# data[].attributes.body
- People born from 1946 to 1964, during the post WW2 baby boom.
(Age: from 56 to 74)
- The generation makes up a substantial portion of the world's population, especially in developed nations. It represents 20% of the American public=> an economically influential generation.
- The biggest consumers of traditional media like television, radio, magazines, and newspaper. Despite being so traditional 90% of baby boomers have a Facebook account. This generation has begun to adopt more technology in order to stay in touch with family members and reconnect with old friends.
- Mentally shaped by: Post-WWII optimism, the cold war, and the hippie movement.

# data[].attributes.body
This is a generation for people who were born in period  since 1940-1959. (increasing of the birth rate in the population)
People who are baby-boomers are 61-80.
Values: stability, constancy, status, social belonging.  The main signs: hardworking, patient, loyal.
Baby-boomers usually buy things on bazar, fair and small shops. They need offline communication because they are on pension. These people need quality goods

# data[].attributes.body
1.
Time magazine states that Generation X is "roughly defined as anyone born between 1965 and 1980".

2.
Researchers and popular media typically use birth years around 1965 to 1980 to define Generation Xers, although some sources use birth years beginning as early as 1960 and ending somewhere from 1977 to 1985. By this definition and U.S. Census data, there are 65.2 million Gen Xers in the United States as of 2019.

3.
Generation X, also called Gen Xers, grew up with minimal adult supervision and thus learned the value of independence and work-life balance. They also appreciate informality, are technologically adept, flexible and highly educated.

# data[].attributes.body
Generation born after that of baby boomers(roughly from the years early 1960s to late 1970s).
Generation X is the group that started to introduce the idea of a solid work-life balance into the workforce. Gen Xers watched members of the Silent Generation and Baby Boomers turn into workaholics in a workforce that encouraged long hours and a hard grind.
People in this generation are roughly 45-60 years old currently.
Gen Xers are self-sufficient, resourceful and individualistic, since they have been accustomed to caring for themselves since before reaching adulthood. They value freedom and responsibility and try to overcome challenges on their own.

# data[].attributes.body
- born in the 1980s and 1990s
- mostly the children of the baby boomers
- the 1st gen to familiarize with the digital world

- age currently 40-30 years old
- Gen Y values:
family, personal connection, loyalty, optimistic, believe in change, advocate for environment and social justice
- above we can see a typical Millenial male

SMM shoe commercial for 'Rubs':
Do you even care about the environment? I thought so...
Full vegan production, fairtrade and
Kate Middleton wears our shoes btw...
No rubber, no rubbish - Rubs

# data[].attributes.body
Generation Y, or Millennials, were born between 1981 and 1994.
People say that Generation Y is purportedly wiping out casual dining, golf, diamonds and  homeownership.

Millennials as adults between the ages of 25 and 40 years old.

They value family, personal connection, and loyalty. They seek out the genuine and are repulsed by phony. They are famously optimistic and believe in the possibility of change. They advocate for the environment and social justice.
We can offer shoes that could be comfortable for make some activities.

# data[].attributes.body
-- Baby Boomers represent the 76 million people born between 1946 and 1964.
-- They're currently between 56-74 years old.
-- Baby Boomers tend to be more self-disciplined, obedient, organized and dependable than younger generations. Their second highest personal value is “safety in one's community and nation”, which includes stability of society, national security and social order. For them, life is about a strong state and a stable society.
-- Posted
-- I would do the things listed below

1. 1. Avoid slang and abbreviations.

2. 2. Make sure sites are mobile responsive.

3. 3. Avoid clickbait.

4. 4. Provide helpful information.

5. 5. Determine the best social media platform.

6. 6. Don't use hashtags.

7. 7. Give great customer service.

8. 8. Never use the word "old."

9. 9. Target their money to spend.

10. 10. Dedicate information to improving lifestyle.