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People aged between 15-24 listened to just over 14 hours of radio per week last year - seven hours less than the average adult, and 15% less than they did a decade earlier, according to broadcasting regulator Ofcom.

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A source at Radio 1 said: "Grimmy is the number one breakfast show in the UK for young audiences and that's all they really care about.

"Teens are addicted to their phones so you can see why Radio 1 does so well on YouTube and Facebook."

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How does the Radio 1 Breakfast Show target and maintain its audience through technology?

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How does the Radio 1 Breakfast Show target and maintain its audience through technology?

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They have a host (Nick Grimshaw) who is very prominent on social media. He posts a lot of pictures on Instagram with celebrities so that can appeal to their audience who use social media a lot

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They play variety of genres of music to appeal to a wider audiencc

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People can request what music they want to listen to on the radio

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They have competions, quizzes and prizes that the audience can participate in through calls and texts

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They invite celebrity guests who are very well-known within their target audience for things such as interviews and Radio 1 Live Lounge

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They self-promote different platforms such as i-player and YouTube, so that audiences can access and listen to the show from different online platforms.

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They promote technological interaction through calls, texts and social media

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They play "trending" music which is viral around social media