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1-Womens rights

2- How the justice system is corrupt?

3- Growing a personal jewellery business

4- What extent can technology hear and gain our private information?

5- The real difference between Samsung and Apple?

6- How have certain celebrities influenced their fans in a negative light?

7- Have our voices been limited due to political correctness/ fear of being attacked?

8- Due to COVID, how many people have now supported local businesses?

9- The mental state of Vincent Van Gogh and other artists (crazy or talented?)

10- Danger of conspiracy theories

11- How animated Disney movies actually send the wrong message?

12- Designing a lino printing business

13- Frida Kahlo appreciation website

14- Why dogs have better intensions than humans

15- How one artwork can create multiple opinions?

16- At what stage does fashion become too expensive?

17- Is tracing considered copying?

18- What are the positives about living on Mars?

19- Are parents the biggest hypocrites?

20- Why do people with higher authority think they can get away with illegal actions?

21- Negative impacts of Tik Tok, are there more cons?

22- How humans have become reliant on technology

23- At what point does artwork not identify as art?

24- How does a creative method effect people with mental health issues?

25- Why art should be considered just as demanding as other subjects?

26- Tattoo designs should be mandatory (no one gets the same thing as someone else)

27- Female products should be cheaper and all toilets should provide pads/ tampons (everywhere)

28- Starting up a shoe design platform

29- bracelet/ watch that can tell when people lie

30- Business for plants/ pots Instagram page

31- A website that has tips and tricks to use when thrift shopping, hottest places to shop, how to turn junk into cute trinkets

32- How inappropriate songs can effect a person’s thought process?

33- Why everybody should practice one form of art

34- How the renaissance changed art

35-  Why/ how Bridgeton deals with race

36- To what extent can art be used as a form of expression? And how important is it for artists to express their thoughts and ideas

37- How do people express themselves through clothes?

38- Are women’s products to expensive?

39- How do people who own plants benefit from them?

40- What are the real side effects of tanning?

41- If art becomes a public property, how can this effect an artist’s future?

42- Should everyone dress like they did during the renaissance?

43- How we depend on our phones too much?

44- Is Apple overpriced?

45- When comparing the price of products/ items from 20 years ago to today, why have the prices elevated?

46- A pack of shaving razors that record the how often it is used

47- Jewellery that does not change colour

48- Making a commercial that explains how commercials impact people

49- A water bottle that connects to your smart watch to track how much water you need to drink/ have had

50- Exploring the major effects of hair care products

51- The different emotions that people can experience when going to the hair dressers

52- Creating earring that can change shape

53- Clothes that last forever

54- Making movie theatres great again

55- The impact of university being online for certain students

56- How makeup is used to hide a person?

57- When starting a personal jewellery business how can this help improve supporting local businesses?

58- Making movie posters based on the old school horror movie style

59- Using scrap to create jewellery

60- How are vegan products making a difference?

61- An app that can target how to best plan your day

62- A matcha business that targets recipes throughout the day

63- Small bags to wear on fingers

64- Tarot card designs/business

65- Croatian cookbook

66- A mandatory app that blocks/ prevents illegal/ rude messages

67- A doorbell that has the 000 number built into it for a quick calling

68- Digital card that can store all memberships/ bank cards that also blocks thieves from scanning

69- A tea business that targets coffee drinkers to switch to tea

70- Essential hair tools every women needs book

71- An app based on the Clueless movie with outfit choices

72- Turning all food into tablet form

73- group of people to take care of the satellite waste?

74- clothes/ products for dogs/ cats

75- Wall vacuum cleaner

76- How digital shorts impact an audience?

77- Design a collection of wallpaper

78- A collection of female under garments with stashing spaces

79- Jean designs with an abnormal amount of pockets

80- An app that helps assist in deciding what’s for dinner

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My initial feelings about beginning this course was a combination of nervous energy, due to 2021 being my first year at university but also excitement, to start developing my digital media skills further. I have previously undertaken digital media throughout the whole of high school, and even completed year 12 digital media in year 11. Going into this course after watching the first lecture and understanding our first assignment, I did come to an early conclusion of what I would like to develop and learn, although I am prone to changing my mind quite often.

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1) Summarise the message you wish to promote
Throughout my research I wish to demonstrate to what extent social media helps promote/ market my small local jewellery business.

2) Identify and profile your target audience
After researching about jewellery design/business development I found that women aged 20-60 with middle to upper income levels are the main consumers on the market. As a female when I buy jewellery it is a considered purchase, I wear my jewellery frequently with the aim of expanding my collection. An emotional attachment to jewellery, makes developing a target audience more achievable. The jewellery I will be creating is made of multiple mediums including; polymer clay, metal, recycled materials etc. so this is where my target audience will differ.

My target audience will attract mainly females that range from their early 20s to mid-30s, my aim is to target fashionable women that desire colourful quirky, statement earrings.

When appealing to my age group I will strive to design earrings that will be cost affordable, that will show case my own unique aesthetic with encompassing simplicity and some unconventional designs.

3) Researching your message

Question: To what extent can I use social media to help promote/market my small local jewellery business?

‘What do I need to show or say in the promo video that will persuade my audience to take action?’

Mainly I want my promotional video to explode with colour and the sense of individuality, however in order for my audience to take action, I will state that my jewellery pieces are original and hand crafted. While also including that they are not massed produced, making them appeal more from a unique perspective. Additionally, I will included that by buying my products my audience is supporting the local economy of Australia, and lastly showing how some of the earring are sustainable with 100% sustainable packaging.

1. Made locally

2. Pieces are original (not massed produced)

3. Supports our local economy/Australia

4. Promotes individuality for everybody

5. Sustainability where possible (packaging 100%)

‘What do my target audience already know, think or feel about my message?’

In light of recent worldly events Australians are more aware of the importance of supporting local businesses and Australian made products. Therefore I believe that this attitude can assist me in promoting my brand/ product. To stand out amongst my competitors I will use non gender specific advertising techniques to appeal to a wider audience/ my target audience.

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How can photography make a product more appealing?

The part colour theory can play in capturing a costumer's attention?

Has supporting local businesses become more prominent during the COVID-19 times?

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Nike 2021, Nike Air VaporMax Evo - Bring The Future To Light, Nike, 27 March, viewed 29 March 2021, <https://www.nike.com/au/>.

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Godey, B, Manthiou, A, Daniele, P, Rokka, J, Aiello, G, Donvito, R, Singh, R, 2016, ‘Social media marketing efforts of luxury brands: influence on brand equity and consumer behaviour’, Journal of Business Research, pp. 1- 5.

Throughout this source they study how the links of social media marketing efforts can help endorse businesses as well as measure holistic concepts that incorporate; entertainment, interaction, trendiness, customization and word of mouth.

The creation of social media expanded the possibilities for companies and brands, thus making them seek new alternative options in "interactive ways of reaching and engaging their consumers" (Gallaugher & Ransbotham, 2010; Kozinets, de Valck, Wojnicki & Wilner, 2010). Social media provides marketers with endless opportunities to connect with" consumers in social communities to build a personal relationship" (Kelly, Kerr & Drennan, 2010).

Ultimately, social media is a never ending and changing platform that has changed/reshaped how brand context is created, distributed, and consumed, thus transferring the power "to shape brand images from marketers to consumers online" (Tsai & Men, 2013).

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IGW The visual Marketing Agency 2019, image of colour psychology guide, IGW, viewed 29 March 2021, <https://infographicworld.com/psychology-color-marketing/>.

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Hoai Do, P 2018, ‘The impact of product photography on consumer attention and perception’, Bachelors international business thesis, < https://www.theseus.fi/handle/10024/154557>

The purpose of product photography is to have an impact on consumer attention and perception, this can mainly be seen through marketing. During the course of Phuong Do’s ‘The impact of product photography on consumer attention and perception’ they mention elements in product photography including; colour, composition, focal element, textual information and props. Each of these elements were analysed to pin point the most important essential attribute on consumer attention, however these attributes were further divided into sublevels; background colour of black or white, composition using rule of thirds, focal element of shallow depth, textual element through  script, and whether props or no props makes an impact. Ultimately they concluded that textual information was the most important as this can be the brands name, slogan or even a description, thus providing valid information regarding the products vibe, usage and  context of the photography which additionally draws the consumers attention.

Textual information was then followed by background colour, composition, focal element and finally props. Furthermore there are contrasting and just as important factors in product photography, Phuong later states in his report.

Attention
Capturing a consumer’s attention is a critical and important element that all marketers aim to capture and monitor continuously. To thoroughly focus on innovative attempts at designing marketing materials, businesses will study consumer psychology to manipulate certain attention triggers. These days consumer attention can prove difficult at times, "at Harvard Business School" they determined the "value of attention to businesses is becoming increasingly more crucial than ever before", also stating that "media publishers and broadcasters can sell attention in the form of a 30-second advertisement and only 13 seconds is needed to capture the consumers notice" Teixeira (2014).

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Bruite, F.P., 2019, How great product photographers influence e-commerce websites conversions, Meero, viewed 20 March 2021, < https://www.meero.com/en/news/e_commerce/511/How-Great-Product-Photographs-Influence-E-Commerce-Websites-Conversions>

90% of online buyers say that photo quality is the most important factor in an online sale.

93% of consumers consider visual content to be the key deciding factor in a purchase decision.

78% of online shoppers want photographs to bring the products to life.

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Hanson, A.R., 2012, ‘Introduction: what is colour’, ‘What is colour?’, National Physical Laboratory, London, United Kingdom, pp. 1-7.

When reflecting on this source it states that in general colour is defined by negatives, it is the “visual property of light which is not related to lightness, saturation, texture, glossiness or translucency”. How exactly does this relate to the question at hand, well consumers use visuals beings and use this to distinguish literally everything, to fruit that’s ripe or unripe, to determining how strong a cup of tea is. Thus allowing marketers to use colour as an advantage when advertising products, an example of how colour can influence consumers is through Vincent Van Gogh’s artwork as he often uses juxtaposing complementary colours for enhanced effect.

As designers the strongest tool to possess is using colour correctly to capture and impact the viewer’s perception of our work, and when colour is used effectively it can elicit a reaction from the viewer that makes the product memorable.

Additionally when looking specifically at the fashion market, colour plays an enormous role in consumer consumption. In J.A King’s ‘colour in fashion design’ it is notably stated that fashion in recent years goes through cycles, this is most vivid in colour trends changing frequently. Within the fashion industry certain colours have a longer lifecycle, this is referred to as ‘long term fashion colours’ and correspondingly ‘short term fashion colours’ although change will forever be essential in the fashion industry to promote, grow and continue consumer interest.

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FACEBOOK for business, 2019, Build your business on Instagram, business Instagram, viewed 20 March 2021, < https://business.instagram.com/advertising>

I took the opportunity to access the Instagram website and explore how they intend to help people promote and connect with others. It is stated that 84% of people on Instagram are more likely to shop from small businesses, this allows people who use Instagram to reach people beyond their followers, to promote posts that drive results. Small businesses can use stories ads, photo ads, video ads, carousel ads, collection ads and ads in explore.

“Meet your business goals by driving awareness of your business, product or app, consideration by making customers more aware of your product, and conversation to increase product sales, mobile app.”

Instagram allows their audience to use the app for multiple opportunities to create, share and market.

Instagram Brand Resources, When to Use the Glyph, Instagram, viewed 29 March 2021, <https://en.instagram-brand.com/assets/icons>.

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Gucci

Gucci 2017, Jewellery and Timepieces Collection |

Gucci Spring Summer 2017, Video, YouTube, 8 July, viewed 19 March 2021 <https://www.youtube.com/watch?v=0XbBt1xrD_c>.

I chose this first advertisement which is a Gucci Spring Summer 2017 Jewellery and Timepieces collection advert, as I wanted to explore how a luxury jewellery brand promotes their pieces. This is a one minute advertisement that uses the jewellery to tell and capture a story. Within the first ten seconds Gucci have already utilised their brand logo, the logo stands out in white as it sits on a yellow background. Throughout this advert Gucci uses dual bright colours with a vintage aesthetic followed by smooth calm music. Showcasing the jewellery pieces in stages and on people, can give the viewer a visual representation of what the jewellery looks like on, along with this the people in the ad look to have an emotional attachment and unique individual styles to engage the viewers in all the different elements. Additionally Gucci uses a variety of hand gestures and body movements to show off their jewellery and when ending the advert lastly reminding viewers of their logo.

When watching this advertisement I was engaged in the story telling that I forgot it was a one minute ad, it also utilised the perfect type of music that fit the aesthetic of Gucci, however as much as I appreciated and loved the jewellery pieces Gucci is an expensive brand. Thus making their target audience primarily celebrities, the wealthy, fashionistas and the upper class. Gucci has managed to achieve their desired target audience perfectly in this ad.

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WILDTHINGS

Artem Morozov 2019, Commercial for WILDTHINGS  jewellery | Bali, video, YouTube, 3 July, viewed 19 March 2021, <https://www.youtube.com/watch?v=YmqPGmwneVg >.

This ad showcases a young female in a beach environment with the WILDTHINGS logo taking centre stage. This advertisement displays their simple gold jewellery pieces that the viewers can see on the women throughout the activities undertaken; such as driving, walking, filming and being on the beach. They have continuously used an outdoor setting and traveling to indicate everyday wearable pieces. This advert utilises indie music to keep the audience’s attention throughout the whole one minute advertisement, there isn’t really a story being told however it shows a female wearing jewellery pieces in her daily life activities whilst the music keeps the viewer focused.

After watching this I can immediately say that this ad made me want to have a bigger jewellery collection that I can wear to the beach or just every day, and that WILDTHINGS has made this advert relatable for young females aged between 18 to the late 20s. The jewellery featured throughout this advertisement looks to be affordable and aimed to lower and middle class females.

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MIMCO

MIMCO 2017, MIMCO x Ethical Fashion Initiative - Artisan Nolonaplei, video, YouTube, 20 March, viewed 19 March 2021, <https://www.youtube.com/watch?v=LwYuO2yyRzU&list=PLqlaF_7a3zKpDAKtQlPpSazOvUUvWTpAR&index=6>.

This advert is very different from the first two, instead of showcasing the jewellery itself they address the message they aim to promote. Immediately the audience is introduced to ‘Nolonaplei’ whom has been working on beading as a job in order to support her children and send them to school. The viewers can see that it’s a very cultural environment, this is seen through the clothes and jewellery that can be seen within the group of women. Nolonaplei’s Mimco job has supported her large community and benefitted others as well. Throughout this advert viewers get to see the jewellery pieces being handmade, bead by bead evoking the audience’s emotions into wanting this almost personalised jewellery.

The last four seconds of the advert uses textual information to state ‘Mimco x ethical fashion initiative’ along with ‘from hand and heart crafted lovingly in Africa for Mimco’ this targets an audience that wants jewellery pieces like these and raises a cause to action attitude to help support these women.

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How is your promotional message going to be distinctive from other similar ads. How are you going to grab your audience’s attention?

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How is your promotional message going to be distinctive from other similar ads. How are you going to grab your audience’s attention?

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After researching the three advertisements I found on the internet and exploring each brands features, I came to the idea that I am going to make my advert different and unique. In doing so my promotional video will be distinctive by appealing to my chosen demographic, while also targeting all genders within my target audience, my aim is for my jewellery pieces to be worn by everyone. Additionally, I will also include some textual information at the end of the promotional video stating to support local businesses. On top of the ad I will also include a soft but youthful tone that will flow with the video, which will be very colourful and quirky. Optimistically, these elements should grab the audience’s attention and be distinctive compared to other jewellery adverts.

How is your video ‘creative’ and different to those that already exist?

As stated previously I wish to make my video different by approaching a larger gender group that’s still within my target audience, this will create a point of difference as a lot of jewellery ads are either aimed at females or males. I will contrast this with a natural outdoors and relaxed environment that will additionally appeal to my target audience.

I hope to draw in my audience by staying true to my creative character as well as showing my hand made products that I love to produce for others, and by having a personal touch to my own ad.

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What is the message you wish to promote in your video?

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What is the message you wish to promote in your video?

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My main objective is to showcase my products/ jewellery throughout the promotional video, my main message will be to purchase my product, although I do aim to include a message of supporting local businesses.

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Attention –

I intend to capture my audience’s attention by creating a colourful and joyful scene, through the models radiating confidence and individuality. During the video I will switch between models thus engaging the viewers by demonstrating how the jewellery can be worn differently by a variety of people. Each scene will include an assortment of hand actions such as; tucking hair behind ear, putting an earring on, holding purse/ bag etc. to exhibit the jewellery pieces. I want to achieve a visually delightful aesthetic and atmosphere throughout the promo ad, however additionally include a message at the end to help support local businesses.

Interest –

I hope to create an environment where the audience can relate to feeling a certain way when putting on jewellery. Whether it can elicit self-confidence through adding the final touch to an outfit or to have a scene of uniqueness when walking around.

Desire –

The feeling of uniqueness and owning handmade jewellery, will hopefully inspire the audience to be different. By modelling the jewellery during the ad I want my audience to desire these pieces, I want them to think of outfits that would make these jewellery pieces shine. Additionally, observing how happy the models are depicted, I want the jewellery to make the audience feel the same way. I will use emotion and colour to make my audience feel desire when buying my jewellery.

Action –

Ultimately after viewing the video, the target audience should feel excited about purchasing the jewellery and most importantly satisfied with themselves for supporting a small growing business.

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After generating my mind map I have explored and expanded my original ideas and thought more about what I can create. Something that I would like to explore is having a call to action, and also creating unique pieces that maybe have a little culture in them and experimenting with different materials.

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The target audience could potentially be attracted to the jewellery and the vibe of the promotional video.

I want them to feel like exploring their own unique styles either through wearing my jewellery or in supporting other local businesses after viewing my video.

I will need to convey to the target audience, a sense of originality by styling and owning their own identity through the expression of jewellery. I could additionally convey joyful nature by showing how these pieces can make someone happy.

With the utilization of bright colours like yellow, orange, pink and green, along with pastel colours like peach, or lilac I can create an uplifting effect on my viewers moods, making them more happy and optimistic.

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Using the Dafont website I found six fonts that appeal to me me the most. Firstly I gathered the fonts in black and white, then I experimented with colour. Out of the six fonts, I only really like three and that is the first one, fourth and fifth, the reason for this is because they have an artistic quality that could associate well with the brand (jewellery). Additionally, when experimenting with colour I found that it looks to comical and almost looks cheap and that simple black text works much better.

I will utilize the three texts I like the most when creating my promotional video and decide from there which complements the brand the best.

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I chose two colour schemes, the first one which uses the analogous colour scheme, it involves three colours that are positioned next to each other on the colour wheel, while the second scheme uses colour complementary. With the first colour wheel I wanted bright and happy colours that express the youthful and unique nature of the jewellery pieces. Furthermore the second colour wheel is an addition in certain colour shades like green and purple. These colours all promote positive energy and a sense of happiness’s, which will engage my audience.

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This promotional video will showcase individual pieces of jewellery from the ‘Allim’ brand.

The advert will begin with a shot of the sky, this will then pan down to a young adult wearing the jewellery against a white background with additional props. The camera will then start its next shot by a transition of the young adult kissing the camera. The white background will be a fabric texture along with flowers such as sunflowers and or tulips, accompanied with other props to enhance the jewellery pieces. Multiple scenes will include people wearing the jewellery, however doing so in different actions, this could be followed by a shot of someone putting earrings on to complete an outfit. Another could be someone picking up the jewellery, thus removing it from a nicely displayed scene, though still using natural lighting during the morning/afternoon.

Throughout this advertisement a soft almost dreamy tune will be playing. The camera will additionally utilize techniques such as zooming in or out, over the shoulder, whilst establishing a shot to successfully capture the audience’s attention. Towards the end of the advert text will be displayed showing the name of the brand, Allim, and a call to action of supporting local businesses, by doing this the last shot will remain memorable to the viewers.