# data[].attributes.body
Beauty retail giant Sephora’s website includes a homepage that shows recommended products. The entire selection is based on the customers’ past purchases as well as browsing activity.

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Questionnaires, mechanical instruments

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Designing the sample: sampling units, sample size, sampling procedure, types (probability or nonprobability samples)

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Mail, telephone, and personal interviewing; Online marketing research; online behavioral and social tracking and targeting

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Observation, survey or experiment

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Grab understood the customer insight that their customers are too busy to have meals on time and so they launched a media campaign called 'Đừng bỏ bữa' to promote Grabfood service.

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The cost of research is high, but the cost of not doing it is higher.

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Marketing Research in Small Businesses and NPOs

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Marketing Research in Small Businesses and NPOs

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EX: Panasonic conducts a survey of its Website experience

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3. Distributing and Using Marketing Information

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3. Distributing and Using Marketing Information

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MIS must make information readily available for decision making

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Ex: Using the data from the survey, Panasonic adjusts and redecorates its Website for bettering surfing experience.

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The analysis tools, technologies, and processes by which marketers dig out meaningful patterns in big data to gain customer insights and gauge marketing performance

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A telecommunications company needs to monitor the prices of competitive mobile phones in the same segment. A price drop in the competitor's product can mean the company is introducing a new model in the market.

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1. Customer Relationship Management (CRM)

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1. Customer Relationship Management (CRM)

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Managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty.

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4. Interpreting and reporting the findings

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4. Interpreting and reporting the findings

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Managers and researchers work together closely

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Collecting and analyzing the data

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1. Defining the Problem and Research Objective

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1. Defining the Problem and Research Objective

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The most difficult but also the most important one. This includes Exploratory research, Descriptive research and Causal research

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The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

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Marketer need better information, not more infomation

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The systematic monitoring, collection, and analysis of publicly available information about consumers, competitors, and developments in the marketplace

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Collections of consumer and market information obtained from data sources within the company network.

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Customer insights: Fresh marketing information-based understandings of customers and the marketplace that become the basis for creating customer value, engagement, and relationships.