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In this image, you can see I have tried to adjust my main background image I have taken to make it fit as accurately as possible for my poster without photoshop stretching or cropping the image. I have done this by changing the page/poster size template and taking my main image portrait.

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In this image, I have shown I have use the photoshop textbook tool to add the text onto the image. I did this so I could express the campaign message to my audience clearly. I have used different colours for the text across my poster as I wanted to make certain messages stand out and resonate with the person reading it. E.g. I use the colour yellow as it's gender neutral and it stands out on my poster against the blue. I also used the colour black for some of the harsher messages on the poster to express how serious the message is and that "dark" words and messages can be hurt for shock factor.

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In this image, I have shown that I have selected my colour theme and levels for my campaign final image. I wanted the image to have navy undertones but overall to be quite light and bright as the image I was edit was a skyline picture.

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In this image, I have shown what layers I am using during my editing process of my campaign image. As I wanted to add in a personal background and some text cross my campagain poster, I had to add a some layers on Photoshop to achieve this look.

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In legal and ethical terms, you should avoid publishing details about someone’s private life that will embarrass or humiliate them. You should always gain content when you publish personal information about others. Copyright protects all written work. It can also be applied to film, book layouts, sound recordings and broadcasts. If someone wants to use your copyrighted work, they will need to seek your permission to use it - which can involve paying a fee, unless you waive it. Lastly, you must also avoid Libel and slander are legal claims for false statements of fact about a person that are printed, broadcast, spoken or otherwise communicated to others.

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In this image, you can see a hazard which has become apparent as coats and bags have been left at the back of the room hanging down which people may trip over.

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In this image, you can see a hazard which has become apparent tables and chairs have been left in the work place space with will need to be removed before editing starts.

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CAMPAGIN POSTER

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PRESENTATION PROPSAL

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In this image, you can see a hazard which has become apparent a hazard with wires will need to be fixed before starting work in future skills.

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OFCOM - Firstly, we have to ensure our advert is readily recognisable from other advertisements tackling similar issues.

Secondly, if I plan on broadcasting my adverts on public service channel, the advert would not be to exceed 3 minutes and 50 seconds, on any other channel the advert would need to be within the time slots of 3 minutes and 10 seconds.

ASA - ASA have been administrating the non-broadcast Advertising Code for over 50 years and the broadcast Advertising Code for over ten. In regards to our campaign, we can't include any material that would cause physical, mental, social or moral harm to a person under the age of 18. In addition, when we have the permission of a parent or a guardian these rules change according to permission granted.

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For my radio advert, I will be using the idea from my TV advert to adapt to just an audio audience. I will be doing this by adding all the harmful words people can use and share online and the I ill have a voice over at the end express that you're not online and you should stay safe online and helplines to call if you're ever struggling.

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I will be having a tv advert which will launch in conjunction with my print advert will have lots of drone shots from the sky showing the beauty of the world from looking down from above. I wanted to include this as my main theme for my campaign involves suicidal thoughts and wanting to passing away to heaven when the world isn't heaven on earth anymore I also want faded text of harmful words and phrases people have shared online to upset  one and another.

At the end of the video, I want to create a scare tactic by zooming into a child home and a little boy crying in his room with his phone in his hand. Then i want the screen to fade to black and cyberbullying helplines to display on screen.

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For my campaign schedule, I will be visiting colleges and universities to promote my campaign as best as possible. I will also be sharing apprenticeship courses on internet and media safety, which includes information about data protection, securing your online messages and what you share and post on social media.

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My unique campaign message will be how to conduct self care and portray self image online positivity. This means, being kind s to others and that if any has experienced or is experiencing bulling via the internet that they are not alone.

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Bullying can happen to anyone at any stage of people's lives. However, as the demographics show that children and young adults between the age of 16-22 use the internet the most, this will be my main focus target audience. When the campaign has successfully launched, I then will start to appeal to a wider demographic.

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the aim of my campaign to to make people aware and to promote anti bullying across the UK. I will achieve this by shock factor visual messages which will be prominent in my audiences mind.

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For my print media product  campaign, I would like my aim for it to be eye-catching and to make the audience think about the message.

My campaign will be based around the focus of bullying. This can be a relatable topic to all as we are living in the internet age. I will have bold text placed in the sky to show a visual representation of where someone may end up if their feelings have been hurt and no longer want to continue with life.

The image will be in black and white with the text in a bold colour (red) to express a serious warning, my print ad campaign will also have images of internet safety and helpline numbers below alongside a slogan for my campaign.

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The message that Nivea Men is trying to portray in both ads is that men's self care should be easy, effective and quick. Nivea men are also trying to promote not only their brand of products but how they are effective for all types of men including Footballers.

In comparison, to the "because life gives you wrinkles" ad campaign, I feel this ad focuses more of the efficient way of using their self car products compared the boisterous football ad campaign for Nivea Men and Liverpool FC.

Overall, these two kinds of advertising campaigns work in conjunction with each other to insure that Nivea Men products stand out compared to other brand competitors to ensure frequent high sales.

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NIVEA MEN & Liverpool FC | UK's First Body Shaving Range TV ad

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Advertisement and related media content:

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Advertisement and related media content:

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Advertising is great way to share a message or sell a product within media. Whether that be through TV, radio or print magazines and billboards. The concept of the campaign may have been difficult to portray on paper however, the use of close up images lets the audience view the visuals image of the males wrinkles and the result of using the cream directly.

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The campaign message is to promote Nivea mens anti wrinkle cream as effective and you will gain long term results. The campaign shows wrinkles on a males forehead and how different things create them. Nivea portrays that this cream can stop the long term results of stress.

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Nivea Men doesn't target specific make demographics as such, instead the brand focuses of stereo typical issues which are relatable to all nuclear families. This includes, young children, housing and vehicles.

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Nivea Mens target audience is specifically targeted at men. Whilst this is negotiable that Nivea men targets males who live specific lifestyles, I feel that this print ad campaign is relatable to all men who are ageing.

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The objective on this ad campaign is to sell and promote Nivea for Men new anti wrinkle cream through the use of sorrowful and strange visuals.