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as part of the bbcs remit they have to promote a lot of up coming artists. like the ones in this presentation

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What is going to be played
on daytime Radio 1 is decided by a committee; they choose
around 40 records each week for repeated daytime play
(A-list records get 25 plays a week, B-list 15, and C-list
eight to 10)..Choices are partly guided
by what’s already popular with young people online; many
older artists are not included as the network is trying to
keep an under-30 audience.

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BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat,
Virgin, Sky, or online via BBC Radio Player (including via the
phone or tablet app) where it can be heard live or streamed
for 30 days.

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Radio One Breakfast Show maintains its audience by using content relevant to its target audience for example music played is from the last decade and are majorly of pop culture; music type most listened to by their target audience. The show is hosted by a Nik Grimshaw who is a young individual and a presenter relevant to the target audience of the Breakfast Show. Throughout the show they also talk of recent trends, gossip and social media that there audience would be interested in. The promotions on the show are also relevant to its target audience.

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BBC Radio 1 play current music to draw in a younger audience.

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part of the BBC's responsibilities is to include a range of music and to promote english artists

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724 thousand followers

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Radio One Breakfast show has a young target audience which is heavily involved with social media, and therefore to efficiently reach their target audience Radio One Breakfast Show is involved on a variety of different social media platforms. If they did not do this they would lose their audience to the changing times and thus not being able to correctly relate to their audience. Social media also makes access to the Breakfast Show easier due to links and allows viewers to easily and quickly attain information concerning the show ie events.

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they want to aim for an audience 30 and under

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brought in a new younger host to take over Chris Moyles