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Idea 1. Proposal about making convenants with other companies

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Idea 1. Proposal about making convenants with other companies

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The aim of these proposal is to look for the necessities of the customers in order for Coppel to make convenants with other companies, so if customers have a purchase of more than a certain amount of money, or
collect a certain amount of points after a few purchases, Coppel could give a coupon code that the consumer could use in other companies that would make the customers to keep purchasing in Coppel.
After analizing the tendencies of the customers, the other markets tha Coppel´s cutomers buy from are: transportation, fast food chains, and analyisis of laboratories or cliniques. Considering that having convenants with businesses from those markets, would appear attractive to the cutomers. For example: Many of the customers of Coppel are from rural areas and live in big cities leaving their families behind. Coppel could look for an alliance with ADO.

Elements from Canvas impacted and why:
These proposal would impact the costumer relationship segement in the canvas, because it would keep the customers engaged with the store.

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Idea 2. Proposal about making loans with lower interest rates for their clients with many debts.

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Idea 2. Proposal about making loans with lower interest rates for their clients with many debts.

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The idea of this proposal is to offer bank loans to clients who have a greater number of debts thanks to the economic problems faced by the pandemic. That is why at the time of processing this credit they give you the option of paying it when they can or have the money to pay it and with the amount they want to give with a fixed interest rate that is not very high for their pocket. Most of Coppel's clients are people who do not have many resources or very low capital income and cannot afford to spend a lot of money. So this credit would help them solve some of their debts so that it is not more difficult for them to pay it.

Elements from Canvas impacted and why:
The proposal could impact the customer relationship because it attracts customers to hire loans there and leaves them engaged in the store.

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Idea 3. Proposal about forgive two fortnights to people who make their payments on time.

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Idea 3. Proposal about forgive two fortnights to people who make their payments on time.

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Explanation and all evidences to support your proposal:
Now that the economic situation of the country is not favorable, this idea could help the clients with their payments.

Elements from Canvas impacted and why: the costumers relationship is going to be affected because they are going to have a better service with more opportunities and attention

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Idea 4.sell products made by people in poverty

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Idea 4.sell products made by people in poverty

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The aim of this proposal is to sell products made by poor communities , providing  the local consumption to encourage people to buy it. A percentage go to these communities
Elements of canvas impacted and why:
This proposal can impact in the relation Coppel has with its customers because the customer will feel that their purchase is having a positive impact for someone else,

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code at the beginning of the store that allows you to see all the articles, prices and characteristics without having to ask or touch anything, making the store visit safer.
Elements of canvas impacted and why:
This proposal can impact in the customer relationship because it will make the customer feel safe.

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These type of strategies are commonly used to gain and increase product exposure. Coppel could use these type of strategies in many different ways like:

By having every month  sales and promotion discounts in the many categories that coppel has.

Having a good looking website (idea 7).

By having good customer service, customer. will start doing marketing to the store by doing the worth of mouth refferrals.

Playing with the consumers phsycology.

Elements from canvas affected and why:  It would affect the blocks of value proposition and customer relationship. Because in the value proposition by doing these strategies it would make the company different from its competitors as well as by doing these type of strategies it will make Coppel gain more customers and also customers will prefer purchasing in Coppel.

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Right now Coppel's website have easy to manage interface, nevertheless could use different strategies in order for the cutomers to feel more attracted to buy or even to buy more stuff online. A way of doing these would be to implement "frequently bought togetther" strategy; it would make the page more intuitive, and personalized, which would be very handy for people
Canvas: Mainly, channels and customer relationship are gonna be affected, making a stronger e-commerce presence and making the customers feel like Coppel cares about them.

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We decided for idea 1 and 7 for the following reasons:
We think about the firs idea by analyzing the  consumer needs, people with limited resources who need to cover different needs without much budget, this idea will be attractive to this customers since they will be satisfying two needs at the same time
For the second (7) we think these adaptations are a game changer because they will increase engagement and ease to buy stuff, also to reach other fields Coppel doesn't play a huge role in, this case is e-commerce.