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Colour lacking

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Fashionable with 1920s hair and two pairs of shoes

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Makes the product seem attractive and necessary as it is approved by th good house keeping institute

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Goes with stereotypes

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Approved

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Steam exaggerates heat

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Housewives making their life easier

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Smiling

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Hot water

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Appealing to housewives

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What methods do they use to sell their product - Give examples

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What methods do they use to sell their product - Give examples