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Place and Promo Marketing Mix of Cherifer

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Marketing MIX Place and Promo

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1. 1. ATENEOGRADUATESCHOOLOFBUSINESS Place & Promotion MARKETINGPLAN-THEMARKETINGMIX Promoting GROWTH to its Full Potential #

2. 2. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E MBAH - V84 HYPERMARKETING CLASS GROUP 1 ELAINE GRANDE https://www.linkedin.com/in/el ainehazelgrande/ MICHAEL JAMIANA https://www.linkedin.com/in/michael-n- jamiana-md-fpcs-fpsgs-985b5172/ FREDERICK OCAMPO https://www.linkedin.com/in/doceri cocampo/ ROBBIE JUN REYES https://www.linkedin.com/in/robbi ereyesfcmmdinphc/

3. 3. Cherifer'sPrimaryTargetMarket ExistingPromotionStrategy ExistingPlaceStrategy KeyAdjustmentsonPromotionsandPlaceStrategydueto COVID-19(ResponsetothePandemic) Competitor'sStrategy V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E What We'll Discuss TOPIC OUTLINE

4. 4. CHERIFER'S PTM ThePrimaryTargetMarket

5. 5. Families (SEC ABC) with children (3-10 y/o) & Taking Health Supplements V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E CHERIFER'S PTM believeHeightisMightandthatitcanbeENHANCED canaffordgivingsupplementstochildren ForFamilieswithKIDSwho

6. 6. CHERIFER'S MARKETING MIX PROMOTIONSTRATEGY Pre-PANDEMIC

7. 7. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E TRADITIONAL MEDIA ADVERTISEMENTS DIGITAL MEDIA BUZZ SPONSORING OF EVENTS Promotion Strategies Pre-PANDEMIC Communication Tools Making them Talk About Cherifer

8. 8. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E TRADITIONAL MEDIA ADVERTISEMENTS ThedesignandplacementofCHERIFER'sadsin televisions,newspapers,andmagazineshelpsthe brandtoreachitstargetaudience,whetheritbea nichemarketorthegeneralpublic. Byleveragingthedataofdemographics,thecompanyis abletostrategicallyplacethebrandintheright placeattherighttime,infrontoftherightaudience Promotion Strategies Pre-PANDEMIC Communication Tools Making them Talk About Cherifer

9. 9. TV, MAGAZINE, & NEWSPAPER Despitethedeclineinthe popularityofmassmedia, CHERIFERstillseesits importanceinbeingable toreachitsTarget MarketusingFAMOUS ChildActors REACH, FREQUENCY, & IMPACT MEDIA MASS

10. 10. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E DIGITAL MEDIA BUZZ CHERIFER,realizestheincreasingsignificance ofONLINEMediainMarketing.Launching differentsitesinSOCIALMediaPlatformssuch asinFacebookandYoutube Promotion Strategies Pre-PANDEMIC Communication Tools Making them Talk About Cherifer

11. 11. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E FACEBOOK Therewere73millionFacebookusersin PhilippinesinJanuary2020,which accountedfor65.1%ofitsentire population. Cherifer'sPagehas65KLIKES YOUTUBE CHERIFERusesthevideoplatformto reachmillenialparentsinplaceofTVAds TheBRAND'sYoutubesitehas20K subscriberswithmostofitsshared contenthavinganaverageofabout0.5 MillionViews CONNECT WITH US Creating a Digital Media Buzz

12. 12. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E SPONSORING OF EVENTS MajorEventssuchastheAnnual Pediatric ConventionsheldeveryAprilisalwaysan opportunityforCHERIFERtoshowcaseitsbrand todoctorssoughtbyparentsforadvice regardingtheirchildren Making them Talk About Cherifer Promotion Strategies Pre-PANDEMIC Communication Tools

13. 13. Sponsoring Major Events GAINING FOOTHOLD AMONGST DOCTORS Sponsorshipofferssustainedexposureforthebrand,anecessary conditionforreinforcingbrandsalience. Alsoimproveperceptionsthatthecompanyislikableandprestigious. TheYearlyPediatricEventgivesCHERIFERthenecessary REINFORCEMENTofitsBRANDamongDoctorswhoprescribethem. PICC - Manila Annual Pediatric Conventions

14. 14. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E GROWEE Meet the Competition PROPAN TLC Digitalfootprintis visible inFACEBOOKbutwithonly 8KLIKEScomparedto Cherifer's65K,howeverit canbenotedthatthey don'thavetheirseparate YouTubechannel,theyare under UNILAB'sChannel whichistheirparent company PropanTLC'sdigital footprintisbiggerthanthe twowithover237K FACEBOOKLIKES. Theyhavetheirown YouTubeaccountbutwith only2.37Ksubscribers *BothCompetitorsalsoparticipateinMajor PediatricEvents,howeverwithlessPompand FlairthanCherifer.

15. 15. CHERIFER'S MARKETING MIX PLACESTRATEGY Pre-PANDEMIC

16. 16. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E PHARMACY NATIONWIDE CHERIFERisavailableinallmajor and smallbusinessdrugstoresnationwide SUPERMARKETS AsanOver-the-Countersupplement, CHERIFERcanbesoldinsupermarkets reachingtargetmarkets better. Making it Available Everywhere Place Strategies Pre-PANDEMIC

17. 17. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E GROWEE Meet the Competition PROPAN TLC AvailableinMajor andSmall Drugstoreand Supermarkets Availablemostlyin MajorDrugstore andlargegrocery stores

18. 18. CHERIFER'S MARKETING MIX PROMOTIONSTRATEGY Response to COVID-19

19. 19. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E SOCIAL MEDIA SPONSORING VIRTUAL EVENTS Promotion Strategies Proposal RESPONSE TO COVID-19 Communication Tools Making them Talk About Cherifer amidst the Pandemic MOBILE MARKETING

20. 20. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E Promotion Strategies Proposal RESPONSE TO COVID-19 Communication Tools SOCIAL MEDIA Making them Talk About Cherifer amidst the Pandemic WiththepopularityofONLINEReviewsandUnboxing Videos,CHERIFERshouldtapmoretheso-calledMarket Influencers,commonpeoplewhousuallyexpresstheir insights&opinionaboutanISSUEorPRODUCTthat affectsthedecisionmakingprocessofconsumers.

21. 21. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E Making them Talk About Cherifer amidst the Pandemic MOBILE MARKETING Withpeoplehavinglimitedmovementinmallsand eventsplace,manyhaveturnedtotheirMobileDevices forinformation.MobileDeviceadvertisements/texts canbeindividualizedbasedondemographicsand analytics,addressing data-privacyconcernsfirst. Promotion Strategies Proposal RESPONSE TO COVID-19 Communication Tools

22. 22. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E SPONSORING VIRTUAL EVENTS Making them Talk About Cherifer amidst the Pandemic Promotion Strategies Proposal RESPONSE TO COVID-19 Communication Tools WithMostSocialEventsgoingVirtual,itisbutappropriateforthe CHERIFERBrandtobepresentinsuchMajorGatheringsfor Pediatrician.ConsistencyisimportantintheMedicalField,andwith Cheriferbeingactivelyseendespiteitbeingvirtualgivesthebrandan ADVANTAGE.

23. 23. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E GROWEE Meet the Competition PROPAN TLC GroweeandPropanTLC,unfortunately,optednotto sponsortherecentlyconcludedAnnualVirtualDoctor's Convention,lettingthemmisstheopportunitytobe visibledespitethePandemic

24. 24. CHERIFER'S MARKETING MIX PLACESTRATEGY Response to COVID-19

25. 25. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E ONLINE STORES - SHOPEE/LAZADA Thepandemichasaffectedthewayweshop forfood andmedicine.Cherifershouldcreate anofficialstoreintheseonlinemarketsfor safetyandguaranteepurposes.Easydelivery anddiscountsshouldbeconveyedto customers. CONVENIENCE STORE Takingoffon CHERIFER's Over-the-Counter statusandwiththelimitedmovementofpeople. Accesibilityandconveniencecanbeanimportant factorforaSALEtohappen. Putting Cherifer in the Virtual/ Convenience Market Place Place Strategies Proposal RESPONSE TO COVID-19

26. 26. V 8 4 G R O U P 1 - A T E N E O - E X P E R T I S E - I N T E G R I T Y - S E R V I C E GROWEE Meet the Competition PROPAN TLC Groweehasan officialstorein popularonline markets.Thisgives consumersasense ofsafety LikeCherifer,Propan TLCdoesnothave anofficialstorein onlinemarkets. Independentsellers, however,cannot guarantee the qualityofthe product.

27. 27. ATENEOGRADUATESCHOOLOFBUSINESS Place & Promotion MARKETINGPLAN-THEMARKETINGMIX Promoting GROWTH to its Full Potential #

28. 28. Sources/References: ANNEX

29. 29. Sources/References: ANNEX

30. 30. Sources/References: ANNEX

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Place and Promo Marketing Mix of Shopee