. However, I took this criticism lightly as, when choreographing my dance, I ensured it was repetitive, as dances stereotypically are plus, I wanted the dance to tie in with the song lyrics, as the song lyrics are repetitive, for example chorus. A final comment which influenced my opinion on my video, was that the video requires more editing to make it more exciting and attractive to audiences.
Other comments I received were from teachers, for example the objects which are shown in the background need to be removed, however, I did explain that these objects were unavoidable and could not be physically moved, as they were attached to the wall. I also explained the reason for why the performer is placed to the right, as another teacher made a comment as to she is not always centered in the shot. This was because it emphasises how the women is isolated because of the heartbreak, and now she is not strong enough to be in the middle or the centre, as she is alone.

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I conducted a focus group of a class of pupils, which were at the target audience age. I picked the most useful feedback I received from them which they had for my video. I played them the music video and asked each of them to write their thoughts and feelings about my video. I received feedback such as "good choreography", "different to other videos" - I wanted these kind of feedback, such as my video being "unique" as this conforms to the genre of my indie music video. There were also comments made about the lighting and the dance movements. Over all, I found I received more positive comments, than improvements. This taught me that in other peoples opinions my music video is successful.

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https://www.youtube.com/watch?v=KEjSH3XRetU
Above is the link to my music video, at 1:55 seconds into the video, the link between the song lyrics and the dance movements is extremely emphasised, for example the song speaks about how his hand has been broken one too many times, and the performer gestures and uses hand movements as a dance.

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WHAT POSTIVE COMMENTS WERE MADE ABOUT THE VIDEO?

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WHAT POSTIVE COMMENTS WERE MADE ABOUT THE VIDEO?

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This is the audience feedback I received when I posted my music video on my social media account. I received a range of positive comments, for example "dancing and song flowed well together", "successful due to the dance theme fitting into your genre" and "dancer in sync with the song" This made me gain confidence in not only my idea, but taught me that my music video was successful for a range of reasons, making me believe in my music video.
Not only did I receive positive feedback for my music video, but also for my digipak and advert. I was told that this was successful and comments which stood out to me the most was how the theme of the digipak and advert was consistent, for examples comments I received were "composition of everything works well together", "looks professional" "ideal for target audience" and "well developed photographs."

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Obtaining audience feedback is important when creating media products, as you require anothers perspective or opinion, other than your own, to gain a different insight about what is successful and what needs improving.

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What have you learned from your audience feedback?