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Shaving products are typically classified as "personal care" or "cosmetics" in stores. While shaving is not necessary to maintain good health,  many women face the pressure to have zero body hair in order to be socially accepted.

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billie's central mission acknowledges and attempts to 'solve' inequalities in which women and girls pay more money on products that are advertised for female use. This cost disparities is known as the "Pink Tax".

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One of the main reasons I continue to use this product is because the razor is reusable. billie also demonstrates sustainable practices by using minimal packaging.

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This company uses its messaging to acknowledge cost disparities between 'male' and 'female' products, especially in hygiene products. billie provides an affordable, reusable razor that promotes body-positive and inclusive imagery. This branding is highly effective, specifically among young women and girls.

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"We noticed that women were overpaying for razors and shamed for having body hair... so we did away with the Pink Tax and put body hair on the big screen."

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I chose to highlight this razor because I receive it every month through a subscription service. billie delivers one reusable razor and disposable cartridges each month. Each refill is $9 for 5 cartridges with free shipping. This brand not only offers products that are within my budget, it also promotes messaging that aligns with my personal beliefs and values.

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Other popular subscription services are entering the health industry, selling healthy meal delivery services, athletic-wear, and self-care packages. While some of these services are not a necessity, it is interesting to consider the future of subscription services and health products (i.e. prescription drugs)