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I feel that the commercial turned out well overall. There are definitely improvements to be made such as sound, and finding a less jarring way to cut it but these are things that I will need more to learn to fix.

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I changed many things from the original concept of my Promotional Video. The biggest was removing the use of known figures to engage the audience, followed by the idea of the viewer hitting the game-winning shot and the colour scheme. The reason I changed the use of a famous athlete (e.g. LeBron James) was that without actually using these people and with the resources I have felt that I couldn't achieve that without making it laughable and that really wouldn't resonate with my age demographic, and will most likely have them not want to buy my product. I also changed the idea of the game-winning shot to avoid it being laughable and the colour scheme along with it as it wouldn't fit with the new changes. I decided to go for a tone that does not take itself seriously rather than one that does.

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My commercial features a no named protagonist wearing an NBA jersey, training and working hard. the reason for mixing both famous player and some no named person is so the commercial gets both fan recognition and association. The colour pallet will be dark with greys and blacks but the shoes will be in bright colours so they stand out and the audience associates the commercial with the shoes and not a message saying go play basketball.

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I am going to use black and greys for the main colour pallet
using red, white, blue on the shoes makes them pop in the commercial making them the focus, this is how ill make my commercial stand out.

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use Bold Fonts

Futura

Trade Gothic

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Wilson, B & Sparks, R 1996, “It’s Gotta Be the Shoes”: Youth, Race, and Sneaker Commercials", in, Sociology of Sport Journal, vol. 13, no. 4, pp. 398-427.
Wells P. (2019) Just Do It, Impossible Is Nothing: Animation and Sports Commercials. In: Cook M., Thompson K. (eds) Animation and Advertising. Palgrave Animation. Palgrave Macmillan, Cham.
Goldman, R & Papson, S, 1998 Nike Culture The Sign of the Swoosh, SAGE Publications, London.

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I will get the audience's attention by showing what they want and getting them to imagine themselves in the SHOES of their favourite player and them hitting the game-winning shot.

Showing them their favourite players, team or even getting them to imagine themselves like their idols and that will get their attention and they will want to know how they can be more like their favourite player.

showing "them" hitting the final shot or making a great play can also inspire them and make them desire my product, they will want to reach their potential and be like their favourite player. An example of this is in an article in Sociology of Sport Journal where they say  "Spike Lee and Michael Jordan, two icons of Black American culture, also were a key part of the attraction"(Wilson & Sparks 1996). this is talking about how the "Its Gotta Be the Shoes' commercial resonated with youths. Having a famous player or person/s can help persuade the demographic.

Showing them or their favourite player in the shoes will have them associate the shoe these feelings.
Using a tag line can help resonate with audiences especially with early teens. for example "Just do it" by Nike or "It's gotta be the shoes" can become the new catchphrase at Schools or local Ball Parks.

Having the audience imagine themselves achieving something or seeing their idols achieving something can help to encourage them to go out and do it. take for example the first Nike "Just do it" commercial. it features a known American athlete, Walt Stack in his 80s still running 17 miles each morning. "If an 80- year-old former athlete could still do it, it implied, it was merely a matter of just doing it, and with that, the idea that any younger, reasonably fit person, could do it" (Wells 2019, p. 179).

Having a cultural connection with my product could make my product stand out. by having a slogan such as "Just do it" for example Goldman and Papson said regarding Nike's "Just do it" slogan "is  cemented in consumers' minds as a rallying cry to get off the couch and play sports." More than just a slogan, "Just do it" receives almost daily mass media interpretation and affirmation" (1998, p 19).

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My message is a shoe commercial that will promote the idea that with these shoes, you can be like your idol, your favourite player, and so forth. I want the video to inspire them but also tell the viewer that they will need my product or my product will give them the best chance at achieving their goal. this can be achieved by using famous players/well-known people and/or having the audience imagine themselves as the player hitting the game-winning shot, using their dream to convince them to buy the product

Possible Perspectives include SneakerHeads, High fashion, Environmentally friendly, Community-driven.

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https://www.youtube.com/watch?v=40aY4pHQM4I
https://www.youtube.com/watch?v=Tn70NxIMk2Q&ab_channel=eukicks
https://www.youtube.com/watch?v=1shK-j_u6LI&ab_channel=VCRchivist

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My target audience is male basketball players 10 to 25 years old, middle class, with a professional level from amateur to low-level professional. The idea behind this age demographic and professional levels is that you wouldn't a high-level professional such as people in the NBA won't be convinced by inspired by showing them the best players as they are already the best

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1. Looking after your car

2. Baby formula

3. Computer virus'

4. Video Games

5. Car commercial

6. Keeping and restoring old technologies e.g. Old consoles, Film Cameras, Walkmans, etc.

7. Animal awareness

8. Basketball

9. Phone

10. TV

11. Coronavirus Safety

12. Food

13. Restaurant

14. Longboard

15. ErikReeves Clothing

16. Power Outlet Safety

17. Bootleg Movie Awareness

18. Soda

19. Alcohol Safety

20. Shoe Commercial

21. Video Game Speedrunning

22. Social Media

23. Keeping a schedule

24. Gym

25. People skipping leg day

26. Que Cola Commercial

27. B Movie Promotions

28. Sleep

29. Having A separate space for work and sleep

30. Promotional Video of a friend

31. Virtual Reality

32. Esports

33. LEGO

34. Overwatch

35. Having real people behind you

36. Music

37. NBA

38. Natural Lighting

39. Nuka Cola Commercial

40. MCU

41. Sports

42. Exorcise

43. healthy diet

44. Streaming Services

45. keeping your data secure

46. Star Wars

47. Movies/ Film

48. Video Games

49. Pixelation Video

50. Airline Commercial

51. Space exploration

52. Be kind

53. Discord

54. UNI SA ad

55. Headphones

56. Gardening

57. Twitch

58. Youtube

59. Movie/TV Subscription Service

60. Footlocker Commerical

61. Dungeon and Dragons

62. Board Games

63. Card Games

64. Racism Awareness

65. Sexism Awareness

66. BrickLink

67. Mental Illness

68. Mental Health

69. Stop Motion Filmmaking

70. Keeping your house clean

71. Using Good mic setups

72. Clothing/Fashion

73. Proper eating etiquette

74. Camera Ad

75. Energy drink

76. Flat Earthers

77. Spotify

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I'm pretty concerned about making the promotional video has I don't know how to make it look like a film and not just a something I recorded on a phone. I'm also worried about keeping up to date with the journal but I guess falls inline with following the schedule I have given myself. I wasn't excited about starting this class originally but now that I know more about what I'll be doing Im not has uninterested as I was