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Loreal first began through the innovative and business minded young chemist named Eugene Schuller. Founding what would become Loreal group in 1909. He made and manufactured one of the first hair dyes to be sold to Parisian hairdressers.

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In 1912 he began to sell to Italy, Austria, and Holland and by 1920 sold to an additional 14 other countries including the United States. With the end of the ware and the jazz age coming about in full swing there was emphasis on short hair styles and new hair colors and Loreal was able to take full advantage of this market eventually buying out a soap company named Monsavon.

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Throughout the 1920s to the 1960s the company continues to expand rapidly buying new companies such a Lancome and Garnier. With the introduction of new stars with blond hair more women become interested in dying their hair to match and when the war broke out despite the rationing women continue to buy some cosmetic products to boost their morale and sprit. They put more effort in research of cosmetics ingredients and products to bring cosmetics based in science upping their total researchers to 300.

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As the company continued to expand buying other companies and selling more internationally the emphasis and research and innovation through science for skincare becomes more critical. Loreal opens new research facilities to help those with skin conditions and look into more solutions for skin aging. There is a big health kick also happening through this time and this furthers the companies goals as their products are backed by research and science. There becomes more emphasis on internationalization with emphasis on Hong Kong, Japan, New Zealand, and Australia. This process brings about new managment and operational structure.

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From the 1970s well into the 1990s the group begins to diversify more buying more cosmetics, skincare, and haircare companies. They also become involved in pharmaceuticals and the creation of Loreal Financials to help stabilize their financials as the company diversified and grew. Through this expansion the company again threw more resources into research in cosmetics and skincare and increased the amount of researchers to 1000. Further solidifying the companies image of being scientific and fact based in the world of cosmetics, skincare, and haircare.

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Having made their name as one of the top beauty companies worldwide, consumers begin to turn their concern to other things such as animal testing and environmental standards. The company making new policies to combat these issues and make our world and their products better for everyone.

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Loreal is truly a diverse company touting a variety of brands from different countries. They have been recognized by a number of institutions for their diversity and inclusion polices through their managment and hiring style. As you can see throughout their history they have truly been an international company absolutely dedicated to the science and innovation of beauty products to give products that work to their consumer base. The continue to innovate and diversify I think these ideals are their biggest strengths in the company.

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https://www.company-histories.com/LOreal-Company-History.html
https://www.loreal.com/en/commitments-and-responsibilities/for-the-people/promoting-diversity-and-inclusion/#:~:text=Independent%20agencies%20have%20recognized%20L%E2%80%99Or%C3%A9al%20for%20our%20Diversity,stakeholders%20and%20make%20them%20a%20condition%20for%20collaboration.

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The adventure of Beauty

In 1909, Eugène Schueller, a young chemist with an entrepreneurial spirit, founded the company that was to become the L'Oréal Group. It all began with one of the first hair dyes that he formulated, manufactured and sold to Parisian hairdressers. With this, the founder of the Group forged the first link in what is still the DNA of L'Oréal: research and innovation in the service of Beauty.

© DR / L'Oréal Heritage

© DR / L'Oréal Heritage

These are the formative years of "Le Grand L'Oréal".

At the instigation of Chairman François Dalle, the Group starts to expand internationally. Strategic brand acquisitions mark the beginning of a period of spectacular growth for the company and emblematic products come into being.

Our motto becomes "Savoir saisir ce qui commence" (seize new opportunities).

Charles Zviak, a research and development pioneer succeeds François Dalle. These years are marked by a great period of growth for us, mainly driven by the significant investments made by our group in the field of research.

Alongside these efforts are strategic product launches that not only make history, but also succeed in strengthening our Group's brand image.

Under the management of Lindsey Owen-Jones, our Group would completely change in scope to become the world leader in cosmetics through the worldwide presence of our brands and strategic acquisitions.

With Jean-Paul Agon as its Chief Executive Officer, L'Oréal commits itself to the path of universalization with a clear mission statement: Beauty for All.
With our portfolio of powerful international brands, we enter the 21st century by embracing diversity and inclusion in our global growth agenda.
In addition to the business dimension, the new L'Oréal is characterized by new ethical and socially responsible initiatives.
We continue to make new acquisitions to cover the world's varied cosmetic needs, and to carry out initiatives that are socially, environmentally and digitally responsible, underlying the interests of sustainable development for all.

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L'Oréal's history: the adventure of beauty

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Language Switcher search The adventure of Beauty In 1909, Eugène Schueller, a young chemist with an entrepreneurial spirit, founded the company that was to become the L'Oréal Group. It all began with one of the first hair dyes that he formulated, manufactured and sold to Parisian hairdressers.