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https://clearseasresearch.com/services/data-analytics/

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Data analysis is a process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision making.

Different research objectives require utilization of diverse research methodologies to achieve the desired outcome. In some instances quantitative solutions are desirable enabling you to make statements like "x% of industry professionals prefer our product" or "x% of our customers are completely satisfied with the service they received". While other research objectives may require a more qualitative approach to understand the emotions behind a purchase decision or the imagery associated with a particular brand or initial reactions to various advertising concepts. Regardless of the methodology utilized the ability to carefully analyze the information and look past the data to understand the story is of primary importance. At Clear Seas Research we take pride in approaching the data analysis strategically with your objectives at heart.

Upon fieldwork completion Clear Seas Research takes multiple steps ensuring only the most appropriate respondents remain in the final data set. Identifying incomplete, incorrect, inaccurate, irrelevant parts of the data collected and then replacing, modifying, or deleting this "dirty" data takes careful effort. During data cleaning Clear Seas Research eliminates individuals with inconsistent results; those who have sped through the survey; or those who have not provided thoughtful responses. Once Clear Seas Research team members identify the final data set, data tabulations are created.

Clear Seas Research takes great pride in simplifying complex data to provide clear insights; focusing on providing clients with a clear understanding of what the numbers mean. After data collection, team members carefully consider and apply statistical technique(s) best addressing business questions. Clear Seas Research analytic capabilities include:

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Different research objectives require utilization of diverse research methodologies to achieve the desired outcome. In some instances quantitative solutions are desirable enabling you to make statements like "x% of industry professionals prefer our product" or "x% of our customers are completely satisfied with the service they received".

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Reference：
Beginners guide to google form
https://www.howtogeek.com/434570/the-beginners-guide-to-google-forms/

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Are you just getting started with Google Forms? Never heard of it before? Either way, here are some tips to help you get going with Google's powerful form tool and start building surveys and forms online for free.

What the Heck Is Google Forms?

If you already know about Google Forms, feel free to skip ahead. If you don't, here's the crash course. We'll go over the basics, and get you brushed up on what Google Forms is and how you can start using it right away.

Google Forms is a free survey tool that's part of G Suite---Google's complete office suite (although some people refer to it all as Google Docs). The other main services included in the cloud-based suite are Sheets (Excel), Docs (Word), and Slides (PowerPoint).

Related: What is Google Workspace, Anyway?

Google Forms lets you collect information from people via personalized quizzes or surveys. You can then connect the info to a spreadsheet on Sheets to automatically record the answers. The spreadsheet then populates with the responses from the quiz or survey in real-time. This makes Google Forms one of the easiest ways to save data directly into a spreadsheet.

With Forms, you can collect RSVPs, start surveys, or create quizzes for students with a simple online form. You can share your form via email, a direct link, or on social media and ask everyone to participate.

And since Forms is an online tool, you can share and collaborate with multiple people on the same form in real-time.

Have you heard enough? Let's get started!

How to Sign Up for a Google Account

Before you can use Google Forms, you have to sign up for a Google (an @gmail) account. If you already have one, feel free to move on to the next section. If not, we'll go over the simplest way to create a Google account and get you set up with Forms.

Head over to accounts.google.com, click "Create Account," and then select "For Myself."

On the next page, you provide some information---first and last name, username, and password---to create your account.

You also have to verify your phone number so Google can make sure you're not a bot.

After you verify your phone number, the subsequent pages require you to provide a recovery email address, your date of birth, and gender. You must also agree to the privacy statement and terms of service. After that, you're the proud new owner of a Google account.

How to Create a Blank Form

Now that you have a Google account, it's time to create your first Form. Head over to the Google Forms homepage and place the cursor on the multicolored plus sign (+) in the bottom-right corner.

The plus sign turns into a purple pencil icon; click it to create a new form.

Pro Tip: You can type

into the address bar from any browser and hit Enter to create and open a new blank form automatically.

How to Customize Your Form

One of the first things you might want to do after you create a new blank form is give it a bit of personality. Google Forms lets you customize the theme and help it stand out by adding an image, color, and font style.

Click the artist's palette at the top of the screen. From here, you can choose a header image from one of the many stock photos provided (or upload one of your own), the primary color of the form, the background color, and font style.

While customization is lacking when it comes to the theme of forms (aside from being able to upload any image for the header), Google Forms makes up for it with everything else it has to offer.

After you customize your form, close the theme options to return to your survey.

How to Choose Question Types

When you create a Google Form, you can choose the types of questions you want people to answer. Whether you want static answers from a multiple-choice form or essay-length responses, you can create your ideal form in a snap!

Click the drop-down menu next to the question field.

Then, select the type of question you want from the list.

Your choices are:

Short Answer: Responses only require a few words. You can set rules people have to follow in their answer with data input validation. Great for email addresses or URLs.

Paragraph: Responses require long-form answers of one or more paragraphs. Data input validation is available for this type of response, as well.

Multiple Choice: People choose between a set of options (one per question). You can include "Other" and an option so people can input a short answer. Depending on a person's answer, you can also send them to a different section of the form.

Checkboxes: Responders choose one or more of a set of options, including the "Other" option for a short answer. Depending on a person's answer, you can send them to a different section of the form.

Drop-down: People choose their answer from a set of options in a drop-down menu (one per question). Based on the answer, you can, again, send people to another section of the form.

File Upload: This allows the person to upload a file in response to a question. Uploaded files use Google Drive space for the survey owner. You can specify the size and type of files people can upload.

Linear Scale: People can rate your question on a scale that starts at 0 or 1, and ends on a whole number from 2 to 10.

Multiple Choice Grid: This creates a grid from which people can select one answer per row. Optionally, you can limit answers to one choice per column and shuffle the row order.

Checkbox Grid: This option creates a grid from which people can select one or more answer per row. Optionally, you can limit answers to one choice per column and shuffle the row order.

Date: Responder must choose the date as an answer to the question. The default is day, month, and year. Optionally, you can include the time in people's answers.

Time: Responder must choose the time of day or a duration of time.

How to Add More Questions

If you're creating a survey or quiz, you're likely going to include more than one question on it. Google Forms makes it super-easy to add as many questions as you want, and you can vary the types of questions. You can even separate them into sections, so everything doesn't appear on a single page.

To add more questions to your form, click the plus sign (+).

To add another section to separate questions, click the icon that looks like two rectangles.

Optionally, you can give the section a name and description to distinguish it from other sections later on.

If you want to add any questions to a different section, it's simple! Just drag and drop them between sections. At the end of the section, click the drop-down menu to choose where the form should direct people next.

How to Create a Quiz

Google Forms isn't just for surveys or event invites. Teachers can use Forms to create digital quizzes, which automatically grade, send results (if enabled), and collect student responses.

It's one of the easiest ways to give students immediate feedback and reduce the amount of time you spend grading quizzes.

Click the Settings cog at the top of the page.

Click the "Quizzes" tab, and then toggle on "Make This a Quiz."

After you enable quiz mode, you can choose when to release a student's mark, and what information he can see after he's submitted his quiz. When you finish, click "Save" to exit the window.

Once you return to your quiz, select one of the questions, and then click "Answer Key" to edit the correct response, and the weight each question has in the quiz.

Here's where you set the correct answer(s), decide how many points each one is worth, and add answer feedback for the answers to each question.

Click "Edit Question" to close the answer key and save your changes.

How to Collaborate on Forms

Like all Google suite applications, Forms lets you collaborate with others. Anyone you share a unique link with can edit the questions in your form. This makes it a lot easier to work on the same survey with a group.

To do this, click the three dots at the top of the page, and then click "Add Collaborators."

Next, under the heading "Who Has Access," click "Change."

Select "On - Anyone with the link" to generate a shareable link. Anyone with this link can then access and edit your form. Click "Save."

Now, you can copy and share the link with anyone you want to have access to your form.

You can do a lot more with these shareable links, as they also work with other Drive files and on mobile. For a deeper look at how links work and how to generate them, check out our guide.

Related: How to Create Shareable Download Links for Files on Google Drive

How to Store Responses in Google Sheets

Google Forms stores the answers to your Form automatically. It saves each response in the "Responses" tab at the top of your form and updates in real-time as people answer questions.

However, if you prefer a more in-depth way to analyze responses from your form, you can generate a new Google Sheet---or link to an existing one---to store and view answers. When viewing data stored in a spreadsheet, you can apply many types of calculations and Google Sheets' functions to create formulas that manipulate your responses.

To do this, select the "Responses" tab, and then click the green Sheets icon.

Next, click "Create" to generate a new spreadsheet to store all your answers.

Each spreadsheet contains all responses, along with a timestamp of when the survey was completed.

If you already have a spreadsheet you want to use, you can do that, too! Instead of clicking "Create," click "Select existing spreadsheet," and then click "Select."

Choose the spreadsheet you want from the list of those saved on your Google Drive, and then click "Select."

As people answer each question in the form, their responses dynamically appear in the selected Google Sheet spreadsheet.

How to Use a Form Template

Sometimes, you don't want to think about the format---or questions---of a survey. When that's the case, you can use a template from the Google Forms template gallery. It has templates for everything from party invites to course evaluation forms.

To get started, head over to the Google Forms homepage and place the cursor on the multicolored plus sign (+) in the bottom-right corner.

The plus sign becomes a purple pencil and purple page icon. Click the purple page icon.

Once the window opens, choose a template from one of the three sections: Personal, Work, or Education.

Click on a template. The form opens in the current tab and saves to your Drive with all your other forms. If you want to add any questions or edit any existing ones, the templates are customizable, just like any other form.

Add the Final Touches

Before you share your form with everyone, be sure to check out the settings. From here, you can collect email addresses, create a confirmation message, limit responses to one per person, and more.

Click the Settings cog at the top of the page.

The first tab has a few settings you can enable. From here, you can collect email addresses and limit each person to one submission. You can also choose whether respondents can edit their answers after they're submitted or see a summary chart at the end of the survey.

Note: If you enable "Limit to 1 response," the respondent must log in with their Google account to access your form. Anyone without a Google account won't be able to submit answers to your form. Unless you're positive everyone has a Google account, leave this option disabled.

The "Presentation" tab has settings that show a progress bar that lets people know how far along they are in the form. You can also shuffle the question order, show a link to submit the form again (if "Limit to 1 response" is disabled), or compose a confirmation message that respondents see after they submit the form.

After you finish, hit "Save" to save the changes and return to your form.

After you've completed creating a form, it's time to send it out and get some responses. You can share the form via email, a direct link, on your social media account, or you can embed it into your website.

To get sharing, open the form you want to share, and then click "Send."

Choose how you want to share your form from the options at the top of the pane. From left to right, your choices are: email, direct link, an embedded link for your website, Facebook, and Twitter.

This beginner's guide will have you creating Google Forms in no time! Whether you need a survey to find out what everyone's bringing to the BBQ, or a quiz for your physics class, Google Forms is an easy-to-use, powerful tool. And it doesn't cost a dime.

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Want to learn how to create surveys and quizzes for free with Google Forms? This beginner's guide walks you through everything you need to know!

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Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform : https://www.clearvoice.com/blog/head-to-head-review-google-forms-vs-surveymonkey-vs-typeform/

7 Effective Ways to Collect Customer Feedback through Social Media:  https://www.getfeedback.com/resources/online-surveys/7-effective-ways-to-collect-customer-feedback-through-social-media/

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Youtube: https://www.youtube.com/watch?v=wLABNnY9TjY by Mark Warncken(2020)

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Mark Warncken - Social Media Selling 123

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Stephanie Seymour(2021) "Pros & Cons of Zoom: Analysis of a Video Conferencing Software"

https://financesonline.com/pros-cons-of-zoom/

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Zoom is a comprehensive video conferencing service that combines simple online meetings, group messaging, and video conferencing into an easy-to-use platform. It's one of the primary research methods (focus group) for remote use. This platform enables users to have a virtual meeting in group.

Pros:
1. Development&usability
Zoom is super easy to use – just download, click it, set it up, and you are off and running. This is one of the easiest pieces of video conferencing solution business could ever deploy. It works right off the bat, and it is a breeze for anyone to connect over Zoom and talk to a remote colleague or customer.
2.Video conferencing capability.
Zoom video conferencing is stable and reliable and supports long video calls. From the user perspective, Zoom streamlines video conferencing, offering an easy-to-use platform for both audio and video conferencing. The best part is that regardless of the number of participants taking part in a video conference, the quality of the sound, feed, and chat is impressive.

Cons:

No access to Chromebook

Plugins often show incompatibility with iOS and Android platforms

Bland user experience and primitive interface

Video and Audio lag and outages

Inadequate response from customer support

Mobile application not as intuitive as the web application

Screen sharing requires high-end computers but does not work so much with older versions.

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These social media giants can be used as a great research tool. Companies or people can set up various polls, surveys, or just straight up ask their audience about something specific, for example: what do they think about their product or service.

Pros:
1. Fast and efficient way to get the required data
2. The data can be more reliable since everyone participation will be sincere because they chose to participate themselves
3. Only people who are truly interested will participate in your surveys (subscribers, followers)

Cons:
1. If it isn't a poll it will be really difficult to calculate the votes since the person will have to go through thousands of comments.
2. This system can be abused by creation of fake accounts and as a result falsifying the data.

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Mark Warncken - Social Media Selling 123

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SurveyMonkey is an application for gathering opinions and transform them into useful data.

Pros :
1. Easily create surveys, quizzes, and polls for any audience.

2. Gather feedback via weblink, email, mobile chat, social media, and more.

3. Automatically analyse results and get powerful analysis features.

4. Export results or integrate data with apps.

5. Use personal insights to make better, data-driven decisions.

6. Provides native iOS/Android mobile app for checking in on responses from the palm of your hand.

7. Offers a handful of collaborative features that allows survey creators to build and edit surveys together in half the time.

8. Offers a wide range of survey templates, SurveyMonkey also provides sample questions, depending on the type of survey you want to conduct.

Cons:
1. The free version only allows users to ask ten survey questions with 100 results.

2. If a user wants to ask more questions and receive more results, they would have to purchase a new plan starting at $26 a month.

3. A limited selection is offered when it comes to survey customisation. There are only 12 design themes that users can choose from.

4. Expensive for additional features.

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Statistical analysis is a process of inspecting, cleansing, transforming and modeling data with the goal of discovering useful information, informing conclusions and supporting decision-making.

How to do a statistical analysis

•Look for relevant data

•Analyze the data

•Based on the analysis results, relevant conclusions are drawn

statistical analysis

•The data must be universal and reflect the characteristics of the object of study

•Some real-time research data must be timely

•Some anomaly data in the data set should be remove so as not to affect the conclusion

•The results of data analysis should not be given too much weight to neglect of other possible data

•Choose the right analysis tool

•The amount of data is not the more the better, but the more refined the better

Advantages

•Can improve people's ability to understand data

•

•Might extract concise and clear analysis results from complex data

Disadvantages

•Sampling error

•Correlation versus causation

•Construct validity

•Simplified solution

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Data analysis is a process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision making.

Different research objectives require utilization of diverse research methodologies to achieve the desired outcome. In some instances quantitative solutions are desirable enabling you to make statements like "x% of industry professionals prefer our product" or "x% of our customers are completely satisfied with the service they received". While other research objectives may require a more qualitative approach to understand the emotions behind a purchase decision or the imagery associated with a particular brand or initial reactions to various advertising concepts. Regardless of the methodology utilized the ability to carefully analyze the information and look past the data to understand the story is of primary importance. At Clear Seas Research we take pride in approaching the data analysis strategically with your objectives at heart.

Upon fieldwork completion Clear Seas Research takes multiple steps ensuring only the most appropriate respondents remain in the final data set. Identifying incomplete, incorrect, inaccurate, irrelevant parts of the data collected and then replacing, modifying, or deleting this "dirty" data takes careful effort. During data cleaning Clear Seas Research eliminates individuals with inconsistent results; those who have sped through the survey; or those who have not provided thoughtful responses. Once Clear Seas Research team members identify the final data set, data tabulations are created.

Clear Seas Research takes great pride in simplifying complex data to provide clear insights; focusing on providing clients with a clear understanding of what the numbers mean. After data collection, team members carefully consider and apply statistical technique(s) best addressing business questions. Clear Seas Research analytic capabilities include:

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Different research objectives require utilization of diverse research methodologies to achieve the desired outcome. In some instances quantitative solutions are desirable enabling you to make statements like "x% of industry professionals prefer our product" or "x% of our customers are completely satisfied with the service they received".

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Google forms are a useful tools for doing surveys and questionnaires, you could create a google form and post it online for others to complete to gather data.

How to create and use it：
https://youtu.be/LxlfPLPI0wM

Pros of using google form：

It is a free online tool, that allows you to collect information easily and efficiently.

It doesn’t require anything than a device and a account to create a sevrey.

The interface is very easy to use. Any user with an average Internet knowledge can create forms using this tool.

The assistant is simple to use. The What-You-See-Is-What-You-Get interface makes it easy to drag and drop form elements and organize them based on actions or events.

At the design level it is possible to choose between a palette of colors, as well as own images as a background.

It stores the feedback received so the user can analyze it in detail.

The forms are integrated with Google spreadsheets therefore the user can access to a spreadsheet view of the collected data.

The general configuration of forms or surveys allows user to collect the recipient’s email address and limit the answers.

For advanced users, the type of data that can be inserted into a field can be customized using regular expressions. This helps customize the form even more.

It allows user to see how the survey will look before sending it over to the recipients.

We can send the form by email, integrate it into our website or send the link via social networks or any other means.

With this tool, you can get unlimited questions and answers at no cost, while other survey tools require a payment depending on the number of questions and recipients.

Disadvantage of using google form：

Limited design customization. Advanced users can change the design to use the tool with a greater number of purposes.

There are some security concerns. The user has to create a good password and protects it to increase the level of security.

There are certain limitations regarding the capabilities of this tool. It accepts texts up to 500 Kb; images up to 2 Mb; and for spreadsheets the limit is 256 cells or 40 sheets.