# data[].attributes.headline
Monday 6th of May is a Bank Holiday. College is closed.

# data[].attributes.subject
Monday 6th of May is a Bank Holiday. College is closed.

# data[].attributes.body
Objective this week:Objective this week: To ensure the work that you produce for assignment one of unit 3 meets specification standard to reduce likelihood of resub. Identify the different methods of market research and analyse the limitations of differing research and its validity.

# data[].attributes.headline
Unit 3 Assignment 1 P1P2M1D1 Due Friday 10th.

# data[].attributes.subject
Unit 3 Assignment 1 P1P2M1D1 Due Friday 10th.

# data[].attributes.headline
Assignment 4 unit 1 P6M3D2 RESUB due Friday 10th 

# data[].attributes.subject
Assignment 4 unit 1 P6M3D2 RESUB due Friday 10th 

# data[].attributes.attachment_link.title
Unit 1 Assignment 4 P6M3D2 2018-2019 Sub Dip

# data[].attributes.headline
Unit 3 assignment 1 self review checklist

# data[].attributes.subject
Unit 3 assignment 1 self review checklist

# data[].attributes.body
Identifying progress made with unit 3 assignment 1. Developing our answers and work for P1 "Describe how marketing techniques are used to market products in two organisations."

# data[].attributes.body
Reviewing and developing work for P2 "Describe the limitations and constraints of marketing."

# data[].attributes.body
Objective this week: Complete and submit assignment 1 unit 13. Address issues with assignment 4 of unit 1. Enjoy the trip to Blackpool Pleasure Beach On Friday the 3rd.

# data[].attributes.body
Objective this week:Identify the different methods of market research and analyse the limitations of differing research and its validity.  To use common strategic tools to inform marketing decisions

# data[].attributes.headline
Assignment 1 P1P2 unit 13 due Thursday 2nd May.

# data[].attributes.subject
Assignment 1 P1P2 unit 13 due Thursday 2nd May.

# data[].attributes.headline
Tuesday. Lesson 1 pulling together assignment 1 unit 13. 

# data[].attributes.subject
Tuesday. Lesson 1 pulling together assignment 1 unit 13. 

# data[].attributes.headline
Unit 3 Assignment 1 RESUB P1P2M1D1 Due Friday 17th.

# data[].attributes.subject
Unit 3 Assignment 1 RESUB P1P2M1D1 Due Friday 17th.

# data[].attributes.attachment_link.readable_text
Ansoff's Matrix is a marketing planning model that helps a business determine its product and market growth strategy.

Business Strategy: Explaining the Ansoff Matrix

Ansoff Matrix

Ansoff's product/market growth matrix suggests that a business' attempts to grow depend on whether it markets new or existing products in new or existing markets. The output from the Ansoff product/market matrix is a series of suggested growth strategies which set the direction for the business strategy. These are described below:
Market penetration
Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets.

Market penetration seeks t o achieve four main objectives:

Maintain or increase the market share of current products - this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling

Secure dominance of growth markets

Restructure a mature market by driving out competitors; this would require a much more aggressive promotional campaign, supported by a pricing strategy designed to make the market unattractive for competitors

Increase usage by existing customers - for example by introducing loyalty schemes

A market penetration marketing strategy is very much about "business as usual". The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research.
Market development
Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets.

There are many possible ways of approaching this strategy, including:

New geographical markets; for example exporting the product to a new country

New product dimensions or packaging: for example

New distribution channels (e.g. moving from selling via retail to selling using e-commerce and mail order)

Different pricing policies to attract different customers or create new market segments

Market development is a more risky strategy than market penetration because of the targeting of new markets.
Product development
Product development is the name given to a growth strategy where a business aims to introduce new products into existing markets. This strategy may require the development of new competencies and requires the business to develop modified products which can appeal to existing markets.

A strategy of product development is particularly suitable for a business where the product needs to be differentiated in order to remain competitive. A successful product development strategy places the marketing emphasis on:

Research & development and innovation

Detailed insights into customer needs (and how they change)

Being first to market

Diversification
Diversification is the name given to the growth strategy where a business markets new products in new markets.

This is an inherently more risk strategy because the business is moving into markets in which it has little or no experience.

For a business to adopt a diversification strategy, therefore, it must have a clear idea about what it expects to gain from the strategy and an honest assessment of the risks. However, for the right balance between risk and reward, a marketing strategy of diversification can be highly rewarding.

# data[].attributes.attachment_link.description
Ansoff's Matrix is a marketing planning model that helps a business determine its product and market growth strategy.

# data[].attributes.headline
Lesson Plan and Assignment Deadlines for the rest of the year

# data[].attributes.subject
Lesson Plan and Assignment Deadlines for the rest of the year

# data[].attributes.body
P3 part 2: Analysing the limitations of market research. (Cross credits for M2 Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans.)

# data[].attributes.body
This resources give you an overview of subject matter covered in your course and provides quizzes to test your knowledge. Have ago and get ahead of the game!

# data[].attributes.attachment_link.readable_text
Why learn about the role of business in society?

Are you up for a challenge as you start this course?

As you embark on your study of business, you may be thinking that so much of what you will learn in school isn't applicable to your career or future-you aren't really going into business, for instance. Here's a challenge that may change your mind.

Stop what you are doing and take a minute to look around you. What do you see? Perhaps you see your living room, where you're sitting at your desk doing your homework. You might be at a local coffee shop, hanging out with some friends who are going to help you study. Or maybe you're sitting on the beach, reading this on your tablet or phone while you listen to the sounds of the ocean and children playing in the sand.

Now, look around again but this time consider everything within your view and ask yourself what all of these things have in common? If you said that they are all the product of business, then you're right! How can that be, you ask? Business is everywhere, in everything we touch, we eat, we see, we smell, and we feel. Oh, not always directly, but in one way or another business is there. It's like the air that we breathe-mostly invisible, but always present.

The next part of the challenge is this: As you work through this first section, keep trying to think of something, anything, that you can say with certainty has no relationship to business. We will check back later and see what you came up with!

# data[].attributes.attachment_link.description
Are you up for a challenge as you start this course? As you embark on your study of business, you may be thinking that so much of what you will learn in school isn't applicable to your career or future-you aren't really going into business, for instance.

# data[].attributes.headline
Tuesday 18th of June is your progression conference. You must attend your appointments and take notes on the talks to provide credit for P1 unit 15.

# data[].attributes.subject
Tuesday 18th of June is your progression conference. You must attend your appointments and take notes on the talks to provide credit for P1 unit 15.

# data[].attributes.headline
Lesson 3 Availability and cost of labour

# data[].attributes.subject
Lesson 3 Availability and cost of labour

# data[].attributes.body
Online systems

# data[].attributes.body
D2 Evaluate how future changes in economic political, legal and social factors, may impact on the strategy of a specified organisation.

Conduct research into political, legal and social changes to see what is likely to change in the near future. Use your research to make suggestions and to how this might affect Sainsbury’s and how Sainsbury’s will need to adapt to these new changes.

# data[].attributes.headline
Lesson 3 finalising assignment 1 and submit

# data[].attributes.subject
Lesson 3 finalising assignment 1 and submit

# data[].attributes.body
Please upload your work to turn it in and submit a paper copy with a signed copy of the assignment brief.

Turnitin Link: https://vle.huddnewcoll.ac.uk/mod/turnitintooltwo/view.php?id=40593

# data[].attributes.body
Objective this week:Evaluate the usefulness of JD’s current market research methods to make justified recommendations for improvement.

# data[].attributes.headline
Reminder P5M2 resub due Thursday 4th of April. Print a NEW ASSIGNMENT BRIEF from week 22 and put your old copy behind your new one. 

# data[].attributes.subject
Reminder P5M2 resub due Thursday 4th of April. Print a NEW ASSIGNMENT BRIEF from week 22 and put your old copy behind your new one. 

# data[].attributes.headline
Setting up your folders for Laura's Work

# data[].attributes.subject
Setting up your folders for Laura's Work

# data[].attributes.body
https://padlet.com/lslevin1/ourclasswork

# data[].attributes.attachment_link.description
Download your template. Complete and then re-upload. 

# data[].attributes.headline
Happy Halloween. Have a great holiday! Don't forget to change your passwords.

# data[].attributes.subject
Happy Halloween. Have a great holiday! Don't forget to change your passwords.

# data[].attributes.body
Recommendations

# data[].attributes.body
Limitations and constraints of market research

# data[].attributes.attachment_link.title
Limitations and constraints of Market Research

# data[].attributes.headline
Lesson 1 introduction to assignment 2 P2

# data[].attributes.subject
Lesson 1 introduction to assignment 2 P2

# data[].attributes.body
Feedback on P3P4

# data[].attributes.body
https://padlet.com/lslevin1/ourclasswork

# data[].attributes.headline
Lesson 2 and 3. Working on P4 report and recieving feedback on assignment 1.

# data[].attributes.subject
Lesson 2 and 3. Working on P4 report and recieving feedback on assignment 1.

# data[].attributes.headline
Submitted interim draft of P2 and P4 Friday 19th

# data[].attributes.subject
Submitted interim draft of P2 and P4 Friday 19th

# data[].attributes.headline
Important notice. Assignment 1 Resub due 26th Oct Hand in paper copy with old copy

# data[].attributes.subject
Important notice. Assignment 1 Resub due 26th Oct Hand in paper copy with old copy

# data[].attributes.headline
Lesson 1 Pulling together assignment 2. 

# data[].attributes.subject
Lesson 1 Pulling together assignment 2. 

# data[].attributes.headline
Lesson 2 and 3. Introduction to assignment 3. GDPR

# data[].attributes.subject
Lesson 2 and 3. Introduction to assignment 3. GDPR

# data[].attributes.headline
Computer misuse and Freedom of information writing template

# data[].attributes.subject
Computer misuse and Freedom of information writing template

# data[].attributes.attachment_link.title
The Computer Misuse Act and freedom of information

# data[].attributes.headline
Lesson 1. Puling together assignment three

# data[].attributes.subject
Lesson 1. Puling together assignment three

# data[].attributes.headline
Lesson 2. Introduction to P7 Audience Requirements

# data[].attributes.subject
Lesson 2. Introduction to P7 Audience Requirements

# data[].attributes.attachment_link.title
Read the case study for Sainsbury’s and KAL unit 1

# data[].attributes.headline
M1 Due Tuesday at 4:15. Paper copy in the drop box please. 

# data[].attributes.subject
M1 Due Tuesday at 4:15. Paper copy in the drop box please. 

# data[].attributes.headline
Laura on First Aid Training. Complete the instructions outlined in this powerpoint. 

# data[].attributes.subject
Laura on First Aid Training. Complete the instructions outlined in this powerpoint. 

# data[].attributes.headline
Lesson 1. Input on cascading objectives. Class time on assignment 2. 1-1 feedback assignment 1. 

# data[].attributes.subject
Lesson 1. Input on cascading objectives. Class time on assignment 2. 1-1 feedback assignment 1. 

# data[].attributes.headline
Lesson 2. Working on assignment 2. 1-1 feedback on assignment 1. 

# data[].attributes.subject
Lesson 2. Working on assignment 2. 1-1 feedback on assignment 1. 

# data[].attributes.headline
Reminder Assignment 2 due Tuesday 12th Feb

# data[].attributes.subject
Reminder Assignment 2 due Tuesday 12th Feb