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The speaker in this song is Florence, who tells the story from her own perspective about a difficult and controlling relationship. There is no specific occasion to this. It is directed towards all other people who have experienced/ are experiencing this type of relationship. The purpose is to show her realization that she isn't happy where she is now and to encourage the audience to do what is best for them. The subject of the piece is unhappy relationships.

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Florence uses ethos and pathos throughout the lyrics and video of "What Kind Of Man" by Florence and the machine. She uses these to describe her dissatisfaction with her controlling relationship, and is very symbolic with her use of metaphors and imagery within the piece.

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"What Kind of Man" is the lead single of Florence + the Machine's third album, How Big, How Blue, How Beautiful, and was premiered on BBC Radio 1 with Zane Lowe on February 12, 2015.

The song draws on the frantic rock of their debut album and the soul sound of Ceremonials, complete with scornful vocals from Florence.

A few hours after the single's debut, the (NSFW) music video was released.

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Florence + The Machine - What Kind of Man

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What Kind of Man Lyrics: I was on a heavy tip / Trying to cross a canyon with a broken limb / You were on the other side, like always / Wondering what to do with life / I'd already had a sip / So I

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Florence uses an array of lyrics that play into ethos, and two phrases particularly stood out to me.

The first phrase is "Tryna cross a canyon with a broken limb". This is metaphorical for the immense difficulty of her current circumstances, as crossing a canyon with a broken limb would be near impossible. Connecting it to her relationship, it shows how she is emotionally unstable and her relationship is in shambles, so she is stuck at rock bottom. This relates to ethos because it brings credibility to her struggles through creative language.

The second phrase is "I'd already had a sip, so I reasoned I was drunk enough to deal with it". This is a creative analogy for Florence's life. She is saying that she has coped with the same issues in the past, so what's another day. This is her attempt to justify staying in the relationship despite her unhappiness. This relates to ethos because she shows that she has taken the time to accept the situation and give her lover the benefit of the doubt.

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Florence also uses pathos to enhance her lyrics throughout the piece. Two phrases that stuck out to me are as follows.

The first phrase is "What kind of man loves like this". This is the origin of the song title, and also takes place in the chorus when the background music picks up. This appeals to pathos because listeners instantly feel empowered by Florence's ability to break out fo her shell and consider moving on from her relationship. The lyrics emphasize that no person should treat someone like this, particularly one who claims to love you. She finally realizes this and it is a major turning point in the story.

The second phrase is "trying to crawl back in for more". This relates to pathos because it brings an aspect of vulnerability to the song. When she realizes she could do better, her lover tried to pull her back in and she had to remain strong. This must have been very difficult for Florence because its easy to fall into the trap of a controlling relationship, which many listeners likely relate to.

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Florence + The Machine - What Kind Of Man (The Odyssey – Chapter 1)

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Florence uses ethos to depict changes in character throughout her story. Ethos also helps to bring credibility to her feelings that are shown in the video.

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Video analysis - Pathos Appeals part one

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Video analysis - Pathos Appeals part one

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Pathos is used to appeal to the audiences emotion. These videos show a range of emotions and connect to the viewers by allowing them to relate to the feeling of being trapped.

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Video analysis - Pathos Appeals part two

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Video analysis - Pathos Appeals part two

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The lyrics in this song apply many appeals to relay the message that Florence would be better off without her lover. The video amplifies this message and solidifies the message found in the lyrics through somewhat abstract imagery. Overall, both the lyrics and the video succeeded in displaying the message of Florences unhappiness and desire for stability in a relationship.

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Welch, Florence. “Florence + The Machine – What Kind of Man.” Genius, Markus Dravs, 12 Feb. 2015, genius.com/Florence-the-machine-what-kind-of-man-lyrics.

Welch, Florence. “Florence + The Machine - What Kind Of Man (The Odyssey – Chapter 1).” YouTube, YouTube, 12 Feb. 2015, www.youtube.com/watch?app=desktop&v=XgeKHTcufLY.