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What is a GIF?
GIF = Graphics Interchange Format. It is a ‘bitmap image format’. A GIF was developed bySteve Whilhite, a US software writer for CompuServe. It can use multiple frames in one feature to create an animated clip and is described by its own graphic control extension. which can be looped continuously or stop after the sequence. It is also known as a GIF89a and is an animation, not a static image. Even though it has many images on the same file, it can still be small because of the way a GIF is encoded and because of a limited colour palette, states ’Techopida’.

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GIFs are used for a number of purposes on the web. Here are some examples of how GIFs are used.

One purpose for GIFs which is commonly seen on websites is to provide a visual instruction for the user. Websites which are used to educate and inform can use GIFs as a way of displaying a live instruction on how to do something. GIFs are ideal for this use as they provide a moving image, making instructions clearer, and they also loop meaning that no user interaction is required, making them more convenient.

Another popular use for GIFs is for advertisement. GIFs are a better form of advertisement than images because they portray a moving image and therefore are more eye-catching, making them a much more effective method of advertisement.