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For my video, the fonts that I will use is called Chalkboard SE Regular. This font is spacing letters uniformly, which has a high readability. In addition, this font is rounded, which is very cute. This font can let audience associate the cuteness of animals.

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Based on the main tone of my video. The color used in my video will be blue. Because blue represents free. And blue likes to build strong, trusting relationships, which represent the strong relationship between the animal and the owner.

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The main idea of my video is adopting an animal. When audience see the animals, they will feel very amused because the animals are very cute and affinity. But as we know, the animals in adoption institution are homeless and helpless. They want to be cared for and concerned by people. The idea I want to show in my video is calling people adopt an animal, people can give homeless animals a new life and the animals can change our life. If the animals in the adoption institution are not adopted for a long time, they will be euthanized. I hope audience have some ideas about adopting an animal, and giving the animals a warm and free environment after they saw my video.  Therefore, the tone of my video will be warm but depressed.

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Dora always repeats the days- opens the door- turns on the light- closes the door. She thinks everyday is the same and pointless to her. She’s life is really boring.

One day- Dora still doesn’t sleep- plays on the phone in a dark environment. Before she wants to sleep- receives a message from a friend. Clicks and opens the message- The friend sends a link to Dora- opens the link that friend sent to her. A video from YouTube appears on the screen- starts to watch the video. Sees the dog’s actions in the video- she feels the dog is really sweet to its owner and she wants to adopt a dog as well. Closes the video- back to chatting page- replies friend’s message.

Dora starts to meditate- opens the computer-types “RSPCA” in google- opens RSPCA official website- sees the cats on RSPCA- Click a cat- reads the detail of the cat- closed the computer.

Next day, Dora opens room’s door, and prepares to go outside. Closes the door- changes the shoes and bring the keys-closed the door. After a few hours- Dora comes back home with a pet carrier- goes upstairs. There is a new member comes to Dora’s home. She adopts a cat- prepares the food for the cat- a cat is eating food. Now, her life is not as boring as before, she has the company of a cat. Opens the door again- there is a cat running to Dora.

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Dora's life is boring and repetitious. She always repeats the same actions everyday. In her opinion, everyday is the same and pointless. One day, she sees a promotional video from YouTube and she begins to meditate. Suddenly, Dora's life changes a lot. She adopts a cat, she is now giving the cat a new life. In her surprised, her life is not as boring as before, she has the company of a cat now. In her opinion, she gives the cat a new life but meanwhile, the cat also gives her a new life, a wonderful life.

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Adopt animals

Animal care

Shelter

Save an animal's life

Australian Animal Shelter

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Kirkwood, H 2013, 'Help the homeless: adopt an animal', Country Life, pp. 56-61.
This article gives me many good examples of rescuing animals, and this article indicated some data that from RSPCA, I can use these data in my video. In addition, this article come up with an idea, "adopting animals instead of buying." I can use this idea into my idea.

Staff, NA 19960701, Guide for the Care and Use of Laboratory Animals, National Academies Press, Washington, DC, USA.
This book provides detailed analysis about animal care, animal environment and housing. It's a very useful source as the analysis in this book are very professional. And in my video, I can use the analysis in this guide to show people how to do the animal care.

Winslow, T, Payne, SW & Massoudi, KA 2018, 'Functional analysis and treatment of problem behavior in 3 animal shelter dogs', Journal of Veterinary Behavior, vol. 26, pp. 27-37.
This article gives an overview of the situation of the animals in adoption institution. This article listed some detailed data of the number of pets being euthanized. I can use these data in my video in order to calling people adopt animals.

Looney, A 1995, 'Coming to the rescue', Mother Earth News, vol. 148, pp. 84.
This article is very useful to me as it provides some first aid basics and this can save an animal's life. This article told people what can we do if the animal happens these situation. And I can use these tips into my video.

Zito, S, Paterson, M, Vankan, D, Morton, J, Bennett, P & Phillips, C 2015, 'Determinants of Cat Choice and Outcomes for Adult Cats and Kittens Adopted from an Australian Animal Shelter', Animals, vol. 5, no. 2, pp. 276-314.
Adult cats  in Australian animal shelter are less likely to be adopted. This article showed me many strategies to encourage adult cat adoptions. And I can use these strategies to promote animal adopting in my video, and calling people adopt the animals.

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The target audience for my video will be lonely people, all ages people who wants to adopt an animal or the people who wants to know the steps of how to adopt an animal.

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What has mindmapping shown you about your product?
From the mind map, I learned that adopting and keeping an animal is not an easy thing, there are varieties of things need to know and prepare for an animal.
Was it difficult to explore your product deeply?
It is very difficult to come up 100 ideas about my topic.
Did you come up with any new ideas that will help you think differently about planning your promotional video?
Yes, before I did mind map, I just want to show audience the steps of adopting an animal. And after I have done the mind map, I want to tell audience that they should think carefully before adopt an animal in the video.

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After coming up with 80 Ideas I decided to use the idea " Adopt an animal in Australia.

I think "Adopt an animal in Australia" can be a good choice to make the promotional video. Because I had the experience of adopting the cat in Australia. I knew the steps of adopting a cat clearly.  Then this idea will be very easy for me to film it.

Link of image: http://arizonapetvet.com/blog/wp-content/uploads/2017/05/looking-for-you.jpg

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I need to think of 80 ideas for things I could promote in my assignment 2 video:

1. Human Fall Flat (Computer game)

2. WeChat

3. Mountain Dew (Drinks)

4. Now You See Me (Movie）

5. Leon The Professional (Movie)

6. Lego

7. Petstock

8. Play with Jeffery (My kitten)

9. Adelaide Zoo

10. Glenelg Beach

11. Hahndorf

12. Pop Corn (My fave food)

13. Magazine design

14. South Korea variety show

15. Suspense movie

16. Autumn Breeze (Music)

17. Reese's (Chocolate)

18. Nutella (Chocolate)

19. Mango Ice Cream

20. Architecture

21.  Identity V (Games)

22. Black and white images

23. Polaroid

24. jigsaw Puzzle

25. Sudoku

26. Kluna Tik (ASMR video)

27. Miniature space (Video)

28. VUE (App)

29. Steppy Pants (Games)

30. Interior design

31. Beoplay (Sound systems)

32. Hot pot

33. I.M Pei (Architectural designer)

34. Disneyland

35. Kim Taeyeon (Singer)

36. Whiskey and Morphine (Music)

37. How to plant cat grass without soil?

38. Who's the keyman (Chinese variety show)

39. Using Illustor to make the poster

40. Travelling

41. Boxing match

42. Adopt an animal in Australia

43. Glass production

44. Candy lab

45. Furniture design

46. Rice cake

47. Black Tea

48. Plane

49. Iphone case

50. Woodwork

51. The video about how to do the jewelry

52. Animals

53. How to make the cakes

54. Baking

55. Use wood to create the architecure model

56. SketchUp (Software)

57. Airpod

58. Rainy

59. How to make the food for my kitten?

60. Making the toys for the kitten

61. Caramel milktea

62. Give it up (Games)

63. Temple Run (Games)

64. Different style lamp and lights

65. Chinese traditional snacks

66. Kiwi Fruit

67. Rock Sugar strawberry

68. Collect the magazines about architectural design

69. Shanghai ( My fave city)

70. Japanese food (Sushi)

71. Lipton (Drinks)

72. How to keep the cat well?

73. How to do the cupcakes at home?

74. Collect dishes and cups

75. The Sim 4 (Games)

76. IKEA

77. Minimalism style interior

78. Blackthorn (Games)

79. Germany Neuschwanstin

80. Tower Bridge

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My initial thoughts and feelings about the class:
I am a little overwhelmed by the requirement to come up with 80 ideas but I'm hoping I'll get there and be able to think creatively!

I learned a similar course before, it's about the film making. And I am really excited to study this course. To creating the videos or movies can be an interesting process. And I am looking forward to making a great video in this course.